Fikes Wholesale

What Fikes Wholesale does

Fikes Wholesale, Inc. was a privately-held, multi-branded petroleum products marketer that distributed gasoline and diesel fuel under the Shell, ExxonMobil, ChevronTexaco, CITGO, and Valero brands to independent retail stations and unbranded/commercial accounts across the southeastern United States (Alabama, Arkansas, Florida, Louisiana, Mississippi, and Texas). The company was founded in 1966 and operated for 59 years from its headquarters in Temple, Texas, before being acquired by Casey's General Stores (NASDAQ: CASY) in November 2024 for $1.145 billion.

The business ran five wholly-owned subsidiaries that together formed a vertically integrated petroleum marketing and convenience retail platform. CEFCO Convenience Stores operated 198 retail locations offering fuel and in-store food, beverage, and merchandise. Fikes Fuels supplied branded and unbranded fuel to independent dealers through more than 150 wholesale supply points across the southeast. Group Petroleum Services (GPS) provided gasoline and diesel freight delivery and trucking services for commercial accounts. CORD Financial Services and DNS (Digital Network Solutions) extended the platform into ATM solutions and ATM transaction processing/terminal management, sold through the dealer network. The company's underlying technology is conventional fuel distribution, convenience store retail operations, and trucking logistics infrastructure; no proprietary AI/ML, software platform, or digital product layer is documented in the source data.

Fikes generated revenue across four streams — wholesale branded fuel distribution, unbranded/commercial fuel supply, CEFCO in-store merchandise and fuel sales, and ancillary fleet card and ATM services — all on a transaction-fee basis. Pricing was contract-negotiated with dealers and commercial accounts rather than publicly disclosed. The customer base spanned individual consumers (via CEFCO), independent retail fuel station operators, and commercial fleet accounts. Following the November 2024 acquisition, the Fikes entity was absorbed into Casey's General Stores, and Casey's subsequently divested 41 stores including 10 CEFCO locations in Mississippi as part of post-deal portfolio rationalization.

Name

Fikes Wholesale

Legal name

Fikes Wholesale, Inc.

Website

https://fikesinc.com

Company type

Private

Founded year

1966

Operating status

Acquired

Headcount range

51–100 employees

Short description

Fikes Wholesale is a multi-branded petroleum products marketer distributing Shell, ExxonMobil, ChevronTexaco, CITGO, and Valero fuels to independent retailers and commercial accounts across the southeastern United States via its CEFCO convenience stores and 150+ wholesale supply points.

Ownership category

akta.pro rank

Product category

Petroleum Fuel Distribution and Marketing

NAICS

Gasoline Stations with Convenience Stores (45711), Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Petroleum fuel distribution
• Branded fuel marketing
• Convenience store retail
• Fuel transportation services
• ATM processing services

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Distribution: Multi-branded petroleum products distribution through branded (Shell, ExxonMobil, ChevronTexaco, CITGO, Valero) and unbranded fuel supply to retail stations, plus commercial accounts
2. Convenience Store Retail: CEFCO convenience stores generate revenue from fuel sales and in-store merchandise, food, and beverage sales
3. Fleet Card Services: Fleet card services offered through the company ecosystem
4. ATM Services: ATM solutions through CORD Financial Services subsidiary for businesses of various sizes

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Fikes Wholesale, Inc. is a multi-branded petroleum products marketer that distributes branded fuel (Shell, ExxonMobil, ChevronTexaco, CITGO, Valero) and unbranded fuel to retail stations and commercial accounts throughout the southeastern United States. Through wholly owned subsidiaries, it also operates CEFCO convenience stores, fuel transportation via Group Petroleum Services, and ATM solutions via CORD Financial Services and DNS Digital Network Solutions.

Product overview

Fikes Wholesale, Inc. is a multi-branded petroleum products marketer with 59 years of experience distributing quality fuel products from Shell, ExxonMobil, ChevronTexaco, CITGO, and Valero to retail stations throughout the southeastern United States. The company operates a portfolio of subsidiaries including CEFCO Convenience Stores (retail convenience stores), Group Petroleum Services (fuel trucking and freight delivery), CORD Financial Services (ATM solutions), DNS Digital Network Solutions (ATM transaction processing and terminal management), and Fikes Fuels (dealer fuel distribution services). The company also serves unbranded and commercial accounts, offering gasoline and diesel fuel to non-branded retail stations. Together, these brands provide an integrated petroleum marketing and convenience retail ecosystem covering fuel supply, transportation, retail operations, and ATM services.

