Audifarma
Audifarma S.A. is a Colombian pharmaceutical services company operating 400-plus Centro de Atención Farmacéutica (CAF) locations across 27 departments, dispensing medications to users of multiple EPS healthcare plans including Sanitas, FOMAG, Salud Total, and Ecopetrol, supported by an automated distribution center and a digital ecosystem including app, virtual queue, and chatbot.
- Company typePrivate
- Founded1996
- HeadquartersPereira, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Audifarma does
Audifarma S.A. is a Colombian pharmaceutical services company founded on August 26, 1996, and headquartered in Pereira. The company operates a network of more than 400 Centro de Atención Farmacéutica (CAF) pharmacy locations distributed across 27 departments in Colombia, serving users of multiple Health Promoting Companies (EPS), including EPS Sanitas, FOMAG, Salud Total, and Ecopetrol's healthcare plan. Audifarma is supervised by Supersalud and ranks #1 in pharmacovigilance according to INVIMA, generating more than 16,000 annual adverse event reports. With a workforce of over 7,000 collaborators, the company is one of the 41 largest companies in Colombia and the largest in the Eje Cafetero region.
Audifarma's service offering combines a physical pharmacy network with a digital ecosystem. The Center of Distribution Aurora is an automated facility that processes more than 30,000 medication items per day, while 209 CAFs have biometric authentication deployed for user identification. The digital layer comprises the Audifarma mobile application (iOS and Android), the Turno Virtual remote queue system, and Clara, a text-based virtual assistant that retrieves pending medication status by EPS and identification number. Home delivery, online ordering through Droguerías Audifarma, and WhatsApp-based notifications further extend service reach.
The business model is anchored in contractual relationships with EPSs, under which Audifarma dispenses prescription medications to enrolled users on a recurring basis. Revenue is driven by volume, with 2.8 million-plus medication formulas dispensed monthly, supplemented by transactional revenue from home delivery and direct-to-consumer online sales. The company also serves specialized segments such as FOMAG users over 70 years, for whom purpose-built facilities have been designed. Marketing relies on health-education content, digital channels, and ESG-driven community engagement initiatives.
Audifarma firmographics
Firmographics- Name
- Audifarma
- Legal name
- Audifarma S.A.
- Website
- https://audifarma.com.co
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Audifarma S.A. is a Colombian pharmaceutical services company operating 400-plus Centro de Atención Farmacéutica (CAF) locations across 27 departments, dispensing medications to users of multiple EPS healthcare plans including Sanitas, FOMAG, Salud Total, and Ecopetrol, supported by an automated distribution center and a digital ecosystem including app, virtual queue, and chatbot.
- Ownership category
- akta.pro rank
Audifarma industry classification
Industry- Product category
- Pharmacy Services
- NAICS
- Pharmaceutical and Medicine Manufacturing (32541)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Pharmacovigilance, Medication Safety & Controlled Substance Diversion Monitoring (HLAFALAN)
Keywords
Where Audifarma is headquartered
LocationHeadquarters
- HQ city
- Pereira
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Audifarma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical Dispensing Services: Core business of dispensing medications and health technologies to EPS users through pharmacy network
- Home Delivery: Medication delivery services to patients
- Droguerías Audifarma (Online Pharmacy): Online drugstore complementing the pharmaceutical offering in Colombia
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Audifarma product offering
Product offeringCore offering
Audifarma S.A. dispenses medications and health technologies through a network of more than 400 Centro de Atención Farmacéutica (CAF) locations across 27 Colombian departments, complemented by an online drugstore (Droguerías Audifarma), home delivery, and digital tools (mobile app, virtual queue, AI chatbot Clara). The company serves users of Health Promoting Companies (EPS) including Sanitas, FOMAG, and Salud Total, dispensing over 2.8 million medication formulas monthly.
Product overview
Audifarma is a Colombian pharmaceutical services company operating as a network of over 400 physical Centro de Atención Farmacéutica (CAF) locations across 27 departments. The company offers a digital product suite comprising the Audifarma App (mobile application), Turno Virtual (virtual queue system), and Clara (virtual assistant chatbot) that work together with the physical pharmacy network. Additional offerings include Droguerías Audifarma (online pharmacy) for medication home delivery and Fármaco Online (research database) providing medication use research. The ecosystem integrates WhatsApp notifications for medication status updates and connects physical pharmacies with digital services for comprehensive pharmaceutical care.
Differentiator
Problem solved
Functional benefit
Brands
- Clara: Virtual assistant chatbot for querying pending medication status
- CAF (Centro de Atención Farmacéutica)
- Droguerías Audifarma
- Fármaco Online
- Turno Virtual
- Voluntarios de Corazón
- Cajita del Amor
- Universidad Corporativa
Products and services
- Centro de Atención Farmacéutica (CAF) Physical pharmacy service centers distributed across 27 departments in Colombia with over 400 locations. Provides medication dispensing, pharmaceutical consultations, and care services to users of various Health Promoting Companies (EPS) including Sanitas, FOMAG, and Salud Total. Includes 24-hour pharmacy locations and specialized CAFs for elderly patients.
