Square Habitat
Square Habitat is the residential real estate agency network of Crédit Agricole, operating 450+ branches across France and managing 215,700+ apartments, providing property transaction, rental management, and co-ownership administration services to individual buyers, sellers, tenants, and landlords.
- Company typePrivate
- Founded1967
- HeadquartersMontrouge, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Square Habitat does
Square Habitat is the real estate agency network of Crédit Agricole, France's largest retail banking group, operating more than 450 physical branches across all major French regions and the overseas territory of La Réunion through regional subsidiaries such as Square Habitat Val de France and Square Habitat Touraine Poitou. The company provides residential property transaction services (buying, selling, renting), property management (Gestion Locative), and co-ownership administration (Syndic de Copropriété), with a managed portfolio of over 215,700 apartments. Its service offering is organized into structured packages — Square Box Acheteur (buyer representation with a commitment to present 5 matching properties in 30 days), SOLUTIONS VENDEUR (Essentielle and Sérénité seller mandates with pre-disclosed fees), and Square Box Locataire (tenant services with 72-hour dossier verification) — supported by digital self-serve tools including online property estimation, mortgage simulation, a price-per-square-meter database, and a dedicated online rental dossier platform.
The underlying technology stack is a web-based portal (squarehabitat.fr) with regional sub-sites, an online rental dossier workflow at mesdossiersdelocation.squarehabitat.fr, and a blog/content hub (Mon mag'immo). The platform integrates with the broader Crédit Agricole ecosystem for mortgage origination (Crédit Agricole Immobilier), home insurance, energy renovation (J'écorénove, Mon Energie by CA), home security (Nexecur), and online co-ownership (CoToit). No proprietary AI, machine learning, or API platform is disclosed, and no mobile app is listed.
Square Habitat earns revenue from four streams: transaction commissions on property sales (typically charged to the seller), recurring rental management fees from landlords, annual co-ownership syndicate fees, and affiliate/referral revenue from Crédit Agricole ecosystem partners. Pricing varies by agency and is not publicly standardized. The go-to-market is sales-led and relationship-driven, delivered through 450+ physical branches with digital tools supporting the funnel; the customer base is highly fragmented across individual buyers, sellers, tenants, landlords, and co-ownership associations, with no enterprise or institutional customers disclosed.
Square Habitat firmographics
Firmographics- Name
- Square Habitat
- Legal name
- Square Habitat
- Website
- https://squarehabitat.fr
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Square Habitat is the residential real estate agency network of Crédit Agricole, operating 450+ branches across France and managing 215,700+ apartments, providing property transaction, rental management, and co-ownership administration services to individual buyers, sellers, tenants, and landlords.
- Ownership category
- akta.pro rank
Square Habitat industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Square Habitat is headquartered
LocationHeadquarters
- HQ city
- Montrouge
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Square Habitat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Transaction Commissions: Square Habitat earns commission fees on property purchase and sale transactions completed through its agency network. Fees are charged to the seller (honoraires charge vendeur) as disclosed in property listings. Commission rates vary by agency and are publicly available in agency fee schedules.
- Rental Management Fees: Ongoing management fees charged to landlords for property management services, including tenant sourcing, rent collection, maintenance coordination, and financial reporting. Revenue from managing a portfolio of 215,700 apartments.
- Co-ownership Syndicate Fees (Syndic): Fees collected for managing co-owned properties (copropriétés) on behalf of homeowner associations.
