NovaTech

What NovaTech does

NovaTech Automation, LLC is a privately held, veteran-led industrial automation company founded in 1979 and headquartered in Bethlehem, Pennsylvania, with additional design and manufacturing operations in Lenexa, Kansas, and Lima, Peru. The company designs, manufactures, and supports substation automation, power measurement, precision timing, and distribution-network control products for electric utilities worldwide, distributed through a mix of direct enterprise field sales in the United States and exclusive distributor and integration partners across more than 20 countries.

The company's core technology is the Orion platform, a family of substation RTUs and data gateways (OrionLX+, OrionSX, OrionMX, Orion I/O, and the virtual OrionVX) all running the proprietary OrionOS firmware. Supporting the Orion platform is a multi-brand product architecture: Bitronics power meters and the Distribution Grid Monitor, Kronos multi-constellation satellite clocks with sub-100ns timing accuracy, Hermes substation-hardened IEC 61850-3 Ethernet switches, W3TS modular test switches (acquired in November 2023), and IntelliCap 2000 automatic capacitor bank controllers (acquired from S&C Electric Company in March 2026). Software and observability are anchored by the Argus Fleet Management Platform, launched in February 2026. Together these products enable substation automation, SCADA gateway and data concentration, legacy RTU retrofit, feeder automation, FLISR, NERC CIP cybersecurity compliance, DER integration, and shore power and rail electrification applications.

NovaTech generates revenue primarily through hardware sales of its own proprietary products, which carry a 10-year no-hassle warranty, supported by professional services including RTU panel engineering, Factory Acceptance Testing, installation, and commissioning. A growing Argus-based subscription software layer, structured training courses (e.g., $1,545 per attendee for Orion Automation Basic Training in Lenexa, KS), and regional technical symposiums diversify revenue. The company's stated customer base spans investor-owned utilities (Con Edison, Exelon, Delmarva Power, Pepco, We Energies), municipal utilities and cooperatives (OPPD), international distribution utilities (MERALCO, Davao Light), OEMs (Caterpillar), and transportation electrification (Watts Marine), with a reported 98.7% customer recommendation rate.

Name

NovaTech

Legal name

NovaTech, LLC

Website

https://novatechautomation.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

NovaTech Automation manufactures substation automation, power measurement, precision timing, and distribution grid control products for electric utilities worldwide. Its Orion platform and supporting Bitronics, Kronos, Hermes, IntelliCap, and Argus product lines serve IOUs, municipal utilities, cooperatives, and renewable and transportation electrification customers.

Ownership category

akta.pro rank

Product category

Substation and Grid Automation Hardware

NAICS

Relay and Industrial Control Manufacturing (335314), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519), Switchgear and Switchboard Apparatus Manufacturing (335313), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Substation Automation Systems (SAS), RTUs & HMI (EUADACAF)

akta.pro secondary industries

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC), Protection, control & substation automation engineering (relay/RTU/IEC 61850) (EUADAKAD), Substation Automation & Digital Substations (IEC 61850) Integration Services (EUAEANAD), Power Quality, Metering & Monitoring (HDACAJAG)

Keywords

• Substation automation
• Electric utility controls
• Power grid automation
• Industrial automation hardware
• Remote terminal units

Headquarters

HQ city

Quakertown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products (RTUs, Power Meters, Ethernet Switches, Satellite Clocks, Test Switches): NovaTech manufactures and sells proprietary hardware products including Orion RTUs and gateways, Bitronics power meters, Kronos satellite clocks, Hermes Ethernet switches, IntelliCap 2000 capacitor controllers, and W3TS test switches. Products are sold with 10-year no-hassle warranties. The company also offers configuration and quote tools on its website suggesting a structured sales process.
2. Software / Fleet Management Platform (Argus): NovaTech offers the Argus Fleet Management software platform for real-time health tracking and proactive diagnostics of utility automation equipment fleets, representing a software/supplementary monitoring revenue stream.
3. Professional Services (Engineering, Installation, Commissioning): NovaTech provides professional services including design, assembly, Factory Acceptance Testing (FAT), installation, and commissioning of RTU panels, as well as custom cabinet and enclosure engineering incorporating customer designs and preferred components.
4. Training Services: NovaTech offers paid training courses such as Orion Automation Basic Training (e.g., $1,545 per attendee for two-day sessions in Lenexa, KS), webinars, and regional technical symposiums for customer education and certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NovaTech Automation designs, manufactures, and supports automation, control, and communication products for electric utilities. Its core offering is the Orion platform of substation RTUs and data gateways (hardware and virtual), complemented by Bitronics power meters, Kronos satellite clocks, Hermes substation Ethernet switches, W3TS test switches, and the IntelliCap 2000 capacitor bank controller. The company also provides the Argus Fleet Management software platform for centralized device health monitoring, along with engineered RTU panels, integration services, and training.

