Citya Immobilier

What Citya Immobilier does

Citya Immobilier is a French real estate services company headquartered in Tours, founded in 1990 by Philippe Briand, who retains 100% of the capital. The firm operates a national network of 305 agencies across more than 250 French cities and employs over 4,500 people, serving roughly 1 million clients that include property owners, investors, co-owners, buyers, sellers, and tenants. It positions itself as the first independent and family-owned property administration company in France while ranking among the leading national operators in the segment.

The service portfolio spans the full lifecycle of residential real estate transactions and ownership: property sales (Vente), rentals (Location), rental management (Gestion Locative), condominium syndicate services (Syndic de Copropriété), property valuation (Estimation), investment advisory covering fiscal vehicles such as DENORMANDIE and LMNP, and a concierge add-on. Distribution is anchored by the physical agency network and complemented by a digital storefront at citya.com plus a client portal (MyCitya) for account servicing. The company's only AI feature, Citya IA, applies natural-language processing to free-text property queries, letting users describe needs in plain language and receive matching rental or purchase listings.

Revenue is generated through a mix of transaction commissions (sales and rentals) and recurring managed-services fees (rental management and condominium syndicate). Pricing is commission- and fee-based rather than subscription; specific rates are not publicly disclosed. The go-to-market is sales-led, relying on localized agents with deep market knowledge supported by broad content marketing and social media presence (Facebook, Twitter/X, LinkedIn, Instagram, TikTok, YouTube). Operational indicators cited by the company include 84% client satisfaction, 20,000+ projects finalized, and a 2nd-place ranking in the French customer-relationship league (Palmarès de meilleure relation clients).

Name

Citya Immobilier

Legal name

Citya Immobilier

Website

https://citya.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Citya Immobilier is a French independent, family-owned real estate services firm operating 305 agencies across 250+ cities, offering residential sales, rentals, rental management, condominium syndicate, valuation, and investment advisory to over 1 million owners, buyers, tenants, and co-owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based fees from property sales transactions
2. Rental Services: Fees from rental transactions and tenant/landlord matching services
3. Property Management: Ongoing property management services for landlords
4. Condominium Management (Syndic): Coproperty management services including accounting, assemblies, and maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Citya Immobilier provides residential real estate services across France, including property sales brokerage (Vente), rental listings and tenant matching (Location), ongoing rental management for landlords (Gestion Locative), condominium syndicate administration (Syndic de Copropriété), property valuation (Estimation), and real estate investment advisory (Investissement). The company delivers these services through 305 physical branches in 250+ cities and an online platform supported by an AI assistant (Citya IA) and a client portal (MyCitya).

Product overview

Citya Immobilier operates as a comprehensive real estate services platform offering a unified portfolio of interconnected services. The core offering consists of property sales (Vente), rental services (Location), property valuation (Estimation), rental management (Gestion Locative), and condominium syndicate services (Syndic). The platform also provides investment advisory services and new construction programs. A notable AI-powered feature is Citya IA, which uses natural language processing to interpret user search queries and deliver personalized property recommendations. Additional client services include the MyCitya portal for account management and concierge services. With 305 agencies across 250+ cities serving over 1 million clients, the company positions itself as both a digital platform and a network of physical agency locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Location (Rental Services) Rental property listing and advisory services guiding tenants in selecting housing according to their criteria and budget with rapid follow-up.
• Vente (Property Sales) Transaction negotiators accompany clients in their real estate projects for selling, buying, or investing, managing the complete sales process from listing to closing.
• Estimation (Property Valuation) Real estate valuation services for sellers providing market-based pricing using local market knowledge and comparable property analysis.
• Gestion Locative (Rental Management) Property management services where managers, accountants, and assistants handle the rental management of properties, including follow-up and maintenance coordination.
• Syndic de Copropriété (Condominium Syndicate) Condominium management services handling residential complex administration, accounting, general assembly organization, and common area maintenance.
• Investissement (Investment Services) Real estate investment advisory services including new construction programs and fiscal investment solutions such as DENORMANDIE, LMNP, démembrement, and standard investment options.
• Conciergerie (Concierge Services) Concierge services offered to complement real estate services and enhance client experience.

Quantifiable outcome

• 84% client satisfaction rate
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nexity: Nexity is a publicly listed French real estate group covering new development, brokerage, property management and services; broader than Citya but overlapping in residential management and transactions, and provides public-market benchmark valuation signals.

Others

• SeLoger (Aviv Group): SeLoger is France's leading online real estate portal aggregating listings from agencies including Citya's competitors; relevant as an indirect competitor for lead generation even though it is not a transactional peer.

Direct peers

• Square Habitat (Crédit Agricole): Square Habitat is the real estate subsidiary of Crédit Agricole, offering transaction, rental management and syndic services through a national branch network; comparable to Citya on bancassurance-distributed real estate services.
• Guy Hoquet Immobilier: Guy Hoquet runs a sizable French real estate franchise network active in sales, rentals and management, overlapping Citya's buyer/seller and landlord customer base with a comparable multi-service agency model.
• Orpi France: Orpi is one of France's leading cooperative real estate networks with a comparable combination of sales, rental and management services across a national agency footprint, competing head-to-head with Citya for transactions and mandates.
• Century 21 France: Century 21 France is a large franchised real estate network offering transactions, rental management and property management services; comparable to Citya's network model and revenue mix across residential brokerage.
• Foncia (now Emeria): Foncia (branded Emeria since 2023) is France's largest residential property manager and real estate agency, directly comparable to Citya on syndic de copropriété, gestion locative, and rental/sale brokerage; it represents the scale benchmark for Citya's business model.
• Stéphane Plaza Immobilier: Stéphane Plaza Immobilier is a fast-growing franchised French real estate network focused on residential transactions and rentals, competing with Citya for the same consumer-facing agency customers in France.
• Laforêt France: Laforêt operates a national franchise network in France offering residential sales, rental, gestion locative and syndic services — directly overlapping Citya's core product lines and customer segments (buyers, sellers, landlords, co-owners).

Emerging players

• MegAgence: MegAgence is a French digital-first low-commission real estate broker attracting cost-conscious buyers and sellers; an emerging threat to Citya's traditional full-service commission model and relevant for proptech-driven margin pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CITYAimmobilier?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• YouTubeyoutube.com/c/citya
• Facebookfacebook.com/citya.immobilier
• LinkedInfr.linkedin.com/company/cityaimmobilier
• Instagraminstagram.com/citya_immobilier
• TikToktiktok.com/@cityaimmobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citya Immobilier