What Bloom Farms does

Bloom Farms is a privately held company headquartered in San Francisco, California, founded in 2014. Originally operated as a cannabis company with a stated mission of supporting a positive and healthy lifestyle through sustainable farming, the company underwent a strategic pivot in 2025 and is now positioned as a crypto casino review and affiliate publishing platform operating under the trading name 'Top Crypto Gambling Sites' at getbloomfarms.com.

The company's core product is editorial content consisting of in-depth reviews, comparison tables, and educational guides covering crypto casinos such as Lucky Block, TG.Casino, Mega Dice, Coin Casino, and Instant Casino. Evaluation methodology is described as real-money testing across bonus mechanics, deposit and withdrawal speeds, cryptocurrency support, KYC and anonymity policies, mobile performance, game variety, and customer support quality. The underlying technology stack is not proprietary; the platform is a content publishing site rather than a software product, with SEO and organic search serving as the primary demand generation channel.

Bloom Farms operates a pure affiliate referral revenue model, earning commissions when readers sign up at recommended offshore-licensed crypto casinos through tracked links. Pricing information is not disclosed because consumers access review content free of charge. The end customer is a long tail of US-based crypto casino players, with persona-level segmentation including privacy-conscious gamblers and experienced crypto gamblers familiar with blockchain transactions. The company is founder-owned, with Michael Ray as Chief Executive Officer and Peter Kelly as Editor, and has received undisclosed investment from Slow Ventures (2016) and Archytas Ventures (2019).

Name

Bloom Farms

Legal name

Bloom Farms

Website

https://getbloomfarms.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Bloom Farms is a US-based affiliate publishing platform that reviews and ranks offshore-licensed crypto casinos for American players, earning commissions through tracked sign-ups. Founded in 2014, it pivoted from a California cannabis business to crypto gambling editorial content in 2025.

Ownership category

akta.pro rank

Product category

Crypto Casino Reviews

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Crypto casino reviews
• Affiliate marketing
• Bitcoin casino rankings
• Online gambling guides
• Casino comparison site

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate Commission Revenue: Bloom Farms earns commissions when users sign up at recommended crypto casinos through affiliate links on their site. The company explicitly states that affiliate relationships do not influence their editorial reviews, maintaining independent evaluation of platforms based on speed, privacy, fairness, and payout reliability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bloom Farms operates an affiliate marketing and editorial review platform at getbloomfarms.com that publishes in-depth reviews, rankings, comparison tables, and educational guides for crypto casinos targeting US players. The team performs real-money testing of platforms across bonuses, deposit and withdrawal speeds, cryptocurrency support, anonymity policies, mobile performance, game variety, customer support, and licensing, and earns commissions when referred readers sign up at recommended casinos. The site is operated under the trading name "Top Crypto Gambling Sites" and includes responsible gambling messaging.

Product overview

Bloom Farms transitioned from a California cannabis company (operating since 2014) to a crypto casino review platform. The company operates a content site that provides unbiased reviews and rankings of crypto casinos for US players. The core offering consists of detailed casino reviews, comparison tools, and educational guides covering platforms like Lucky Block, TG.Casino, Mega Dice, Coin Casino, and Instant Casino. The company evaluates casinos based on criteria including bonuses, payment speeds, cryptocurrency support, privacy policies, and licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Crypto Casino Reviews Free editorial reviews and rankings of crypto casinos that evaluate platforms on bonuses, deposit and withdrawal speeds, cryptocurrency support, anonymity policies, mobile performance, game variety, customer support quality, and licensing; intended for US individual players seeking trusted crypto gambling platforms.
• Crypto Casino Comparison Tables Side-by-side comparison tables that compare crypto casinos on welcome bonuses, game counts, payment methods, and withdrawal speeds, helping US players quickly evaluate options.
• Crypto Casino Guides Educational guides covering how crypto casinos work, how to choose the best Bitcoin casino, the types of crypto casinos available, and responsible gambling practices, targeted at US players researching crypto casino play.

Quantifiable outcome

• Updated reviews reflect current platform conditions including bonus terms, withdrawal delays, and new features

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CryptoCasinos: CryptoCasinos is a niche affiliate site focused exclusively on cryptocurrency-accepting online casinos, providing reviews, bonus comparisons, and rankings. It is the closest direct competitor to Bloom Farms in the crypto-specific casino review vertical.
• The Pogg: The Pogg is a casino review and complaint-resolution site with a focus on transparent affiliate disclosures and player protection. It operates an affiliate-revenue model similar to Bloom Farms and targets overlapping player segments searching for trusted casino evaluations.
• Chipy.com: Chipy.com is a casino affiliate platform that aggregates bonuses, reviews, and exclusive offers across online casinos. It operates the same affiliate-revenue model and competes for similar search keywords in the casino review vertical.
• AskGamblers: AskGamblers is a long-running casino review and player-complaint platform that aggregates user reviews and editorial evaluations of online casinos. It serves a similar affiliate-driven business model and competes for the same organic search traffic as Bloom Farms, though it has broader coverage including fiat casinos.
• Latest Casino Bonuses (LCB): LCB is an established casino affiliate and review site providing bonus tracking, casino ratings, and player reviews. It operates a similar affiliate revenue model and competes directly with Bloom Farms for US-facing organic traffic on casino review keywords.
• CasinoGuru: CasinoGuru is a global casino review and affiliate platform that evaluates online casinos, including crypto-friendly operators, using team-led testing methodology. It directly competes with Bloom Farms for organic search traffic on casino review queries and operates the same affiliate-revenue model targeting similar player segments.

Broad incumbents

• Casino.org: Casino.org is an established casino review and affiliate site with extensive coverage including crypto-accepting operators. It competes for similar organic search traffic but operates at significantly greater scale with broader editorial resources.
• VegasSlotsOnline: VegasSlotsOnline is a large-scale casino review and affiliate platform covering slots, table games, and crypto-accepting operators. It serves the same affiliate-revenue model with a much larger content footprint and brand recognition, making it a broader incumbent competitor.
• Bitcoin.com Gambling Reviews: Bitcoin.com operates a major crypto news and education portal that includes gambling reviews as one section of a broader content portfolio. It competes with Bloom Farms on crypto casino review keywords but benefits from much stronger domain authority and broader brand recognition.

Emerging players

• Wild.io: Wild.io is a crypto-only casino operator that maintains its own affiliate program. While primarily an operator rather than a review site, it competes indirectly with Bloom Farms for the same US crypto casino player audience and represents one of the operator relationships that affiliate sites like Bloom Farms depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bloomfarms
• Facebookfacebook.com/bloomfarms
• LinkedInlinkedin.com/company/bloom-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Farms