Product overview

NovaTech Automation offers a unified platform-plus-products architecture for electric utility automation. The core Orion family provides substation RTU and data gateway solutions (OrionVX virtual RTU, OrionLX+ for large substations, OrionSX for data concentration, OrionMX for pole tops/vaults, and Orion I/O expansion). Supporting these are Bitronics power measurement products (meters, transducers, displays, and the DGM monitoring system), Kronos satellite clocks for precision timing (Series 2R/2P and Series 3R), and Hermes substation-hardened Ethernet switches (1000 unmanaged and 2000 managed series). The W3TS Test Switch provides modular test capabilities. Recent additions include the IntelliCap 2000 automatic capacitor bank controller acquired from S&C Electric, and the Argus Fleet Management monitoring platform for centralized health tracking across the installed equipment base.

Differentiator

Problem solved

Functional benefit

Brands

• Orion: Family of smart RTUs and data gateways for substation automation, including OrionLX+, OrionSX, OrionMX, OrionVX, and Orion I/O products.
• Bitronics
• Kronos
• Hermes
• W3TS
• IntelliCap 2000
• Argus

Products and services

• OrionVX Virtual RTU Industry's first truly virtual RTU running on OrionOS, deployed as a virtual machine on standard hypervisors; functions as an RTU, data concentrator, SCADA gateway, and HMI server for electric utility substations and enterprise data centers, supporting up to 80,000 points per instance.
• OrionLX+ RTU High-capacity Orion RTU designed for larger substations and complex applications, with direct video HMI capability, redundant hot-swappable power supply, and up to 80,000 points capacity.
• OrionSX RTU Compact Orion RTU with server-class applications for data concentration to EMS/DERMS/ADMS systems and Direct Video distribution in larger substations.
• OrionMX RTU Compact Orion RTU designed for vaults, pole tops, and smaller substations with all connections on one side for universal mounting.
• Orion I/O Expansion Low-cost-per-point substation I/O module with optional capacitive touch front display for expanding Orion RTU I/O capacity.
• Bitronics 50 & 60 Series Meters and Transducers SCADA-grade panel meters and transducers with simplified wiring, universal power supplies, capacitive-touch buttons, and web-based configuration; individually calibrated to 0.2s precision with 40-year MTBF.
• Bitronics D650 Universal Display Remote display that connects to any substation IED via DNP or Modbus Client (serial or Ethernet) to display measurement values locally.
• Bitronics Distribution Grid Monitor (DGM) Pre-engineered distribution power monitoring solution combining a Bitronics M661 meter with Lindsey LEA sensors and cabling, with optional OrionMX RTU for cybersecurity, I/O, and automation at distribution sites.
• PowerPlex II Automation Transducer Automation transducer with two sets of three-phase voltages and 1-cycle measurement update speeds suitable for generator and tie synchronization applications.
• Kronos Series 3R Satellite Clock 19-inch rack-mounted precision satellite clock with multi-constellation support (GPS, GALILEO, BEIDOU, GLONASS), PTP/NTP/SNTP output, PRP/HSR redundancy, and 20ns maximum time deviation with optional OCXO holdover.
• Kronos Series 2R and 2P Satellite Clocks 19-inch rack-mounted (Series 2R) and panel-mounted (Series 2P) satellite clocks with multi-constellation support, TCXO oscillator, and port bonding capability for precision timing in substation environments.
• Hermes 2000 Managed Ethernet Switch Substation-hardened Layer 2 managed gigabit Ethernet switch with IEC 61850-3 and IEEE 1613 compliance, zero packet loss (Class 2), dual redundant power supplies, RSTP/MRP support, and PTP transparent clock functionality.
• Hermes 1000 Unmanaged Ethernet Switch IEC 61850-3 compliant unmanaged Ethernet switch providing reliable and simple connectivity for substation protection equipment, meters, and monitoring devices.
• W3TS Test Switch Modular test switch for isolating transformers, meters, or IEDs for testing, configurable from 1 to 50 poles with front-connected, back-connected, or DIN rail mounting options and a patented safety knob for gloved operation.
• IntelliCap 2000 Automatic Capacitor Bank Controller Automatic capacitor bank controller for pole-mounted and pad-mounted switched capacitor banks in electric distribution systems, supporting voltage, time, temperature, VAR, and current control strategies with DER-heavy grid integration capabilities.
• Argus Fleet Management Platform Cloud-capable fleet monitoring software platform providing real-time health tracking, proactive diagnostics, intelligent alerting, role-based access control, and historical analysis across NovaTech Orion RTU, Kronos, and Hermes device fleets for utility customers.
• Engineered RTU Panels and Cabinets Custom-engineered RTU panel and cabinet assemblies incorporating NovaTech Orion RTUs and customer-preferred components, including design, assembly, Factory Acceptance Testing, installation, and commissioning services for utility customers.
• Orion Automation Training Courses Paid in-person training courses such as the two-day Orion Automation Basic Training in Lenexa, KS (priced at $1,545 per attendee), as well as monthly Power Hour webinars and regional technical symposia for customer education and certification.

