Headway
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
Headway firmographics
Firmographics- Name
- Headway
- Legal name
- Therapymatch, Inc.
- Website
- https://headway.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Headway industry classification
Industry- Product category
- Mental Health Technology Platform
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
Keywords
Where Headway is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Headway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Reimbursement Revenue Share: Headway takes a percentage of the negotiated insurance rates as a commission for facilitating in-network billing, claims processing, and provider network access. The company leverages its position as the largest mental health provider network to negotiate better rates with insurers, with a small amount going towards platform maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Free platform for providers with revenue share from insurance claims |
| Transaction based/ take rate | Pay-as-you-go | Patient sessions covered by insurance with cost as low as $0 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Headway product offering
Product offeringCore offering
Headway operates an insurance-native mental health platform that connects patients with licensed therapists and psychiatrists who accept insurance, while providing mental health providers with free practice management software including an insurance-native EHR, AI-assisted documentation, telehealth, automated billing, and 30-day insurance credentialing. Headway monetizes by taking a percentage of negotiated insurance reimbursements as a transaction fee, rather than charging providers or patients subscription fees.
Product overview
Headway is a mental health care platform consisting of two main components: a patient-facing matching platform connecting individuals with licensed therapists and psychiatrists who accept insurance, and a provider-facing ecosystem including a free EHR system and practice management tools. The patient platform (care.headway.co) uses preference-matching algorithms to connect patients with providers across specialties (ADHD, anxiety, trauma, LGBTQIA+, etc.), integrates with 100+ insurance plans, and offers a cost estimator tool. The provider ecosystem includes the Sigmund provider portal for practice management, a free insurance-native EHR with AI-assisted progress notes and integrated telehealth, automated billing and claims processing, and insurance credentialing services that panel providers in as few as 30 days. Headway earns revenue through negotiated insurance rates rather than subscription fees from providers. Recent additions include biometric identity verification (via Persona) for regulatory compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Headway EHR: AI-assisted, insurance-native Electronic Health Record platform built specifically for mental health providers who accept insurance. Features include AI-assisted progress notes, integrated telehealth, scheduling, and billing.
Products and services
- Headway EHR A free, insurance-native Electronic Health Record system built specifically for mental health providers who accept insurance. Offers AI-assisted progress notes, integrated HIPAA-compliant telehealth, scheduling, billing, and documentation tools in one connected system.
- Provider-Therapist Matching Platform Patient-facing platform connecting individuals with licensed therapists and psychiatrists who accept insurance. Uses preference algorithms to match patients with providers based on specialty, location, insurance, and other needs.
- Provider Portal (Sigmund) The provider-facing portal where mental health providers manage their practice, view patients, handle scheduling, documentation, and billing.
- Insurance Credentialing Services Headway handles the insurance paneling process for providers, enabling them to go in-network with major insurance carriers in as few as 30 days at no cost to the provider.
- Automated Billing & Claims Processing Platform handles insurance claims submission, eligibility verification, and payment processing. Includes automatic coverage checks and upfront cost estimates for patients.
- Biometric Identity Verification Identity verification service requiring government-issued photo ID uploads and facial scans for patients receiving medication management and all providers on the platform, powered by third-party provider Persona.
- Cost Estimator Online tool allowing patients to estimate their out-of-pocket costs for therapy sessions based on their insurance coverage. Headway claims clients save an average of 75% on sessions.
Quantifiable outcome
- Patients save 75% on therapy sessions through Headway
- +7 more outcomes
Companies that use Headway
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Headway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Headway partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered strategic, minor, regional and core.
- TezistrategicAcquisition of Tezi's team including cofounder Raghavendra Prabhu (now VP of Engineering) to integrate AI capabilities for automating patient-provider matching and administrative logistics. Goal is to reduce clinician burden and simplify care navigation.
- National Quality ForumstrategicPartnership to develop next generation behavioral health quality measures with providers at the center. Major insurance companies back the program.
- VioletminorPartnership with Violet to improve access to inclusive, culturally competent mental health care through diversity and inclusion training for providers.
- Blue Cross NCregionalCollaboration to expand mental health care for children and underserved areas in North Carolina, enabling members to access in-network providers within 48 hours.
