Miss France

What Miss France does

Société Miss France is a privately held SASU (single-member simplified joint-stock company) that owns and operates the Miss France brand, the oldest continuously running beauty pageant in the world, established in 1920. The current legal entity was registered in Paris in 2020 with a nominal €1,000 share capital and is headquartered at 23 rue Linois, 75015 Paris. The company's primary product is an annual national election of 30 regional delegates broadcast live in prime time on TF1, France's major private television network, drawing 6.7 million+ viewers and a peak audience of 7.7 million for the 2026 edition, with a historical record 66% audience share among women under 50 responsible for household purchases. The winner qualifies for international competitions including Miss Universe and Miss World.

The organization operates a network of 30+ regional delegations across metropolitan France and nine overseas territories (Guadeloupe, Martinique, Guyane, Réunion, Tahiti, Mayotte, Nouvelle-Calédonie, Saint-Martin, Saint-Barthélemy) that recruit candidates and organize regional elections. Revenue is generated through four primary streams: television broadcasting rights and advertising share with TF1; brand licensing royalties to partners such as Festina, Saint Algue, Corsair, and Mauboussin; an e-commerce merchandise boutique launched September 3, 2024; and event appearance fees for Miss France titleholders. Technology infrastructure is minimal, with the website hosted on Webflow and standard digital marketing tools. The company employs a small core team led by President Frédéric Gilbert (who also produces the broadcast) under the chairmanship of Alexia Laroche-Joubert, and is affiliated with the Banijay Group through data-sharing arrangements disclosed in the privacy policy.

Name

Miss France

Legal name

SOCIÉTÉ MISS FRANCE

Website

https://miss-france.fr

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Société Miss France operates France's oldest continuously running beauty pageant, an annual televised election broadcast on TF1 featuring 30 regional delegates, with revenue from broadcast rights, brand licensing, merchandise, and event appearance fees.

Ownership category

akta.pro rank

Product category

Beauty Pageant Entertainment

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

akta.pro secondary industry

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Beauty pageant
• Television broadcasting
• Brand licensing
• Regional pageantry
• Merchandise sales

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Television Broadcasting Rights: The Miss France election is broadcast live on TF1, France's major television network. The company produces the annual show and generates revenue through broadcast licensing fees and advertising share.
2. Brand Licensing: Miss France licenses its brand and logo to third-party companies for use on products. License durations are typically one year or six months, offering complete use of the brand's graphic charter and logo.
3. E-commerce Boutique Sales: The company operates an online boutique selling branded merchandise including t-shirts, sweatshirts, tote bags, mugs, pouches, notebooks, candles, and water bottles. The boutique opened September 3, 2024.
4. Event and Appearance Fees: The organization charges fees for the presence of Miss France at events and animations through partnerships with external organizations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Miss France (Société Miss France, SASU) produces and operates the annual Miss France beauty pageant, which is broadcast live on French television network TF1. The organization runs regional Miss selections across metropolitan France and overseas territories, manages a merchandise e-commerce boutique for branded products, and licenses the Miss France brand for various commercial partnerships.

Product overview

Société Miss France operates the Miss France beauty pageant, an annual national election broadcast on TF1 that selects France's representative for international competitions like Miss Universe and Miss World. The organization manages regional delegations across France and French overseas territories, coordinates the national election event held at the Zénith d'Amiens, and maintains an e-commerce boutique selling official Miss France branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Miss France Pageant
• Regional Miss France selections
• Miss France e-commerce boutique
• Miss France brand licensing

Quantifiable outcome

• 66% audience share among women 18-50 responsible for household purchases during Miss France 2026 broadcast