- Droguerías Audifarma Online pharmacy service developed by Audifarma to complement the pharmaceutical offering in Colombia. Enables medication orders, home delivery, and online purchasing for the general Colombian population.
- Audifarma App Mobile application for iOS and Android enabling users to generate virtual queue tickets, locate nearby pharmacies with hours and directions, and receive real-time notifications on medication status. Available on Google Play and Apple App Store.
Quantifiable outcome
- 2.8M+ medication formulas dispensed monthly
- +2 more outcomes
Companies that use Audifarma
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Audifarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Audifarma partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ANDI (Asociación Nacional de Empresarios de Colombia)coreCollaboration with ANDI for volunteer activities at the Fundación El Comienzo del Arco Iris. Audifarma volunteers participated in beautification, cleaning, and environmental activities at the foundation, including tree planting in the community garden.
- EPS SanitascoreHealthcare provider partnership for medication dispensing services. Audifarma opened new pharmacy locations in Pasto to serve EPS Sanitas users, offering closer, faster, and more timely medication access.
- FOMAG (Fondo de Prestaciones del Magisterio)corePartnership for specialized pharmaceutical services for teachers. Plaza Botero CAF in Medellín designed exclusively for FOMAG users over 70 years, with adapted spaces for their specific health and mobility needs.
- EPS Salud TotalcoreHealthcare provider partnership. Pharmacy relocation in Cesar department to offer closer and higher quality attention for EPS Salud Total users.
- EcopetrolminorPartnership for pharmaceutical services to Ecopetrol employees. Folderama Fresno 2 pharmacy location in Tolima serving Ecopetrol users.
Scale indicators17 records
Recent moves7 records
Audifarma competitors and assessment
Company assessmentDirect peers
- Cruz Verde: One of Colombia's largest retail pharmacy chains, directly comparable to Audifarma's 400+ CAF pharmacy network in serving EPS users and walk-in consumers across the country.
- Farmatodo: Colombian and Venezuelan retail pharmacy chain with both physical stores and digital channels; comparable business model to Audifarma's CAF plus Droguerías Audifarma online offering.
- Droguerías Colsubsidio: Pharmacy chain affiliated with Colsubsidio compensation fund in Colombia, dispensing medications to affiliated users — directly comparable EPS/fund-affiliated pharmacy model.
- Droguería Alemana: Established Colombian pharmacy retail chain with broad nationwide presence; comparable as a multi-branch dispensing operator targeting Colombian consumers and health-plan users.
- Comfandi: Colombian compensation fund operating pharmacy and health services for affiliated users in Valle del Cauca — comparable to Audifarma's FOMAG and EPS dispensing contracts.
Regional players
- Locatel: Latin American pharmacy and health-services chain primarily serving Venezuela; comparable retail-pharmacy-plus-delivery model though in a different national market.
Broad incumbents
- Profamilia: Major Colombian health-services provider offering pharmacy and clinical services; overlaps with Audifarma in pharmaceutical dispensing for affiliated patient populations.
- Grupo Sura: Large Colombian financial/healthcare conglomerate with pharmacy and health-services holdings; comparable as a broad incumbent with pharmacy distribution scale in Colombia.
- CVS Health: US pharmacy and healthcare-services giant; useful strategic comp for Audifarma's integrated pharmacy + digital + pharmacovigilance model at scale, though operating in a very different regulatory market.
- McKesson: Global pharmaceutical distribution and services leader; relevant comp for Audifarma's automated Aurora distribution center and large-scale medication logistics operations.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audifarma social profiles
Digital presenceAudifarma compliance and trust
Trust signalCompliance5 records
Audifarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audifarma leadership team
Management profileNumber of profiles
Audifarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audifarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audifarma
What does Audifarma do?
Audifarma S.A. dispenses medications and health technologies through a network of more than 400 Centro de Atención Farmacéutica (CAF) locations across 27 Colombian departments, complemented by an online drugstore (Droguerías Audifarma), home delivery, and digital tools (mobile app, virtual queue, AI chatbot Clara). The company serves users of Health Promoting Companies (EPS) including Sanitas, FOMAG, and Salud Total, dispensing over 2.8 million medication formulas monthly.
Is Audifarma a public or private company?
Audifarma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audifarma founded?
Audifarma was founded in 1996. It employs 1,001 to 5,000 people.
Where is Audifarma based?
Audifarma is headquartered in Pereira, Colombia, in the Latin America region.
How does Audifarma make money?
Three revenue lines are on record. Pharmaceutical Dispensing Services are the primary driver. The others are home Delivery and droguerías Audifarma (Online Pharmacy).
Who are Audifarma's main competitors?
Direct peers on record are Cruz Verde, Farmatodo, Droguerías Colsubsidio, Droguería Alemana and Comfandi. Locatel is listed as a regional player. Broad incumbents are Profamilia, Grupo Sura, CVS Health and McKesson.
Does Audifarma have an API?
No public API is recorded for Audifarma.
What industry is Audifarma in?
Audifarma's product category is Pharmacy Services. Its primary akta.pro industry code is HLAFALAN, Pharmacovigilance, Medication Safety & Controlled Substance Diversion Monitoring. Its NAICS code is 32541 and its SIC code is 2834.