MIDAS ASSET
Midas Asset Asset Management Co., Ltd. is a privately held Seoul-based Korean asset manager offering equity funds, ETFs (including the KOSPI 200 Covered Call ETF), pension, real estate, international, and ESG/SRI funds to retail and institutional investors under the Capital Markets Act, distributing via banks, securities firms, insurers, and the Korea Exchange.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What MIDAS ASSET does
Midas Asset Asset Management Co., Ltd. (마이다스에셋자산운용주식회사) is a privately held South Korean asset management company headquartered at Gyeonghuigung-gil 20, Jongno-gu, Seoul. The firm manages a diversified product set spanning actively managed Korean stock funds, the KOSPI 200 Covered Call ETF (KRX ticker 137930), ESG/SRI equity funds, self-directed and corporate pension funds, absolute return bond-hybrid strategies, real estate funds, and international funds. It operates under the Capital Markets Act with oversight from the Financial Supervisory Service and the Korea Financial Investment Association, and is registered as a protected financial product issuer with the Korea Deposit Insurance Corporation.
The company's investment process is integrated with an ESG framework built over approximately 10 years and a Stewardship Code established on 2019-08-23 that governs voting rights exercise, shareholder engagement, and conflict-of-interest management. External advisory for voting analysis is provided by Daisin Economic Research Institute (대신경제연구소). The firm files extensive public disclosures including daily derivatives risk indicators, quarterly operating reports, management disclosures, and annual shareholder activity reports (2020–2025). Distribution occurs through South Korea's regulated financial institution network (banks, securities firms, insurers) for fund products and through the Korea Exchange for ETFs.
Revenue is generated through AUM-based asset management fees on a subscription/recurring basis across the fund product range. The leadership team comprises Shin Jeong-hee (대표이사 / Representative Director), Oh Nam-hoon (Senior Head of Stock Operations Division 1), Choi Ji-hoon (Compliance Officer), Kang Bong-mo (Marketing Representative / Chief Privacy Officer), and Seo Min-su (Marketing Support). Ownership is private with no disclosed parent company, VC/PE investors, or subsidiaries; a change in the largest shareholder was disclosed on 2025-11-03, and several executive appointments and resignations occurred during 2025–2026.
MIDAS ASSET firmographics
Firmographics- Name
- MIDAS ASSET
- Legal name
- 마이다스에셋자산운용주식회사 (Midas Asset Asset Management Co., Ltd.)
- Website
- https://midasasset.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Midas Asset Asset Management Co., Ltd. is a privately held Seoul-based Korean asset manager offering equity funds, ETFs (including the KOSPI 200 Covered Call ETF), pension, real estate, international, and ESG/SRI funds to retail and institutional investors under the Capital Markets Act, distributing via banks, securities firms, insurers, and the Korea Exchange.
- Ownership category
- akta.pro rank
MIDAS ASSET industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)
- akta.pro secondary industries
- Values-Based/ESG & Impact-Focused RIAs (FSAAACAK), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where MIDAS ASSET is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
MIDAS ASSET business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Asset Management Fees: Midas Asset generates revenue through asset management fees charged on the assets under management across its collective investment schemes, ETFs, pension funds, and real estate funds. Fees are typically calculated as a percentage of assets under management on an ongoing basis.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MIDAS ASSET product offering
Product offeringCore offering
Midas Asset is a South Korean asset management company that designs, manages, and distributes collective investment schemes for retail and institutional clients. Its offering spans actively-managed equity funds, a KOSPI200 covered-call ETF, SRI/ESG equity funds, self-directed and corporate pension funds, absolute-return balanced funds, international funds, and real estate funds, distributed through Korean banks, securities firms, and insurance companies (and via the Korea Exchange for ETFs).
Product overview
MIDAS ASSET operates as an asset management company offering a diversified portfolio of investment products including equity funds, bond funds, ETFs, real estate funds, and pension products. The core offerings include the 마이다스200커버드콜 ETF for income-focused investors, the 마이다스 그린SRI series for ESG-conscious investors, and various pension solutions including 퇴직연금 and 연금저축 products. The company also manages absolute return strategies and international funds, providing comprehensive investment solutions across different asset classes and risk profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Equity (Stock) Funds (주식형펀드)
Companies that use MIDAS ASSET
Customer profileSegments2 records
MIDAS ASSET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MIDAS ASSET partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 대신경제연구소 (Daisin Economic Research Institute)coreMidas Asset utilizes Daisin Economic Research Institute for professional voting analysis services in its stewardship code activities. The external advisory provides independent, professional, and fair analysis of agenda items to strengthen the independence, fairness, and professionalism of voting decisions. The company uses this advisory service as a reference while retaining final decision-making responsibility.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MIDAS ASSET competitors and assessment
Company assessmentBroad incumbents
- Mirae Asset Global Investments: Major Korean asset manager with extensive ETF, equity, bond, and alternative fund offerings, plus global distribution. Competes with Midas across Korean equity funds, covered-call/active ETFs, and retirement/pension products.
