Trudell Holdings, Inc.

What Trudell Holdings, Inc. does

Trudell Holdings, Inc. is a commercial transportation equipment and fleet services company that sells, rents, services, and parts-supports semi-trailers and truck bodies for medium and heavy-duty fleet operators. Founded in 1971 and headquartered in De Pere, Wisconsin, the company operates 13 physical locations across the upper Midwest (Wisconsin, Minnesota, Michigan) and Northeast (Massachusetts, New York, New Jersey), employing 115+ certified technicians as well as parts, sales, collision repair, and graphics staff. Its customer base consists primarily of commercial trucking fleets and, per company materials, "technology companies with transportation needs," served via direct B2B enterprise sales through branch locations, toll-free phone lines, and dedicated sales teams. Trudell was acquired by Cox Automotive on July 21, 2022, and now operates as Midwest Great Dane and Northeast Great Dane within Cox Automotive Mobility Fleet Services, forming the largest Great Dane Sales/Service/Parts network in North America.

The product portfolio spans five revenue streams. Trailer and truck body sales cover new and used dry vans, refrigerated trailers, flatbed trailers, dump trailers, transfer trailers, and truck bodies from OEMs including Great Dane (exclusive dealer), MAC Trailer, Stoughton, Utility, Wabash National, Fontaine, Johnson, and others. Heavy-duty parts distribution covers aftermarket and OEM parts for trucks, trailers, and commercial vehicles with both walk-in counter and e-commerce (Aurora Parts, parts.coxfleet.com) channels. Service and repair includes preventive maintenance, contract maintenance programs, mobile on-site service, accident and collision repair (with Axalta color matching and a 70x14x16-foot downdraft spray booth with bake mode up to 160 degrees), and specialty work such as welding, electrical, hydraulic, and suspension repairs. Trailer rentals and leasing cover short- and long-term dry van, reefer, and flatbed rentals. Fleet graphics and vehicle wraps (decals, banners, wall murals, signage) round out the offering.

The revenue mix combines one-time equipment sales, recurring contract maintenance and rental income (subscription/recurring), and professional services (collision repair, graphics). Pricing is quote-based across all streams and not publicly disclosed. Technology stack is minimal: parts ordering is digitized through Aurora Parts and Cox Fleet systems, and the company relies on Cox parent-level enterprise systems rather than proprietary technology. Distribution is direct through owned branches plus mobile service fleets; no third-party resellers or intermediaries are used. Competitive position rests on exclusive Great Dane dealership rights, the scale of the 13-branch service network, technician density, and integration with Cox Automotive Mobility's national fleet services footprint (1,200+ technicians, 750+ mobile service trucks, 40 shop facilities).

Name

Trudell Holdings, Inc.

Legal name

Cox Automotive Inc.

Website

https://trudelltrailers.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Trudell Holdings is a commercial fleet services company selling, renting, servicing, and parts-supplying semi-trailers and truck bodies for medium and heavy-duty fleet operators. Operating as Midwest Great Dane and Northeast Great Dane post-Cox Automotive acquisition, it runs 13 branches with 115+ technicians across the upper Midwest and Northeast.

Ownership category

akta.pro rank

Product category

Commercial Fleet Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK)

akta.pro secondary industries

Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom) (TLABACAH), Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)

Keywords

• Commercial trailer sales
• Heavy-duty truck parts
• Fleet maintenance services
• Semi-trailer rentals
• Collision repair services

