Clorox Professional
Clorox Professional (CloroxPro) is the professional products division of The Clorox Company (NYSE: CLX), manufacturing EPA-registered cleaning and disinfecting solutions under brands including Clorox Healthcare, Pine-Sol, Formula 409, and Purell for healthcare facilities, schools, offices, and senior care institutions across North America.
- Company typePublic
- Founded1913
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Clorox Professional does
Clorox Professional (CloroxPro) is the professional products division of The Clorox Company (NYSE: CLX), manufacturing and distributing EPA-registered cleaning and disinfecting solutions to institutional and commercial buyers across North America. The company serves healthcare facilities, schools, offices, commercial buildings, and senior care facilities through a portfolio of brands including Clorox Healthcare, Clorox EcoClean, Pine-Sol, Formula 409, Tilex, Brita, Glad, Fraganzia, Dispatch, and the recently acquired Purell (via the 2026 GOJO Industries acquisition). Its core technology is a set of chemical formulations spanning bleach-based, quaternary ammonium, hydrogen peroxide (HyperOxi), and eco-friendly biodegradable substrates, with regulatory differentiation grounded in EPA-registered efficacy claims against pathogens including C. auris and common cold and flu viruses.
CloroxPro operates a hybrid B2B go-to-market combining an authorized distributor and re-distributor network with a direct enterprise field sales force targeting large healthcare systems, facility management companies, and institutional accounts. Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for institutional buyers; the company directs prospective customers to a "How to Buy" pathway rather than offering transactional e-commerce. The marketing apparatus is content-led, producing expert blogs, educational courses, webinars, and a resource center aimed at cleaning and healthcare professionals, with social channels used for industry engagement. Geographic footprint is concentrated in the USA and Canada, with no explicit global footprint claim.
The unit is embedded within The Clorox Company, a publicly traded diversified consumer goods conglomerate incorporated in California and headquartered in Oakland. CloroxPro does not report separate financials; corporate strategy and capital allocation are set at the CLX level. Notable recent activity includes the 2026 GOJO/Purell acquisition that expands the hygiene portfolio, the 2024 launch of Enhanced Pine-Sol Multi-Surface Cleansers, and product launches in healthcare (Quat Alcohol and HyperOxi wipe platforms) and travel-format sanitizer categories. Reported headcount of 51-100 reflects the divisional team rather than full operational scope, and brand-level revenue is not disclosed.
Clorox Professional firmographics
Firmographics- Name
- Clorox Professional
- Legal name
- The Clorox Company
- Website
- https://cloroxprofessional.com
- Company type
- Public
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Clorox Professional (CloroxPro) is the professional products division of The Clorox Company (NYSE: CLX), manufacturing EPA-registered cleaning and disinfecting solutions under brands including Clorox Healthcare, Pine-Sol, Formula 409, and Purell for healthcare facilities, schools, offices, and senior care institutions across North America.
- Ownership category
- akta.pro rank
Clorox Professional industry classification
Industry- Product category
- Professional Cleaning and Disinfection Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611), Sanitary Paper Product Manufacturing (322291)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Bleach & Chlorine-Based Cleaners (CRAJAKAA)
- akta.pro secondary industries
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate) (CRAJAKAF), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)
Keywords
Where Clorox Professional is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clorox Professional business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Professional Cleaning Products: Sales of professional-grade cleaning and disinfecting products to healthcare facilities, schools, offices, and other institutions through distributor and direct channels.
- Healthcare Infection Control Products: Specialized disinfection products for healthcare settings including hospitals and long-term care facilities, sold via healthcare-specific sales channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Business-to-business pricing through authorized distributors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Clorox Professional product offering
Product offeringCore offering
Clorox Professional Products Company manufactures and distributes professional-grade cleaning and disinfecting solutions under multiple brands including Clorox Healthcare, Clorox EcoClean, Pine-Sol, Formula 409, Tilex, Dispatch, Fraganzia, Glad, Brita, and Purell. The portfolio spans bleach-based, quaternary ammonium, hydrogen peroxide, and eco-friendly biodegradable formulations targeting healthcare facilities, schools, offices, and senior/long-term care institutions. Products are sold via authorized distributor networks and direct field sales to institutional B2B buyers across North America.
Product overview
Clorox Professional is a multi-brand professional cleaning and disinfecting platform serving healthcare, institutional, and commercial facilities. The portfolio includes core disinfectant wipe products (Clorox Healthcare Quat Alcohol Disinfecting Wipes, Clorox Healthcare HyperOxi Disinfecting Wipes, Clorox EcoClean Disinfecting Wipes, Clorox Disinfecting Wipes) and multiple sub-brands (Clorox Healthcare, Clorox EcoClean, Clorox, Fraganzia, Dispatch, Formula 409, Glad, Pine-Sol, Tilex, Brita) covering categories from heavy-duty cleaners to sustainable products. The portfolio was expanded through the 2026 acquisition of GOJO Industries (Purell) and includes travel-format sanitizer products. The offering functions as a platform of specialized brands addressing distinct cleaning needs across healthcare, general cleaning, sustainability, and facility management.
