Couples Academy
Couples Academy is a Georgia-based relationship services firm delivering 3-5 day private marriage intensives, urgent counseling, and coaching for couples in crisis, particularly those recovering from infidelity or facing divorce, using its proprietary Quantum Leap Transformation Method.
- Company typePrivate
- Founded2012
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Couples Academy does
Couples Academy is a privately-held relationship services firm headquartered in Milton, Georgia, operating as Couples Academy LLC under Georgia governing law. Founded and operated by spouses Hasani and Danielle Pettiford, the company delivers private, immersive marriage intensives (3-day, 4-day, and 5-day programs), urgent single-session crisis counseling, and ongoing coaching programs targeted at couples in acute marital distress—particularly those navigating infidelity, betrayal, communication breakdown, and imminent divorce. The firm reports having served over 800 couples since its founding in 2012 and cites 28+ years of relevant experience at the co-founder level alongside 18 published books in the relationship category.
The core methodology is the proprietary "Quantum Leap Transformation Method," which structures intensive work across a deliberate progression designed to prevent emotional escalation, reduce unfinished conversations, surface root causes of crisis, and produce practical plans for moving forward. Service delivery follows a tiered architecture: a 3-day affair recovery and crisis stabilization tier, a 4-day dual-path affair recovery + individual healing tier (incorporating tools such as the Enneagram), and a 5-day complete marriage restoration tier covering shared values, communication systems, intimacy, and long-term planning. Delivery occurs primarily at the company's Milton retreat center, supplemented by travel-to-client intensives for couples unable to travel and a virtual delivery channel. Supporting offerings include defined aftercare programs (Foundry, Moving Forward, UnEarthed), women's retreats led by Danielle Pettiford, a podcast (The Couples Academy Show), a long-running blog, and educational resources including published books sold via Amazon and a company storefront.
Revenue is generated primarily through private intensive engagements sold on an application-only, quote-based basis with three installment payment options, supplemented by recurring coaching programs, ancillary book sales, and speaker/hosting fees. The firm operates with 1-10 employees, is entirely founder-owned with no institutional capital, and has built substantial brand visibility through repeated media placements on ABC, NBC, TLC, Lifetime, BET, TV One, Black Enterprise, and Essence, including an 8-episode Lifetime television series hosted by the co-founders in 2022. Go-to-market is consultative and high-touch: a free confidential consultation qualifies prospects and routes them to the appropriate service level, with media presence and content serving as the primary top-of-funnel acquisition engine.
Couples Academy firmographics
Firmographics- Name
- Couples Academy
- Legal name
- Couples Academy LLC
- Website
- https://couplesacademy.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Couples Academy is a Georgia-based relationship services firm delivering 3-5 day private marriage intensives, urgent counseling, and coaching for couples in crisis, particularly those recovering from infidelity or facing divorce, using its proprietary Quantum Leap Transformation Method.
- Ownership category
- akta.pro rank
Couples Academy industry classification
Industry- Product category
- Marriage Counseling and Relationship Coaching Services
- NAICS
- Educational Services (611)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Couples Academy is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Couples Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Private Marriage Intensives: Immersive 3-5 day marriage intensives for couples in crisis. These are the primary revenue driver, providing concentrated relationship repair work at the company's Milton, Georgia retreat center or via travel to the client's location. By application only, with three payment plan options (full payment, 50/50 split, or 50% down with balance due within 60 days).
- Urgent Marriage Counseling: Focused single-session or short-term relationship support for couples facing immediate crisis. Provides structured guidance to stabilize situations and prevent further damage.
- Relationship Coaching Programs: Ongoing coaching and mentorship for couples, including aftercare programs (Foundry, Moving Forward, UnEarthed). Follows the intensive experience to consolidate gains made during intensive work.
- Books and Publications: Sale of relationship books including 'Moving Forward After Infidelity' ($18.95), 'The Audacity of Marriage' ($16.95), and '101 Ways To Love My Wife' ($9.95). Sold through Amazon and the company store.
- Speaking and Media Engagements: Hasani and Danielle Pettiford are booked for conference speaking, retreat hosting, media interviews, and podcast appearances. The Lifetime TV series 'Little Women LA: Couples Retreat' (8 episodes) was a hosted engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 3-Day Intensive - Affair Recovery & Crisis Stabilization |
| One time/ perpetual license | Multi-year contract | 4-Day Intensive - Affair Recovery + Individual Healing |
| One time/ perpetual license | Multi-year contract | 5-Day Intensive - Complete Marriage Restoration |
| Unit Pricing | Pay-as-you-go | Moving Forward After Infidelity Book |
| Unit Pricing | Pay-as-you-go | The Audacity of Marriage Book |
| Unit Pricing | Pay-as-you-go | 101 Ways To Love My Wife Book |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Couples Academy product offering
Product offeringCore offering
Couples Academy delivers private, immersive 3- to 5-day marriage intensives for couples in crisis, structured around its proprietary Quantum Leap Transformation Method, alongside single-session urgent marriage counseling and ongoing relationship coaching. The company supports affair recovery, trust rebuilding, divorce prevention, and emotional reconnection, and operates from a dedicated retreat center in Milton, Georgia with virtual and on-location delivery options. Auxiliary revenue comes from published books, speaking engagements, and aftercare programs.
