Insomniac Design

What Insomniac Design does

Insomniac Design is a global digital agency founded in 2001 and headquartered in Washington, D.C., delivering human-centered design, technology modernization, and AI transformation services to government agencies, Fortune 500 enterprises, and nonprofit organizations. The firm is privately held by founder/CEO Daniel McKee and led alongside Chief Strategy Officer Ashwin Jayaram and Chief Creative Officer Jag. It operates from four offices — Washington D.C., London, Bucharest, and Chisinau — with a team speaking eleven languages, and serves a documented base of more than forty clients across sectors including tourism (Brand USA), international development (UN Women, Caribbean Development Bank), healthcare (PHAB, APHL), media (Politico), environmental advocacy (Environmental Defense Fund), events (Cvent), and U.S. courts (DC Courts).

Name

Insomniac Design

Legal name

Insomniac Design, Inc.

Website

https://insomniacdesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Insomniac Design is a Washington, D.C.-based global digital agency that designs and delivers technology modernization, AI transformation, and permitting solutions for government agencies, Fortune 500 enterprises, and nonprofit organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue generated through consulting, design, development, and implementation engagements with enterprise and government clients. Services include technology modernization, AI transformation, digital product development, and strategic consulting. Engagement models adapt to client needs using Agile, Waterfall, or hybrid methodologies.
2. Permitix Platform: Permitix is offered as a government technology platform with implementation and managed services. The platform can be adopted as an end-to-end solution or as targeted modules (multi-agency timeline, AI briefing surface, or administrative record export only).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Insomniac Design is a global digital agency that delivers technology modernization, AI transformation, and human-centered design services to enterprise and government clients. Its proprietary offering, Permitix, is a permitting intelligence platform for state and federal government agencies. The agency also provides structured AI programs (Accelerated AI), Drupal-based enterprise content management, and data visualization solutions across Fortune 500, government, and nonprofit sectors.

Product overview

Insomniac Design is a global digital agency offering a portfolio of proprietary products and service offerings. The core proprietary product is Permitix, a permitting intelligence platform for government agencies. Service offerings span AI transformation (Accelerated AI with Discovery & Readiness, Pilot, and Acceleration programs), digital solution engineering, cloud solutions, data engineering, and creative services. Their technology capabilities are technology-agnostic, working with platforms including Drupal Core, Drupal CMS, and various data visualization tools. The company also developed custom products for clients including the UN Women Gender Data Portal, Group Business Trends by Cvent, PHAB Data Portal, and the NewSTEPS platform. They utilize Figma tools (Sites, Make, Buzz, Draw) for design-to-delivery workflows. The portfolio combines proprietary platforms with agency services across AI, technology, creative, strategy, and management disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Permitix: A permitting intelligence platform built for government agencies to coordinate reviews across agencies, eliminate delays, and demonstrate permitting performance at scale.

Products and services

• Permitix A government permitting intelligence platform designed for state and federal agencies that coordinates multi-agency review timelines, provides AI-powered briefing generation and comment analysis, automates administrative record assembly, and supports CEQ v1.2 and FedRAMP-aligned security standards.
• Accelerated AI A comprehensive AI transformation suite comprising AI Discovery & Readiness, AI Pilot, and AI Acceleration programs that help organizations identify high-impact AI use cases, prototype and test AI solutions, and scale enterprise-wide AI implementations with ongoing monitoring and support.
• AI Discovery & Readiness A two-stage rapid program providing stakeholder sessions, technical assessments, use case identification, and roadmap development for AI adoption across internal operations and customer experience.
• AI Pilot An initial AI implementation program designing predictive models, generative AI features, automation bots, and AI-enhanced workflows to test value and prove impact before broader rollout.
• AI Acceleration An enterprise-wide AI transformation service scaling and optimizing AI implementations with performance tuning, continuous monitoring, change management, and ongoing support.
• Enterprise Content Management Solutions Drupal and Acquia-based content management solutions with scalable, modular content architectures, multilingual syndication, and AI-driven personalization and accessibility enhancements for enterprise and government organizations.
• Data Visualization Tools

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationTechnology partnership for cloud infrastructure. AWS is listed as a partner on Insomniac Design's website, indicating cloud-certified expertise and likely integration capabilities for AWS-based solutions.
• SnowflakecoreTechnology or IntegrationTechnology partnership for data warehousing and analytics. Snowflake is listed as a partner, indicating capabilities in data engineering and cloud data platform implementations.
• Microsoft AzurecoreTechnology or IntegrationTechnology partnership for Microsoft cloud platform. Listed as partner indicating Azure development and migration capabilities.
• OktacoreTechnology or IntegrationIdentity management and authentication partner. Okta integration capabilities for secure customer and employee identity solutions.
• CarahsoftcoreChannel Partner/ Reseller/ DistributorCarahsoft is a government technology distributor and IT solutions provider. Partnership likely enables Insomniac Design to access government procurement channels and deliver solutions through Carahsoft's government contracting vehicles.
• AcquiacoreTechnology or IntegrationAcquia is a Drupal-based cloud platform for enterprise content management. Partnership indicates Drupal expertise and ability to implement Acquia-based enterprise solutions.
• GooglecoreTechnology or IntegrationTechnology partner indicating Google Cloud Platform and Google workspace integration capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: Boutique-to-mid-market technology and digital transformation consultancy with similar practices around cloud, data, and AI; directly comparable on size, consultative sales motion, and enterprise + public sector client mix.
• Accela: Government permitting and licensing SaaS platform; competes head-to-head with Permitix for state and local permitting modernization contracts.
• OpenGov: Government technology platform with permitting, budgeting, and procurement modules; directly competitive with Permitix and adjacent to Insomniac's digital transformation services.
• Granicus: GovTech vendor serving state and federal agencies with permitting, records, and citizen-engagement platforms; competes in the same modernization RFP pool as Insomniac.
• Ad Hoc: Small-to-mid size digital services firm focused exclusively on federal government modernization; direct peer in scale, delivery model, and target customer.
• Kin + Carta: Global digital transformation consultancy delivering design, data, and cloud engineering for enterprise; comparable on services portfolio and technology-agnostic positioning.
• West Monroe: Management and technology consulting firm with strong digital, data, and industry practices; comparable mid-market professional services scale and structure.
• Nava Public Benefit Corporation: Public-benefit technology consultancy building digital services for federal agencies, including healthcare.gov-era work; highly comparable in mission orientation and govtech delivery.

Broad incumbents

• Accenture Federal Services: Large incumbent federal system integrator offering digital transformation, AI, and cloud services to U.S. government clients; overlapping capability set at significantly greater scale.
• Booz Allen Hamilton: Established federal consulting and technology integrator with deep AI and digital modernization practices serving federal civilian and defense agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InsomniacDesign
• LinkedInlinkedin.com/company/insomniacdesign
• Instagraminstagram.com/insomniacdesign

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insomniac Design