Taylor Made

What Taylor Made does

Taylor Made is a 100+ year-old marine products manufacturer headquartered in Gloversville, New York, and operating as a wholly owned subsidiary of Lippert, a diversified conglomerate serving the automotive, marine, and outdoor recreation industries. The company produces a broad portfolio of boat parts and accessories — fenders and buoys, semi-custom and factory-replacement boat covers, bimini tops, dock products, mooring and safety gear, marine furniture, flags, and glass/windshield systems — serving two principal customer sets: individual recreational boat owners purchasing through DTC e-commerce and authorized marine retailers, and OEM boat builders purchasing custom-fit canvas and tempered glass solutions for new vessel production. The company is also referenced as providing complete glazing solutions for mass transit vehicles, construction and mining equipment, and emergency vehicles, though marine is the dominant focus of the public product catalog.

The operating model is built on vertically integrated manufacturing. Taylor Made runs proprietary glass tempering and furnace operations capable of forming curved, wraparound tempered safety glass up to 8.2' x 10' with a 2-foot bend depth, supported by in-house stainless steel welding (including 316L), powder coating, robot-assisted adhesive assembly, and 3D printing using a Stratasys Dimension Elite FDM system for prototyping. The company maintains ISO 9001:2008 certified facilities in Payne, Ohio and Templemore, Ireland, and operates an extensive archive of OEM canvas patterns that enables exact-match factory replacement products by year, brand, and hull model. Documented lean improvements include an 80% reduction in WIP and a 25% reduction in floor space in the stainless steel cell, with cycle time compressed from 14 days to 18 hours.

Revenue is generated almost entirely through one-time hardware sales across three channels: direct-to-consumer e-commerce (taylormadeproducts.com, ameritexdirect.com, ttopcoversforboats.com, boatcovers.cc), an authorized marine retailer and dealer network including a formal dealer merchandiser program, and OEM supply contracts with major boat builders such as Boston Whaler, Grady-White, Sea Hunt, Robalo, Sailfish, and Yellowfin. Pricing is not publicly disclosed; custom OEM canvas is quoted via AmeritexDirect using part numbers from original tags. The portfolio is marketed under multiple registered sub-brands — Ameritex, Trailerite, HotShot, Ultima, Weathermax, True Color, Boatguard, Storm Gard, Big B, Tuff End, Hull Saver, Dock Pro, Stow 'n Go, and Clothes Claw — and is increasingly integrated with parent Lippert's e-commerce storefront and corporate legal/privacy infrastructure.

Name

Taylor Made

Legal name

Taylor Made

Website

https://taylormadeproducts.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Taylor Made is a 100+ year-old marine products manufacturer and Lippert subsidiary producing boat fenders, covers, bimini tops, glass windshields, and dock products for retail consumers and OEM boat builders through DTC e-commerce, authorized dealers, and direct OEM supply agreements.

Ownership category

akta.pro rank

Product category

Marine Accessories and Boat Parts

NAICS

Boat Building (336612), Ship and Boat Building (3366)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Marine boat accessories
• Boat fenders
• Boat covers
• Marine glazing
• Dock products

Headquarters

HQ city

Gloversville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Marine Parts & Accessories Sales: Direct sales of boat parts and accessories including fenders, boat covers, bimini tops, dock products, and hardware through e-commerce and retail channels. Products are sold as one-time purchases with no recurring revenue model.
2. Custom OEM/Factory Replacement Canvas: Factory-direct replacement boat canvas products ordered through AmeritexDirect.com using part numbers from original tags. Provides exact-match replacement canvas for boat builders and owners.
3. Boat Builder OEM Products: Custom glass and windshield solutions, canvas products, and components sold directly to boat manufacturers as original equipment.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Taylor Made manufactures and sells a comprehensive portfolio of marine products including boat fenders, boat covers, bimini tops, dock products, mooring and safety equipment, boat furniture, and OEM custom windshield and canvas solutions. The company serves both individual recreational boat owners (aftermarket) and boat builders/OEMs with custom glass tempering and factory replacement canvas. Products are designed and manufactured in the USA (New York, Ohio) and Ireland, with over 100 years of marine industry heritage.