- Samsung Asset Management: Largest Korean asset manager offering equity funds, ETFs, and pension products under the same Capital Markets Act framework. Direct competitor to Midas in domestic Korean fund distribution via banks, securities firms, and KRX-listed ETFs.
- Hanwha Asset Management: Affiliated with Hanwha Group, offering diversified Korean and global funds including ETFs and retirement products. Compares to Midas as a mid-to-large Korean asset manager in the same distribution ecosystem.
- Korea Investment Management: One of Korea's oldest asset managers with broad coverage of equity, bond, ETF, and alternative funds. Direct competitor to Midas in equity funds and pension savings products.
- Hyundai Asset Management: Hyundai-affiliated asset manager providing domestic and overseas funds, ETFs, and pension products. Similar product mix and Korean retail/institutional distribution model as Midas.
- Shinhan Asset Management: Shinhan Financial Group's asset manager offering diversified mutual funds, ETFs, and retirement/pension products in Korea. Directly comparable to Midas in target customer segments and product breadth.
- KB Asset Management: KB Financial Group's asset management arm managing equity, bond, ETF, and pension funds in Korea. Overlaps with Midas across the same distribution channels and product categories (주식형펀드, 연금펀드, ETF).
- NH-Amundi Asset Management: Joint venture between NongHyup and Amundi managing Korean equity, fixed income, and pension funds. Comparable to Midas as a domestic-focused asset manager with ESG and retirement product offerings.
Direct peers
- Kiwoom Asset Management: Mid-sized Korean asset manager (Kiwoom Investment & Securities affiliated) known for actively managed equity funds and ETFs. Closer comparable to Midas in size, product focus on active equity and ETFs, and reliance on Korean retail/institutional distribution.
Others
- Daishin Economic Research Institute: Research arm of Daishin Securities providing independent voting analysis and research to Korean asset managers. Midas already uses Daishin as a stewardship voting advisor, making it an ecosystem partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MIDAS ASSET social profiles
Digital presenceMIDAS ASSET compliance and trust
Trust signalCompliance2 records
MIDAS ASSET financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIDAS ASSET leadership team
Management profileNumber of profiles
MIDAS ASSET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIDAS ASSET M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIDAS ASSET
What does MIDAS ASSET do?
Midas Asset is a South Korean asset management company that designs, manages, and distributes collective investment schemes for retail and institutional clients. Its offering spans actively-managed equity funds, a KOSPI200 covered-call ETF, SRI/ESG equity funds, self-directed and corporate pension funds, absolute-return balanced funds, international funds, and real estate funds, distributed through Korean banks, securities firms, and insurance companies (and via the Korea Exchange for ETFs).
Is MIDAS ASSET a public or private company?
MIDAS ASSET is a private company. It is classified as unknown and is currently operating.
When was MIDAS ASSET founded?
MIDAS ASSET was founded in 2015.
Where is MIDAS ASSET based?
MIDAS ASSET is headquartered in Seoul, South Korea, in the Asia region.
How does MIDAS ASSET make money?
One revenue line is on record: asset Management Fees.
Who are MIDAS ASSET's main competitors?
Broad incumbents on record are Mirae Asset Global Investments, Samsung Asset Management, Hanwha Asset Management, Korea Investment Management, Hyundai Asset Management, Shinhan Asset Management, KB Asset Management and NH-Amundi Asset Management. Kiwoom Asset Management is listed as a direct peer. Daishin Economic Research Institute is listed as an others.
Does MIDAS ASSET have an API?
No public API is recorded for MIDAS ASSET.
What industry is MIDAS ASSET in?
MIDAS ASSET's product category is Asset Management. Its primary akta.pro industry code is FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based), with a secondary code of FSAAACAK, Values-Based/ESG & Impact-Focused RIAs. Its NAICS code is 523940 and its SIC code is 6282.