What SelfPublishing.com does

SelfPublishing.com is a privately held, bootstrapped self-publishing education and services company founded in 2014 by Chandler Bolt and headquartered in Austin, Texas (with firmographic reference to Greenville), operating with a globally distributed team of 51–100 employees. The company sells tiered programs — Become a Bestseller ($9K), Author Advantage Accelerator ($16K), Author Accelerator Elite ($28K), and Elite Ghostwriting ($60K+) — that combine video-based online courses, live group coaching, writing rooms, 1:1 author strategist sessions, and progressively more done-for-you editing, design, publishing, and marketing services for aspiring and published authors. Delivery is primarily application-based with a consultative sales motion, supplemented by a subscription product (Market Your Book) for post-publication marketing support, a parallel fiction-focused sub-brand (Self-Publishing School), and a free-to-funnel ecosystem of AI-assisted tools, lead magnets, a podcast, and an in-person Author Advantage Live event.

Underlying technology is a web-based training platform with video modules, integrated scheduling, community forums, and collaborative Google-Docs-based manuscript workflows, layered with generative-AI tools (Book Title Generator, Writing Enhancer) and integrations with Amazon KDP, IngramSpark, BookBub, and Goodreads for distribution and promotion. The business model is overwhelmingly one-time fee with payment plans; authors retain 100% of royalties and rights. Customer segments are horizontal — entrepreneurs and professionals writing nonfiction to build authority and revenue, fiction writers pursuing full-time author careers, memoir and children's book authors, and ghostwriting clients who want fully outsourced book production.

The company helps publish an average of 3–4 books per day, serves a community of 250,000+ members across 91+ countries, and operates against a stated mission to publish 100,000 books by 2035. Revenue is not publicly disclosed; no external funding rounds have been reported, and the firm is founder-owned. Key moats include a large engaged community ecosystem, a comprehensive content library, a coaching bench composed of commercially successful published authors, and a multi-channel acquisition stack combining SEO content, free AI tools, a podcast, and live events.

Name

SelfPublishing.com

Legal name

SelfPublishing.com

Website

https://selfpublishing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

SelfPublishing.com is a bootstrapped self-publishing education and services company that sells tiered $9K–$60K programs combining courses, coaching, and done-for-you publishing for aspiring nonfiction and fiction authors globally.

Ownership category

akta.pro rank

Product category

Self-Publishing Education & Author Services

NAICS

Book Publishers (51313), Other Publishers (51319), Professional and Management Development Training (611430)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Prepackaged Software (7372)

akta.pro primary industry

Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)

akta.pro secondary industries

Fiction Writing Workshops (Short Story, Novel) (EDAMAMAA), Creative Nonfiction & Memoir Workshops (EDAMAMAC), Ghostwriting & Collaborative Writing Services (MPAJAJAI), Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG), Cover Design, Illustration & Book Interior Design Services (MPAJAJAH), Children’s Nonfiction Publishing (MPAJAFAE)

Keywords

• Self-publishing education
• Author coaching programs
• Book publishing services
• Ghostwriting services
• Book marketing training

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Book Writing & Publishing Programs: One-time fee programs offering various levels of support including online courses, 1:1 coaching, done-for-you editing, publishing services, and marketing support. Programs are sold at fixed price points ($9K to $60K) with payment plan options available. Authors keep 100% of their book royalties.
2. Ghostwriting Services: Premium done-for-you ghostwriting service starting at $60K. Includes book positioning, content interviews, transcriptions, multiple rounds of professional editing (up to 5 rounds), book cover design, formatting, publishing support, and marketing. AI and non-AI options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

SelfPublishing.com sells tiered education, coaching, and done-for-you publishing programs that teach individual authors how to write, self-publish, and market nonfiction, fiction, memoir, and children's books. Programs range from $9,000 self-guided courses to $60,000 ghostwriting services, delivered through an online training platform with 1:1 coaching, community masterminds, and direct Amazon KDP/IngramSpark publishing support. Authors retain 100% of book royalties across all tiers.

