Manila FAME

What Manila FAME does

Manila FAME is the Philippines' premier B2B trade show for home, fashion, and lifestyle (HFL) products, established in 1983 and recognized as the second-longest-running trade show in Asia. It is operated by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Philippine Department of Trade and Industry (DTI), making it a government-organized export promotion platform rather than a privately held enterprise. The core offering comprises the twice-yearly physical trade show at World Trade Center Metro Manila, supplemented by the FAME+ digital B2B marketplace (launched 2020) for year-round product catalogue browsing, trade buyer registration, and business matching. Supporting sub-products include Design Commune (curated product development showcase), Artisans Village (regional MSME program across Bohol, Ilocos Sur, Quirino, and Tarlac), FAME Talks (industry conference series), KATHA Award (design excellence awards), and the International Pavilion (HKTDC, Thailand delegations).

The business model operates on three primary revenue mechanics: (1) transaction fees from exhibitor booth rentals at Manila FAME and international trade fair participation (USD 1,500-3,000 per exhibitor for DESIGNPhilippines missions); (2) recurring digital platform access through FAME+; and (3) one-time visitor admission passes (Php 250-500 per day). Go-to-market combines event-driven physical exhibitions with year-round digital visibility, supported by sales-led international fashion programs (FASHIONPhilippines in Milan, New York, Hong Kong) and channel partnerships with LGUs and DTI regional offices for regional MSME development. The customer base spans international trade buyers (retailers, wholesalers, e-commerce platforms, buying agents, HoReCa accounts) on the demand side and 300+ Philippine manufacturers, designers, and artisans on the supply side. Manila FAME extends its distribution through coordinated Philippine pavilion participation at major global trade fairs including Maison&Objet (Paris), Ambiente (Frankfurt), High Point Market (USA), Tokyo Gift Show, INDEX Dubai, and Milan/Hong Kong/New York Fashion Weeks, with reported export outcomes of USD 6.6M from Manila FAME 2023 and 75% year-over-year sales growth at Maison&Objet 2025.

Name

Manila FAME

Legal name

Manila FAME

Website

https://fameplus.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Manila FAME is the Philippines' premier B2B trade show for home, fashion, and lifestyle products, operated by CITEM under the Department of Trade and Industry. It connects 300+ Philippine manufacturers, designers, and regional artisans with international trade buyers through biannual physical shows and the year-round FAME+ digital platform.

Ownership category

akta.pro rank

Product category

Trade Show and B2B Sourcing Exhibition Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B trade exhibitions
• Export promotion programs
• Home furnishings sourcing
• Fashion trade fairs
• Design sourcing platform

Headquarters

HQ city

Pasay

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Trade Show Exhibitor Fees: Revenue generated from Philippine manufacturers, traders, designers, and artisans who pay to exhibit at Manila FAME trade shows and gain access to international buyers.
2. Digital Platform Access: FAME+ platform provides year-round online visibility and B2B matching services for exhibitors and registered trade buyers.
3. Trade Buyer Registration: International and local retailers, wholesalers, and buyers register to access sourcing opportunities at Manila FAME.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Manila FAME is the Philippines' premier B2B trade show for home, fashion, and lifestyle products, held biannually at World Trade Center Metro Manila. It connects more than 300 Philippine manufacturers, designers, and artisans with international trade buyers through curated physical exhibitions (Design Commune, Artisans Village, International Pavilion, Philippine Components), the FAME+ year-round digital B2B sourcing platform, and participation in major international trade fairs under the DESIGNPhilippines and FASHIONPhilippines programs.

Product overview

Manila FAME operates as the Philippines' premier B2B trade show for home, fashion, and lifestyle (HFL) products, combining a physical exhibition with the FAME+ digital platform. The core offering comprises the biennial Manila FAME trade show at World Trade Center Metro Manila and the year-round FAME+ online marketplace. Supporting sub-products include Design Commune (product development showcase), Artisans Village (regional artisan program), FAME Talks (conference series), KATHA Award (design awards), and International Pavilion. The broader CITEM export promotion ecosystem encompasses DESIGNPhilippines (international trade fair participation) and FASHIONPhilippines (fashion export program) which coordinate Philippine brand participation at major global events including Maison&Objet, Ambiente, High Point Market, Tokyo Gift Show, INDEX Dubai, Milan Fashion Week, and Hong Kong Fashion InStyle. Additional services include Business Intelligence, Buyers Directory, and CREATELab design consultations.

