What Haulotte does

Haulotte Group S.A. is a France-headquartered (Lorette) public manufacturer of mobile elevating work platforms (MEWPs), ranked #3 globally in its category and listed on Euronext Paris since 1998. Its core products are articulating boom lifts, electric and diesel scissor lifts, and telehandlers — including the PULSEO Generation electric rough-terrain family (HA20 E PRO, HS21 E PRO, Sigma 16) and the HTL telehandler range (3.2–7.2 tonne capacity). The company's technology stack combines electric powertrains, lithium-ion batteries with range extenders, and a proprietary safety suite (Obstacle Detection Assist, FASTN harness detection, Pedestrian Detection Assist, Advanced Access Management), wrapped in IoT-enabled telematics.

The company makes money primarily through hardware sales to construction, industrial, and equipment-rental customers across 30+ countries (over 80% of revenue international), served via 21 wholly-owned subsidiaries and 5 production facilities in France, the United States (Archbold, Ohio), India (Pune), the Netherlands, and China. Quarterly revenue (€121M in Q1 2026) is dominated by equipment sales (~83%), with a smaller mix of services (~14%), rental operations (~3%), spare parts via myhaulotte.com, and an options/accessories catalogue. Pricing is quote-based and undisclosed; spare parts carry a €60 minimum order. The 2026 commercial agenda pairs organic product launches (HA20 E PRO, ODA, HS21 E PRO showcase) with two notable cross-industry partnerships — Builder Assist for construction robotics on MEWPs and Ukrainian Unmanned Technologies for industrializing defense unmanned ground platforms — alongside an institutional push into China and an ongoing Drive Confidence service-ecosystem repositioning.

Name

Haulotte

Legal name

Haulotte Group S.A.

Website

https://haulotte.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haulotte Group is a France-based, publicly listed (Euronext Paris) global manufacturer of mobile elevating work platforms — articulating booms, scissor lifts, and telehandlers — serving construction, industrial, and equipment-rental customers across 30+ countries through 21 subsidiaries and 5 factories.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms

NAICS

Construction Machinery Manufacturing (33312), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Aerial work platforms
• Mobile elevating work platforms
• Boom lifts manufacturing
• Scissor lifts equipment
• Telehandler machinery

Headquarters

HQ city

L'horme

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: New MEWP sales including articulating boom lifts, scissor lifts, and telehandlers. Represents the largest revenue stream at approximately €100M in Q1 2026 out of €121M total
2. Services: After-sales support, maintenance, repair, training, and technical support services
3. Rental Sales: Equipment rental operations generating revenue from fleet utilization
4. Spare Parts: Sales of spare parts and accessories via myhaulotte.com online platform, minimum order value €60
5. Options and Accessories: Customization options catalog for new machines and retrofit solutions for installed fleets

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Haulotte designs, manufactures, and services mobile elevating work platforms (MEWPs), including electric and diesel articulating boom lifts, scissor lifts, and telehandlers. The company operates five production facilities worldwide and supplies equipment, spare parts, after-sales service, training, and financing solutions to construction, industrial, and equipment rental customers across more than 30 countries via 21 wholly-owned subsidiaries.

Product overview

Haulotte Group is a global manufacturer of Mobile Elevating Work Platforms (MEWPs), primarily producing aerial work platforms (nacelles) including articulating boom lifts and scissor lifts under the PULSEO generation brand, as well as telehandlers under the HTL range. The company offers a complete ecosystem of equipment, services, and digital solutions structured around the Drive Confidence approach, which includes safety technologies, support services, financial solutions, and refurbished equipment. Key products include the HA20 E PRO and HS21 E PRO electric rough terrain models from PULSEO, the HTL telehandler family, and various options/accessories. Services encompass equipment maintenance, financial services, training, and second-hand equipment programs. The company operates manufacturing facilities and maintains 21 subsidiaries globally to support customers throughout equipment lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• PULSEO: Electric rough terrain MEWP product generation featuring models like HA20 E PRO and HS21 E PRO with advanced safety features
• Drive Confidence
• FASTN
• Obstacle Detection Assist (ODA)
• Pedestrian Detection Assist
• Advanced Access Management

Products and services

• HA20 E PRO Electric articulating boom lift from the PULSEO generation offering 100% electric power with diesel-equivalent rough terrain performance. Features Extra Reach option increasing platform capacity from 250kg to 350kg, up to 40% gradeability, FASTN harness detection, Pedestrian Detection Assist, Advanced Access Management, and Transport Handle for demanding indoor/outdoor construction and industrial applications.
• HS21 E PRO Electric rough terrain scissor lift from the PULSEO generation with 21m working height, 750kg load capacity, drive-at-full-height capability, extendable platform up to 7.50m, maintenance-free lithium ion batteries, and Range Extender compatibility. Designed for all-day operation in demanding outdoor construction and industrial environments.
• HTL Telehandler Range Haulotte telehandler product line covering three tiers: COMPACT range (HTL3210, HTL3510, HTL4010 with 3.2-4 tonne capacity up to 10m height), HIGH LIFT range (HTL3614-17, HTL4014-17 with 3.6-4 tonne capacity up to 17m), and HEAVY LOAD range (HTL5210, HTL6508, HTL7210 with 5.2-7.2 tonne capacity) for construction and material handling applications.
• Sigma 16 Articulating boom lift model offered with Obstacle Detection Assist (ODA) factory-installed option using ultrasonic sensors to minimize collision risks and protect sensitive environments. Targeted at construction and industrial applications requiring enhanced jobsite safety.
• Haulotte Service After-sales support offering for Haulotte equipment, including servicing, maintenance, repair, operator training, and warranty management. Delivered through the global service network of 21 subsidiaries to maximize equipment uptime and lifecycle value.
• Haulotte Financial Services Customized funding solutions provided by Haulotte to support customers in acquiring new equipment, lowering upfront capital barriers for fleet expansion or replacement.
• Refurbished and Second-Hand Equipment Reconditioned and pre-owned Haulotte equipment offerings providing strong liquidity on the second-hand market while optimizing total cost of ownership for rental fleets and end-users.
• Options Catalogue Centralized catalogue of Haulotte equipment options organized by category with technical specifications, covering both new machine configurations and retrofit or after-sales options for installed fleets, including Extra Reach, FASTN, Transport Handle, and pipe carrier accessories.

