What Easy Lift does

Easy Lift is an Italian industrial equipment manufacturer headquartered in Brescello, Italy, founded in 2005 as a family-operated business. The company specializes in designing and manufacturing mobile elevating and aerial platforms, with a documented presence in the Multi Drum Turner market serving the safe handling of 200L drums in industrial settings.

Its served end-markets are organized along three verticals: chemicals (primary use case, drum handling in chemical processing facilities), food processing (drum handling under hygienic conditions), and pharmaceuticals (compliant material handling in drug manufacturing). The company's value proposition centers on workplace safety compliance and ergonomic material handling, addressing the practical problem of moving heavy standardized drums safely across regulated industrial environments.

The business model is consistent with a specialized B2B industrial OEM: custom design and manufacturing of capital equipment sold into industrial procurement channels, with no public pricing, no disclosed subscription, software, or service revenue layer, and no third-party channel partnerships disclosed. Ownership is concentrated: Michele Sorianini serves as CEO/Founder/Owner and Emanuele Sorianini as Founder/General Manager. Public source data is unusually thin — the company website returned only a verification/loader screen, and no press releases, investor disclosures, or distribution agreements were available.

Name

Easy Lift

Website

https://easy-lift.com

Company type

Private

Founded year

2005

Headcount range

11–50 employees

Short description

Easy Lift is an Italy-based, family-owned industrial manufacturer founded in 2005 that designs and builds mobile elevating platforms and drum handling equipment (Multi Drum Turners) for chemicals, food processing, and pharmaceutical customers.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

Keywords

• Aerial work platforms
• Mobile elevating platforms
• Industrial drum handling
• Aerial platform manufacturing
• Material handling equipment

Headquarters

HQ city

Brescello

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Easy Lift specializes in manufacturing and designing mobile elevating and aerial platforms. The company's primary application is the handling of 200L drums in various processing facilities across the chemicals, food processing, and pharmaceutical industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Elevating and Aerial Platforms

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Platform Basket: Italian manufacturer of aerial work platforms, including tracked and self-propelled models. Closest direct peer: same country, overlapping product category, and similar target end markets.
• Multitel Pagliero: Italian manufacturer of truck-mounted and self-propelled aerial platforms. Direct competitor in MEWPs with overlapping customer base in utilities, construction, and industrial maintenance.
• Hinowa: Italian specialist in tracked aerial platforms and spider lifts. Highly comparable: small-to-mid Italian manufacturer focused on a similar MEWP sub-segment serving industrial and construction customers.
• Socage: Italian aerial platform producer offering truck-mounted, tracked, and spider lifts. Direct peer in product category and geography, competing for similar rental and industrial customers.
• Teupen: German manufacturer specializing in tracked spider and truck-mounted aerial platforms. Highly relevant for the same high-reach, low-ground-pressure MEWP niche that Easy Lift operates in.
• Niftylift: UK-based MEWP manufacturer with a strong focus on self-propelled and trailer-mounted platforms. Comparable in product mix, with a similar emphasis on compact and specialty aerial platforms.

Broad incumbents

• Genie (Terex): Worldwide MEWP manufacturer and Terex brand. Comparable in core product category, with a much larger global footprint and broader equipment portfolio.
• Haulotte: Major French manufacturer of a full range of aerial work platforms. Broader portfolio and global reach, but directly overlapping product lines with Easy Lift in scissor lifts and booms.
• Manitou: Large French OEM of material handling and aerial platform equipment. Overlaps with Easy Lift's product universe through its aerial work platform division, while serving a much broader customer base.
• JLG Industries (Oshkosh): Global leader in aerial work platforms, telehandlers, and related access equipment. Sets the competitive benchmark for product range, dealer network, and fleet-financing capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Lift