The next level
The Next Level is a UK-based specialist integrator that designs, installs, and supports integrated smart home, AV, lighting, and electrical systems for ultra-prime residential properties in London and the Home Counties, with additional commercial and heritage project work.
- Company typePrivate
- Founded2009
- HeadquartersChesham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The next level does
The Next Level is a UK-based smart home technology integrator specialising in the design, installation, and aftercare of integrated technology systems for ultra-prime residential properties in London and the Home Counties. Founded by Jon Cooper approximately two decades ago, the company operates from a headquarters and warehousing facility in Watford with an appointment-only Experience Centre showroom also in Watford, and serves clients across Mayfair, Belgravia, Knightsbridge, Chelsea, Holland Park, Kensington, and Regent's Park, as well as select commercial, hospitality, and heritage projects (including work for English Heritage on Grade I listed buildings). The company's offering spans five integrated disciplines delivered by an in-house team of consultants, lighting designers, AV engineers, electricians, and IT technicians: Smart Home integration (control, entertainment, security, networking, telephony, lighting, shading, climate), Audio Visual design (home theatre, reference audio, multi-room distribution, Dolby Atmos, 4K video), Lighting Design (human-centric and circadian lighting), Electrical Installation, and Consultancy services following the RIBA Plan of Work model. The technology stack is built around best-of-breed third-party control systems (Crestron, Control4, Savant, Vantage, AMX, Lutron, KNX, GIRA, Basalte) and networking infrastructure (Cisco, Meraki, Ruckus, Ubiquiti), supplemented by an in-house R&D lab for compatibility testing and an internally developed iOS workflow application called My TNL. The business operates a hybrid revenue model combining project-based one-time design and installation revenue (typical flagship contracts such as the GBP 40 million Lansbury development) with a recurring 24/7/365 Complete Care aftercare subscription, professional services consultancy fees, and a differentiated Rescue Works service line that diagnoses and remediates faulty systems installed by other integrators. Go-to-market is enterprise field-sales led, driven by specification relationships with architects (Jane Duncan Architects) and interior designers, multi-year developer partnerships (Finchatton, Elmerston, Residence One), and reputation-based referrals within the London prime property market; CEDIA award-winning project credentials and executive endorsements from Crestron EMEA underpin brand positioning.
The next level firmographics
Firmographics- Name
- The next level
- Legal name
- The Next Level
- Website
- https://thenextlevel.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Next Level is a UK-based specialist integrator that designs, installs, and supports integrated smart home, AV, lighting, and electrical systems for ultra-prime residential properties in London and the Home Counties, with additional commercial and heritage project work.
- Ownership category
- akta.pro rank
The next level industry classification
Industry- Product category
- Residential Smart Home Integration Services
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Appliance Repair and Maintenance (811412), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Appliance & Energy Management Integration (HSAHADAG)
- akta.pro secondary industries
- Maintenance, Repair & Replacement Services (HSAHAIAJ), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Smart Home Installation, Setup & Protection Plans Retail (CRAIAMAO)
Keywords
Where The next level is headquartered
LocationHeadquarters
- HQ city
- Chesham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The next level business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Home System Design and Installation: Project-based revenue from designing and installing complete smart home technology systems for ultra-prime residential properties. Includes audio-visual, lighting control, climate control, security, networking, and shading integration.
- Complete Care Aftercare Packages: Annual maintenance and support packages providing ongoing care for installed systems including general maintenance, product warranties, remote technical support, and 24/7/365 emergency response.
- Consultancy Services: Consulting services providing smart home technology and lighting scheme design, product specification, and construction phase management following RIBA Plan of Work model.
- Rescue Works: Diagnostic and remediation services for faulty or poorly installed smart home systems from other integrators, with ongoing aftercare packages offered post-repair.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The next level product offering
Product offeringCore offering
The Next Level designs, supplies, and installs bespoke smart home technology systems for ultra-prime residential properties in London and the UK, integrating control, audio-visual, lighting, climate, security, networking, and shading into unified solutions. The company also delivers professional consultancy and lighting design following the RIBA Plan of Work, in-house electrical installation, and an industry-leading 24/7/365 Complete Care aftercare service, alongside rescue-works diagnostics for systems installed by other integrators.
