What Midlab does

Midlab, Inc. is a U.S.-based custom cleaning chemicals manufacturer headquartered at 140 Private Brand Way, Athens, Tennessee. Founded in 1984, the company produces commercial and institutional cleaning products under its MAXIM brand across more than twenty categories, including disinfectants, floor care, degreasers, laundry, food service sanitizers, restroom care, hand care, and specialty cleaners. Midlab serves Jan-San distributors, building service contractors, industrial facilities, healthcare, hospitality, and food service operators across the United States, with no international footprint disclosed.

Midlab's technology stack centers on a LEED Gold-certified manufacturing facility (described as the nation's first and only for cleaning products) that runs a paperless production environment built on IoT, radio frequency, and API integrations, supported by the proprietary I-Batch manufacturing tracking application and the Tsunami predictive analytics supply chain framework. Product-side innovations include the PLUS Label multilingual label system, FlexMax sustainable packaging, Safe-to-Ship damage-prevention packaging, PFAS-free floor finish chemistry compliant with EPA Safer Choice and Green Seal, and the MAXIM Facility+ hydrogen peroxide disinfectant validated for fentanyl decontamination on hard non-porous surfaces within a 20-minute dwell time. CEO and President Matt Schenk, who holds more than 40 years of industry experience, also serves as president of ISSA, the Worldwide Cleaning Industry Association.

The business model combines three revenue streams: (1) product sales through a Jan-San distributor-led channel supplemented by direct enterprise field sales for large multi-location buyers, (2) contract packaging and custom blending services for partners, and (3) a private branding program allowing distributors to carry Midlab-manufactured cleaning products under their own labels. Pricing is quote-based via direct sales engagement and structured as multi-year contracts, with no public list pricing. Midlab is a privately held corporation with no disclosed parent company, subsidiaries, or external funding rounds.

Name

Midlab

Legal name

Midlab, Inc.

Website

https://midlab.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Midlab is a U.S. manufacturer of commercial and institutional cleaning chemicals selling the MAXIM product line through Jan-San distributors and direct enterprise sales across healthcare, hospitality, industrial, and food service verticals.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Commercial cleaning chemicals
• Institutional cleaning products
• Disinfectants and sanitizers
• Floor care finishes
• Private label cleaning

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Cleaning Product Sales: Midlab manufactures and sells a broad portfolio of commercial and institutional cleaning products (disinfectants, floor care, degreasers, carpet care, laundry, hand care, food service products) primarily through a distributor network. Revenue is generated from product sales across multiple industry verticals including Jan-San, healthcare, hospitality, industrial, and food service.
2. Contract Packaging & Custom Blending: Midlab offers contract manufacturing and custom blending services under its 'Custom Blending & Packaging' service line, producing tailored cleaning formulations for partners and distributors.
3. Private Branding Program: Midlab provides private label/branding services allowing distributors and organizations to carry custom-branded cleaning products. This 'Your brand. Our expertise. No overhead.' program generates revenue through manufacturing and branding margins on behalf of partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Midlab manufactures and sells the MAXIM line of commercial and institutional cleaning chemicals across 20+ categories (disinfectants, floor care, degreasers, laundry, carpet care, food service sanitizers, restroom care, industrial cleaners, and hand care). The company also offers private-label branding and contract packaging/custom blending services that allow distributors and partner organizations to market Midlab-manufactured cleaning products under their own brands. Products are sold primarily through a U.S. Jan-San distributor network, direct enterprise sales to large multi-location buyers, and building service contractor relationships.