Differentiator
Problem solved
Functional benefit
Brands
- Clorox Healthcare: Infection control solutions and educational resources for healthcare professionals
- Clorox EcoClean
- Clorox Fraganzia
- Dispatch
- Formula 409
- Pine-Sol
- Tilex
- Purell
Products and services
- Clorox Healthcare Quat Alcohol Disinfecting Wipes Healthcare-grade disinfectant wipes combining quaternary ammonium and alcohol for broad-spectrum infection control in medical facilities. Designed for healthcare professionals requiring EPA-registered disinfection in patient rooms, operating rooms, and clinical environments.
- Clorox Healthcare HyperOxi Disinfecting Wipes Hydrogen peroxide-based disinfectant wipes designed for healthcare environments requiring rapid, effective pathogen elimination. Targeted at healthcare professionals needing healthcare-grade disinfection with reduced chemical residue concerns.
- Clorox EcoClean Disinfecting Wipes Environmentally focused disinfectant wipes with biodegradable substrate, combining sustainability with proven disinfecting efficacy. Targeted at facilities with sustainability requirements seeking EPA-registered disinfection.
- Clorox Disinfecting Wipes General-purpose disinfecting wipes for commercial and institutional cleaning across multiple surface types. Used by cleaning professionals in schools, offices, and other public spaces.
- Pine-Sol Multi-Surface Cleansers (Enhanced Commercial Variants) Multi-surface cleaner featuring pine oil-based formulations for commercial and institutional cleaning. Enhanced commercial-grade variants target professional cleaning applications in offices, schools, and facility management.
- CloroxPro Travel-Format Sanitizer Products Travel-format sanitizer and disinfectant products launched in the 2024-2025 period to serve the growing travel-ready packaging market. Designed for portable sanitization in travel and on-the-go contexts.
- Formula 409 Cleaner and Degreaser Heavy-duty cleaner and degreaser brand for commercial and institutional applications. Used by cleaning professionals for hard surface cleaning in kitchens, restrooms, and other facility areas.
- Tilex Mold and Mildew Remover Bathroom and tile cleaner brand offering mold and mildew removal solutions for professional facilities. Used by facility management and cleaning professionals in restrooms and tiled areas.
- Dispatch Professional Disinfectant Cleaner Professional disinfectant cleaner brand under the CloroxPro portfolio targeting healthcare facilities and institutional buyers.
- Fraganzia Fragrance Cleaning Products Fragrance-focused cleaning brand offering scented cleaning solutions for professional environments. Targets facility managers and cleaning professionals seeking deodorizing cleaning products.
- Glad Food Storage and Disposal Products Food storage and waste management products brand for professional kitchens and facilities. Used by facility management in commercial kitchens and food service operations.
- Brita Water Filtration Products Water filtration products brand offering commercial and residential filtration solutions for professional and institutional facilities.
- Purell Hand Sanitizer (via GOJO Industries Acquisition) Hand sanitizer and hygiene products brand acquired through the GOJO Industries acquisition, expanding CloroxPro's health and hygiene portfolio for healthcare and institutional settings.
- Clorox Healthcare Infection Control Solutions Specialized healthcare division offering infection control solutions and educational resources for healthcare professionals, including EPA-registered disinfectants and HAI prevention products.
- Clorox EcoClean Sustainable Cleaning Products Sustainable cleaning brand focused on environmentally responsible disinfecting products with biodegradable formulations for facilities with sustainability requirements.
Quantifiable outcome
- TSA screened 904 million passengers in 2024 driving demand for travel-ready sanitizer formats
- +1 more outcomes
Companies that use Clorox Professional
Customer profileSegments4 records
Ideal customer profiles4 records
Clorox Professional technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clorox Professional partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GOJO Industries (Purell)flagshipClorox completed acquisition of GOJO Industries, makers of Purell hand sanitizer and hygiene products. This partnership brings together two trusted, purpose-driven brands to advance health, hygiene, and well-being for consumers and institutional end users. The acquisition combines Purell's leadership in hand hygiene with CloroxPro's professional cleaning and disinfection portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Clorox Professional competitors and assessment
Company assessmentDirect peers
- Ecolab: Pure-play B2B provider of cleaning, sanitizing, and infection prevention solutions to healthcare, food service, hospitality, and industrial customers. Closest direct competitor to CloroxPro in institutional disinfection and is co-listed alongside CloroxPro in the same industrial cleaners and travel-format sanitizer market reports.
