What Haartz Corporation does

Haartz Corporation is a family-owned specialty materials manufacturer founded in 1922 and headquartered in Acton, Massachusetts, with additional manufacturing in Mannheim, Germany, and joint-venture production in China via HaartzMinth (2012) and HaMinGi (2019). The company engineers coated fabrics and laminates across three principal product lines: automotive convertible top, interior trim, and exterior surface materials sold to OEMs and tier-1 suppliers (including a co-developed Jeep Wrangler Quadratop product with Sunbrella); ProTact by Haartz technical laminates sold to military, law enforcement, and tactical-gear manufacturers (Berry Amendment compliant, with specialty variants AIR, GRIP, SEAL, SOFT, and LaserFusion Vigr); and industrial engineered laminates including CIPP pipe rehabilitation products, plus custom processing services such as EMPEL pollution-free waterproofing and DWR finishes.

The business operates a hybrid go-to-market combining enterprise field sales (regional offices in Detroit, Mannheim, Shanghai, Chongqing, Irapuato, with representatives in Munich, Sweden, India, and Portugal), channel partnerships (notably Carrington Textiles for ProTact distribution across EMEA and ANZ), and a 2024-launched self-serve e-commerce channel at Protact.Haartz.com selling ProTact laminates in 25-yard rolls. Revenue is generated primarily through one-time B2B sales of engineered materials and custom orders, with pricing per roll ranging roughly $630–$1,740 depending on configuration and specialty treatment; custom and bulk military/agency contracts are handled through a dedicated MTO team. Multi-generational Haartz family leadership and majority ownership via Haartz Family Holding LLC (which also owns Peak Performance Compounding, acquired 2021, and Moldgenix, acquired 2024) frame the company as a long-horizon specialty industrial operator rather than a venture-backed growth entity.

Name

Haartz Corporation

Legal name

Haartz Corporation

Website

https://haartz.com

Company type

Private

Founded year

1922

Operating status

Operating

Short description

Haartz Corporation is a family-owned specialty materials manufacturer (founded 1922, Acton, MA) producing engineered coated fabrics and laminates for automotive OEMs, military and tactical-gear manufacturers, and industrial customers, with global manufacturing in the U.S., Germany, and China.

Ownership category

akta.pro rank

Product category

Engineered Technical Textiles

NAICS

Fabric Coating Mills (313320), Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Coating, Engraving & Allied Services (3470), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Garment Wet Processing (Stone Wash/Acid Wash/Distressing) (IMAOACAI)

Keywords

• Engineered laminates
• Automotive textile materials
• Convertible top fabrics
• Tactical laminates
• Custom processing solutions

Headquarters

HQ city

Acton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Materials Sales: Sale of engineered laminate films and custom processing solutions to automotive OEMs and tier suppliers for convertible tops, interior trim, and exterior applications.
2. ProTact Tactical Products E-commerce: Direct-to-customer and B2B sales of ProTact technical laminates through Protact.Haartz.com online store. Products sold in 25-yard rolls with standard colors and MultiCam patterns available.
3. Custom/Made-to-Order Products: Custom piece dyed colors, prints, and specialty configurations available through custom order request process ([email protected]). Bulk ordering options for specific contracts, departments, agencies, or units.
4. Military and Industrial Laminates: Sale of engineered laminates to military and tactical gear manufacturers, industrial pipe rehabilitation, and specialty markets through direct sales and channel partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Haartz Corporation manufactures engineered coated fabrics and laminate films sold primarily to automotive OEMs and tier suppliers for convertible tops and interior/exterior trim, to military and tactical gear manufacturers under the ProTact brand for Berry Amendment-compliant applications, and to industrial customers for uses such as pipe rehabilitation. The company also provides custom processing services, including EMPEL pollution-free waterproofing and DWR finishes, co-developing tailored solutions with customer engineering teams.

Product overview

Haartz Corporation offers a diversified portfolio of engineered textile materials and laminates across three primary product lines: (1) Automotive materials including convertible top fabrics and interior/exterior trim materials; (2) ProTact by Haartz tactical laminates for military and law enforcement applications, featuring specialty variants (AIR for lightweight reinforcement, GRIP for non-slip functionality, SEAL for waterproof welding, SOFT for cushioning, and LaserFusion Vigr for gear security); and (3) Industrial/engineered laminates for pipe rehabilitation, military, and specialty applications. The company also provides custom processing solutions including EMPEL pollution-free waterproofing and DWR finishes. The ProTact line operates as a distinct sub-brand with its own e-commerce platform (protact.haartz.com), while core automotive and industrial products are sold through direct B2B channels.

Differentiator

Problem solved

Functional benefit

Brands

• ProTact by Haartz: Technical laminates specifically developed to exceed the performance standards of coated fabrics used in military and tactical gear applications.
• EMPEL