- Online Tool Referrals: The platform drives referrals to affiliated services including mortgage loans (via Crédit Agricole Immobilier), home insurance, home security monitoring (Nexecur), and energy renovation (J'écorénove), generating referral-based revenue within the Crédit Agricole ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | SOLUTIONS VENDEUR - Essentiel: Basic seller service with core listing and support services |
| Transaction based/ take rate | One time/ perpetual license | SOLUTIONS VENDEUR - Sérénité: Premium seller service with enhanced support and guarantees |
| Transaction based/ take rate | One time/ perpetual license | Square Box Acheteur: Buyer accompaniment service |
| Other | One time/ perpetual license | Square Box Locataire: Tenant file preparation and accompaniment |
| Transaction based/ take rate | Multi-year contract | Gestion locative (Property Management): Ongoing landlord services |
| Professional services/ project-based | Annual | Syndic de copropriété: Co-ownership management |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Square Habitat product offering
Product offeringCore offering
Square Habitat is a network of over 450 real estate agencies across France operating under the Crédit Agricole banking group, providing residential property transaction services (buying, selling, renting) and ongoing property management. The company manages a portfolio of more than 215,700 apartments through its Gestion Locative (rental management) and Syndic de Copropriété (co-ownership administration) services, supported by digital tools for online property estimation, mortgage simulation, and rental dossier submission.
Product overview
Square Habitat operates as a network of over 450 real estate agencies across France, offering an integrated platform of property transaction and management services. The core offering includes Square Box Acheteur (buyer representation), SOLUTIONS VENDEUR (seller mandates), and Square Box Locataire (tenant services). Supporting these are digital tools including online property estimation, mortgage simulation calculators, and a price-per-square-meter database. The platform also manages property portfolios including rental management (Gestion Locative) and co-ownership administration (Syndic de Copropriété), with over 215,700 apartments under management. The network operates in partnership with Crédit Agricole banking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Square Box Acheteur Structured buyer accompaniment service for individual property buyers promising to present five matching residential properties within 30 days, with regular progress updates at 8, 15, and 30 days, supported by a dedicated advisor.
- SOLUTIONS VENDEUR Seller mandate services offering two flexible packages (Solution Essentielle and Solution Sérénité) with transparent pre-disclosed fees, marketing support, and guidance through the property sales process for individual property owners.
- Square Box Locataire Tenant service that verifies rental dossiers within 72 hours, assists with property search, lease signing, and provides personalized support throughout the rental process and beyond move-in.
- Gestion Locative Ongoing rental property management service for landlords covering tenant sourcing, daily management, rent collection, maintenance coordination, and financial reporting across a managed portfolio of more than 215,700 apartments.
- Syndic de Copropriété Co-ownership administration service for homeowner associations (copropriétés) providing building administration, maintenance coordination, general assembly management, and financial accounting.
- Mon Dossier de Location en Ligne Online rental application platform allowing candidates to create profiles, compile and submit rental documents, track application status 24/7, and communicate with advisors through a dedicated portal.
Quantifiable outcome
- 215,700+ apartments under management
- +2 more outcomes
Companies that use Square Habitat
Customer profileSegments6 records
Ideal customer profiles5 records
Square Habitat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Square Habitat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Crédit Agricole ImmobiliercoreCrédit Agricole Immobilier is the real estate development arm of the Crédit Agricole group. Square Habitat works in partnership with Crédit Agricole Immobilier for new construction property sales (immobilier neuf), offering customers access to newly built properties developed by the group.
- NexecurminorNexecur, a subsidiary of Crédit Agricole, provides home security and surveillance services (télésurveillance). Square Habitat refers its property management clients to Nexecur for preferential-rate home security services as part of its tenant services package.
- J'écorénove (Crédit Agricole Energy Renovation Platform)minorJ'écorénove is a Crédit Agricole platform connecting homeowners with energy renovation services, grants, and financing. Square Habitat promotes this platform to its clients as part of its energy renovation advisory services and commitment to sustainable housing.
- Mon Energie by CAminorMon Energie by CA is a Crédit Agricole energy services platform. Square Habitat integrates this referral partner to help clients manage energy-related aspects of their property transactions and renovations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Square Habitat competitors and assessment
Company assessmentDirect peers
- Guy Hoquet l'Immobilier: Guy Hoquet operates a national French real estate franchise network offering sales, rental, and management services. Its branch model, advisory approach, and customer segments closely align with Square Habitat's network structure and offering.