Product overview

SelfPublishing.com is a self-publishing education and support platform that offers multiple tiered programs at different price points ($9K-$60K) for authors seeking to write, publish, and market their books. The core product portfolio includes: Become a Bestseller ($9K) and Market Your Book for nonfiction authors; Author Advantage Accelerator ($16K) and Author Accelerator Elite ($28K) for premium nonfiction with done-for-you services; Ghostwriting Services (starting at $60K) for complete done-for-you writing; and Fundamentals of Fiction, Author Advantage Accelerator Fiction, and Author Accelerator Elite Fiction for fiction writers. The platform also operates Self-Publishing School (self-publishingschool.com) as a separate brand focused on fiction. Free tools include an AI-powered Book Title Generator, Book Outline Generator, Book Royalties Calculator, Writing Prompts Generator, and Writing Enhancer, plus free resources like the Published. e-book, Character Development Worksheet, Story Structure Templates, and The Ultimate Fiction Handbook. The platform also produces The Self Publishing School Podcast as educational content. Authors retain 100% of royalties and creative control across all programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Become a Bestseller A 5-step nonfiction writing, publishing, and book launch program for first-time authors, including 1:1 coaching, book cover design, formatting, Amazon/KDP upload, and lifetime access to the Author Training Platform.
• Author Advantage Accelerator Nonfiction program that teaches authors to write, publish, and market a book while the company's team handles the publishing, including a premium marketing package and book promotion campaigns.
• Author Accelerator Elite Premium nonfiction program featuring done-for-you editing (developmental, content, line, copy editing, proofreading), publishing, and advanced marketing including Times Square visibility, custom book trailers, and exclusive author features.
• Ghostwriting Services Complete done-for-you writing service where the team handles positioning, interviews, transcription, manuscript development, up to 5 rounds of professional editing, cover design, formatting, publishing, and done-for-you marketing for the client.
• Fundamentals of Fiction Fiction writing program with personalized 1:1 coaching and publishing guidance, covering character development, plot structure, editing, and publishing with 6 one-on-one sessions with a bestselling fiction author coach.
• Author Advantage Accelerator Fiction Fiction program providing expert training and support from full-time fiction authors to help aspiring writers become career authors and successfully publish multiple novels.
• Author Accelerator Elite Fiction Premium fiction program with 1:1 coaching and community support for writing, publishing, and marketing novels, mirroring the nonfiction Elite program for fiction authors.
• Market Your Book Marketing program designed for authors with a manuscript or already-published book who need help reaching more readers, boosting sales, and increasing royalties through a proven marketing plan.
• Children's Book School Program dedicated to teaching authors how to write and publish children's books, including picture books, early readers, and illustrated content, operated under the Self-Publishing School sister brand.
• Memoir Program Program focused on teaching authors how to write and publish memoirs, including structure, voice, and the publishing process, operated under the Self-Publishing School sister brand.
• Self-Publishing School Sister brand to selfpublishing.com under the same parent company, focused on fiction writing education, community, and full-time fiction author career support.
• Self Publishing School Podcast Podcast featuring behind-the-scenes details of $1M book launches, interviews with New York Times bestselling authors, real-world success stories, and actionable steps for aspiring authors.

Quantifiable outcome

• Authors have earned millions in royalties combined
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon KDPcoreTechnology or Integrationselfpublishing.com integrates with Amazon Kindle Direct Publishing (KDP) as the primary distribution and publishing platform for authors. Services include KDP upload support, category and keyword selection, optimized book descriptions, A+ Content creation, and worldwide distribution. Authors publish through KDP and retain 100% of royalties.
• IngramSparkcoreTechnology or IntegrationIncluded in the premium Author Accelerator Elite program, IngramSpark provides additional distribution beyond Amazon, enabling print distribution to bookstores, libraries, and academic institutions globally. IngramSpark upload is a done-for-you service in the Elite tier.
• Google Docs (for collaborative editing)coreTechnology or Integrationselfpublishing.com uses shared Google Docs for the collaborative editing process, allowing authors and editing teams to track version history and changes in real-time. This is a core tool for their multi-round editing process across ghostwriting and Elite programs.
• WileyminorOthersOne selfpublishing.com author (Mike Acker) accepted a traditional publishing deal with Wiley for his next book after achieving success with his self-published first book. This represents a pathway from self-publishing to traditional publishing that the company's programs enable.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• Draft2Digital: Draft2Digital provides ebook distribution and publishing tools to indie authors. Functions as an enabling/infrastructure provider in the self-publishing ecosystem rather than a direct competitor to selfpublishing.com's coaching-led model.

Emerging players

• The Creative Penn (Joanna Penn): Joanna Penn offers courses, books, and a podcast on self-publishing for fiction and nonfiction authors. Operates as a more individual/solopreneur-led education brand with similar content marketing approach but smaller scale and less structured coaching programs.
• Reedsy: Reedsy is a marketplace connecting authors with professional editors, designers, and marketers, plus free educational resources. While not a direct coaching competitor, it offers an alternative path for authors seeking publishing services and overlaps with selfpublishing.com's marketplace positioning.

Direct peers

• Book Launchers: Book Launchers provides done-for-you book publishing services, coaching, and marketing support for authors. Directly competes with selfpublishing.com's Author Accelerator Elite and Ghostwriting services with similar tiered program structure and high-touch service model.
• Lulu Press: Lulu is a self-publishing platform offering printing, distribution, and publishing tools for independent authors. Adjacent competitor offering production and distribution services that overlap with selfpublishing.com's publishing support tiers, though less focused on coaching/education.
• BookBaby: BookBaby provides self-publishing services including editing, design, printing, and distribution. Competes with selfpublishing.com's done-for-you publishing tiers and is a comparable end-to-end publishing services provider serving similar SMB/individual author customers.
• Self-Publishing Formula (Mark Dawson): Mark Dawson's self-publishing education platform offers courses and community for indie authors, particularly in the thriller/fiction genre. Directly competes with selfpublishing.com's Fundamentals of Fiction and Author Accelerator Fiction programs with similar coaching-led, community-driven model.
• Authority Self-Publishing: Founded by Steve Scott, Authority Self-Publishing offers courses, coaching, and community for nonfiction authors looking to build authority through publishing. Closely comparable to selfpublishing.com's Become a Bestseller and Author Accelerator programs in target customer and methodology.

Broad incumbents

• Kindle Direct Publishing (Amazon KDP): Amazon KDP is the dominant self-publishing platform and core distribution channel for selfpublishing.com authors. Operates as a broad incumbent that selfpublishing.com both depends on (integration partner) and competes with (free publishing tools).
• Writers Digest University: Writers Digest offers writing courses, workshops, and educational resources across genres. A broader incumbent in creative writing education that overlaps with selfpublishing.com's course offerings but with less specialized self-publishing methodology and community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SelfPub
• YouTubeyoutube.com/@selfpublishingcom
• Facebookfacebook.com/selfpublishingcom
• Instagraminstagram.com/selfpublishingcom
• Pinterestpinterest.com/selfpublishingcom
• LinkedInlinkedin.com/company/self-publishing-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelfPublishing.com