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trailer Sales: Sale of new and used commercial trailers including dry vans, refrigerated trailers, flatbed trailers, and truck bodies from manufacturers such as Great Dane and MAC Trailer. One-time purchase transactions for fleet operators.
2. Heavy-Duty Parts Sales: Aftermarket and OEM parts sales for trucks, trailers, and heavy-duty equipment. Parts include brake replacement, electrical components, suspension parts, door repairs, and specialized equipment parts. Both walk-in and e-commerce (Aurora Parts) sales channels.
3. Service and Repair: Trailer repair and maintenance services including contract maintenance programs, mobile on-site service, scheduled shop visits, collision repair, and preventive maintenance. Ongoing service relationships with fleet customers.
4. Trailer Rentals and Leasing: Short-term and long-term rental/lease of semi-trailers including dry vans, reefers, flatbed trailers, and storage trailers. Provides flexibility for seasonal demand, capital preservation, and temporary capacity needs.
5. Collision Repair Services: Professional collision repair for trucks and trailers including paint services using Axalta color system, downdraft spray booth with bake mode up to 160 degrees. Insurance-covered repairs with guaranteed professional results.
6. Graphics and Wraps: Vehicle graphics, wraps, decals, wall murals, signage, and custom graphic design services for commercial fleets. Includes stickers, banners, building signage, and specialty projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Trudell Holdings is a commercial fleet services company that sells new and used semi-trailers and truck bodies (dry vans, reefers, flatbeds, truck bodies from Great Dane, MAC, and other manufacturers), distributes aftermarket and OEM heavy-duty truck and trailer parts, and provides comprehensive trailer/truck repair, preventive maintenance, mobile on-site service, collision repair with paint booth, trailer rentals and leasing, and custom fleet graphics and wraps. It operates across 13 locations in the U.S. upper Midwest and Northeast as part of Cox Automotive Mobility Fleet Services.

Product overview

Trudell Holdings operates as a diversified fleet services company offering a portfolio of complementary products and services for commercial trailers and trucks. The core offering consists of trailer and truck body sales (new and used equipment from Great Dane, MAC, and other manufacturers), heavy-duty parts distribution, and comprehensive service/repair capabilities. The company operates under the Midwest Great Dane and Northeast Great Dane brands following acquisition by Cox Automotive in 2022. Supporting services include trailer rentals (dry vans, reefers, flatbeds), mobile on-site maintenance, collision repair with Axalta paint system, and custom fleet graphics/wraps. The company serves customers across 13 locations in the upper Midwest and Northeast United States.

Differentiator

Problem solved

Functional benefit

Brands

• Great Dane: Exclusive dealer of Great Dane trailers - the leading manufacturer of high-performance commercial transportation equipment including dry freight, refrigerated and flatbed trailers.
• Johnson
• MAC Trailers

