Mauboussin
Mauboussin is a French luxury jewelry maison founded in Paris in 1827, manufacturing and retailing fine jewelry, bridal jewelry, watches, leather goods, and accessories across 100+ French boutiques plus international locations in Belgium, Italy, and Switzerland.
- Company typePrivate
- Founded1827
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mauboussin does
Mauboussin is a privately held French luxury jewelry maison headquartered at 31 rue Cambacérès in Paris's 8th arrondissement, founded in 1827 and organized as a Société par Actions Simplifiée (SAS) with €104,728,000 in registered capital, 101-250 employees, and operating under the brand 'Mauboussin Joaillier.' The company manufactures and retails fine jewelry, bridal jewelry, watches, leather goods, and accessories through a multi-channel distribution network: over 100 retail locations across France spanning Paris, Lyon, Marseille, Bordeaux, Lille, Nice, Strasbourg, Nantes, Toulouse, and Rennes; department store corners in Galeries Lafayette and Printemps; owned international boutiques in Geneva, Milan, and Brussels/Ixelles; the mauboussin.fr e-commerce site operating in French and English; and authorized diffuseurs in uncovered markets. The customer base is primarily consumer across bridal (engagement solitaires and wedding bands), women's fashion jewelry, men's jewelry, and gift-buying segments, with the company reporting that 25% of clients are now under 35 years old following the 2021 Miss France partnership.
Mauboussin firmographics
Firmographics- Name
- Mauboussin
- Legal name
- MAUBOUSSIN
- Website
- https://mauboussin.fr
- Company type
- Private
- Founded year
- 1827
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mauboussin is a French luxury jewelry maison founded in Paris in 1827, manufacturing and retailing fine jewelry, bridal jewelry, watches, leather goods, and accessories across 100+ French boutiques plus international locations in Belgium, Italy, and Switzerland.
- Ownership category
- akta.pro rank
Mauboussin industry classification
Industry- Product category
- Luxury Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industries
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Men’s Fine Jewelry (CRAKAAAG), Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM)
Keywords
Where Mauboussin is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Mauboussin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Sales: Core revenue from jewelry products including rings, bracelets, earrings, necklaces, and pendants in gold, silver, and diamonds. Products are sold at various price points from entry-level silver pieces (from €300) to high jewelry pieces reaching thousands of euros.
- Watch Sales: Timepieces including women's and men's watches with collections like Belo Horizonte, Victor Hugo, Mauboussin 1827, and Rage de Vivre. Watches feature materials including steel, mother-of-pearl, and diamonds.
- Leather Goods: Leather accessories including bags (sac), small leather goods, with collections such as Une Princesse dans la Ville, Une Femme dans la Ville, L'Affranchie, and Juste et Légitime.
- Accessories: Writing instruments (pens), perfumes (Je le Veux fragrance line), and sunglasses for women.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Solitaire Engagement Rings - Starting from €1,995 |
| Unit Pricing | Pay-as-you-go | Silver Jewelry - From €300 |
| Unit Pricing | Pay-as-you-go | Diamond and Gold Collections - €1,500 to €10,000+ |
| Unit Pricing | Pay-as-you-go | Watches - From €255 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Mauboussin product offering
Product offeringCore offering
Mauboussin is a historic French jewelry house founded in 1827 that designs, manufactures, and sells fine jewelry (rings, bracelets, earrings, necklaces, pendants) in gold, silver, diamonds, and colored gemstones, bridal and engagement jewelry, luxury watches, leather goods (bags, small leather goods), and accessories (writing instruments, perfumes, sunglasses). The company creates approximately six new collections per year developed in prestigious European jewelry workshops and produces bespoke high jewelry commissions.
Product overview
Mauboussin is a French luxury jewelry house founded in Paris in 1827, now led by President Alain Némarq. The company operates as a unified luxury brand offering four core product categories: fine jewelry (joaillerie) including rings, bracelets, earrings, necklaces, and high jewelry; bridal jewelry (mariage) featuring solitaire engagement rings and wedding bands; watches (horlogerie) for men and women; and leather goods (maroquinerie) including bags and accessories. The brand also offers accessories including writing instruments and fragrances. Mauboussin creates approximately six collections per year developed in prestigious European jewelry workshops. The company is the official partner of Miss France since 2021, creating the iconic crowns for the pageant. Key signature collections include Les Iconiques (iconic pieces), the Etoile Divine star collection, Chance of Love bridal collection, Evidence-Paradis, and various watch collections including Belo Horizonte, Victor Hugo, Mauboussin 1827, and Rage de Vivre. The brand is known for its certified diamonds sourced from major trading centers (Antwerp, Tel Aviv, New York, Bombay) following GIA 4Cs standards and Kimberley Process certification, as well as colored gemstone jewelry featuring sapphires, rubies, emeralds, amethyst, citrine, and topaz.
Differentiator
Problem solved
Functional benefit
Products and services
- Joaillerie (Fine Jewelry) Fine jewelry line of rings, bracelets, earrings, necklaces, and pendants crafted in gold, silver, diamonds, and colored gemstones for individual consumers seeking French-crafted luxury pieces.