Products and services

• Convertible Top Materials Engineered coated fabric and laminate materials used by automotive OEMs and tier suppliers for soft-top convertible roofs, including performance and premium twill variants, with offerings since 1922.
• Automotive Interior Materials Engineered interior trim and soft surface materials for automotive applications, including laminates used in airbag deployment areas and other interior surfaces.
• Automotive Exterior Materials Engineered exterior surface materials for automotive applications beyond convertible tops, supplied to OEMs for body and trim components.
• Engineered Laminates Custom-engineered laminate films sold to industrial, military, and specialty customers for applications including cured-in-place pipe (CIPP) rehabilitation and other demanding uses.
• ProTact by Haartz Technical Laminates Line of technical laminates engineered for military and tactical gear manufacturers, Berry Amendment compliant, manufactured in the USA, and sold through both direct sales and an online store.
• ProTact by Haartz AIR Lightweight, laser-cuttable specialty laminate at 0.75mm thick and 12.8 oz/yd² that reinforces CORDURA nylon constructions without added bulk, delivering tensile and tear strength for tactical gear.
• ProTact by Haartz GRIP Non-slip specialty laminate with proprietary thermoplastic coating on CORDURA nylon that maintains grip in wet and dry conditions, laser cuttable and weldable for rifle stock pads, shoulder straps, and cummerbunds.
• ProTact by Haartz SEAL Waterproof specialty laminate enabling CORDURA nylon reinforcements to be welded with heat, RF, or ultrasonic welding to produce watertight construction without stitching.
• ProTact by Haartz SOFT Specialty laminate combining durable CORDURA nylon face with soft compressible foam backing to increase wearer comfort and reduce pressure points in belts, straps, and load-carrying equipment.
• ProTact by Haartz LaserFusion Vigr LaserFusion technology product line for securing tactical gear with weldable coating that produces clean sealed edges and consistent quality across every layer.
• Custom Processing Solutions Custom finishing services for textile substrates, including EMPEL pollution-free waterproofing and DWR (Durable Water Repellent) finishes, applied on a contract basis to customer materials.
• Sunbrella Convertible Top Fabrics Premium convertible top fabric line co-developed with Sunbrella for Jeep Wrangler JK vehicles, featuring Haartz-engineered 30oz black performance fabric with fade resistance and durability, sold through the Quadratop replacement top channel.

Quantifiable outcome

• Over 1,000 projects completed with partners across industries
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HaMinGi (Joint Venture)coreStrategic or Co-development Partner · 1 January 2019Joint venture involving Haartz, Minth, and TMG Automotive for China manufacturing established in 2019. Further expansion of manufacturing footprint and capabilities in China market.
• HaartzMinth (Joint Venture)coreStrategic or Co-development Partner · 1 January 2012Joint venture with Minth Group for China manufacturing operations established in 2012. Expanded Haartz production capabilities in China for automotive and industrial laminate products.
• Carrington TextilescoreChannel Partner/ Reseller/ DistributorGlobal military fabrics manufacturer Carrington Textiles partnered with Haartz GmbH to distribute ProTact by Haartz laminated fabrics to Europe, Middle East, Africa, Australia and New Zealand. Initial range includes ProTact G510.1 (500D/1000D) and ProTact G55.1 (500D/500D) in black, coyote brown, MultiCam, and ranger green. Products engineered for military applications including rucksacks, load carrying systems, vests, and pouches. Manufactured in Germany by Haartz GmbH.
• Sunbrella FabricscoreStrategic or Co-development PartnerStrategic partnership with Sunbrella Fabrics (a Glen Raven company) to deliver premium convertible top fabrics for Jeep owners. Collaboration features Haartz-engineered 30oz black performance fabric with unparalleled fade resistance and durability. New line available through Quadratop premium twill replacement top for Jeep Wrangler JK 2-door. Combines Haartz automotive textile expertise with Sunbrella's reputation for durable, fade-resistant performance fabrics.
• ZAT GroupminorChannel Partner/ Reseller/ DistributorRegional representative organization providing sales and technical support across ZAT Group Europe, ZAT Group U.S.A., and ZAT Group Mexico offices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• INVISTA (CORDURA): INVISTA's CORDURA brand is the primary nylon fabric substrate used in Haartz's ProTact laminates. Comparable as an adjacent ecosystem participant — a major technical textile brand whose fabrics are bonded with Haartz coatings to produce the final laminate product for tactical and military customers.

Broad incumbents

• Trelleborg AB: Trelleborg is a global engineered polymer and coated fabrics group with significant automotive and industrial coated textile operations. Comparable as a broad incumbent offering overlapping coated/laminated fabric capabilities to automotive OEMs and industrial customers across multiple geographies.
• Continental AG: Continental is a major Tier 1 automotive supplier with significant interior surface materials and textile coating operations. Comparable as a broad incumbent serving automotive OEMs with overlapping convertible top and interior trim material capabilities.

Regional players

• Carrington Textiles: Carrington Textiles is a UK-based military and workwear fabric manufacturer that distributes ProTact by Haartz across EMEA/ANZ. Comparable as a military/defense textile specialist and as Haartz's channel partner, with overlapping customer base in defense and tactical gear.

Direct peers

• Verseidag-Indutex GmbH: Verseidag is a German manufacturer of technical coated textiles and laminates for industrial, architectural, and automotive applications. Comparable to Haartz in coated fabric technology, German manufacturing operations, and multi-segment industrial customer base.
• Seaman Corporation: Seaman Corporation is a U.S.-based manufacturer of coated and laminated fabrics for industrial, military, architectural, and specialty applications. Comparable to Haartz in Berry-Compliant U.S. manufacturing, coated fabric technology, and serving defense and industrial customers.
• Serge Ferrari: Serge Ferrari is a French manufacturer of technical coated fabrics and laminates for architecture, industry, and specialty applications. Closely comparable to Haartz in core coated/laminated textile technology, vertical integration, and multi-end-market exposure across industrial and consumer uses.
• Sioen Industries: Sioen is a Belgian manufacturer of technical coated textiles serving automotive, defense, industrial, and apparel markets. Directly comparable to Haartz as a diversified coated fabric specialist with similar end-market split and European manufacturing footprint.
• Glen Raven Inc. Glen Raven (parent of Sunbrella) is Haartz's automotive partner and a major U.S. technical textile manufacturer. Comparable as a vertically integrated coated fabric producer with overlapping automotive and outdoor/industrial end markets and similar U.S. manufacturing footprint.
• Heytex Bramsche: Heytex is a German manufacturer of technical coated and laminated textiles for industrial, automotive, and architectural applications. Comparable to Haartz in coated fabric technology, German manufacturing base, and multi-segment end-market exposure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-haartz-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haartz Corporation