Wondershare Software

Name

Wondershare Software

Legal name

Wondershare Inc.

Website

https://wondershare.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Multimedia creativity and productivity software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• AI video editing software
• Creative productivity software
• PDF document management
• Data recovery software
• Diagramming and mind mapping

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Annual and monthly subscription plans for Filmora and other products with recurring billing, including AI credits allocation and cloud storage
2. Perpetual Licenses: One-time payment for perpetual licenses that provide access to specific versions with optional upgrade fees for major version updates
3. AI Credits/Usage-Based: AI video generation features are paid by credits. Subscription plans include monthly AI credit allocations with additional credits purchasable separately
4. Enterprise Business Plans: Volume licensing for teams with custom pricing, multi-user control, and enterprise support features including admin console and license management
5. Education/Student Plans: Discounted pricing for students verified through Student Beans with individual use licenses at reduced rates

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Wondershare develops and sells AI-powered creativity and productivity software, including video editors (Filmora, UniConverter, Virbo, DemoCreator), PDF and document tools (PDFelement, HiPDF, PDFelement Cloud), diagramming and mind mapping products (EdrawMax, EdrawMind, Edraw.AI), data and mobile utilities (Recoverit, Dr.Fone, MobileTrans, Repairit, FamiSafe), and AI creative platforms (Media.io, SelfyzAI, ToMoviee AI, ReelMate, Relumi). The company distributes these products via freemium downloads, monthly/annual subscriptions, perpetual licenses, AI credits, and enterprise volume licensing across desktop, mobile, and web.

Product overview

Wondershare is a comprehensive AI-powered creativity and productivity software company offering a portfolio of interconnected products across video creativity, document management, diagram and graphics, and data management. The core product suite includes Filmora (AI video editing), UniConverter (media conversion), PDFelement (PDF solutions), EdrawMax and EdrawMind (diagramming), Recoverit (data recovery), and Dr.Fone (mobile device management). The company also operates specialized AI platforms including Media.io, SelfyzAI, ReelMate, and ToMoviee AI for generative AI content creation. Products are available across desktop (Windows, Mac), mobile (iOS, Android), and web platforms, serving both consumer and enterprise markets with over 2 billion cumulative active users worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Filmora: AI-powered complete video editing tool for creators
• UniConverter
• PDFelement
• EdrawMax
• EdrawMind
• Recoverit
• Dr.Fone
• Media.io
• SelfyzAI
• ToMoviee AI
• ReelMate
• Relumi
• FamiSafe
• HiPDF
• Repairit
• MobileTrans
• DemoCreator
• Virbo
• Edraw.AI
• Presentory

Products and services

• Filmora Complete AI-powered video editing tool for creators, offering AI text-to-video, AI image-to-video, prompt-based video editing, and access to 2.9M+ templates and creative assets. Available on Windows, Mac, iOS, and Android.
• UniConverter AI media conversion and enhancement tool that powers up 4K/8K videos with AI Subtitles, AI Video Summarizer, and AI Visual Enhancement features.
• PDFelement AI-powered all-in-one PDF solution for PDF creation, editing, conversion, and e-signature across all devices, with seamless Microsoft Office integration, AI-enhanced editing, smart redaction, and professional translation.
• EdrawMax AI-powered diagramming tool supporting 50+ professional diagram types, with AI Diagram Creator, extensive template libraries, and Microsoft Office and Visio compatibility.
• EdrawMind
• Recoverit AI-powered lost file recovery solution that recognizes over 1M+ devices and covers 10,000+ recovery scenarios, with AI-driven device recognition and AI-powered restoration for corrupted images and videos.
• Dr.Fone All-in-one mobile device management solution for phone management, repair, recovery, and transfer, including Screen Unlock, System Repair, Data Recovery, WhatsApp Transfer, and Phone Transfer.
• MobileTrans Phone-to-phone data transfer solution for seamless mobile data migration between devices.
• Repairit
• FamiSafe Parental control application with AI-powered safety features for monitoring and protecting children online.
• DemoCreator
• Virbo
• Media.io
• ToMoviee AI
• ReelMate AI-powered micro-drama all-in-one creation platform developed with Vidu that covers the full lifecycle of AI micro-dramas from script adaptation and storyboard generation to scene creation and video editing.
• Relumi AI-powered photo retake editor for iOS that enables intelligent photo enhancement and editing.
• SelfyzAI
• HiPDF
• Edraw.AI