Product overview
Couples Academy is a relationship-based learning institute offering private marriage intensives, urgent marriage counseling, and relationship coaching services. The core offerings include three tiers of Private Marriage Intensives (3-day, 4-day, and 5-day programs) using the Quantum Leap Transformation Method, alongside Urgent Marriage Counseling sessions for immediate crisis support. Additional services include women's retreats, aftercare programs (Foundry, Moving Forward, UnEarthed), and educational resources including a podcast, blog articles, and published books. The company was founded by Hasani and Danielle Pettiford, serving couples worldwide facing infidelity, betrayal, and marriage crisis.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Marriage Intensives Immersive 3-5 day private intensive for couples facing infidelity, betrayal, separation, or threat of divorce, delivered at the Milton, GA retreat, on-site at the client's location, or virtually. Available in three tiers (3-Day, 4-Day, 5-Day) of progressively deeper recovery work.
- Urgent Marriage Counseling Focused single-session relationship support for couples facing immediate crisis such as infidelity, separation, constant conflict, emotional disconnection, or threat of divorce, designed to stabilize the situation and determine next steps.
- Relationship Coaching Programs Ongoing one-on-one and couples coaching programs led by Hasani and Danielle Pettiford for marriage restoration, divorce prevention, personal development, and aftercare (Foundry, Moving Forward, UnEarthed).
- Women's Retreats Women's-focused retreat programs led by Danielle Pettiford for personal development, emotional healing, and relationship growth.
- Published Books (Moving Forward After Infidelity; The Audacity of Marriage; 101 Ways To Love My Wife) Authored relationship books including 'Moving Forward After Infidelity' ($18.95), 'The Audacity of Marriage' ($16.95), and '101 Ways To Love My Wife' ($9.95), sold via Amazon and the company store as both standalone products and authority-building assets.
Quantifiable outcome
- 800+ couples have successfully worked through infidelity, broken trust, emotional disconnection, and threat of divorce
- +1 more outcomes
Companies that use Couples Academy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Couples Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Couples Academy partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Couples Academy competitors and assessment
Company assessmentDirect peers
- Marriage Helper: Marriage Helper offers multi-day marriage intensives and marriage coaching programs for couples in crisis, including affair recovery and divorce prevention. It is the closest comparable in product format (immersive intensives) and target customer (couples in crisis), making it the most direct head-to-head competitor to Couples Academy.
- The Gottman Institute: The Gottman Institute provides research-based relationship education, couples therapy training, and clinical resources for couples and therapists. It is comparable to Couples Academy as a leading authority-driven relationship education brand that monetizes through content, training programs, and therapy services targeting couples and practitioners.
- Save The Marriage System: Save The Marriage System is a relationship coaching program and digital course business targeting struggling marriages, particularly those considering divorce. It overlaps with Couples Academy's marriage-saving and divorce-prevention positioning, though delivered through self-directed digital products rather than live intensives.
- Regain: Regain is an online couples therapy platform that matches couples with licensed therapists for messaging and live sessions. It directly competes for the same target customer (couples in distress) at a lower price point and asynchronous delivery, representing the digital-disruption risk to Couples Academy's premium live model.
- Paired: Paired is a couples relationship app offering daily questions, quizzes, and guided exercises for partners. It targets the same end market (couples seeking to improve their relationship) through a low-friction digital subscription model, serving as the entry-point competitor that intercepts couples before they escalate to crisis.
- Lasting: Lasting is a couples counseling app that delivers relationship programs via a smartphone app, with modules on communication, conflict, and connection. It overlaps Couples Academy's communication and emotional reconnection use cases, with a significantly more scalable digital delivery model.
Broad incumbents
- Talkspace: Talkspace is a publicly traded teletherapy platform offering couples therapy among other services through licensed therapists. It is a broader incumbent that competes for the couples therapy budget with insurance-reimbursable sessions at lower price points than Couples Academy's premium intensives.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering individual and couples therapy via licensed therapists. It serves as the broad incumbent mass-market alternative that captures price-sensitive customers who might otherwise have considered Couples Academy's premium offering.
Emerging players
- OurRelationship.com: OurRelationship.com is an online, self-directed relationship support program developed from university research for couples at various relationship stages. It overlaps Couples Academy's emotional disconnection and communication segments with a low-cost, scalable online delivery model.
- Relationship Hero: Relationship Hero offers on-demand relationship coaching via chat with trained coaches for couples and individuals. It targets a similar customer (couples seeking guided help) with a more accessible, asynchronous coaching format that competes for time-sensitive mid-crisis customers.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Couples Academy social profiles
Digital presenceCouples Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Couples Academy leadership team
Management profileNumber of profiles
Profiles3 records
Couples Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Couples Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Couples Academy
What does Couples Academy do?
Couples Academy delivers private, immersive 3- to 5-day marriage intensives for couples in crisis, structured around its proprietary Quantum Leap Transformation Method, alongside single-session urgent marriage counseling and ongoing relationship coaching. The company supports affair recovery, trust rebuilding, divorce prevention, and emotional reconnection, and operates from a dedicated retreat center in Milton, Georgia with virtual and on-location delivery options. Auxiliary revenue comes from published books, speaking engagements, and aftercare programs.
Is Couples Academy a public or private company?
Couples Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Couples Academy founded?
Couples Academy was founded in 2012. It employs 1 to 10 people.
Where is Couples Academy based?
Couples Academy is headquartered in Atlanta, United States, in the North America region.
How does Couples Academy make money?
Five revenue lines are on record. Private Marriage Intensives are the primary driver. The others are urgent Marriage Counseling, relationship Coaching Programs, books and Publications and speaking and Media Engagements.
Who are Couples Academy's main competitors?
Direct peers on record are Marriage Helper, The Gottman Institute, Save The Marriage System, Regain, Paired and Lasting. Broad incumbents are Talkspace and BetterHelp. Emerging players are OurRelationship.com and Relationship Hero.
Does Couples Academy have an API?
No public API is recorded for Couples Academy.
What industry is Couples Academy in?
Couples Academy's product category is Marriage Counseling and Relationship Coaching Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 611.