Mobile Fixture
Mobile Fixture is a foodservice equipment and supplies distributor serving independent restaurants, multi-unit chains, K-12 school districts, and government accounts across the southeastern United States through six showroom-warehouse branches, supported by in-house design, delivery, installation, and national account services.
- Company typePrivate
- Founded1927
- HeadquartersMobile, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mobile Fixture does
Mobile Fixture & Equipment Co., Inc. (operating as Mobile Fixture) is a privately held foodservice equipment and supplies distributor founded in 1927 in Mobile, Alabama. The company sells back-of-house and front-of-house equipment, appliances, and smallwares from major manufacturers (including Vollrath as a core channel partner), and wraps the hardware sale with a full stack of professional services: in-house Design & Engineering (Knoxville, TN), project-managed delivery and installation, post-sale account management, and a National Accounts program with secure online ordering portals, negotiated pricing, and reserved warehouse staging. Its core customers are independent restaurants, multi-unit restaurant chains, K-12 school districts, and government accounts; named logos include Logan's Roadhouse, Genghis Grill, Shoney's, Great American Cookies, Cheddar's, Just Love Coffee, and Fulton County Schools.
The business operates through six physical showroom-and-warehouse branches across the southeastern United States — Mobile AL (headquarters), Nashville TN, Freeport FL, Knoxville TN, Columbus GA, and Atlanta/Marietta GA — supported by dedicated sales representatives, project specialists, and a Government Sales Division. The technology stack is deliberately light: a Shopify-based e-commerce ordering portal for partners, standard CRM/marketing channels (website, Facebook, Twitter, Instagram, Pinterest, podcast), and CAD-based design services; the company is explicitly characterized as a distributor rather than a technology company. Pricing is quote-based and not publicly disclosed, and revenue is non-recurring hardware plus professional services with no subscription component.
Mobile Fixture is owned and operated by its executive team — Ben Whitlock (CEO/President), Keith Murray (COO), Leigh Thompson (CFO), and Chris Pacey (CSO) — with no external institutional investors or parent company. The firm was named Foodservice Equipment and Supplies 2020 Dealer of the Year, reflecting nearly a century of operating history and entrenched manufacturer relationships. Recent strategic emphasis is on multi-unit chain account growth (Atlanta branch, National Accounts program) and geographic densification (2018 Freeport relocation to 58,000 sq ft).
Mobile Fixture firmographics
Firmographics- Name
- Mobile Fixture
- Legal name
- Mobile Fixture & Equipment Co., Inc.
- Website
- https://mobilefixture.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mobile Fixture is a foodservice equipment and supplies distributor serving independent restaurants, multi-unit chains, K-12 school districts, and government accounts across the southeastern United States through six showroom-warehouse branches, supported by in-house design, delivery, installation, and national account services.
- Ownership category
- akta.pro rank
Mobile Fixture industry classification
Industry- Product category
- Foodservice Equipment & Supplies Distribution
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Refrigeration & Service Industry Machinery (3580), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Tabletop & Front-of-House Supplies Wholesale (AFAIALAF), Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)
Keywords
Where Mobile Fixture is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Mobile Fixture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment & Supplies Sales: Sale of foodservice equipment (cooking, ventilation, refrigeration, dishwashing, storage/shelving, fabrication, bar equipment, holding/transport, ice machines) and smallwares (back of house and front of house items) from major brand manufacturers. One-time transactional sales with no recurring revenue component.
- Design & Engineering Services: Complete Design & Engineering Department specializing in foodservice industry layout and design. Designers can work from client/architect plans or start from blank canvas. Based in Knoxville, TN office with in-person and web meeting capabilities.
- Delivery & Installation Services: Professional installation services including proper handling, delivery, assembly, and installation. Project management teams perform field measurements, site condition assessments, and jobsite coordination prior to delivery.
- National Accounts Management: Structured National Account program with secure online ordering portal, negotiated pricing on behalf of clients, reserved warehouse space for staging, and documented buying processes for chain restaurant concepts.
- After the Sale Support: Post-sale support including assigned salespeople, sales assistants, and customer service representatives fully engaged with respective clients for product knowledge, service-related issues, and ongoing relationship management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Mobile Fixture product offering
Product offeringCore offering
Mobile Fixture distributes commercial foodservice equipment, appliances, and supplies from major brand manufacturers for back-of-house and front-of-house restaurant operations, covering cooking, ventilation, refrigeration, dishwashing, storage, fabrication, bar equipment, holding/transport, and ice machines. The company wraps that product distribution with in-house foodservice design and engineering, professional delivery and installation, ongoing after-sale support, and a managed National Accounts program with negotiated pricing and a secure online ordering portal for chain and multi-unit clients.
