Grim

What Grim does

Grim S.r.l. (DBA: Grim) is an Italian manufacturer of self-propelled agricultural sprayers for crop protection applications, headquartered in Jesi (AN) with a registered office in Pilastri di Bondeno (FE). The company is a wholly-owned operating subsidiary of Fyeld S.p.A. and operates as a privately held Italian S.r.l. with €1,300,000 i.v. in registered share capital and a headcount of 11-50 employees. Grim's product line consists of six self-propelled sprayer series — Serie 7, 8, 9, 10, Maxi, and GT — with tank capacities ranging from 2,100L to 5,000L, available in P variants using Poclain hydraulic wheel motors and M variants with mechanical differentials, all built on hydrostatic 4-wheel-drive transmissions with pneumatic/hydropneumatic suspension, four-wheel steering with multiple modes, and precision agriculture subsystems including optional air-sleeve boom technology.

The company's portfolio is differentiated by specialty configurations for tall crops: the Serie Maxi offers 1,550-1,800mm ground clearance for corn, sunflower, rapeseed, and cotton, while the Serie GT is a multi-purpose straddle-type machine with an elevatable cab and spray boom on vertical rails for treating crops in advanced vegetative state. Engines are offered in Stage V (EU) and Tier 3A (non-EU) variants to serve different regulatory markets. Grim targets agricultural farms (primarily SMBs) requiring crop protection against pests such as corn borer (piralide) and corn rootworm (diabrotica), aflatoxin mitigation, and compliance with phytopharmaceutical application regulations.

Grim generates revenue almost exclusively through hardware sales of configured-to-order sprayers, priced via direct consultation with no public list pricing. The go-to-market is direct field sales supplemented by international distributors, with active participation at the major European agricultural trade shows (Agritechnica Hannover, EIMA International Bologna, Agrilevante Bari, Fieragricola Verona) and additional exhibitions in Switzerland, Bulgaria, and Romania. Products are distributed across 19 countries spanning Europe, North America, South America, Asia, and Oceania. The company is currently investing in a new production facility, supported by €71,009.50 in EU FESR 2021/2027 regional funding secured by parent Fyeld S.p.A., to expand capacity and integrate digital production technologies.

Name

Grim

Legal name

GRIM S.r.l.

Website

https://grimsrl.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grim S.r.l. is an Italian manufacturer of self-propelled agricultural sprayers (2,100-5,000L tank capacity), serving SMB farms across 19 countries with six product series, including specialized high-clearance and straddle machines for tall crops like corn and sunflower, distributed via direct sales and international dealers.

Ownership category

akta.pro rank

Product category

Agricultural Sprayers / Crop Protection Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)

Keywords

• Self-propelled sprayers
• Agricultural equipment manufacturing
• Crop protection machinery
• High-clearance sprayers
• Precision agriculture systems

Headquarters

HQ city

Jesi

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of self-propelled agricultural sprayers including Serie 7, 8, 9, 10, Maxi, and GT models with various tank capacities and configurations to suit different crop types and farm sizes

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GRIM S.r.l. designs, manufactures, and sells self-propelled agricultural sprayers for crop protection applications. The product range includes six main series (Serie 7, 8, 9, 10, Maxi, and GT) with tank capacities from 2,100L to 5,000L, available with Poclain hydraulic wheel motors or mechanical differentials, hydrostatic 4-wheel drive, and precision agriculture systems. The company also offers specialized high-clearance straddle-type models for tall crops such as corn, tobacco, cotton, and sunflower.

Product overview

GRIM S.r.l. is an Italian manufacturer specializing in self-propelled agricultural sprayers for crop protection. The product portfolio consists of six main series of sprayers: Serie 7 (compact, 2100-3000L), Serie 8 (mid-range, 3000-3500L), Serie 9 (versatile, 3500-4000L), Serie 10 (high-capacity, 4000-5000L), Serie Maxi (high-clearance for tall crops), and Serie GT (straddle-style for advanced-stage crop treatment). Each series is available in P variants (with Poclain hydraulic wheel motors) and M variants (with mechanical differentials). All machines feature hydrostatic 4-wheel drive transmissions, combined pneumatic and hydropneumatic suspension systems, and precision agriculture technologies. The company also offers used equipment through its Usato section.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie 7 Self-Propelled Sprayer
• Serie 8 Self-Propelled Sprayer Mid-range self-propelled agricultural sprayer with Serie 8P (hydraulic motors) and Serie 8M (mechanical differentials) variants. Tank capacity of 3,000/3,500L, Stage V 4-cylinder diesel engine, hydrostatic 4-wheel drive transmission, and spray booms up to 28m. Targeted at medium-scale agricultural farms.
• Serie 9 Self-Propelled Sprayer Versatile self-propelled agricultural sprayer with Serie 9P (Poclain hydraulic wheel motors) and Serie 9M (mechanical differentials) variants. Tank capacity 3,500/4,000L, Stage V diesel engine, hydrostatic 4-wheel drive, and spray booms up to 30m. Designed for medium-to-large agricultural operations.
• Serie 10 Self-Propelled Sprayer High-capacity self-propelled agricultural sprayer with 4,000/4,500/5,000L tank. Stage V 6-cylinder diesel engine mounted above the rear axle, hydrostatic 4-wheel drive with Poclain hydraulic motors, combined pneumatic and hydropneumatic suspension, and spray booms up to 36m. Designed for large-scale farms and contract spraying operators.
• Serie Maxi Self-Propelled Sprayer High-clearance self-propelled agricultural sprayer designed for tall crops (corn, sunflower, rapeseed, cotton) with 1,550/1,700/1,800mm ground clearance. Tank capacities of 3,500/4,000/4,500L, hydrostatic 4-wheel drive with Poclain hydraulic motors, combined pneumatic and hydropneumatic suspension with SLS active system, and spray booms up to 36m. Targeted at farms needing to treat advanced-stage row crops.
• Serie GT Self-Propelled Straddle Sprayer Multi-purpose self-propelled straddle sprayer with over-the-row chassis structure for treating tall crops in advanced vegetative state (corn, tobacco). 3,500L tank, hydraulically variable gauge from 2.10 to 3m, elevating cab and spray boom on vertical rails, hydrostatic transmission with hydraulic wheel motors. Available with Stage V (EU) or Tier 3A (non-EU) engines. Designed for specialized high-crop operations.
• Used Equipment (Usato) Resale channel offering pre-owned GRIM self-propelled sprayers listed on the company's website Usato section, providing a lower-cost entry option for agricultural buyers.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and key component supplier.

• Fyeld S.p.A.coreOthersFyeld S.p.A. is the parent company and contact point for GRIM products. Fyeld received regional funding (BANDO PR MARCHE FESR 2021/2027) of €71,009.50 for establishing a new production facility under project 'REALIZZAZIONE DELLA NUOVA UNITA' PRODUTTIVA'. The project aims to expand production capacity in a modern facility with digital technologies and innovative logistics-production model, maintaining competitiveness as world leader in the sprayer sector.
• Poclainkey component supplierTechnology or IntegrationPoclain provides hydraulic wheel motors used in GRIM self-propelled sprayers (Serie 7P, 8P, 9P, Maxi, Serie 10), enabling hydrostatic 4-wheel drive transmission with reliable hydraulic wheel motor technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tecnoma (Exel Industries): French manufacturer of crop protection sprayers, also owned by Exel Industries (parent of Hardi). Closely comparable to GRIM as a European specialist sprayer brand competing in similar professional/arable segments.
• Amazone: German family-owned manufacturer of crop protection equipment including self-propelled and mounted sprayers. Highly comparable to GRIM as a European specialist in agricultural spraying machinery with comparable focus on precision application technology.
• Hardi (Exel Industries): Danish manufacturer of self-propelled, mounted, and trailed sprayers owned by Exel Industries. Directly comparable as a European specialist sprayer producer with comparable precision-agriculture product lines and global distribution.
• Kverneland Group (Kubota): European manufacturer of crop protection equipment (including mounted and trailed sprayers) now part of Kubota. Comparable to GRIM as a European sprayer specialist serving professional arable farmers.
• Lemken: German family-owned manufacturer of crop protection sprayers (including self-propelled and mounted variants) plus tillage and seeding equipment. Direct competitor to GRIM in the European self-propelled sprayer segment.
• Horsch: German manufacturer of self-propelled crop protection sprayers (Leeb series) alongside tillage and seeding equipment. A direct competitor in the self-propelled, high-clearance sprayer niche where GRIM's GT and Maxi series compete.

Broad incumbents

• CNH Industrial (Case IH): Global equipment OEM whose Case IH Patriot 4440 self-propelled sprayers and New Holland Guardian models compete with GRIM in the high-capacity professional spraying segment.
• AGCO (Fendt / Massey Ferguson / Hagie): Multinational agricultural equipment group whose Fendt Rogator and Hagie self-propelled sprayers directly compete with GRIM. Broad-line incumbent offering integrated financing, dealer networks, and precision-agriculture platforms.
• John Deere: Largest global agricultural equipment OEM offering self-propelled sprayers (R4040/R4060) within a broad machinery portfolio. Competes with GRIM across all self-propelled sprayer segments while also financing distribution and dealer scale GRIM cannot match.

Regional players

• SABI Group: Italian manufacturer of agricultural sprayers. Direct regional competitor to GRIM in the Italian market with comparable product positioning among Italian farms, though smaller international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grim-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grim