Product overview
The Next Level is a multi-disciplined smart home technology company offering integrated technology solutions for ultra-prime residential, commercial, hospitality, and public sector properties. The core offering comprises Smart Home (integrated technology covering control, entertainment, security, networks, telephony, lighting, shading, and climate), Audio Visual (home theatre, reference audio, multi-room distribution, media streaming, hidden solutions, satellite/aerial), Lighting Design (creative schemes with human-centric lighting), Electrical Installation, and Consultancy services. Supporting services include Aftercare (TNL Complete Care 24/7/365 support), Rescue Works (system diagnosis and rectification), and an Experience Centre showroom in Watford. The company also developed an internal iOS application called My TNL for team workflow management. They work with leading control system brands including Crestron, Control4, Savant, Lutron, KNX, and Vantage, among others.
Differentiator
Problem solved
Functional benefit
Brands
- My TNL: A collaborative iOS application developed in-house to aid the company's team workflow. Features include project to-do lists, service call tracking, site progress monitoring, stock status checks, holiday booking, and Employee of the Year voting.
Products and services
- Smart Home - Integrated Technology Design and installation of integrated smart home systems covering control, entertainment, security, networks, telephony, lighting, shading, and climate, curating best-fit combinations of Crestron, Control4, Savant, Vantage, AMX, Lutron, KNX, GIRA, and Basalte for each ultra-prime residential or commercial project.
- Audio Visual - Immersive Sound and Vision Expert audio-visual design and installation including home theatre, reference audio, multi-room distribution, media servers and streaming, hidden solutions, and satellite and aerial systems, delivering Ultra-High Definition 4K video, Dolby Atmos surround sound, and audiophile-grade components to luxury residential and commercial clients.
- Lighting Design - By Creative Minds Professional lighting design combined with lighting control technology, transforming comfort and ambience while enhancing vision and wellbeing, including human-centric lighting with tuneable LED luminaires and procurement and value engineering, working with Crestron, Lutron, Basalte, iLight, KNX, Loxone, GIRA, and Rako systems.
- Electrical Installation - Bright Sparks In-house electrical expertise for designing, installing, and maintaining smart home systems across residential, industrial, healthcare, retail, and public sector projects, delivered alongside building contractors and preferred electrical partners as part of integrated smart home delivery.
- Consultancy - Next Level Thinking Consultancy providing complete smart home technology and lighting scheme design, product specification, and construction phase management following the RIBA Plan of Work, differentiated by hands-on R&D testing of products with control system brands to ensure 100% specification compatibility.
- Aftercare - TNL Complete Care Annual aftercare and maintenance subscription providing general maintenance, product warranties, remote technical support, and 24/7/365 emergency response for installed smart home systems, with options to extend or customize beyond the first year.
- Rescue Works - A Next Level Service Diagnostic and rectification service for problematic smart home systems that failed to meet expectations, covering sub-standard installation, system programming issues, and lack of aftercare, with ongoing Complete Care aftercare packages offered once rescue works are complete.
Quantifiable outcome
- CEDIA award-winning installations for ultra-prime residential projects
- +2 more outcomes
Companies that use The next level
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The next level technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The next level partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CrestroncorePrimary control system partner for smart home installations. Featured in executive testimonial from Crestron EMEA Executive Director Robin Van Meeuwen who praised the company's customer service and technical expertise. Multiple award-winning Crestron installations completed including The Lansbury and Grade I listed properties.
- Control4coreSmart home control system partner used for residential installations including Mews Development project in West London.
- SavantcoreControl system partner for luxury residential projects. Used for Victorian Mansion rescue works and upgrade project.
- LutroncoreLighting control system partner for residential installations including shading systems (Lutron Sivoia QS) and lighting control integration with Crestron systems.
- KNXcoreBuilding management and lighting control system partner for climate control and BMS integration in residential properties.
- FinchattoncoreInternational design house and property developer partner for multiple luxury developments including Mayfair House Apartments and The Lansbury. Collaborative relationship on interior design and technology integration for high-end residential projects.
