Prime Asia Asset Management

What Prime Asia Asset Management does

Prime Asia Asset Management is a Singapore-incorporated, privately held multi-family office founded in 2016 by former bank private bankers and investment professionals. The firm is licensed by the Monetary Authority of Singapore under the Capital Markets Services regime to conduct regulated fund management and financial advisory activities, and it serves more than 150 high net worth and ultra-high net worth individuals and families across more than 10 countries in Asia. Service delivery rests on three pillars: Wealth Management (external asset management in partnership with private banks, discretionary portfolio management, and insurance advisory), Family Office Advisory (cross-border wealth and tax planning, succession, and family affairs), and Fund Management (proprietary VCC-structured funds plus a third-party fund platform).

The product stack is built around three named VCC funds - the Prime Asia Global Bond Fund (flagship fixed income), the PAAM FountainCap Global China Opportunity Fund (China equity feeder co-branded with FountainCap), and the Rosetta One Hedge Fund (options and cash proprietary algorithmic strategy targeting consistent double-digit returns) - alongside a Real Estate PE Fund and a platform service for end-to-end third-party fund establishment and operations across listed equities, bonds, forex, private equity and debt, and real estate. Technology is concentrated in the quant strategy supporting Rosetta One; the broader advisory book is relationship-and-judgement driven rather than platform-driven.

Revenue is generated through recurring management and performance fees on proprietary funds, advisory and discretionary management fees on family office mandates, and commissions from insurance placements with global insurer partners. Distribution is relationship-led across Singapore, with cross-border client events in Indonesia (Jakarta) and China (Shanghai) and partner referrals through private banks and insurers. The firm is founder/management owned with no disclosed institutional backers, and it does not publicly disclose revenue or pricing.

Name

Prime Asia Asset Management

Legal name

Prime Asia Asset Management Pte. Ltd.

Website

https://pa-am.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Asia Asset Management is a Singapore-based, MAS-licensed multi-family office founded in 2016, serving 150+ HNW and UHNW families across Asia with wealth management, family office advisory, and a suite of VCC-structured funds.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fund Management Fees: Prime Asia earns management and performance fees through its suite of funds including the Prime Asia Global Bond Fund (VCC), Rosetta One Hedge Fund (VCC), and PAAM FountainCap Global China Opportunity Fund (VCC). The firm also provides fund platform services for third-party fund establishment and operations.
2. Wealth Management Advisory: The firm provides external asset management, discretionary portfolio management, and financial advisory for insurance services in partnership with reputable private banks and global insurers. Revenue is generated through advisory fees and commissions from insurance products placed.
3. Family Office Advisory: The firm provides comprehensive family office advisory services including investments, wealth and tax planning, strategic services, and family affairs concierge services, charging advisory fees for holistic wealth management solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prime Asia Asset Management operates as a Singapore-based multi-family office providing three integrated service pillars: Wealth Management (external asset management with private banks, discretionary portfolio management, insurance financial advisory), Family Office Advisory (investment products, wealth and tax planning, succession services, family affairs concierge), and Fund Management (proprietary funds and a VCC platform across listed equities, bonds, forex, private equities, real estate and hedge funds). Services are targeted at accredited and institutional investors across Asia.

Product overview

Prime Asia Asset Management operates as a Multi-Family Office providing three integrated service pillars: Wealth Management (external asset management, discretionary portfolio management, insurance advisory), Family Office Advisory (investments, wealth and tax planning, strategic services, family affairs), and Fund Management (proprietary funds and platform services). The product portfolio includes three named funds under Variable Capital Company (VCC) structure: the Prime Asia Global Bond Fund (flagship bond fund), the Prime Asia Rosetta One Fund (algorithmic hedge fund), and the PAAM FountainCap Global China Opportunity Fund (China equity feeder). These are offered alongside a fund management platform supporting multiple asset classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive wealth management service for high net worth clients that provides external asset management in partnership with reputable private banks, discretionary portfolio management, and financial advisory for insurance products from health to legacy planning.
• Family Office Advisory Holistic family office service covering investment products across local and international platforms, wealth and tax planning, strategic succession services, and family affairs concierge, designed for ultra-high-net-worth families.
• Fund Management Fund management service that offers proprietary funds and an end-to-end fund establishment and operations platform covering listed equities, bonds, forex, private equities and debts, real estate and more.
• Prime Asia Global Bond Fund (VCC) Flagship VCC-structured bond fund targeting a high level of income and moderate capital appreciation through a global portfolio of high-quality, high-yield bonds.
• Prime Asia Rosetta One Fund (VCC) VCC-structured hedge fund using proprietary algorithms to trade options and cash positions with a target of consistent double-digit annual returns.
• PAAM FountainCap Global China Opportunity Fund (VCC) VCC-structured feeder fund that invests into the FountainCap Global China Opportunity Fund to provide clients with China equity exposure that has historically outperformed major Chinese indices.
• Fund Management Platform Services One-stop, end-to-end platform for fund establishment and operations covering listed equities and bonds, forex, private equities and debts, real estate and more, offered alongside proprietary funds.
• Real Estate Private Equity Fund First Real Estate Private Equity Fund launched by the firm as part of its fund management platform services offering exposure to real estate asset class investments.