Products and services

• Trailer and Truck Body Sales Sales of new and used semi-trailers including dry vans, flatbeds, refrigerated (reefer) trailers, and truck bodies from manufacturers such as Great Dane, MAC, Stoughton, Utility, Wabash National, Fontaine, and Johnson for commercial fleet operators.
• Heavy-Duty Parts Distribution Aftermarket and OEM heavy-duty parts distribution for trucks, trailers, and commercial vehicles covering Great Dane, Kidron, Morgan, Stoughton, Supreme, Trailmobile, Utility, and Wabash brands, with both walk-in counter and e-commerce ordering through Aurora Parts and Cox Fleet Parts platforms.
• Trailer and Truck Service and Maintenance Comprehensive trailer and truck repair services including preventive maintenance, accident damage repair, certified welding, electrical work, hydraulic repairs, suspension services, and mobile on-site maintenance, servicing all trailer types including dry vans, reefers, flatbeds, dumps, and livestock bodies.
• Mobile On-Site Service On-site mobile maintenance and repair services delivered to customer yards for semi-trailers and other commercial equipment including reefers, vans, flatbeds, tankers, livestock, and dump bodies, with flexible hours and broad geographic coverage across the upper Midwest and Northeast.
• Trailer Rentals and Leasing Short-term and long-term rental and leasing of semi-trailers and storage trailers including 48- and 53-foot dry vans, refrigerated (reefer) trailers, and flatbed trailers from manufacturers such as Great Dane, Utility, Wabash National, Stoughton, Fontaine, Heil, Reitnouer, and Vanguard, with pickup and delivery services for fleet customers needing temporary or seasonal capacity.
• Collision Repair Heavy-duty collision repair services for trucks and trailers using the Axalta color matching system and a 70x14x16-foot downdraft spray booth with bake mode up to 160 degrees, with insurance-carrier relationships for insured-loss repairs.
• Fleet Graphics and Vehicle Wraps Custom graphic design, manufacturing, installation, and removal services for fleet advertising including vehicle wraps, spot graphics, wall murals, decals, banners, building signage, and specialty graphic projects for commercial fleet operators.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Cox AutomotivecoreStrategic or Co-development Partner · 21 July 2022Cox Automotive acquired Trudell Holdings (parent company of Trudell Trailer Sales and Northeast Great Dane) on July 21, 2022. The acquisition expands Cox Automotive's offering within medium and heavy-duty fleet parts and service, adding direct parts sales and semi-trailer sales to Cox Automotive Mobility Fleet Services portfolio. Trudell became part of the nation's largest Great Dane Sales/Service/Parts network.
• Great DanecoreTechnology or IntegrationTrudell is the exclusive dealer of Great Dane trailers (the leading manufacturer of high-performance commercial transportation equipment including dry freight, refrigerated, and flatbed trailers) in numerous upper Midwest and Northeast locations. Company is Great Dane's largest independent dealer group.
• MAC TrailerminorChannel Partner/ Reseller/ DistributorTrudell is a dealer for MAC Trailer products including dump trailers, flatbed trailers, and transfer trailers. MAC Trailer is recognized for advanced design trailers providing operational benefits and alternative components.
• Aurora Parts and ServiceminorChannel Partner/ Reseller/ DistributorParts distribution partner for e-commerce parts sales. Trudell uses Aurora Parts platform for online parts ordering and fulfillment, enabling direct-to-customer parts delivery.
• VIPAR Heavy DutyminorChannel Partner/ Reseller/ DistributorParts distribution partner in the heavy-duty parts distribution network. VIPAR is a buying group/network for heavy-duty parts distributors.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FleetPride: Heavy-duty aftermarket parts distributor with in-house service network serving commercial trucking fleets across the U.S. Direct peer in the heavy-duty parts distribution plus service business model that targets the same fleet operator customers as Trudell.
• Velocity Vehicle Group: Daimler Truck dealer network with full-service truck and trailer sales, parts, and service operations across multiple U.S. regions. Highly comparable to Trudell in business model combining OEM dealer exclusivity, parts distribution, and shop-based plus mobile fleet service.
• W.W. Williams: Heavy-duty truck and trailer service, parts, and engine repair provider operating multiple shop facilities across the Midwest, South, and East Coast. Closely comparable fixed-shop service and parts business for the same commercial fleet segments.
• TruckPro: Heavy-duty aftermarket parts distributor with branch-based counter sales and shop service for commercial trucks and trailers. Comparable parts-plus-service business model serving the same medium and heavy-duty fleet customer base.
• Premier Truck Group: Large commercial truck and trailer dealer group with sales, parts, service, and collision repair operations. Directly comparable multi-brand dealer model with branch-based service footprint similar to Trudell's Midwest Great Dane and Northeast Great Dane operations.

Broad incumbents

• Rush Enterprises: Largest commercial truck dealer network in North America (Peterbilt and International), with full-service sales, parts, and service operations across 100+ locations. A broad incumbent serving similar fleet customers with broader geographic reach than Trudell.
• Ryder Fleet Services: National fleet maintenance, leasing, and dedicated transportation services provider operating a large shop and mobile service network. A broader incumbent serving the same fleet operators with outsourced maintenance and rental services.

Emerging players

• WheelTime Network: Network of independent heavy-duty truck and trailer service providers sharing brand, standards, and purchasing power. Comparable service-only model with multi-location reach; less direct on the sales and parts distribution side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northeastgreatdane
• LinkedInlinkedin.com/company/trudell-trailers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trudell Holdings, Inc.