Differentiator

Problem solved

Functional benefit

Brands

• CEFCO Convenience Stores: Convenience stores operated by Fikes, offering quick stops for fuel, snacks, and beverages.
• Group Petroleum Services
• CORD Financial Services
• DNS (Digital Network Solutions)
• Fikes Fuels

Products and services

• CEFCO Convenience Stores

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Casey's General StoresflagshipOthers · 1 November 2024Casey's General Stores acquired Fikes Wholesale, Inc. for $1.145 billion in November 2024. The acquisition added 198 stores to Casey's portfolio, significantly expanding Casey's footprint in the southeastern United States.
• ShellcoreOthersShell is one of five major fuel brands that Fikes Wholesale distributes through its dealer network. The company offers Shell-branded fuel products to retail stations across the southeastern United States.
• ExxonMobilcoreOthersExxonMobil fuel brand distributed by Fikes Wholesale through its network of retail stations and dealers in the southeastern United States.
• ChevronTexacocoreOthersChevronTexaco brand fuel products distributed through Fikes Wholesale's dealer network across the southeast US market.
• CITGOcoreOthersCITGO fuel brand distributed through Fikes Wholesale's extensive supply point network throughout the southeastern United States.
• ValerocoreOthersValero brand fuel products included in Fikes Wholesale's multi-branded fuel distribution offering for retail station dealers.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Murphy USA: Public convenience-store and fuel retailer (NYSE: MUSA) operating primarily Walmart-adjacent stores across the US. Closely comparable fuel-led convenience model with similar dependence on fuel margins and inside-store sales.
• Global Partners LP: Northeast-focused fuel distribution and c-store operator (NYSE: GLP) with a wholesale distribution business serving independent dealers. Comparable wholesale-plus-retail petroleum marketing model, although focused on the Northeast.
• Sheetz: Private, family-owned c-store and fuel retailer expanding into the Mid-Atlantic and Southeast. Comparable fuel-plus-prepared-food convenience model with vertically integrated logistics and high inside-store margins.
• RaceTrac: Private, family-owned c-store and fuel retailer operating RaceTrac and RaceWay banners across the southeastern US. Highly comparable footprint overlap with CEFCO and similar fuel-and-convenience retail model.
• Wawa: Private c-store chain known for prepared food and fuel, with growing southeastern US presence. Comparable fuel-plus-prepared-food convenience retail model with strong brand loyalty and inside-store sales.
• ARKO Corp / GPM Investments: Public convenience-store and fuel distributor operating thousands of stores across the US under multiple banners. Closely comparable multi-brand wholesale fuel distribution plus c-store retail platform with a strong regional and national dealer network.
• Sunoco LP: Master limited partnership (NYSE: SUN) focused on wholesale motor fuel distribution to dealers and commercial accounts across the US. Closely comparable wholesale fuel distribution business serving independent retail stations and branded resellers.

Emerging players

• Pilot Flying J: Travel-center and truck-stop operator owned by Berkshire Hathaway. Comparable in fuel distribution and convenience retail, with stronger truck-stop and fleet exposure relevant to Group Petroleum Services' commercial accounts business.

Broad incumbents

• Casey's General Stores: Public c-store operator (NASDAQ: CASY) and acquirer of Fikes Wholesale in November 2024. Operates a multi-state convenience-store and fuel network with prepared food programs; directly comparable business model integrating fuel distribution, retail, and foodservice.
• 7-Eleven / Seven & i Holdings: Largest US c-store chain (subsidiary of Seven & i Holdings, Tokyo: 3382). Broad incumbent in convenience retail and fuel, with extensive dealer and franchise model that competes for the same dealer-supply relationships Fikes/Fikes Fuels serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thefikescompanies
• LinkedInlinkedin.com/company/fikes-wholesale

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fikes Wholesale