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 15 April 2026Wondershare showcased Filmora at Microsoft Asia Channel LINC Event demonstrating how Windows AI PCs enable offline, on-device creative AI workflows. Filmora demonstrated AI Object Removal and AI Video Enhancement optimized for offline use using local NPU acceleration. Broader collaboration includes native support for Windows on Arm and natural language interaction with RAG technology within the Windows ecosystem.
• ViducoreStrategic or Co-development Partner · 14 March 2026Wondershare collaborated with Vidu, a leading AI company, to launch ReelMate - an AI-powered micro-drama all-in-one creation platform. Vidu focuses on advancing underlying generative model capabilities including Vidu Q3 with improved character consistency, multi-camera scene generation, automated prompt optimization, and synchronized voice-lip alignment. Wondershare integrates these technologies into creator-friendly workflows that transform AI outputs into structured production pipelines.
• MicrosoftcoreStrategic or Co-development Partner · 21 May 2025Wondershare Filmora partnership with Microsoft at Microsoft Build 2025 to enhance intelligent video editing. Collaboration includes integration with Windows AI PCs, native support for Windows on Arm architecture, and early progress in leveraging Windows 11 AI innovation for creative workflows. Microsoft invited Wondershare to showcase Filmora at Asia Channel LINC Event demonstrating offline AI-powered creative workflows on Windows AI PCs.
• Background TechnologyminorGTM or Marketing PartnerBackground Technology is listed as a partner for Wondershare's presence at GITEX Morocco 2026 exhibition at the Marrakech Exhibition & Convention Centre, Hall 4, 4A-7A from April 7-9, 2026.

Scale indicators10 records

Expansion highlights6 records

Direct peers

• Adobe: Adobe's Creative Cloud suite (Premiere Pro, After Effects, Acrobat, Express) directly competes with Wondershare's Filmora video editor, PDFelement PDF suite and AI creative tools, and is the established incumbent in professional creator and document workflows.
• CyberLink: CyberLink's PowerDirector is a long-standing consumer/prosumer Windows video editor with comparable AI features, pricing tiers and target audience as Wondershare Filmora.
• CapCut (ByteDance): CapCut is a freemium AI-powered consumer video editor from ByteDance with built-in TikTok distribution — the most direct substitute for Filmora among social-media creators and the structural threat to Wondershare's PLG funnel.
• Blackmagic Design (DaVinci Resolve): DaVinci Resolve is a professional-grade video editor with a free tier that competes for upmarket creators evaluating Filmora; Blackmagic's hardware-software bundled model is comparable to Wondershare's full creator-suite approach.
• Apple (Final Cut Pro): Final Cut Pro is Apple's macOS-native professional video editor competing head-to-head with Filmora for creator and prosumer Mac users; Apple's hardware integration and bundled AI features define the high end of Wondershare's addressable market.
• Corel (VideoStudio, Pinnacle Studio): Corel's VideoStudio and Pinnacle Studio lines target the same consumer/prosumer editing segment as Filmora, with similar perpetual-license and subscription pricing models.

Emerging players

• Descript: Descript is an AI-first transcript-and-video editor for podcasters and short-video creators — overlapping with Filmora's prompt-based editing and AI Audio-to-Video features in a similar creator segment.
• InVideo: InVideo is an online AI video creation platform competing with Filmora and Media.io for social-media creators and small businesses producing short-form and marketing video.
• VEED.io: VEED.io is a browser-based AI video editor targeting creator and marketing teams — directly comparable to Wondershare's browser-accessible Media.io and ReelMate offerings for short-form, social, and marketing video workflows.

Broad incumbents

• Canva: Canva is a broad visual-design platform that has expanded into video and AI creative tools, competing with Filmora and EdrawMax for SMB and creator workflow share — overlapping with Wondershare's wider creator/productivity portfolio rather than a single product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Wondershare
• YouTubeyoutube.com/user/Wondershare
• Facebookfacebook.com/wondershare
• LinkedInlinkedin.com/company/wondershare-technology
• Instagraminstagram.com/wondershare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries21 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wondershare Software