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• MauboussinflagshipGTM or Marketing Partner · 24 June 2025Mauboussin, a prestigious French jewelry house, designed and created the 30 regional crowns for Miss France 2026. Each crown required over 73 hours of meticulous workshop work. This marks the first time crowns have been offered to all regional candidates.
• FestinaflagshipGTM or Marketing PartnerFestina is the official watch brand of Miss France for 6 consecutive years. The Swiss watchmaker accompanies Miss winners throughout their reign and provides sponsorship support including gifts for events like the Miss France Christmas gathering.
• Saint AlguecoreGTM or Marketing PartnerSaint Algue provides professional hairdressing services for Miss France candidates during elections and events, styling the sophisticated hairstyles seen during each Miss France competition.
• CorsaircoreGTM or Marketing PartnerCorsair is the official airline carrier for Miss France 2026, providing air transportation for the 30 regional candidates' preparation stay in Martinique. The airline has been the transport partner for previous editions.
• TF1flagshipChannel Partner/ Reseller/ DistributorTF1 is the exclusive broadcast partner for the annual Miss France election, airing the show live in prime time. The network reaches millions of French households and provides the primary distribution channel for the Miss France television event.
• Banijay GroupcoreOthersBanijay Group is mentioned as the parent company of Société Miss France. Data may be shared with other Banijay Group companies. Alexia Laroche-Joubert is listed as the President/CEO of the company.
• Comité Martiniquais du TourismeminorGTM or Marketing PartnerThe Martinique Tourist Board hosted the preparation stay for Miss France 2026 candidates, providing tourism exposure and hosting the 30 regional candidates for cultural immersion and discovery of the island.
• Amiens MétropoleminorGTM or Marketing PartnerAmiens Métropole hosted the Miss France 2026 election at the Zénith d'Amiens venue. The metropolitan area provided the host location for the national election ceremony broadcast on TF1.
• Multiple Brand Partners (logos visible)minorGTM or Marketing PartnerAdditional brand partners include various French and international companies across categories including tourism (Karibea Hotels), cosmetics (Lancôme), photography (Canon), and others that support the Miss France program and election events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miss Universe Organization: The international governing body for the Miss Universe pageant, to which Miss France's winner is automatically qualified. Operates an identical franchise model — national pageants feeding an international competition — with global licensing and broadcast rights.
• Miss USA (Miss USA Organization): U.S. national pageant operated similarly to Miss France, feeding into Miss Universe. Shares televised prime-time event model, state delegations, sponsor ecosystem, and beauty/lifestyle brand partnerships.
• Miss World Organization: International pageant federation that Miss France's winner qualifies for. Same franchise structure as Miss France (national → international), with similar broadcast, licensing, and content-driven revenue model.
• Miss España: Spain's national beauty pageant organization operating under the same franchise architecture as Miss France — regional elections, televised national final, qualification to international pageants — making it a direct structural peer in another European market.
• Miss Italia: Italy's national beauty pageant operated with regional selections and a televised finale. Same business model (delegations, broadcast licensing, brand partnerships) and qualification into Miss Universe as Miss France.
• Miss America Organization: U.S. national beauty pageant that shares the same core model as Miss France: annual televised competition, scholarship-focused positioning, state-level delegation network, and partnerships with national brands. Most directly comparable national-level peer.
• Miss Deutschland: Germany's national pageant organization operating with state-level elections and international qualification. Directly comparable franchise structure, broadcast licensing approach, and brand partnership strategy.

Broad incumbents

• Endemol Shine Group (Banijay): Global production subsidiary of Banijay Group producing formats including beauty, talent, and reality franchises (e.g., Big Brother, MasterChef). Comparable as a broad entertainment format operator within the same parent corporate family.
• Banijay Group: Parent company of Société Miss France and one of Europe's largest independent content production groups. Operates broadly across entertainment production (reality, scripted, formats) and provides Miss France with corporate infrastructure, production expertise, and international reach.

Others

• TF1 Group: Exclusive broadcast partner for the Miss France annual election and one of France's largest private broadcasters. Functions as the primary distribution channel and co-marketing partner; comparable as a broad incumbent in French media with adjacent reality and entertainment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MissFrance
• YouTubeyoutube.com/watch?v=0PfgqNVcgbk&t=1s
• Facebookfacebook.com/Missfrance.fr
• LinkedInlinkedin.com/company/soci%C3%A9t%C3%A9-miss-france/?originalSubdomain=fr
• Instagraminstagram.com/missfranceoff/?hl=fr
• TikToktiktok.com/@missfranceoff

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss France