InVideo
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
InVideo firmographics
Firmographics- Name
- InVideo
- Legal name
- InVideo
- Website
- https://invideo.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
InVideo industry classification
Industry- Product category
- AI Video Creation Software
- NAICS
- Software Publishers (51321), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where InVideo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
InVideo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Individual, Team, Enterprise): InVideo operates on a subscription model with tiered plans (Individual, Team & Enterprise). Paid plans provide access to 200+ AI models, premium stock providers (iStock, Storyblocks, Shutterstock), unlimited exports (on higher tiers), and removal of watermarks. All paid plans include access to invideo v4 agent capable of creating up to 30 minutes of video from a single prompt. On-demand credit top-ups are available.
- Enterprise Licensing: Enterprise tier provides dedicated infrastructure, custom pricing, SLA support, and API access for organizations requiring large-scale video production capabilities. Google Cloud partnership enables enterprise-scale production pipelines.
- Acquisition Revenue Expansion (KIZOA): Acquisition of KIZOA (2022), a video editing platform with 18 million registered accounts, was intended to expand InVideo's market share in the online video editor sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan — limited free tier with watermark and weekly export cap |
| Subscription | Monthly | Individual Plan — for solo creators and marketers |
| Subscription | Annual | Team & Enterprise Plans — for teams and large organizations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
InVideo product offering
Product offeringCore offering
InVideo operates a cloud-based AI video creation platform that converts text prompts into complete, publish-ready videos by automating script writing, media selection, voiceovers, subtitles, music, and editing. The platform combines InVideo AI (autonomous prompt-driven generation via Agent One) with InVideo Studio (template-based timeline editor) and integrates over 200 AI models including proprietary Nano Banana Pro plus OpenAI Sora 2, Google Veo 3.1, Kling AI, and Eleven Labs. It serves individual creators, marketers, agencies, enterprises, and filmmakers across 190 countries.
Product overview
InVideo is a cloud-based AI video creation platform headquartered in Bengaluru, India (with US presence in California), serving over 50 million users across 190 countries. The platform operates as a dual-mode system comprising InVideo AI (AI-first, prompt-driven autonomous video creation) and InVideo Studio (template-based, timeline editor for manual control). InVideo AI generates complete videos from text prompts using Agent One, an autonomous AI agent that handles scripting, storyboarding, scene generation, media selection, voiceovers, and editing with long-term memory. The platform integrates over 200 AI models including proprietary Nano Banana Pro (image), OpenAI Sora 2, Google Veo 3.1, Kling AI, Wan AI, PixVerse, Hailuo AI, and Seedance (video), and Eleven Labs and Minimax (audio). A comprehensive suite of over 20 specialized sub-products covers use cases including AI avatar generation, AI image generation, AI video editing, social media creation (YouTube, Instagram, TikTok, Facebook), video translation (50+ languages), subtitle generation, voice cloning, product video creation, and full-length movie making. Enterprise offerings include Google Cloud-powered filmmaking tools for studios and production companies, with SOC 2 and ISO alignment and GDPR compliance. Strategic acquisitions include KIZOA (2022) and GoBo Labs (2026) for capability expansion.
Differentiator
Problem solved
Functional benefit
Brands
- AI Twins: Feature allowing users to clone themselves and their products for creating studio-quality videos at scale
- Agent One
- Nano Banana Pro
- aiON
Products and services
- InVideo AI Cloud-based AI video creation platform that generates complete, publish-ready videos from text prompts by automating scripting, storyboarding, media selection, voiceovers, subtitles, music, and editing. Targets serious creatives, filmmakers, marketers, and enterprises.
- InVideo Studio
Quantifiable outcome
- Users report reducing video production time from half a day to 30 minutes per video, with sales doubling for marketing teams
- +2 more outcomes
Companies that use InVideo
Customer profileNamed customers21 records
Segments7 records
Ideal customer profiles5 records
InVideo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
InVideo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Whistling Woods InternationalcoreWhistling Woods International, a film and media arts institute, partnered with InVideo to launch an AI lab for filmmaking students. The collaboration aims to equip students with practical AI skills, addressing the shortage of AI-trained talent in the media and entertainment industry. Students trained in AI-enabled filmmaking would find jobs more easily and at significantly higher pay levels.
- Government of India / PMOflagshipInVideo's CEO Sanket Shah participated in Prime Minister Narendra Modi's roundtable with 16 AI and deeptech startup CEOs at the India AI Impact Summit 2026, discussing AI applications in agriculture, healthcare, education, and data governance. This positions InVideo as a key player in India's national AI strategy.
- Abundantia EntertainmentflagshipAbundantia Entertainment and InVideo launched aiON, an AI-driven film production studio, with a ₹100 crore ($11 million) commitment to produce five AI-driven films over three years. The first projects include India's first AI-generated Hindi feature films — 'Chiranjeevi Hanuman' and 'Jai Santoshi Mata'. This represents the largest structured commitment to AI filmmaking in India.
- Kling AI (Kuaishou)coreInVideo launched VFX House, a production-grade video engine powered by Kling o1, offering advanced editing and post-production capabilities within InVideo's platform. The tool enhances creative control, continuity, and speed for marketing and professional editorial videos. Available free for first 7 days for all paid plans.
- Google CloudcoreGoogle Cloud and InVideo formed a strategic partnership to integrate generative AI capabilities (Gemini 2.5, Imagen, Veo 3) into InVideo's creative workflows. The partnership aims to democratize video production globally. In February 2026, this partnership expanded to develop enterprise AI film tools utilizing Vertex AI and Google's generative media models for 4K video generation, scene analysis, multilingual dialogue, and content watermarking for long-form cinematic content.
- OpenAIcoreInVideo became OpenAI's first official partner for Sora 2, launching global access to the AI video generation platform that was previously invite-only. The platform enables full-length, watermark-free generative videos without waitlists, automating over 500 creative decisions including scripting, voiceover, music, and editing. xAI's Grok Imagine API is also integrated.
- CDI GlobalminorCDI Global facilitated InVideo's acquisition of KIZOA, a video editing platform with 18 million registered accounts, to expand InVideo's market share in the online video editor sector.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
InVideo competitors and assessment
Company assessmentDirect peers
- Runway: Runway is a leading AI video generation platform offering text-to-video and advanced editing tools (Gen-3, Gen-4). It is a direct competitor to InVideo in the AI video creation space for creators, marketers, and studios, overlapping on multi-model workflows and enterprise filmmaking use cases.
- HeyGen: HeyGen is an AI video generation platform focused on avatar-based video, voice cloning, and multilingual dubbing. It competes directly with InVideo on AI Twins, voice cloning, avatar generation, and multilingual video translation for marketing and enterprise customers.
- Synthesia: Synthesia is an AI avatar video generation platform widely used by enterprises for corporate training, communications, and localized video. It directly competes with InVideo's AI Avatar / AI Twins, translation, and enterprise video use cases for global teams.
- Descript: Descript is a video and podcast editing platform with AI-powered transcription, overdub, and editing. It overlaps with InVideo on AI-assisted video editing, subtitle generation, and creator/smb video production workflows.
- VEED.io: VEED is a browser-based AI video editor with templates, auto-subtitles, and avatars. It directly competes with InVideo Studio and AI Video Editor for smb marketers, YouTubers, and creators producing social-first video content.
- Pika: Pika is an AI text-to-video generation startup offering cinematic video creation. It directly competes with InVideo's AI Movie Maker and AI Video Generator for creators seeking high-quality generative video from text prompts.
- Kapwing: Kapwing is an online collaborative video editing platform with AI tools for subtitles, scripting, and repurposing. It overlaps with InVideo on collaborative editing, AI subtitles, and social media video creation for creators and teams.
Emerging players
- Luma AI: Luma AI is an AI video generation company (Dream Machine, Ray) focused on high-fidelity text-to-video and 3D capture. It competes with InVideo on cinematic AI video generation and overlaps with the filmmaker/studio segment that aiON targets.
Broad incumbents
- Canva (Magic Studio): Canva is a broad creative design platform that has expanded into AI-powered video generation (Magic Studio, Dream Lab) integrated with its template library. As a much larger incumbent, it offers comparable AI video capabilities as part of a wider design suite serving similar SMB and marketer personas as InVideo.
- Adobe (Premiere / Firefly Video): Adobe is a broad creative software incumbent offering Premiere Pro, Express, and Firefly Video for professional video editing and generative AI. It competes broadly with InVideo for creators, marketers, and enterprise video production, though as part of a much larger creative suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InVideo social profiles
Digital presenceInVideo compliance and trust
Trust signalCompliance3 records
InVideo financial estimates
Financial estimateRevenue estimate
Valuation estimate
InVideo leadership team
Management profileNumber of profiles
Profiles5 records
InVideo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InVideo M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InVideo
What does InVideo do?
InVideo operates a cloud-based AI video creation platform that converts text prompts into complete, publish-ready videos by automating script writing, media selection, voiceovers, subtitles, music, and editing. The platform combines InVideo AI (autonomous prompt-driven generation via Agent One) with InVideo Studio (template-based timeline editor) and integrates over 200 AI models including proprietary Nano Banana Pro plus OpenAI Sora 2, Google Veo 3.1, Kling AI, and Eleven Labs. It serves individual creators, marketers, agencies, enterprises, and filmmakers across 190 countries.
Is InVideo a public or private company?
InVideo is a private company. It is classified as venture growth investor backed and is currently operating.
When was InVideo founded?
InVideo was founded in 2018. It employs 101 to 250 people.
Where is InVideo based?
InVideo is headquartered in San Francisco, United States, in the North America region.
How does InVideo make money?
Three revenue lines are on record. Subscription Plans (Individual, Team, Enterprise) is the primary driver. The others are enterprise Licensing and acquisition Revenue Expansion (KIZOA).
Who are InVideo's main competitors?
Direct peers on record are Runway, HeyGen, Synthesia, Descript, VEED.io, Pika and Kapwing. Luma AI is listed as an emerging player. Broad incumbents are Canva (Magic Studio) and Adobe (Premiere / Firefly Video).
Does InVideo have an API?
No public API is recorded for InVideo.
What industry is InVideo in?
InVideo's product category is AI Video Creation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 51321 and its SIC code is 7372.