Product overview

Taylor Made is a marine products company offering a comprehensive portfolio of boat parts and accessories. The core product lines include: (1) Fenders & Buoys for hull protection including Storm Gard, Hull Gard, Big B, Tuff End, Super Gard, pontoon, PWC, and rafting fenders plus buoys; (2) Boat Covers in universal, semi-custom, and factory replacement options with fabric choices including HotShot, Ultima, Weathermax, and Elite; (3) Boat Tops including bimini tops, shades, and accessories; (4) Dock Products encompassing edging, bumpers, cushions, wheels, dock boxes (Stow 'n Go, fiberglass, fishermen's), floats, and accessories; (5) Windshield & Glass Solutions featuring tempered glass and custom windshield manufacturing; and (6) Canvas & Fabric Solutions for OEM and aftermarket applications. The company also offers manufacturing capabilities including 3D printing, stainless steel welding, powder coating, and robot-assisted assembly for boat builders. Taylor Made operates as a subsidiary of Lippert and serves both retail consumers and OEM boat manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Ameritex: Factory-direct boat canvas and covers brand operating under Taylor Made, providing OEM replacement canvas products.
• Trailerite
• HotShot
• Ultima
• Weathermax
• True Color
• Boatguard

Products and services

• Glass & Windshield Products Tempered glass solutions and curved, wraparound windshield products for boat manufacturers, produced via proprietary in-house glass tempering and furnace operations with bent glass capability up to 8.2' x 10' and 2' depth of bend.
• Canvas & Fabric Solutions Premium canvas solutions including bimini tops, boat covers, and fabric materials for boat builders, leveraging dielectrically welded seams and solution-dyed polyester fabrics (HotShot, Ultima, Weathermax, Elite).
• Fenders & Buoys Marine-grade fenders and buoys designed to protect boats from dock and piling contact, including Storm Gard, Hull Gard, Big B, Tuff End, Super Gard, pontoon, PWC, and rafting fenders plus Tuff End buoys. Most fenders carry a lifetime guarantee against splitting and bursting.
• Boat Covers Semi-custom, universal, and factory replacement boat covers for pontoon, bass boats, T-top configurations, personal watercraft, outboard motors, and sailboats, with fabric options including HotShot, Ultima, Weathermax, and Elite.
• Boat Tops (Bimini Tops & Shades) Bimini tops and shades providing shade and sun protection for boats, available in standard, pontoon, double, power, T-top, and clad arch configurations.
• Dock Products Comprehensive dock products including edging, bumpers, cushions, wheels, dock boxes (Stow 'n Go, fiberglass, fishermen's), floats, carts, and accessories for dock protection and functionality.
• Mooring & Safety Products

Quantifiable outcome

• Lifetime guarantee against splitting and bursting on most boat fenders
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Attwood Marine: Designs and manufactures OEM and aftermarket marine accessories including fenders, fuel systems, and hardware. Directly comparable as a multi-category marine parts supplier serving both boat builders and dealers/end consumers.
• Polyform U.S. Manufacturer of boat fenders, buoys, and inflatable marine protection products — one of Taylor Made's closest direct competitors in the OEM and aftermarket fender category.
• Carver Industries: Manufactures semi-custom and custom boat covers and bimini tops for OEMs and aftermarket. Direct competitor to Taylor Made's Ameritex and Trailerite cover lines.
• ShoreMaster: Designs and manufactures dock systems, dock accessories, and waterfront products. Direct competitor to Taylor Made's dock bumpers, dock boxes, and dock floats categories.
• Perko: Manufacturer of marine hardware including lights, fittings, and navigation accessories. Comparable as a long-standing OEM marine parts supplier serving boat builders with multi-product catalogs.
• Springfield Marine Group: OEM manufacturer of boat seats, pedestals, and marine furniture. Direct competitor in the marine seating and OEM furniture categories Taylor Made serves.
• Wave Armor: Specialty manufacturer of dock floats, dock systems, and waterfront protection products. Direct peer in the polyethylene dock floats category where Taylor Made also competes.
• Haartz Corporation: Manufacturer of coated and laminated fabrics for marine, automotive, and other applications. Comparable as a marine-grade canvas/fabric supplier and potential upstream peer to Taylor Made's Ameritex and fabric product lines.

Broad incumbents

• Dometic: Global conglomerate serving marine, RV, and outdoor markets with HVAC, sanitation, windows, and other accessories. Comparable as a broader incumbent with overlapping OEM relationships and marina/boat-builder channel access.

Emerging players

• SmartPlug Systems: Specialty manufacturer of marine shore power and electrical connection systems. Comparable as a smaller, differentiated marine OEM supplier focused on premium replacement components for boats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TaylorMadeProducts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Made