- Diversey Holdings: B2B-focused hygiene, cleaning, and infection prevention company serving food service, healthcare, hospitality, and facility management. Competes head-to-head with CloroxPro in institutional disinfectants and sanitizers, and is named alongside CloroxPro as a key odor control and cleaning solutions market player.
- GOJO Industries (Purell): Maker of Purell hand sanitizer, recently acquired by The Clorox Company. Historically a direct peer/competitor in hand hygiene for healthcare and institutional buyers and now part of the same parent platform, expanding CloroxPro's hand-and-surface hygiene offering.
- Procter & Gamble Professional: P&G's B2B division sells brands such as Mr. Clean, Spic and Span, Comet, and Tide Professional to commercial cleaning customers. Direct overlap with CloroxPro's Pine-Sol, Formula 409, and Tilex in hard-surface and multi-purpose cleaning, and named alongside CloroxPro as a key odor control player.
- S.C. Johnson Professional: B2B division of S.C. Johnson selling cleaning and maintenance solutions (including fantastik, Pledge, and Windex Professional) to institutional and commercial customers. Overlaps with CloroxPro across hard-surface cleaning, disinfectants, and distributor-based institutional sales channels.
- Reckitt Benckiser (Lysol Professional): Owner of the Lysol disinfectant brand, with a professional/B2B division targeting healthcare and institutional buyers. Lysol competes directly with Clorox disinfecting wipes and Pine-Sol in surface disinfection and shares CloroxPro's EPA-registered positioning.
Emerging players
- PDI Healthcare: Specialty healthcare infection prevention company focused on disinfectant wipes (Sani-Cloth), hand hygiene, and surface disinfection for hospitals and long-term care. Direct niche competitor to Clorox Healthcare within the HAI prevention use case.
- Metrex Research (Envirotech): Healthcare-focused disinfectant brand (CaviWipes, MetriCide) competing with Clorox Healthcare for hospital and dental infection-prevention contracts. Smaller and more narrowly focused than CloroxPro but a credible emerging player in healthcare disinfection.
Broad incumbents
- Kimberly-Clark Professional: B2B division of Kimberly-Clark supplying wiping, hand hygiene, and facility solutions to healthcare, industrial, and commercial customers. Overlaps with CloroxPro in institutional wipes, hand sanitizer (Kimcare), and facility hygiene bundles.
- 3M Commercial Solutions Division: Sells cleaning chemicals, wipes, and disinfectants (including through the legacy 3M Commercial brand) into facility maintenance and healthcare channels. A broad incumbent with overlapping product lines and a large direct and distributor salesforce across institutional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Clorox Professional social profiles
Digital presenceClorox Professional financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clorox Professional leadership team
Management profileNumber of profiles
Clorox Professional subsidiaries and ownership
Company hierarchySubsidiaries11 records
Clorox Professional funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clorox Professional M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clorox Professional
What does Clorox Professional do?
Clorox Professional Products Company manufactures and distributes professional-grade cleaning and disinfecting solutions under multiple brands including Clorox Healthcare, Clorox EcoClean, Pine-Sol, Formula 409, Tilex, Dispatch, Fraganzia, Glad, Brita, and Purell. The portfolio spans bleach-based, quaternary ammonium, hydrogen peroxide, and eco-friendly biodegradable formulations targeting healthcare facilities, schools, offices, and senior/long-term care institutions. Products are sold via authorized distributor networks and direct field sales to institutional B2B buyers across North America.
Is Clorox Professional a public or private company?
Clorox Professional is a public company. It is classified as public and is currently operating.
When was Clorox Professional founded?
Clorox Professional was founded in 1913. It employs 51 to 100 people.
Where is Clorox Professional based?
Clorox Professional is headquartered in Oakland, United States, in the North America region.
How does Clorox Professional make money?
Two revenue lines are on record. Professional Cleaning Products are the primary driver. The others are healthcare Infection Control Products.
Who are Clorox Professional's main competitors?
Direct peers on record are Ecolab, Diversey Holdings, GOJO Industries (Purell), Procter & Gamble Professional, S.C. Johnson Professional and Reckitt Benckiser (Lysol Professional). Emerging players are PDI Healthcare and Metrex Research (Envirotech). Broad incumbents are Kimberly-Clark Professional and 3M Commercial Solutions Division.
Does Clorox Professional have an API?
No public API is recorded for Clorox Professional.
What industry is Clorox Professional in?
Clorox Professional's product category is Professional Cleaning and Disinfection Products. Its primary akta.pro industry code is CRAJAKAA, Bleach & Chlorine-Based Cleaners, with a secondary code of CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen). Its NAICS code is 32561 and its SIC code is 2840.