Differentiator

Problem solved

Functional benefit

Brands

• FAME+ (Digital Platform): The digital platform of Manila FAME providing 24/7 online visibility for Philippine manufacturers and trade buyers.
• Artisans Village
• Design Commune
• KATHA Award
• FAME Talks
• DESIGNPhilippines
• FASHIONPhilippines

Products and services

• Manila FAME Trade Show The Philippines' premier B2B trade show for home, fashion, and lifestyle products, held biannually at World Trade Center Metro Manila since 1983. Features more than 300 exhibitors and connects Filipino manufacturers with international trade buyers across signature settings including Design Commune, Artisans Village, International Pavilion, and Philippine Components.
• FAME+ Digital B2B Platform Manila FAME's digital B2B marketplace providing year-round online visibility for Philippine manufacturers, digital catalogue access, trade buyer registration, and business matching services for home, furniture, fashion, and lifestyle products.
• Design Commune Signature curated exhibit within Manila FAME showcasing product development program results featuring design innovations curated for the global market. Merges artisanship with innovation and product sellability. Creative Director: Tony Gonzales.
• Artisans Village Regional artisan showcase program implemented in collaboration with Local Government Units and DTI Regional/Provincial Offices, providing MSMEs with technical assistance, marketing support, and capacity-building initiatives. Features 55 brands across Bohol, Ilocos Sur, Quirino, and Tarlac provinces.
• FAME Talks Three-day conference series featuring design forums, industry discussions, and networking events connecting participants with international thought leaders in home, fashion, and lifestyle sectors.
• KATHA Award Design excellence awards program celebrating Filipino innovation and outstanding product design, evaluating entries on form, function, innovation, user experience, and MALASAKIT (SDG alignment). Includes Best Product Design and Best Booth Design categories. The KATHA Award logo has been used since 1983, originally designed by Philippine National Artist Arturo Luz.
• International Pavilion Platform within Manila FAME hosting distinguished international company delegations, including the HKTDC Pavilion featuring Hong Kong brands and the Thailand Pavilion for jewelry sourcing, facilitating B2B connections between Philippine and international businesses.
• DESIGNPhilippines International Trade Fair Program CITEM's flagship export promotion initiative organizing Philippine participation at major international trade fairs including Maison&Objet Paris, Ambiente Frankfurt, High Point Market USA, Tokyo International Gift Show, INDEX Dubai, and Fashion InStyle Hong Kong.
• FASHIONPhilippines International Fashion Program Export promotion program for Philippine fashion brands featuring participation at international fashion events including Milan Fashion Week, New York Fashion Week, and Hong Kong Fashion InStyle. Includes mentorship, collection development, textile innovation through DOST-PTRI, and business matching activities.