Product overview

Midlab is a U.S.-based manufacturer of commercial and institutional cleaning products offering the MAXIM product line as its primary core product portfolio. The company provides a comprehensive suite of cleaning solutions organized into multiple product categories including Air Care, Carpet Care, Chemical Management System (CMS), Convenience, Disinfectant, Easy Dilution Solution (EDS), EZ-Squeeze, FlexMax, Floor Care, Food Service, General Cleaning, Hand Care, Industrial Cleaning, Kettle Clean, Laundry, Machine Warewash, Restroom Care, Specialty, and Transportation. Key product innovations include FlexMax Packaging (environmentally-responsible durable packaging), the PLUS Label System (multi-language labeling solution), and Safe-to-Ship Packaging (damage-prevention technology). The MAXIM Floor Care Program offers a complete system for LVT, VCT, LVP, laminate, concrete, and linoleum surfaces. Midlab also provides private branding and contract packaging services for businesses seeking custom cleaning product solutions. The company operates from a LEED Gold-certified manufacturing facility and offers an upcoming eco-friendly product line under the MAXIM brand.

Differentiator

Problem solved

Functional benefit

Brands

• Maxim: Primary product brand for commercial cleaning products including Maxim Facility+, Maxim floor care products, Maxim disinfectants, and general cleaning solutions.
• MAXIM
• Nattura

Products and services

• MAXIM Product Line Comprehensive commercial and institutional cleaning product line covering 20+ categories including Air Care, Carpet Care, Disinfectant, Easy Dilution Solution (EDS), FlexMax, Floor Care, Food Service, General Cleaning, Hand Care, Industrial Cleaning, Kettle Clean, Laundry, Machine Warewash, Restroom Care, Specialty, and Transportation. Sold to Jan-San distributors, building service contractors, and end-user commercial facilities.
• MAXIM Facility+ Disinfectant Hydrogen peroxide-based EPA-evaluated disinfectant and cleaner in Easy Dilution Solution (EDS) format, effective against fentanyl contamination on hard non-porous surfaces with a 20-minute dwell time. Designed for facility-wide disinfection and opioid decontamination use in healthcare, public, and commercial environments.
• MAXIM Floor Care Program Complete floor care system including strippers, sealers, finishes, and daily cleaners formulated for LVT, VCT, LVP, laminate, concrete, linoleum, and rubber flooring. Features PFAS-free polymer finishes and zinc-free high-traffic formulations compatible with FlexMax packaging.
• Easy Dilution Solution (EDS) System Preset dilution control dispensing system that delivers accurate, safe, and efficient product dilution at the point of use, reducing waste and ensuring consistent product performance across facilities.
• Chemical Management System (CMS) Controlled chemical dispensing and inventory management system for commercial cleaning products, designed to track usage, control dilution, and manage chemical inventory at customer sites.
• Private Branding Services OEM private-label service allowing distributors and partner organizations to market Midlab-manufactured cleaning products under their own brand names, with custom labeling, tailored assortments, and access to Midlab's manufacturing expertise without standing up internal production.
• Contract Packaging and Custom Blending Services Custom blending and contract packaging service producing tailored cleaning chemical formulations and packaging configurations for partners and distributors, supporting specialized product programs and private label initiatives.
• MAXIM Non-Butyl Heavy Foaming Degreaser Alkaline concentrate delivering heavy-foaming performance without butyl, cutting through grease and grime for industrial and commercial cleaning. Certified Kosher, Green Seal, Safer Choice, UL Ecologo, NSF, and CRI.
• MAXIM Hi Q Disinfectant EPA-approved disinfectant designed for healthcare facility applications, providing germicidal performance for clinical and long-term care environments.
• MAXIM Food Service Sanitizer Disinfectant and sanitizer designed for food service applications to kill foodborne pathogens and maintain cleanliness in food establishments, including restaurants and commercial kitchens.
• MAXIM High Gloss NP Floor Finish High-solids, self-sealing floor finish that builds durable protection and a long-lasting polished appearance on commercial floors.
• MAXIM Extraction Carpet Cleaner Concentrate Concentrated carpet cleaning product designed for extraction cleaning methods used in commercial carpet maintenance.

