InfoComm International

What InfoComm International does

InfoComm International is a global trade show brand and the flagship event of AVIXA (The Audiovisual and Integrated Experience Association), a nonprofit industry association. The InfoComm trade show is the largest dedicated professional audiovisual (pro AV) industry event in North America, with the 2026 edition drawing 28,132 verified attendees from 94 countries and 807 exhibitors across 395,500 net square feet at the Las Vegas Convention Center. The show serves AV professionals across five core verticals: education technology, enterprise AV/IT/broadcast, hospitality, live event production, and retail/experience.

The product surface is built around the annual physical exhibition, supported by a tiered education and certification program anchored on the AVIXA Certified Technology Specialist (CTS) credential, specialized education tracks (AVIXA AI Accelerator, Pro Video Summit, Technical Workshops), on-floor programming (Vision Stage, Spotlight Stage, Xchange LIVE, AVIXA TV), and certification testing. The underlying technology is event operations and community infrastructure rather than software; the show runs on the AVIXA Xchange online community platform, myInfoComm matchmaking tools, and a multi-channel marketing stack spanning LinkedIn, YouTube, X, Facebook, Instagram, TikTok, Bluesky, and Threads.

The business model combines four revenue streams: transaction-based exhibition fees from 807+ exhibitor booths, advertising and sponsorship revenue (anchored by a Headline Partnership with Shure and keynotes from Microsoft and Cisco), professional services revenue from CTS courses, certification testing, and pro training, and subscription-style annual registration fees across multiple pass tiers. Distribution is global, with international InfoComm editions in Bangkok, Barcelona (ISE), Beijing, Mexico City, Mumbai, and Sydney (Integrate), and a planned 2027 expansion in Orlando that combines InfoComm with the RESIDE residential building technology and Lightapalooza lighting shows under a unified 3-shows-1-badge format.

Name

InfoComm International

Legal name

InfoComm (operating as brand/trademark of AVIXA)

Website

https://infocomm.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

InfoComm International is the global pro AV trade show brand owned by AVIXA, connecting 807+ exhibitors with 30,000+ AV professionals annually through exhibitions, CTS certification, education programs, and a network of international editions spanning six global regions.

Ownership category

akta.pro rank

Product category

Trade Show & Industry Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industries

Professional & Certification Expos Organizers (THAHABAD), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Professional audiovisual trade show
• Pro AV exhibition
• AV industry events
• AV certification training
• Commercial AV conferences

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Fees: Revenue generated from companies that pay to exhibit at the InfoComm trade show, occupying booth space at the Las Vegas Convention Center across 395,500 net square feet.
2. Sponsorship Revenue: Revenue from branded partnerships and sponsorship opportunities including headline partnerships (Shure), media partnerships, and various on-floor and off-floor sponsorship placements.
3. Education & Certification: Revenue from CTS (Certified Technology Specialist) courses, certification testing, pro training sessions, and education program passes.
4. Registration Fees: Revenue from attendee passes and pricing for various access levels including education sessions, exhibit hall access, and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

InfoComm International is the world's leading Pro AV trade show brand, operating an annual exhibition that brings together 800+ audiovisual manufacturers and solution providers with approximately 30,000 AV professionals, integrators, and end users from 95+ countries at the Las Vegas Convention Center. The event spans 395,500 net square feet of exhibit space and pairs product showcases with CTS-credited education programs, certification testing, technical workshops, keynotes, and networking experiences. Revenue is generated through exhibitor booth fees, attendee registration passes, sponsorship placements, and CTS certification and training program fees, all under the ownership of AVIXA, the nonprofit Audiovisual and Integrated Experience Association.

Product overview

InfoComm is a trade show/event platform, not a software product. The core offering is the annual InfoComm Trade Show — a professional audiovisual industry event featuring 800+ exhibitors across 395,500 net square feet at the Las Vegas Convention Center. The event serves the global Pro AV industry with exhibit hall space, education programs (CTS credits, technical workshops, tours), certification testing, and specialized summits including the AVIXA AI Accelerator and Pro Video Summit. Show floor education includes Vision Stage, Spotlight Stage, Xchange LIVE, and AVIXA TV presentations. InfoComm is produced by AVIXA (The Audiovisual and Integrated Experience Association).

Differentiator

Problem solved

Functional benefit

Brands

• Vision Stage: Main stage for keynotes and major presentations at InfoComm
• Spotlight Stage
• Xchange LIVE
• AVIXA TV
• Pro Training
• AVIXA AI Accelerator
• Pro Video Summit
• ThePitch

Products and services

• InfoComm Trade Show Annual flagship professional audiovisual trade show featuring 800+ exhibitors across audio, video, lighting, control, broadcast AV, conferencing and collaboration, digital signage, and AI-driven AV technologies, plus CTS-credited education, certification testing, keynotes, and networking. Targeted at AV manufacturers, integrators, and end-user AV professionals globally.