Quantifiable outcome

• USD 1.6M sales generated at Maison&Objet 2024
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Hong Kong Trade Development Council (HKTDC)coreStrategic or Co-development PartnerHKTDC organizes the HKTDC Pavilion at Manila FAME featuring Hong Kong brands and facilitating B2B connections between Philippine and Hong Kong businesses.
• DOST - Philippine Textile Research Institute (PTRI)coreStrategic or Co-development PartnerCo-presenter of FASHIONPhilippines Milan and FASHIONPhilippines in Hong Kong InStyle. Provides textile innovation expertise and integrates Filipino Innovation Textiles into designer collections.
• Philippine Fashion Coalition (PFC)coreStrategic or Co-development PartnerCollaborative partner for FASHIONPhilippines Milan program, providing industry expertise and designer mentorship support.
• LIT ConsultancycoreStrategic or Co-development PartnerFashion consultancy partner for FASHIONPhilippines Milan program, providing design and business development expertise.
• Accessories Council NYcoreStrategic or Co-development PartnerPartner for FASHIONPhilippines New York program. Karen Giberson, President & CEO, provides industry expertise and represents 350+ member companies.
• Philippine Exporters Confederation (PhilExport)minorChannel Partner/ Reseller/ DistributorSupported By partner for Manila FAME, representing Philippine exporters.
• AirspeedminorOthersBusiness Solutions Partner providing logistics support for Manila FAME exhibitors.
• Sun Life PhilippinesminorOthersBusiness Solutions Partner for Manila FAME.
• 2GOminorOthersBusiness Solutions Partner providing travel and logistics services.
• Epson Philippines CorporationminorOthersBusiness Solutions Partner providing technology solutions.
• Conrad ManilaminorOthersManila FAME Partner Hotel offering 15% discount to attendees. Located 3.1 km from World Trade Center Metro Manila.
• CircanaminorOthersIndustry analyst Beth Goldstein provides market insights on US footwear and accessories market for FASHIONPhilippines New York program.
• Ten Yards NetworkminorOthersCEO Lisa Metcalf provides product assortment planning and pricing expertise for FASHIONPhilippines New York program.
• BluSparkminorOthersSustainability and logistics partner Roman Ramirez provides compliance expertise for FASHIONPhilippines New York.
• Dynamic WorldwideminorOthersLogistics partner Andrew Rotondi manages retail product logistics for $50B+ in transactions.
• PTIC RiyadhcoreChannel Partner/ Reseller/ DistributorPhilippine Trade Investment Center in Riyadh coordinates OBM Saudi Arabia business matching activities for INDEX Dubai participants.
• WACOMminorOthersGovernment partner providing creative technology support for Manila FAME.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ambiente (Messe Frankfurt): Frankfurt's flagship consumer-goods trade fair for tableware, gifts, home and decor — a direct peer since Manila FAME runs the Philippine pavilion at Ambiente (33 exporters in 2026) and targets the same international retail and wholesale buyers.
• Milan Fashion Week (Camera Nazionale della Moda): Italy's flagship fashion trade event — directly comparable because Manila FAME's FASHIONPhilippines program places Filipino designers in Milan during Fashion Week to access international buyers.
• HKTDC Hong Kong Gifts & Premium Fair: Hong Kong Trade Development Council's flagship gifts and lifestyle trade fair — directly comparable as a regional B2B sourcing platform and a key co-partner (HKTDC Pavilion at Manila FAME and FASHIONPhilippines at Hong Kong Fashion InStyle).
• INDEX Dubai: Middle East's leading trade fair for interior design, furniture and hospitality sourcing — a direct peer as Manila FAME organizes Philippine participation and combines it with an outbound business mission to Saudi Arabia.
• High Point Market: The largest home furnishings trade show in the US, held biannually in North Carolina — directly comparable as a B2B furniture and home goods sourcing event where Manila FAME/CITEM organized a 14-manufacturer Philippine pavilion in 2026 after a 30-year absence.
• New York Fashion Week: Premier US fashion trade showcase — directly comparable as Manila FAME's FASHIONPhilippines New York program partners with the Accessories Council NY (350+ member companies) to expose Filipino brands to the US market.
• Tokyo International Gift Show: Japan's leading B2B trade show for gifts, home and lifestyle products — directly comparable because Manila FAME coordinates the Philippine delegation at the Tokyo show and competes for the same Asian retail buyer base.
• Maison&Objet: Paris-based biannual trade show for home, design and lifestyle — directly comparable because Manila FAME organizes the official Philippine pavilion at Maison&Objet and competes for the same international buyer audience across overlapping product categories.

Broad incumbents

• Cosmoprof Worldwide Bologna: Global B2B beauty and personal care trade fair — a broad incumbent in the export-promotion space; comparable as a sister-format B2B sourcing platform targeted at the same international retail buyers that FAME+ caters to across adjacent categories.
• Canton Fair (China Import and Export Fair): China's massive, state-backed multi-category B2B trade fair — a broad incumbent serving overlapping buyer demand for Asian-made home, gift and lifestyle products, with substantially larger scale and longer history than Manila FAME.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CITEMOnline
• Facebookfacebook.com/ManilaFAMEofficial
• LinkedInlinkedin.com/company/manilafame
• Instagraminstagram.com/manilafame
• Xx.com/TheManilaFAME

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manila FAME