- Mariage (Bridal Jewelry) Bridal and engagement jewelry including solitaire rings, women's and men's wedding bands, diamond pendants, bracelets, and earrings for couples celebrating engagements and weddings.
- Horlogerie (Watches) Luxury watches for men and women across diamond, classic, and automatic collections, with steel cases, mother-of-pearl dials, and diamond accents.
- Maroquinerie (Leather Goods) Leather bags (sacs), small leather goods, wallets, and pouches across multiple designer collections for women and luxury consumers.
- Accessoires (Accessories) Accessories including luxury writing instruments (pens), perfumes (Je le Veux fragrance line), and women's sunglasses.
- Haute Joaillerie (High Jewelry) Bespoke high jewelry commissions and exceptional one-of-a-kind pieces crafted with rare diamonds and precious stones for private clients and royalty.
Quantifiable outcome
- 25% of clients under 35 since Miss France partnership (up from previous levels)
Companies that use Mauboussin
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Mauboussin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mauboussin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Miss France OrganizationflagshipMauboussin has been official partner of Miss France since 2021, creating crowns for the national winner and, since 2025, for all 30 regional Miss contestants. The partnership has successfully attracted younger customers (25% of clients now under 35). The 2026 crown 'Couronne de France, célébrer l'espoir' features 314 Rose de France amethysts, 43 pink quartz, and 37 diamonds.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mauboussin competitors and assessment
Company assessmentBroad incumbents
- Chopard: Swiss-founded luxury maison with strong fine jewelry and watchmaking crossover. Comparable portfolio overlap (fine jewelry + watches + bridal), though Chopard operates at significantly larger scale and brand recognition.
- Cartier: Iconic French luxury jewelry house (founded 1847), part of Richemont. Operates the same bridal and haute joaillerie categories as Mauboussin with global flagship dominance — the primary competitive incumbent.
- Van Cleef & Arpels: Larger heritage French jewelry maison (founded 1906), part of Richemont. Operates in the same Parisian fine jewelry segment with comparable haute joaillerie, bridal offerings, and signature collections, but with substantially greater global scale and brand prestige.
- Dior Joaillerie: Victoire de Castellane-led fine jewelry line within LVMH's Dior couture house. Comparable Parisian haute joaillerie positioning with celebrity-driven marketing, though backed by significantly larger group resources.
Direct peers
- Chaumet: Historic French fine jewelry maison (founded 1780), part of LVMH. Directly comparable as a Paris-based heritage jeweler serving bridal and haute joaillerie segments with similar GIA-certified diamond offerings and global retail distribution.
- Repossi: Paris-based contemporary fine jewelry maison (founded 1956). Comparable French fine jewelry positioning with diamond-focused collections, though with a more avant-garde design language and smaller retail footprint.
- Messika: Paris-founded contemporary fine jewelry house specializing in diamond jewelry with strong direct-to-consumer and celebrity-marketing positioning. Comparable target customer (fashion-forward women buying diamond jewelry) but at a younger, more accessible price tier than Mauboussin.
- Boucheron: Paris-based Place Vendôme jeweler (founded 1858), part of Kering. Comparable heritage positioning, haute joaillerie commissions, bridal collections, and global flagship retail strategy.
- Pomellato: Milan-based fine jewelry house (founded 1967), part of Kering. Comparable mid-sized European fine jewelry maison with colored gemstone emphasis and similar multi-channel retail distribution.
- FRED (Fred Samuel): Paris-based fine jewelry house (founded 1936), now owned by LVMH. Comparable mid-sized French heritage jeweler with bridal, colored gemstone, and high-jewelry collections targeting similar Parisian and international clientele.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mauboussin social profiles
Digital presenceMauboussin compliance and trust
Trust signalCompliance4 records
Mauboussin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mauboussin leadership team
Management profileNumber of profiles
Profiles1 record
Mauboussin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mauboussin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mauboussin
What does Mauboussin do?
Mauboussin is a historic French jewelry house founded in 1827 that designs, manufactures, and sells fine jewelry (rings, bracelets, earrings, necklaces, pendants) in gold, silver, diamonds, and colored gemstones, bridal and engagement jewelry, luxury watches, leather goods (bags, small leather goods), and accessories (writing instruments, perfumes, sunglasses). The company creates approximately six new collections per year developed in prestigious European jewelry workshops and produces bespoke high jewelry commissions.
Is Mauboussin a public or private company?
Mauboussin is a private company. It is classified as private equity controlled and is currently operating.
When was Mauboussin founded?
Mauboussin was founded in 1827. It employs 101 to 250 people.
Where is Mauboussin based?
Mauboussin is headquartered in Paris, France, in the Europe region.
How does Mauboussin make money?
Four revenue lines are on record. Jewelry Sales are the primary driver. The others are watch Sales, leather Goods and accessories.
Who are Mauboussin's main competitors?
Broad incumbents on record are Chopard, Cartier, Van Cleef & Arpels and Dior Joaillerie. Direct peers are Chaumet, Repossi, Messika, Boucheron, Pomellato and FRED (Fred Samuel).
Does Mauboussin have an API?
No public API is recorded for Mauboussin.
What industry is Mauboussin in?
Mauboussin's product category is Luxury Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 33991 and its SIC code is 3911.