KPIX CBS5

What KPIX CBS5 does

KPIX CBS5 is a CBS-owned local television station (channel 5) serving the San Francisco Bay Area, operated by CBS Broadcasting Inc., a subsidiary of Paramount Global (NASDAQ: PARA). The station produces and broadcasts local news, sports, weather, and traffic coverage, and feeds into the national CBS News network whose lineage traces to 1927. Beyond its broadcast signal, KPIX participates in a multi-platform distribution architecture operated across the broader CBS News and Paramount Global ecosystem.

The station's content is distributed through over-the-air broadcast television, cable and satellite carriage, the free CBS News 24/7 anchored streaming service, the Paramount+ subscription platform, the CBS News mobile app, cbsnews.com, and an active social media presence across YouTube, Facebook, Instagram, X, and TikTok. Core sub-brands within the network include 60 Minutes and 48 Hours. KPIX is one station in a nationwide affiliate network covering Atlanta, Boston, Chicago, Los Angeles, Miami, New York, Philadelphia, Sacramento, Texas, and other markets. The firmographics report 101-250 employees, though the precise scope of this headcount (local newsroom only vs. broader station operations) is not specified.

As an operating unit within a large publicly traded media conglomerate, KPIX CBS5 does not have standalone financial reporting or capital-raising capacity. Revenue at the station level is driven by local advertising sales and retransmission fees from pay-TV distributors, while the broader network derives additional revenue from Paramount+ subscriptions, national advertising, content licensing, and the CBS News 24/7 ad-supported stream. Station-specific revenue, pricing, and customer concentration data are not disclosed in the supplied data.

Name

KPIX CBS5

Legal name

CBS Interactive Inc.

Website

https://cbsnews.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

KPIX CBS5 is a CBS-owned local television station serving the San Francisco Bay Area with news, sports, weather, and traffic coverage, operated as part of Paramount Global's CBS News network.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Rolling News & Breaking News Channels (MPABAIAH)

Keywords

• Local broadcast news
• Television news streaming
• Investigative journalism
• Breaking news coverage
• Digital news content

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

KPIX CBS5 is a CBS-owned local television station delivering news, weather, traffic, and sports coverage for the San Francisco Bay Area on channel 5. It operates as part of the broader CBS News ecosystem, providing breaking news, investigative journalism, and syndicated national programming such as 60 Minutes, 48 Hours, CBS Mornings, CBS Evening News, and Face the Nation across broadcast, streaming (CBS News 24/7), mobile, and Paramount+ platforms.

Differentiator

Problem solved

Functional benefit

Brands

• CBS News 24/7: Anchored streaming news service available free to everyone with access to the internet
• 60 Minutes
• 48 Hours

Products and services

• KPIX CBS5 Bay Area Local News Locally produced broadcast and digital news coverage of breaking news, weather, traffic, and sports for the San Francisco Bay Area, delivered on KPIX channel 5 and through the Bay Area section of CBSNews.com.
• CBS News 24/7 Anchored, free live streaming news service providing around-the-clock national and international news coverage to general consumers online.
• CBS News Mobile App Mobile application providing CBS News content (including local affiliate content such as KPIX CBS5) to consumers on smartphones and tablets.
• 60 Minutes Long-form news magazine program with investigative journalism and feature reporting, syndicated across the CBS broadcast network and digital platforms.
• 48 Hours News magazine program focused on crime and justice reporting, including true-crime investigations and in-depth storytelling.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ParamountcoreOthers
• Local affiliate stations networkcoreChannel Partner/ Reseller/ Distributor

Recent moves6 records

Expansion highlights5 records

Direct peers

• KTVU FOX 2: FOX-owned local broadcast TV station in the San Francisco Bay Area; directly competes with KPIX CBS5 for local news viewers, advertising dollars, and digital news audience in the same DMA.
• KNTV NBC Bay Area: NBC-owned local broadcast station serving the Bay Area; competes head-to-head with KPIX CBS5 in local news, weather, sports, and investigative programming for the same advertisers and audiences.
• KGO-TV ABC7 Bay Area: ABC-owned local broadcast station in the San Francisco Bay Area; direct competitor to KPIX CBS5 with overlapping news, weather, and sports coverage and similar Big-Four network affiliate economics.
• KCAL News: Independent/CBS-affiliated local broadcast station in Los Angeles under CBS ownership; sister-station peer with similar O&O economics, local news production model, and streaming integration with CBS News 24/7.
• WCBS-TV CBS2 New York: CBS-owned-and-operated flagship local station in New York; closest functional analog to KPIX CBS5 given identical O&O status, CBS News 24/7 integration, and major-market local news operations.

Broad incumbents

• NBC Owned Television Stations: Division of NBCUniversal operating O&O local stations including KNTV; competes with KPIX CBS5 in multiple markets with shared news-gathering, streaming, and digital platform capabilities at greater scale.
• Fox Television Stations: Fox Corporation's station group including KTVU; broad incumbent peer operating many local Big-Four-affiliated stations with comparable local-news monetization and streaming evolution challenges.
• Sinclair Broadcast Group: Largest U.S. local TV station operator by station count with extensive news operations; comparable broadcast economics, local ad sales model, and exposure to linear TV secular decline.
• Tegna: Major U.S. local broadcast station group with strong news franchises; peer in local-news monetization, station-level operating economics, and exposure to digital transition.

Emerging players

• CNN: National 24/7 cable and streaming news competitor to CBS News 24/7; overlaps with KPIX CBS5's national-content consumption and competes for digital/streaming news attention beyond the local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cbssf
• YouTubeyoutube.com/CBSNews
• Facebookfacebook.com/cbssanfrancisco
• Instagraminstagram.com/cbsnews
• TikToktiktok.com/@cbssacramento
• LinkedInlinkedin.com/company/kpix-cbs5

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPIX CBS5