Quantifiable outcome

• 68% reduction in paper usage at the manufacturing facility in 2024
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• McLemore Building MaintenancecoreStrategic or Co-development PartnerMcLemore Building Maintenance is a long-time Midlab partner and leading provider of commercial cleaning and janitorial services. The partnership centers on AR (augmented reality) technology that Midlab developed and McLemore adopted for training custodial staff. President Richard Rodriguez of McLemore stated that Midlab's AR technology enables new hires to learn necessary skills quickly and easily, reducing training problems, wasted time, and money. Midlab is working to expand this AR training technology to more facility managers and business leaders.
• ISSA (The Worldwide Cleaning Industry Association)coreStrategic or Co-development PartnerMatt Schenk, CEO and president of Midlab, serves as the president of ISSA. This executive leadership position creates a deep institutional relationship between Midlab and the global cleaning industry association. Through this role, Midlab contributes to industry-wide standards, education, and best practices development. Schenk has authored thought leadership articles published through ISSA Today on topics including innovation in manufacturing and supply chain resilience.
• Jan-San Distributors (unnamed network)coreChannel Partner/ Reseller/ DistributorMidlab serves a broad network of Janitorial and Sanitation distributors across the United States. These distributors resell MAXIM products and utilize Midlab's Everything Clean Center resources, private branding programs, and supply chain tools. Midlab supports distributors with product training, marketing materials, and AR technology to help them sell more effectively.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ecolab Inc. Global leader in water, hygiene, and infection-prevention solutions serving the same institutional buyers (healthcare, hospitality, food service, industrial). Much larger and broader portfolio; competes on premium and enterprise accounts where Midlab's MAXIM brand operates.
• Clorox Professional Products: Professional division of The Clorox Company offering disinfectants and cleaning products to commercial and institutional markets. Overlaps with Midlab's MAXIM disinfectant and surface cleaning categories, particularly in healthcare and BSCs.
• Solenis (formerly Diversey): Major player in hygiene, cleaning, and infection-prevention products for institutional and industrial markets. Direct overlap in disinfectants, floor care, and food service sanitation, though at much greater global scale than Midlab.
• SC Johnson Professional: Commercial cleaning and hygiene products division of SC Johnson, serving healthcare, industrial, and institutional markets. Comparable in commercial cleaning chemistry focus and channel reach, with greater global brand recognition.

Direct peers

• Spartan Chemical Company: Privately held manufacturer of institutional and industrial cleaning products with comparable Jan-San distributor channel model and broad product portfolio. Closest peer by business model, scale, and customer base (BSCs, healthcare, hospitality, food service).
• Zep Inc. Manufacturer and marketer of cleaning and maintenance chemicals for commercial, industrial, and institutional markets. Overlapping product categories (disinfectants, degreasers, floor care) and channel partners; both serve facility managers and distributors.
• Betco Corporation: Privately held manufacturer of professional cleaning and facility maintenance products, distributed through Jan-San channels. Comparable in scale, product breadth, and distributor-led GTM; competes head-to-head in many of the same end markets.
• National Chemical Laboratories (NCL): Mid-sized private manufacturer of janitorial and sanitation chemical products serving similar end markets via distributor channels. Comparable scale and product breadth, including disinfectants, floor care, and laundry products.

Emerging players

• Sunshine Makers (Simple Green): Manufacturer of environmentally-preferred cleaning products with strong focus on green chemistry. Overlaps with Midlab's eco-friendly MAXIM line and LEED-aligned positioning, particularly in industrial and institutional degreasers.
• GOJO Industries: Specialist in hand hygiene and skin care products (PURELL brand) serving healthcare, food service, and industrial markets. Adjacent overlap with Midlab's hand care category and healthcare segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/midlab-inc-
• YouTubeyoutube.com/channel/UCmsn-fEn68dx5eGWp2tDIoA
• Facebookfacebook.com/midlabeverythingclean
• LinkedInlinkedin.com/company/midlab-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midlab