- Laforêt France: Laforêt is a long-standing French real estate franchise network offering transaction, rental, and property management services. It directly competes with Square Habitat's 450-branch footprint for both transactional mandates and ongoing gestion locative contracts.
- Orpi: Orpi is one of France's largest franchised real estate networks, offering buying, selling, renting, and property management services through independent agencies. It competes head-to-head with Square Habitat for residential property mandates across France.
- Century 21 France: Century 21 France operates one of the largest franchised real estate networks in the country with comparable transaction, rental, and management services. It targets the same individual buyer/seller/landlord segments as Square Habitat, including property valuation and advisory.
- Foncia: Foncia is France's leading residential property management and co-ownership administration (syndic) company, managing hundreds of thousands of units. It competes directly with Square Habitat's Gestion Locative and Syndic de Copropriété service lines for landlord mandates and co-ownership contracts.
- Citya Immobilier: Citya is a major French property management and co-ownership administration group, serving landlords and copropriétés through a regional branch network. It is one of Square Habitat's closest competitors in gestion locative and syndic services.
Broad incumbents
- Nexity: Nexity is France's largest integrated real estate group, spanning property development, brokerage, property management, and corporate real estate services. While significantly larger and development-focused, it overlaps with Square Habitat in the management and brokerage service categories.
- Crédit Foncier (now Banque Patrimoniale et Immobilière): Crédit Foncier / BPI is the historical real estate banking arm of the BPCE group, providing mortgage financing and historically property services. It is a broader incumbent in real estate financing ecosystem, comparable to Square Habitat's bank-integrated model under Crédit Agricole.
Emerging players
- SeLoger: SeLoger is France's leading online real estate listing portal, owned by AXA/Adevinta, providing property search and valuation tools. While not a direct transactional competitor, it is the primary digital lead-generation channel through which Square Habitat and its peers must attract buyers and tenants.
- LeBoncoin (Immobilier): LeBoncoin's Immobilier vertical is a dominant French online classifieds platform for property listings, with growing transaction and estimation features. It represents a digital-first competitive channel that competes for buyer/tenant attention and increasingly for direct transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Square Habitat social profiles
Digital presenceSquare Habitat compliance and trust
Trust signalCompliance1 record
Square Habitat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Square Habitat leadership team
Management profileNumber of profiles
Square Habitat subsidiaries and ownership
Company hierarchySubsidiaries2 records
Square Habitat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Square Habitat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Square Habitat
What does Square Habitat do?
Square Habitat is a network of over 450 real estate agencies across France operating under the Crédit Agricole banking group, providing residential property transaction services (buying, selling, renting) and ongoing property management. The company manages a portfolio of more than 215,700 apartments through its Gestion Locative (rental management) and Syndic de Copropriété (co-ownership administration) services, supported by digital tools for online property estimation, mortgage simulation, and rental dossier submission.
Is Square Habitat a public or private company?
Square Habitat is a private company. It is classified as corporate owned and is currently operating.
When was Square Habitat founded?
Square Habitat was founded in 1967. It employs 251 to 500 people.
Where is Square Habitat based?
Square Habitat is headquartered in Montrouge, France, in the Europe region.
How does Square Habitat make money?
Four revenue lines are on record. Real Estate Transaction Commissions are the primary driver. The others are rental Management Fees, co-ownership Syndicate Fees (Syndic) and online Tool Referrals.
Who are Square Habitat's main competitors?
Direct peers on record are Guy Hoquet l'Immobilier, Laforêt France, Orpi, Century 21 France, Foncia and Citya Immobilier. Broad incumbents are Nexity and Crédit Foncier (now Banque Patrimoniale et Immobilière). Emerging players are SeLoger and LeBoncoin (Immobilier).
Does Square Habitat have an API?
No public API is recorded for Square Habitat.
What industry is Square Habitat in?
Square Habitat's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 532 and its SIC code is 6531.