Quantifiable outcome

• Equipment lifespan up to 20 years in rental fleet operations
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ukrainian Unmanned Technologies (UUT)coreStrategic or Co-development Partner · 17 June 2026Industrial partnership to scale production of RAVLYK (UMP-2) robotic ground logistics platforms. UUT contributes field-proven robotic technologies; Haulotte provides manufacturing, logistics, and service support capabilities. Platforms target military logistics, casualty evacuation, and reconnaissance applications. RAVLYK technology at TRL-9 with established serial production in Ukraine defense facilities.
• Builder AssistcoreStrategic or Co-development Partner · 26 May 2026Innovation partnership developing Surface Assist robotic arm integration onto Haulotte MEWPs. Targets construction applications including overhead drilling and facade treatment (painting, coating). Leverages Builder Assist robotics expertise with Haulotte access equipment platform. Pilot fleet testing with market interest assessment objective.
• AMBPR (Autonomous Mobile Blast Paint Robot)minorStrategic or Co-development Partner · 1 January 2020Previous collaboration since 2020 for cleaning, blasting, and painting robotic solutions for shipyards and industrial applications. Development of unique robotic solution for large vertical surfaces in naval and industrial sectors. Emphasizes operator safety and reduced environmental impact.
• YEG GroupminorStrategic or Co-development PartnerAccompanied Damien Gautier (Managing Director APAC & Middle East) and Roy BA (General Manager Haulotte Shanghai) in meetings with Shanghai district authorities. Li Zhang from YEG Group participated in discussions on industrial development and urban renewal projects.
• China International Contractors Association (CHINCA)minorGTM or Marketing PartnerBeijing institutional partnership focusing on integration of Haulotte solutions into international infrastructure projects and equipment internationalization standards.
• China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME)minorGTM or Marketing PartnerBeijing institutional meeting on equipment internationalization and safety standards. Paves way for collaborations with Chinese companies involved in overseas projects.
• AWP Rental Association (China)minorGTM or Marketing PartnerGuangzhou conference sponsorship as anniversary sponsor and only foreign manufacturer present. Roy BA presented Haulotte value proposition for rental companies including equipment reliability, TCO optimization, and second-hand market liquidity.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Manitou Group: French-headquartered competitor in telehandlers and aerial platforms with comparable size and European heritage. Competes directly in HTL telehandler range and rough-terrain MEWPs.
• Skyjack (Linamar Corporation): Canadian manufacturer of scissor lifts and boom lifts owned by Linamar. Direct competitor in the mid-range MEWP segment with strong North American rental channel relationships.
• Niftylift: UK-based MEWP specialist owning the Snorkel brand; produces articulating booms and tracked platforms. Direct competitor in specialty MEWP categories including electric and hybrid models.
• JLG Industries (Oshkosh): JLG is the global #1 in MEWPs and a wholly-owned subsidiary of Oshkosh Corporation. Direct head-to-head competitor in articulating booms, scissor lifts, and telehandlers with substantially larger scale and North American dealer footprint.
• Genie (Terex Corporation): Genie is a top global MEWP manufacturer and segment of Terex, competing directly across articulating booms, scissor lifts, and telehandlers. Comparable global distribution and product breadth.
• Sinoboom Intelligent Technology: Chinese MEWP producer with growing international presence in boom lifts and scissor lifts. Competes on price in emerging markets and increasingly in developed rental channels.
• Snorkel (Niftylift): UK-based MEWP manufacturer (part of Niftylift Group) producing scissor lifts, boom lifts, and telehandlers. Direct competitor in mid-sized MEWP categories, particularly in European markets.
• Dingli (Zhejiang Dingli Machinery): Chinese MEWP manufacturer rapidly gaining global share with cost-competitive articulating booms and scissor lifts. Direct competitor especially in Asia Pacific and increasingly in Europe and North America.

Emerging players

• Time Manufacturing (Versalift): U.S.-based aerial work platform and bucket truck manufacturer competing in specialized MEWP and utility segments. Smaller portfolio than Haulotte but overlapping in truck-mounted and specialty lifts.

Broad incumbents

• Manitowoc Company (Grove cranes): Broader lifting equipment incumbent with Grove mobile cranes and Potain tower cranes. Adjacent rather than directly competing in MEWPs, but overlapping in heavy lifting customer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haulottegroup
• YouTubeyoutube.com/@haulottegroup
• Facebookfacebook.com/haulottegroup
• LinkedInlinkedin.com/company/haulotte-group
• Instagraminstagram.com/haulotte_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haulotte