Quantifiable outcome

• 98.7% of clients would recommend NovaTech to a colleague
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Innovelec Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Canada, based in Edmonton, Alberta. Contact: Bill Cackett. Provides local sales, integration, and support for NovaTech products in Canada.
• EEPATcoreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Mexico, based in Tampico, Tamaulipas. Provides local sales, integration, and support for NovaTech products in Mexico.
• Digital Smart GroupcoreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Europe, with European HQ in Barcelona, Spain and UK office. Contact: Martin Grinberg. Provides sales, integration, and support across Europe.
• Equinox Power Solutions (Pty) Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for South Africa, based in Edenvale. Provides local sales, integration, and support for NovaTech products in Southern Africa.
• ADAPT Australia Pty. Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Australia, based in Tullamarine, VIC. Contact: Mal Ignjic. Provides local sales, integration, and support for NovaTech products in Australia.
• NTA Energy Solutions Corp.coreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for the Philippines, based in Quezon City. Contact: Paulo Reyes. NovaTech is actively involved in Philippines grid modernization initiatives and renewable energy integration projects.
• PT Arlisco Elektrika PerkasacoreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Indonesia, based in Tangerang. Provides local sales, integration, and support for NovaTech products in Indonesia.
• Commgate Sdn BhdcoreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Malaysia and Vietnam, based in Cyberjaya, Selangor, Malaysia. Provides local sales, integration, and support for NovaTech products in Southeast Asia.
• MRV Trade & Service Co., Ltd.coreChannel Partner/ Reseller/ DistributorExclusive Partner and Sole Distributor for Thailand, based in Nonthaburi. Provides local sales, integration, and support for NovaTech products in Thailand.
• Watts MarineminorChannel Partner/ Reseller/ DistributorWatts Marine (Kingston, WA) is a manufacturer of cold ironing/shore power systems. NovaTech provides Bitronics instruments for power measurement and Orion Automation for control, HMI and RTU functions within Watts Marine shore power installations.
• 6A IngenieriaminorChannel Partner/ Reseller/ DistributorPartner in Argentina providing electrical automation services for NovaTech products in the South American market.
• Automatic ElectricminorChannel Partner/ Reseller/ DistributorPartner in Brazil providing electrical automation services for NovaTech products in the Santa Catarina region.
• Conecta Electrical Automation SolutionsminorChannel Partner/ Reseller/ DistributorPartner in Chile providing electrical automation solutions for NovaTech products in the Chilean market.
• S&C Electric CompanycoreStrategic or Co-development PartnerOn March 27, 2026, NovaTech acquired the IntelliCap 2000 automatic capacitor bank control product line from S&C Electric Company, including all associated intellectual property, manufacturing rights, and ongoing customer support. NovaTech committed to seamless transition for existing IntelliCap 2000 customers with uninterrupted support and honored warranties.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schweitzer Engineering Laboratories (SEL): SEL is a closely held, employee-owned specialist in substation protection, automation, and RTU/IED products — directly comparable to NovaTech's Orion RTU and protocol library business, with similar channel and customer overlap in North American investor-owned utilities.
• S&C Electric Company: S&C is a long-standing competitor in switchgear and distribution automation; it sold the IntelliCap 2000 capacitor bank controller product line to NovaTech in March 2026 and remains a peer across capacitor banks, switching, and grid-edge automation.
• Belden (Hirschmann): Belden's Hirschmann brand makes substation-hardened IEC 61850-3 Ethernet switches directly competing with NovaTech's Hermes 2000 family for substation networking sockets.
• Moxa: Moxa produces ruggedized, IEC 61850-3 compliant Ethernet switches and serial-to-Ethernet I/O for substations, overlapping with NovaTech's Hermes switches and Orion I/O expansion modules in distribution and grid-edge applications.
• RFL Electronics (Hubbell): RFL supplies substation communication processors, teleprotection, and legacy RTU replacement products — overlapping with NovaTech's Orion SCADA-gateway and 40+ protocol library capabilities.
• Meinberg Funkuhren: Meinberg is a leading GPS/GNSS time-server and PTP grandmaster vendor directly competing with NovaTech's Kronos satellite clocks for substation timing applications.

Broad incumbents

• GE Vernova (Grid Solutions): GE Vernova offers a broad substation automation portfolio (Multilin protection, UR-series IEDs, IEC 61850 gateways, HardFiber) competing with NovaTech's Orion platform across the same IOU and municipal utility customers.
• Siemens Smart Infrastructure: Siemens offers SICAM PAS, SIPROTEC protection, and Ruggedcom substation switches — a full-stack alternative to NovaTech's Orion, Bitronics, and Hermes lines across global utility tenders.
• Hitachi Energy: Hitachi Energy (formerly ABB Grid Integration) sells RTUs, substation automation, and protection products alongside ADMS/grid software — a large-scale competitor overlapping with NovaTech in substations and increasingly in DER integration.
• Schneider Electric: Schneider's EcoStruxure Power Operation and substation automation products compete for the same utility modernization budgets, often through global framework agreements that can squeeze out specialists like NovaTech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@novatechautomation
• LinkedInlinkedin.com/company/novatech-automation
• Xx.com/novatechllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaTech