Petit Palace Hotels

What Petit Palace Hotels does

Petit Palace Hotels is the flagship brand of Hotelatelier, a privately held Spanish multi-brand hotel operator founded in 2001 and headquartered at Paseo de la Castellana 143, Madrid. The company manages more than 30 boutique hotels concentrated in central urban locations across 10 major Spanish cities (Madrid, Barcelona, Mallorca, Sevilla, Valencia, Málaga, Bilbao, Cádiz, Córdoba, Cáceres) and has begun cross-border expansion into Porto, Portugal. The portfolio is structured across four hotel brands — Petit Palace (upscale boutique), ICON Hotels (luxury collection in Barcelona, Málaga, Mallorca, Madrid), Sunotel Hoteles (modern functional hotels in Barcelona's Eixample), and Soho Boutique (budget-friendly properties) — complemented by The Tripster Club loyalty program and Eventier corporate events service.

The core operating platform is a proprietary hotel management and booking system operated by Hotelatelier, supporting multi-language reservation engines (Spanish, English, French, Italian), property-level booking pages, an OpenID Connect-based loyalty authentication system, and 24/7 central reservations. The Tripster Club loyalty program offers up to 15% discounts, VIP treatment, late check-out benefits, and dedicated tracks for individuals, companies, and agencies. Distribution is direct-to-consumer-led via petitpalace.com, supplemented by OTAs and telephone/walk-in bookings, with a best-price guarantee and free pet accommodation offered as direct-booking incentives (versus a €25 pet fee on third-party channels).

The business model is primarily transactional per-room-night revenue, with ancillary income from breakfast buffet services (healthy and classic options, often included in the room rate). Customer segments are diversified across families with children (family rooms up to 6 persons), couples, groups of friends, solo travelers (Honjok), and pet owners, all served through a B2C model. Pricing is not publicly disclosed and is quote-based, varying by property, room type, and seasonality. The company employs 501–1000 staff and is led by CEO Alfonso Castellano.

Name

Petit Palace Hotels

Legal name

Hotelatelier

Website

https://petitpalace.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Petit Palace Hotels is the flagship brand of Hotelatelier, a privately held Spanish multi-brand hotel operator managing 30+ boutique hotels in central urban locations across 10 Spanish cities, serving leisure travelers, families, couples, and pet owners through direct online booking.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Urban Luxury Hotels (City Luxury) (THAGACAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotels
• Hotel accommodation
• Hospitality services
• Pet-friendly hotels
• Hotel loyalty program

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from overnight accommodation across 30+ boutique hotels in Spain. Booking channels include direct website, OTAs, and walk-ins. Room types range from individual to family rooms accommodating up to 6 persons.
2. Food & Beverage Services: Breakfast buffet services offered at all hotels, with healthy and classic options. Some properties have on-site cafeterias. Breakfast may be included in room rate or purchased separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Petit Palace Hotels operates a chain of 30+ boutique hotels located in the historic centres of major Spanish cities, offering overnight accommodation, breakfast buffet services, and complementary amenities such as WiFi, bicycles, and pet-friendly facilities. The brand is operated under the parent company Hotelatelier alongside sub-brands ICON Hotels, Sunotel Hoteles, and Soho Boutique.

Product overview

Petit Palace Hotels operates as a multi-brand hotel operator under the Hotelatelier parent company, managing over 30 boutique hotels across Spain through distinct brand portfolios. The core Petit Palace brand offers urban boutique accommodations in prime city center locations (Madrid, Barcelona, Mallorca, Sevilla, Valencia, Málaga, Bilbao, Cádiz, Córdoba, Cáceres) with free WiFi, pet-friendly policies, healthy buffet breakfasts, and family services. The luxury ICON Hotels collection serves sophisticated travelers in Barcelona, Málaga, Mallorca, and Madrid. Sunotel Hoteles provides modern functional properties in Barcelona's Eixample. The Soho Boutique brand targets budget-conscious travelers across southern and central Spain. Supporting services include The Tripster Club loyalty program (up to 15% member discounts), Eventier corporate event services, and a centralized booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• ICON Hotels: Luxury boutique hotel collection located in the heart of Barcelona, Málaga, Mallorca, and Madrid.
• Sunotel Hoteles
• Soho Boutique
• The Tripster Club
• Eventier

Products and services

• Petit Palace Hotels Boutique hotel chain offering urban accommodations in prime city centre locations across Madrid, Barcelona, Mallorca, Sevilla, Valencia, Málaga, Bilbao, Cádiz, Córdoba, and Cáceres. Features free WiFi, bicycles, pet-friendly policies, buffet breakfasts, and family-friendly services for individual and group travellers.
• ICON Hotels Luxury boutique hotel collection targeting sophisticated travellers, with properties in Barcelona, Málaga, Mallorca, and Madrid. Bookable through petitpalace.com under separate branding.
• Sunotel Hoteles Modern and functional hotels strategically located in Barcelona's Eixample district, including Sunotel Junior, Sunotel Aston, Sunotel Central, and Sunotel Club properties.
• Soho Boutique Budget-friendly boutique hotel collection with properties in Cádiz, Cáceres, Valencia, Sevilla, Córdoba, Málaga, and Madrid.
• The Tripster Club

Quantifiable outcome

• Free pet accommodation when booking directly on official website
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ICON HotelscoreOthersLuxury boutique hotel collection operated under the same Hotelatelier parent company. Properties in Barcelona, Malaga, Mallorca, and Madrid. Bookable through petitpalace.com with separate branding.
• Sunotel HotelscoreOthersModern and functional hotel brand operated by Hotelatelier, strategically located in Barcelona's Eixample district. Includes Sunotel Junior, Sunotel Aston, Sunotel Central, and Sunotel Club properties.
• Soho BoutiqueminorOthersBudget-friendly boutique hotel collection in Cadiz, Caceres, Valencia, Seville, Cordoba, Malaga, and Madrid. Properties include ITC MORA by Soho Boutique.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Meliá Hotels International: Spain's largest hotel operator with a broad multi-brand portfolio spanning luxury, upscale, midscale, and resort segments globally. Comparable as a Spanish incumbent operating city and resort hotels with multi-tiered branding, but at much larger scale and broader geographic reach.
• Barceló Hotel Group: Large Spanish hotel group with city and resort hotels across Spain and internationally. Comparable in multi-brand structure (luxury, midscale, urban) and Spanish heritage, though operates at a much larger scale.
• NH Hotel Group (Minor Hotels): Major European urban hotel operator with deep presence in Spain (Madrid, Barcelona, Seville, Bilbao). Comparable target customer and city-center positioning, but at a substantially larger scale and broader European footprint.

Direct peers

• Vincci Hoteles: Spanish hotel group operating boutique and urban hotels in Madrid, Barcelona, Seville, and other Spanish cities. Comparable in design-led boutique urban positioning and Spanish geographic focus.
• Senator Hotels & Resorts: Spanish hotel chain with urban and resort properties concentrated in Spain. Comparable in mid-scale family- and leisure-friendly urban hotels with central city locations.
• Only You Hotels (Ayllon Hotels): Spanish boutique hotel brand with properties in Madrid, Barcelona, Valencia, Malaga, and Lisbon. Directly comparable as a design-oriented urban boutique operator expanding into Portugal, similar to Petit Palace's positioning.
• Catalonia Hotels & Resorts: Spanish hotel group with a strong portfolio of urban and resort properties across Spain and select international cities. Comparable in mid-scale urban offering, family-friendly positioning, and Iberian geographic concentration.
• Room Mate Hotels: Spanish boutique hotel chain founded by Kike Sarasola operating urban design-led hotels in Madrid, Barcelona, and other major cities. Highly comparable in target customer (urban leisure and business travelers), boutique positioning, and Spanish-centric footprint.
• Eurostars Hotel Company (Grupo Hotusa): Spanish hotel operator running a large portfolio of urban boutique and mid-scale hotels across Spain, Portugal, and other European cities. Comparable as a multi-brand Spanish hotel operator targeting city-center travelers.

Regional players

• Petit Palace competitor – Hotel SB: Spanish urban and resort hotel chain with properties concentrated in Catalonia and other Spanish regions. Comparable in mid-scale urban offering and Spanish focus; serves as a regional benchmark for boutique-style urban competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PetitPalaceHtls
• Facebookfacebook.com/PetitPalaceHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petit Palace Hotels