Bloomia
- Company typePrivate
- Founded1940
- HeadquartersKing George, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Bloomia firmographics
Firmographics- Name
- Bloomia
- Legal name
- Bloomia
- Website
- https://bloomia.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bloomia industry classification
Industry- Product category
- Fresh Cut Flowers
- NAICS
- Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Bloomia is headquartered
LocationHeadquarters
- HQ city
- King George
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bloomia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Cut Tulip Sales: Bloomia grows and sells fresh cut tulips directly to retailers with no middlemen, operating as a B2B supplier. Their farm-to-store model eliminates intermediaries in the floral supply chain.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bloomia product offering
Product offeringCore offering
Bloomia grows and sells fresh cut tulips hydroponically in greenhouses across the United States (Virginia), Netherlands (Enkhuizen), and South Africa (Rawsonville), producing over 75 million stems annually. The company distributes these tulips directly to grocery retailers such as Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans through a farm-to-store B2B model with no middlemen, and also offers seasonal peonies and novelty tulip varieties.
Product overview
Bloomia is a flower and tulip production company operating as one of the largest producers of fresh cut tulips in North America. The company's core products include fresh cut tulips (their primary offering grown hydroponically at over 75 million stems annually), novelty tulips, and peonies. Bloomia distributes through major retail partners including Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans across 31 states. The company also operates consumer-facing experiences including the annual Tulip Festival and Operation Tulip Drop community initiative. Bloomia maintains greenhouses in the United States (King George, Virginia), Netherlands (Enkhuizen), South Africa (Rawsonville), and a strategic partnership in Chile. The company was acquired by Lendway (Nasdaq:LDWY) in February 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Tulips Bloomia's primary product - fresh cut tulips grown hydroponically in greenhouses across the United States, Netherlands, and South Africa, producing over 75 million stems annually. Sold to grocery retailers such as Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans.
- Peonies Seasonal flower product offered alongside tulips, expanding Bloomia's product variety for retail customers.
- Novelty Tulips Specialty tulip varieties that expand beyond standard offerings, providing unique options for retail partners.
- Bloomia Tulip Festival Annual spring event held in April featuring tulip picking, live music, food trucks, and floral design workshops for consumer engagement. Tickets sold via third-party platform ticketspice.com.
Quantifiable outcome
- 75+ million stems produced annually
- +2 more outcomes
Companies that use Bloomia
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Bloomia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bloomia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gwyneth's GiftminorGwyneth's Gift ensures those suffering an out-of-hospital cardiac arrest have greater chances of survival through CPR training, AEDs in schools, and medical research. Bloomia's 2021 Tulip Drop 2.0 partnership raised money for this non-profit organization.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Bloomia competitors and assessment
Company assessmentDirect peers
- Elite Flower Company: One of the largest cut flower producers in the world with operations in Colombia, Ecuador, and the US, supplying major US grocery retailers. Comparable to Bloomia in scale of cut flower production and national grocery retail distribution.
- Holland America Flowers: US-based cut flower grower with Dutch heritage, supplying mass-market retailers with fresh cut flowers. Directly comparable to Bloomia on Dutch-heritage background, greenhouse production model, and US grocery customer base.
- Marginpar: Dutch-based specialty cut flower grower operating globally with greenhouse production across multiple continents. Highly comparable to Bloomia on multi-country greenhouse model, Dutch heritage, and focus on premium floral categories sold through retail channels.
- Bay City Flower Company: California-based cut flower grower with greenhouse production supplying wholesale and grocery customers across the US. Comparable to Bloomia on greenhouse-based cut flower production and US grocery/wholesale distribution.
- Green Valley Floral: California-based hydroponic greenhouse grower specializing in cut flowers and potted plants sold through grocery and mass-market channels. Directly comparable to Bloomia on hydroponic greenhouse method and grocery-retail B2B distribution.
- Pyramid Flowers: US-based wholesale cut flower distributor and grower serving grocery, mass-market, and floral retail channels. Comparable to Bloomia in B2B grocery cut flower distribution model and focus on fresh, seasonal floral assortment.
- Sun Valley Floral Farms: Large US cut flower grower based in Arcata, California, supplying major grocery retailers with sustainable, Certified American Grown flowers. Directly comparable to Bloomia in product (cut flowers), customer base (national grocers), and go-to-market (B2B grocery floral).
- Dramm & Echter: California-based grower and distributor of cut flowers serving grocery and wholesale channels. Comparable to Bloomia in greenhouse cut flower production, B2B grocery retail focus, and sustainability-certified operations.
Broad incumbents
- Royal FloraHolland: The world's largest flower auction and marketplace connecting tens of thousands of growers to global buyers. While not a direct producer like Bloomia, Royal FloraHolland sets pricing dynamics and competitive context for cut flower supply chains in which Bloomia operates.
Emerging players
- Danziger: Israeli-based flower breeder and propagator supplying cuttings and young plants to global cut flower growers. Comparable to Bloomia as a counterparty in the cut flower value chain, though Danziger operates upstream in breeding rather than finished-stem production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloomia social profiles
Digital presenceBloomia compliance and trust
Trust signalCompliance4 records
Bloomia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomia leadership team
Management profileNumber of profiles
Profiles2 records
Bloomia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomia
What does Bloomia do?
Bloomia grows and sells fresh cut tulips hydroponically in greenhouses across the United States (Virginia), Netherlands (Enkhuizen), and South Africa (Rawsonville), producing over 75 million stems annually. The company distributes these tulips directly to grocery retailers such as Whole Foods, Publix, Trader Joe's, Kroger, and Wegmans through a farm-to-store B2B model with no middlemen, and also offers seasonal peonies and novelty tulip varieties.
Is Bloomia a public or private company?
Bloomia is a private company. It is classified as corporate owned and is currently operating.
When was Bloomia founded?
Bloomia was founded in 1940. It employs 101 to 250 people.
Where is Bloomia based?
Bloomia is headquartered in King George, United States, in the North America region.
How does Bloomia make money?
One revenue line is on record: fresh Cut Tulip Sales.
Who are Bloomia's main competitors?
Direct peers on record are Elite Flower Company, Holland America Flowers, Marginpar, Bay City Flower Company, Green Valley Floral, Pyramid Flowers, Sun Valley Floral Farms and Dramm & Echter. Royal FloraHolland is listed as a broad incumbent. Danziger is listed as an emerging player.
Does Bloomia have an API?
No public API is recorded for Bloomia.
What industry is Bloomia in?
Bloomia's product category is Fresh Cut Flowers. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 111422 and its SIC code is 100.