What Dagens PS does

Dagens PS operates an independent, free Swedish-language digital news platform focused on economics, business, and personal finance content for a Swedish consumer audience. The publication covers Swedish equity markets (with integrated real-time indices including OMXSPI, OMXS30, and Large/Mid/Small Cap tracking), corporate news, technology, personal finance guides (housing, savings, pensions, mortgages, insurance), and lifestyle verticals such as motoring, travel, and health. The site is organized around distinct topic sections, a newsletter distribution layer, and a multimedia hub branded PS Studio, which hosts podcasts, original video productions, and a named editorial column called Ekdals Perspektiv.

The platform runs on a news-website stack with real-time market-data integration, a CMS-driven article layer, an email newsletter distribution infrastructure, and a podcast/video delivery system; it does not offer a modular software product suite, mobile applications, or APIs. The proprietary components identified are the PS Studio multimedia hub and the embedded real-time Swedish equity index widgets, which are positioned as engagement and retention features rather than standalone products.

Monetization is hybrid: the core news product is free to readers ("kostnadsfri") and supported primarily by display advertising and sponsored content, with a subscription option ("Prenumerera") introduced as a premium tier and an adjacent recruitment-listing channel routed through realtid.se. The customer base is a horizontal mix of Swedish retail readers interested in economics, individual investors tracking Swedish equities, and business professionals, served exclusively through the company's owned website within the Swedish market. No revenue, funding, headcount growth, partnership, or M&A data is disclosed in the available material.

Name

Dagens PS

Legal name

Dagens PS Media AB

Website

https://dagensps.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dagens PS is a Stockholm-based, independent Swedish digital news platform that publishes free economics, stock-market, personal-finance, and business coverage to ~76,000 daily readers, monetized through advertising, a subscription tier, and multimedia content via its PS Studio hub.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Dagens PS is an independent, free Swedish online news channel that publishes economics, business, stock market, personal finance, technology, and lifestyle news content. It operates the website dagensps.se, delivering daily articles, real-time Swedish stock index data (OMXSPI, OMXS30, Large Cap, Mid Cap, Small Cap), and editorial commentary across multiple topic sections, complemented by the PS Studio multimedia hub with podcasts and video programming such as Ekdals Perspektiv. Revenue is generated through advertising on the free content and a premium subscription option.

Product overview

Dagens PS is an independent and free Swedish news channel focused on economics and business news. The platform provides news coverage across multiple categories including Börs & Finans (Stock & Finance), Privatekonomi (Personal Finance), Teknik (Technology), Företag (Business), Motor (Motoring), Hälsa (Health), Weekend/Resor/Mat & Vin (Travel & Food), and PS Studio featuring podcasts. The offering is a unified content platform delivering news articles, market data, and editorial commentary rather than a modular software product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Dagens PS News Website The flagship free news website at dagensps.se delivering daily Swedish economics, business, stock market, and personal finance articles across sections such as Börs & Finans, Privatekonomi, Teknik, Företag, Motor, Hälsa, and Weekend/Resor/Mat & Vin, including real-time stock index displays. Targeted at Swedish general readers, investors, and business professionals.
• PS Studio

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Dagens industri: Sweden's leading business daily, covering markets, companies, and economics. Direct competitor for Swedish economics/business readers and advertisers, though Dagens industri operates at significantly larger scale as part of the Bonnier group.
• Svenska Dagbladet (SvD) Näringsliv: Major Swedish broadsheet with a dedicated business section (Näringsliv) covering markets and economics. Competes for the same reader attention and ad budgets, though as part of a general-news operation.
• Dagens Nyheter (DN) Ekonomi: Sweden's largest daily newspaper with a substantial Ekonomi (Economy) section. Significant overlap in Swedish economics/finance readership and a competing destination for advertisers.
• Bloomberg: Global financial news and data leader. While not Swedish-focused, Bloomberg sets the standard for integrated market data + journalism that Dagens PS attempts at a Swedish-market scale, and competes for premium finance advertisers.

Direct peers

• Affärsvärlden: Long-established Swedish financial weekly with deep coverage of Swedish equities and capital markets. Closely comparable to Dagens PS in target audience (Swedish investors/traders) and editorial focus (Börs & Finans).
• Realtid: Swedish digital financial news outlet that even hosts Dagens PS's job ads (platsannonser) at realtid.se. Direct competitor for Swedish finance professionals and investors in the same niche.
• Breakit: Swedish digital media company focused on business, tech, and startup news. Comparable as a digitally native Swedish business news publisher with similar audience and freemium/distribution model.
• Veckans Affärer: Swedish business and economics magazine covering markets, entrepreneurs, and corporate Sweden. Comparable target audience (Swedish business professionals and investors) and editorial verticals.

Emerging players

• Euroinvestor: Nordic financial information platform providing real-time market data, news, and portfolio tools. Comparable in combining live market data with editorial content, and a potential adjacency for Dagens PS's data-embedded editorial product.

Regional players

• The Local Sweden: English-language Swedish news outlet. Operates in the Swedish digital news market with adjacent business/lifestyle coverage, though targeting international residents rather than Dagens PS's Swedish economics readership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Dagens__PS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagens PS