- Jane Duncan ArchitectscoreLeading architecture firm with ongoing working relationship spanning multiple years and projects. Director Jane Duncan Hon AIA, Hon RIAS, Hon RSUA serves as RIBA President 2015/17 and provides testimonials endorsing The Next Level's services.
- Residence OnecoreLeading London developer partner for Chester Square Townhouse project in Belgravia, described as one of London's finest properties.
- English HeritagecoreHeritage organization partner for Grade I listed property installations requiring preservation of traditional elements while delivering modern smart home technology.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The next level competitors and assessment
Company assessmentDirect peers
- Cyberhomes: UK-based CEDIA-member smart home and AV integrator serving high-end residential projects; competes directly with The Next Level for ultra-prime London and Home Counties installations.
- Imagine This: London smart home and AV integrator focused on luxury residential projects, offering a comparable turnkey design, installation and aftercare model to The Next Level.
- New Wave AV: UK home cinema and smart home installer serving premium residential customers across multiple control platforms, directly overlapping The Next Level's AV/lighting integration offering.
- SMC Smart Home: Crestron-focused UK smart home and AV integrator offering design, installation and aftercare for luxury homes; competes with The Next Level on the same Crestron-led ultra-prime segment.
- Bespoke Home Cinemas: UK specialist in bespoke residential cinema and smart home integration, overlapping The Next Level on home theatre, lighting control and multi-room AV projects in the premium segment.
Broad incumbents
- Crestron Electronics: Manufacturer of premium control systems that is both The Next Level's key technology partner and a broader incumbent; competes indirectly by supporting an integrator network and offering its own programming/integration services.
- Savant: Provider of luxury smart home control platforms used by The Next Level and competing integrators; an established incumbent whose direct dealer network overlaps with TNL's target market.
- Lutron: Global leader in residential lighting and shading control systems, a core partner of The Next Level and a broader incumbent shaping the high-end lighting control supply chain that integrators compete within.
Emerging players
- Loxone: European smart home automation platform with a growing integrator programme; competes for residential smart home projects by offering a unified, lower-cost alternative to multi-vendor Crestron/Lutron stacks used by TNL.
Others
- Gira: German manufacturer of building system technology, switches and KNX-based controls; supplies components that The Next Level integrates and competes for high-end European smart home specifications through its own dealer/installer network.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The next level social profiles
Digital presenceThe next level financial estimates
Financial estimateRevenue estimate
Valuation estimate
The next level leadership team
Management profileNumber of profiles
Profiles1 record
The next level funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The next level M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The next level
What does The next level do?
The Next Level designs, supplies, and installs bespoke smart home technology systems for ultra-prime residential properties in London and the UK, integrating control, audio-visual, lighting, climate, security, networking, and shading into unified solutions. The company also delivers professional consultancy and lighting design following the RIBA Plan of Work, in-house electrical installation, and an industry-leading 24/7/365 Complete Care aftercare service, alongside rescue-works diagnostics for systems installed by other integrators.
Is The next level a public or private company?
The next level is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The next level founded?
The next level was founded in 2009. It employs 11 to 50 people.
Where is The next level based?
The next level is headquartered in Chesham, United Kingdom, in the Europe region.
How does The next level make money?
Four revenue lines are on record. Smart Home System Design and Installation is the primary driver. The others are complete Care Aftercare Packages, consultancy Services and rescue Works.
Who are The next level's main competitors?
Direct peers on record are Cyberhomes, Imagine This, New Wave AV, SMC Smart Home and Bespoke Home Cinemas. Broad incumbents are Crestron Electronics, Savant and Lutron. Loxone is listed as an emerging player. Gira is listed as an others.
Does The next level have an API?
No public API is recorded for The next level.
What industry is The next level in?
The next level's product category is Residential Smart Home Integration Services. Its primary akta.pro industry code is HSAHADAG, Smart Appliance & Energy Management Integration, with a secondary code of HSAHAIAJ, Maintenance, Repair & Replacement Services. Its NAICS code is 334512 and its SIC code is 3822.