Quantifiable outcome

• 28,132 verified attendees from 94 countries participated in InfoComm 2026
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• AVIXA (Audiovisual and Integrated Experience Association)coreStrategic or Co-development Partner · 1 January 2026AVIXA is the producing association behind InfoComm. The organization owns the InfoComm brand and associated logos as trademarks. AVIXA provides the industry standards, certification programs (CTS), and industry intelligence that underpins the show's educational value and professional credibility.
• ShureflagshipGTM or Marketing Partner · 1 January 2026Shure serves as the Headline Partner for InfoComm 2026. The partnership includes prominent branding placement on the show website, menu navigation, footer advertising, and exclusive headline partner designation. Shure showcases audio solutions including wireless audio technology in the exhibition.
• MicrosoftcoreGTM or Marketing Partner · 1 January 2026Microsoft is delivering a keynote presentation at InfoComm 2026, positioning the company as a thought leader in workplace innovation and AI-driven AV systems. The keynote attracts attendees interested in enterprise technology integration.
• CiscocoreGTM or Marketing Partner · 1 January 2026Cisco is delivering a keynote presentation at InfoComm 2026, showcasing collaboration and conferencing solutions. The keynote highlights Cisco's position in the unified communications and collaboration space within the pro AV ecosystem.
• Audio-TechnicaminorGTM or Marketing Partner · 1 January 2026Audio-Technica is an exhibitor and advertiser featuring ceiling array microphone solutions. The company participates in the exhibition to showcase professional audio products to the AV professional audience.
• Blackmagic DesignminorGTM or Marketing Partner · 1 January 2026Blackmagic Design advertises ATEM Mini Extreme ISO G2 products on the InfoComm website footer. The company participates as an exhibitor showcasing broadcast AV and video production solutions.
• DiversifiedminorGTM or Marketing Partner · 1 January 2026Diversified is a systems integrator and technology partner advertising on the InfoComm website footer. The company participates as an exhibitor representing the integrator perspective in the pro AV ecosystem.
• ForteminorGTM or Marketing Partner · 1 January 2026Forte is an exhibitor and advertiser at InfoComm 2026, showcasing technology solutions to the pro AV professional audience attending the trade show.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISE (Integrated Systems Europe): ISE is the leading global Pro AV systems integration trade show and InfoComm's most direct global competitor. It serves the same Pro AV buyer/exhibitor base across audio, video, conferencing, and digital signage, and is also affiliated with AVIXA/CEDIA, making it the closest peer in audience, scope, and commercial model.
• NAB Show: NAB Show is the world's largest annual broadcast and media technology trade show, with significant overlap in broadcast AV, production, and content technology exhibitors and attendees. It competes with InfoComm's Broadcast AV category and shares the same enterprise/end-user attendee profile.
• CEDIA Expo: CEDIA Expo is the leading residential and custom-installation AV trade show. It overlaps with InfoComm on Pro AV technologies and integrators and is part of the broader AVIXA/CEDIA ecosystem, making it a closely adjacent peer and a co-located companion event under AVIXA's umbrella.
• NAMM Show: NAMM (National Association of Music Merchants) Show is the leading global pro audio, music production, and recording trade show. It overlaps with InfoComm on professional audio exhibitors and end users (e.g., Shure, Audio-Technica participate in both) and shares a similar non-profit association ownership model.
• IBC (International Broadcasting Convention): IBC is the leading European broadcast, media, and AV technology trade show. It overlaps directly with InfoComm's Broadcast AV and Live Events categories and competes for the same broadcast/end-user attendee pool across EMEA.

Broad incumbents

• Light + Building: Light + Building is the world's largest trade show for lighting and building services technology. It overlaps with InfoComm's Lighting & Staging category and shares an enterprise/contractor attendee base, and overlaps with the Lightapalooza co-located event under AVIXA.
• CES (Consumer Electronics Show): CES is the world's largest consumer electronics trade show. While it spans consumer rather than Pro AV, it overlaps on display, audio, and collaboration technologies and competes for attention from major brands like Microsoft, Cisco, and Shure that exhibit at both.
• Hannover Messe: Hannover Messe is the world's leading industrial technology trade show. It is comparable in scale and operating model to InfoComm (large B2B exhibition, sponsorship-heavy revenue mix) and increasingly overlaps with industrial automation segments of the Pro AV market.
• Mobile World Congress (MWC): MWC Barcelona is the world's largest mobile and connectivity trade show. It is comparable to InfoComm in scale (Barcelona is also the ISE venue), attendee profile (enterprise IT/decision-makers), and revenue model (exhibitor fees, sponsorship, registration), making it a structural benchmark for B2B event economics.

Others

• AVIXA (Audiovisual and Integrated Experience Association): AVIXA is InfoComm's parent association and producing organization, but as an industry association it is comparable as a peer non-profit that owns/operates trade shows, certifications (CTS), and industry research. It functions as both parent and adjacent association peer (e.g., analogous to NAMM's parent role for the NAMM Show).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InfoComm
• YouTubeyoutube.com/playlist?list=PLrDZTnChdo6GjDi-egTR2soJurvnllICz
• Facebookfacebook.com/InfoComm
• LinkedInlinkedin.com/company/infocomm-international
• Instagraminstagram.com/infocommshow/?hl=en
• TikToktiktok.com/@infocommshow

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoComm International