Fernbrook Family Center

What Fernbrook Family Center does

Fernbrook Family Center is a privately held, family-owned mental health services provider founded in 2001 and headquartered in Owatonna, Minnesota. The organization delivers therapy, skills training (CTSS and ARMHS), day treatment, children's mental health targeted case management, psychiatric medication management, diagnostic assessments, and an MN Department of Human Services-certified Intensive Outpatient DBT program. Services are offered to children, adolescents, adults, and families across Central, South Central, and Southeast Minnesota through 8 office locations, 76 school-linked mental health sites, and 2 Little Fern day treatment facilities, spanning 11 counties.

The service portfolio is delivered across multiple channels — in-person offices, telehealth, in-home, schools, daycare, and community settings — and is supplemented by grant-funded School-Linked Mental Health (SLMH) and Early Childhood Mental Health (ECMH) programs administered via Minnesota DHS funding. The technology backbone is the Procentive electronic medical record system, which provides HIPAA-compliant clinical record storage and a client portal for paperwork and record access; the broader stack includes Microsoft Forms and FormDr for referrals and intake, and Constant Contact for email marketing. There is no evidence of proprietary technology development or AI/ML capability in the source data.

Revenue is generated primarily through insurance billing (including Medicaid), private pay with credit-card-on-file, a sliding-fee scale with payment-plan options, and ancillary professional services such as the $550 Clinical Supervisor Course and $60-per-session Fernbrook Features training series. Government grant funding underwrites the SLMH and ECMH programs, and county-government contracts support Children's Mental Health Targeted Case Management in five counties (Dodge, Goodhue, Olmsted, Steele, Waseca). Go-to-market is sales-led through a phone-based intake department accepting referrals and self-referrals, combined with a community-led motion leveraging school and county partnerships. Customer concentration risk is moderate, driven by payor mix rather than a small set of named accounts.

Name

Fernbrook Family Center

Legal name

Fernbrook Family Center, Inc.

Website

https://fernbrook.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Fernbrook Family Center is a family-owned mental health services provider founded in 2001 in Owatonna, Minnesota, delivering therapy, skills training, day treatment, case management, medication management, and DBT to children, adults, and families across 11 counties in southern Minnesota through 8 offices and 76 school-linked sites.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Mental health services
• Therapy services
• Family counseling
• Psychiatric medication management
• School-linked mental health

Headquarters

HQ city

Owatonna

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Billing: FFC bills insurance companies (including Medicaid) for services provided with client consent. Clients with private insurance and out-of-pocket pay require credit card on file.
2. Private Pay: Available for individuals who do not wish to use insurance coverage.
3. Training & Supervision Services: Clinical Supervisor Course offering 30 CEU hours for $550 per attendee. Fernbrook Features training sessions for professional development.
4. Sliding Fee Scale: Financial assistance available for clients unable to pay full balance, including payment plan options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fernbrook Family Center is a mental health services provider offering outpatient therapy, in-home therapy, school-linked mental health, day treatment, case management, medication management, diagnostic assessments, and intensive outpatient DBT for children, teens, adults, and families. Services are delivered across 8 office locations plus 76 school-linked sites spanning 11 counties in southern Minnesota.

Product overview

Fernbrook Family Center provides a comprehensive suite of mental health services for children, teens, adults, and families across Central, South Central, and Southeast Minnesota. The organization operates through a multi-service model combining direct clinical care (therapy, skills training, medication management, assessments, and intensive outpatient DBT), community-based support (school-linked mental health, early childhood mental health, and case management), and professional development offerings (consultations, licensure supervision, and training programs). Services are delivered across eight office locations plus 76 school-linked sites, with a client portal powered by Procentive for secure record access.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Exchange Club Center for Family UnityminorOthersCommunity partnership where Fernbrook staff participate in holiday giving programs, shopping for families and children experiencing difficulties during the holiday season.
• Feed My Starving ChildrenminorOthersStaff members volunteer to help deliver nutritionally complete meals specifically formulated for malnourished children.
• Junior Achievement of The Upper MidwestminorOthersStaff members volunteer both in the classroom and at events that promote community support and raise funds for family services.
• Owatonna Parks & RecreationminorOthersStaff volunteers with Owatonna Parks & Rec events to provide family services and community support through family-oriented activities, events, and programs.
• NAMI Walk - Southeast MNminorOthersFernbrook joined the movement to raise awareness of mental illness and support community initiatives that provide family services for individuals and families in the region.
• ProcentivecoreTechnology or IntegrationProcentive is the electronic medical record system used by Fernbrook Family Center for client records and the client portal. It is a HIPAA-compliant platform.
• Minnesota Department of Human ServicescoreOthersGrant provider for School-Linked Mental Health (SLMH) and Early Childhood Mental Health (ECMH) programs that increase accessibility of mental health services for underserved populations.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Nystrom & Associates: Largest Minnesota-based outpatient mental health and substance use provider with multiple locations across the state. Closely comparable to Fernbrook in offering therapy, psychiatry, medication management, case management, and DBT to children, adults, and families.
• Canvas Health: Minnesota-based community mental health provider offering outpatient therapy, crisis services, day treatment, and case management. Direct overlap with Fernbrook in southern Minnesota service areas and youth/family-focused care model.
• Northern Pines Mental Health Center: Community mental health center serving central and northern Minnesota with outpatient therapy, day treatment, school-linked services, and case management. Highly comparable multi-county regional service model aligned with Fernbrook's southern Minnesota footprint.
• Family Service Rochester: Community-based counseling and family services provider in southeast Minnesota. Overlaps with Fernbrook in family therapy, parenting support, and child/adolescent mental health services in nearby geographic markets.
• Sand Creek Therapy: Minnesota-based outpatient therapy practice serving children, adolescents, and adults with multiple Minnesota locations. Directly comparable outpatient mental health service mix, though smaller scale than Fernbrook.

Broad incumbents

• Lutheran Social Service of Minnesota: Large Minnesota-based social services and family support organization offering family counseling, child welfare, and community-based mental health services. Comparable in family/children's focus and southern Minnesota presence, but operates at much larger scale and across many non-MH service lines.
• Meridian Behavioral Health: Minnesota-based behavioral health system spanning outpatient, residential, and substance use treatment. Overlaps Fernbrook in outpatient mental health services and DBT, with broader residential continuum.

Emerging players

• Talkspace: National online therapy platform delivering outpatient mental health services via telehealth. Competes directly with Fernbrook's virtual delivery channel and serves the same Minnesota Medicaid and commercial populations, with broader geographic reach.
• Headway: Online marketplace connecting patients with in-network therapists and accepting insurance across many U.S. states including Minnesota. Functions as both a payer-network intermediary and an emerging competitive channel against traditional community mental health clinics.

Regional players

• Bert Nash Community Mental Health Center: Community mental health center in Kansas offering outpatient therapy, psychiatry, day treatment, and case management. Highly analogous in service lines and community-based mission, though operating in a different Midwest geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FernbrookFC
• Facebookfacebook.com/fernbrook

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fernbrook Family Center