Quantifiable outcome

• $1B+ in Assets Under Management
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• DentonsminorStrategic or Co-development Partner · 4 March 2022Dentons (global law firm) hosted a Budget 2022 sharing event with Prime Asia Asset Management at their Singapore office on March 4, 2022. This indicates a collaborative relationship for client education and thought leadership.
• NTUitive (Nanyang Technological University)minorStrategic or Co-development Partner · 22 May 2018Prime Asia Asset Management signed an MOU with NTUitive (the innovation arm of Nanyang Technological University) in May 2018. The partnership supports innovation and potentially co-development of investment solutions or startup ecosystem engagement.
• Reputable Private BankscoreChannel Partner/ Reseller/ DistributorPrime Asia partners with reputable private banks to provide need-based wealth advisory to high net worth clients through its External Asset Management service. This is a core channel partnership enabling the firm to reach clients through established private banking platforms.
• Global InsurerscoreChannel Partner/ Reseller/ DistributorPrime Asia works with global insurers to identify and provide for client protection needs from health insurance to legacy planning. The firm acts as a distribution channel for insurance products while providing financial advisory for insurance.
• FountainCapcoreStrategic or Co-development PartnerPrime Asia offers the PAAM FountainCap Global China Opportunity Fund (VCC), a feeder fund that invests into FountainCap Global China Opportunity Fund, which has consistently outperformed the vast majority of Chinese Indices since its inception in April 2015. This is a key co-branded fund partnership.

Scale indicators6 records

Expansion highlights5 records

Broad incumbents

• Pictet Wealth Management: Pictet is a Swiss private bank with a significant Singapore wealth management office serving HNW/UHNW clients across Asia. Comparable on discretionary portfolio management, wealth planning, and family office structuring services.
• DBS Private Bank: DBS Private Bank is the largest Singapore-headquartered private bank offering wealth management, discretionary portfolios, and family office solutions to HNW/UHNW clients. Directly comparable to Prime Asia on geography, customer segment, and core service lines.
• LGT Bank (Singapore): LGT is a global private banking and multi-family office group with a major Singapore presence serving UHNW families in Asia. Directly comparable to Prime Asia on HNW discretionary portfolio management and family office services, with broader global reach.
• Indosuez Wealth Management (Singapore): Indosuez is the wealth management arm of Crédit Agricole CIB with a Singapore hub serving Asian HNW/UHNW families. Comparable on Asia HNW discretionary portfolio management and family office advisory.
• Bank of Singapore: Bank of Singapore (OCBC subsidiary) is one of the largest private banks serving HNW clients in Southeast Asia. Comparable on discretionary portfolio management and wealth advisory for HNW families, with deeper balance sheet and broader product shelf.
• VP Bank (Singapore): VP Bank is a Liechtenstein-headquartered private bank with a Singapore office serving Asian HNW families with discretionary portfolio management and family office services. Comparable on Asia HNW wealth and multi-family office positioning.

Direct peers

• Raffles Family Office: Raffles Family Office is a Singapore-headquartered multi-family office serving UHNW families with wealth management, succession, and family advisory services. Closest direct comparable as an independent Singapore MFO of similar size and client profile.
• Constellation Capital (Singapore): Constellation Capital is a Singapore-based multi-family office and fund management firm serving HNW clients across Asia. Comparable on independent Singapore MFO model, fund platform, and discretionary portfolio services.
• Patron Capital Partners (Singapore): Patron Capital is a Singapore-based multi-family office offering wealth management and fund services to HNW/UHNW clients. Comparable as an independent Singapore MFO competing in the same Asian HNW segment.

Regional players

• Hywin Wealth Management: Hywin is a China-headquartered wealth management firm with growing Singapore presence serving Chinese HNW/UHNW families. Comparable on cross-border Asia HNW client base and family office services, though primarily China-rooted.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Asia Asset Management