- Horizon Healthcare Services (New Jersey)regionalPartnership with New Jersey's oldest and largest health insurer to provide in-network mental health access for Horizon members.
- AetnacoreMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
- AnthemcoreMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
- CignacoreMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
- UnitedHealthcarecoreMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
- Oscar HealthcoreNational insurance carrier whose members can access Headway's network of in-network mental health providers.
- Oxford Health PlanscoreInsurance carrier whose members can access Headway's network of in-network mental health providers.
- Blue Cross and Blue Shield of MinnesotaregionalRegional partnership to increase access to mental health care for Minnesota members.
- NavaminorBenefits partnership to provide Headway's mental health platform as a benefit option for Nava's customers and their employees.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Headway competitors and assessment
Company assessmentDirect peers
- Cerebral: Cerebral is a telehealth mental health provider focused on anxiety, depression, and ADHD, including medication management. It overlaps with Headway on the payer-covered virtual psychiatry side, though its compliance history is more troubled.
- Alma: Alma operates a similar two-sided mental health marketplace, providing insurance credentialing, billing, EHR, and patient matching for therapists. It is the closest direct competitor to Headway's provider-network-and-software model.
- Grow Therapy: Grow Therapy runs a comparable marketplace connecting patients with in-network therapists while providing credentialing, billing, and practice management software to providers. It competes head-to-head with Headway for both patients and provider supply.
- Lyra Health: Lyra Health is a leading mental health benefits platform sold primarily to employers, with in-person and virtual therapy, coaching, and medication management. It competes with Headway for enterprise payer relationships and employer-sponsored patient demand.
- Spring Health: Spring Health is a mental health benefits provider for employers and health plans, combining precision matching, therapy, coaching, and medication. It targets the same enterprise payer segment as Headway's health plan partnerships.
Emerging players
- Two Chairs: Two Chairs is a hybrid in-person and virtual therapy provider with a strong matching methodology and outcomes measurement. It competes with Headway in select markets for both therapists and patients seeking high-quality matches.
- Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment, particularly for adolescents and young adults. It overlaps with Headway on the payer-covered virtual therapy side for higher-acuity populations.
- Brightside Health: Brightside Health is a telehealth mental health provider combining therapy and medication management for anxiety and depression. It is a smaller, focused competitor on the payer-covered virtual psychiatry side of Headway's network.
Broad incumbents
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, owned by Teladoc. While not insurance-native, it competes for the same patient demand for affordable, accessible therapy and serves as a benchmark for consumer mental health engagement.
- Talkspace: Talkspace is a publicly-traded online therapy and psychiatry platform that works with both consumers and enterprise payers. It overlaps with Headway on insurance-covered virtual mental health but has a narrower provider-network model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Headway social profiles
Digital presenceHeadway compliance and trust
Trust signalCompliance4 records
Headway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Headway leadership team
Management profileNumber of profiles
Profiles11 records
Headway subsidiaries and ownership
Company hierarchySubsidiaries1 record
Headway funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Headway M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Headway
What does Headway do?
Headway operates an insurance-native mental health platform that connects patients with licensed therapists and psychiatrists who accept insurance, while providing mental health providers with free practice management software including an insurance-native EHR, AI-assisted documentation, telehealth, automated billing, and 30-day insurance credentialing. Headway monetizes by taking a percentage of negotiated insurance reimbursements as a transaction fee, rather than charging providers or patients subscription fees.
Is Headway a public or private company?
Headway is a private company. It is classified as venture growth investor backed and is currently operating.
When was Headway founded?
Headway was founded in 2015. It employs 501 to 1,000 people.
Where is Headway based?
Headway is headquartered in New York, United States, in the North America region.
How does Headway make money?
One revenue line is on record: insurance Reimbursement Revenue Share.
Who are Headway's main competitors?
Direct peers on record are Cerebral, Alma, Grow Therapy, Lyra Health and Spring Health. Emerging players are Two Chairs, Charlie Health and Brightside Health. Broad incumbents are BetterHelp and Talkspace.
Does Headway have an API?
No public API is recorded for Headway.
What industry is Headway in?
Headway's product category is Mental Health Technology Platform. Its primary akta.pro industry code is HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 524292 and its SIC code is 6321.