Product overview
Mobile Fixture offers a comprehensive portfolio of foodservice equipment and supplies through a single-source distribution model. The company operates as a foodservice equipment distributor offering both products and services. Core service offerings include Design Services (foodservice layout and design), Equipment & Supplies (broad catalog of back-of-house and front-of-house equipment), Delivery & Installation (professional installation with project management), After the Sale Support (ongoing client engagement), and National Accounts (managed accounts with secure ordering portals). The product portfolio spans equipment categories (Cooking, Ventilation, Refrigeration, Dishwashing, Storage/Shelving, Fabrication, Bar Equipment, Holding/Transport, Ice Machines) and smallwares (Back of House, Front of House, Furniture). The company also features specific manufacturer brands including Vollrath for food delivery/transport, bar service, warewashing, and breath guard products.
Differentiator
Problem solved
Functional benefit
Products and services
- Design & Engineering Services Complete Design & Engineering Department dedicated exclusively to foodservice industry layout and design. Designers work from client or architect plans or from a blank canvas, delivering foodservice layouts and supporting documentation via in-person consultation or web meetings. The department is based in the Knoxville, TN office.
- Foodservice Equipment & Supplies Distribution of back-of-house and front-of-house commercial foodservice equipment, appliances, and supplies from major brand manufacturers, covering cooking, ventilation, refrigeration, dishwashing, storage/shelving, fabrication, bar equipment, holding/transport, and ice machines, plus smallwares and furniture for restaurants and foodservice operators.
- Delivery & Installation Services Professional delivery, assembly, and installation of foodservice equipment, supported by project management teams that perform field measurements and site condition assessments and coordinate with the jobsite prior to delivery to reduce on-site time, costs, and conflicts.
- After the Sale Support Post-sale customer engagement service with assigned salespeople, sales assistants, and customer service representatives fully engaged with each client for ongoing product knowledge, service-related issues, and relationship management.
- National Accounts Program Managed national account service for multi-unit restaurant chains and large operators, including secure online ordering portals displaying only approved items, negotiated pricing, reserved warehouse space for staging, documented buying processes, and dedicated chain sales specialists and project managers.
Companies that use Mobile Fixture
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Mobile Fixture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mobile Fixture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VollrathcoreMobile Fixture is a distributor for Vollrath products, a major manufacturer of foodservice equipment and supplies. The partnership includes the full range of Vollrath products including food delivery & transport items, bar service equipment, warewashing products, and breath guards. Vollrath has a dedicated page on Mobile Fixture's website highlighting their product categories.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
Mobile Fixture competitors and assessment
Company assessmentBroad incumbents
- US Foods: National broadline foodservice distributor with an EQUIP division supplying restaurants and institutions with equipment and supplies — overlaps with Mobile Fixture on chain and institutional customers.
- Webstaurant Store: Largest online foodservice equipment, smallwares, and supplies retailer serving restaurants and institutions nationwide — direct competitive pressure on Mobile Fixture's transactional equipment sales.
- Ben E. Keith Foods: Large broadline foodservice distributor with a foodservice equipment division (BEK Supply Network) covering the South and Southwest — overlaps with Mobile Fixture on multi-unit chain and institutional equipment supply.
- Restaurant Depot: Membership-based broadline foodservice cash-and-carry warehouse club with growing equipment and smallwares assortment — competes in Mobile Fixture's territory at the lower end of the market.
Direct peers
- Bargreen Ellingson: Foodservice equipment, supplies, and smallwares distributor with showrooms and design services across the western US — comparable regional specialist dealer focused on restaurant and institutional customers.
- H3 Equipment: Independent commercial foodservice equipment dealer serving the Mountain West and surrounding states, with showrooms, design, and installation services comparable to Mobile Fixture's model.
- Singer Equipment: Family-owned foodservice equipment and supplies distributor serving the Mid-Atlantic and beyond with showrooms, design services, and national account capabilities — directly comparable regional dealer model to Mobile Fixture.
- Boelter Companies: Regional foodservice equipment and smallwares distributor headquartered in the Midwest with design, installation, and contract support — comparable specialist dealer model with regional branch footprint.
- Stafford-Smith Food Equipment: Michigan-based commercial foodservice equipment distributor providing design, equipment supply, and installation to restaurants, schools, and healthcare — directly comparable regional dealer model.
Emerging players
- Tundra: Online B2B marketplace for industrial and commercial equipment, with a growing foodservice category — emerging digital-first competitor that pressures pricing transparency in equipment distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobile Fixture social profiles
Digital presenceMobile Fixture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Fixture leadership team
Management profileNumber of profiles
Profiles8 records
Mobile Fixture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Fixture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Fixture
What does Mobile Fixture do?
Mobile Fixture distributes commercial foodservice equipment, appliances, and supplies from major brand manufacturers for back-of-house and front-of-house restaurant operations, covering cooking, ventilation, refrigeration, dishwashing, storage, fabrication, bar equipment, holding/transport, and ice machines. The company wraps that product distribution with in-house foodservice design and engineering, professional delivery and installation, ongoing after-sale support, and a managed National Accounts program with negotiated pricing and a secure online ordering portal for chain and multi-unit clients.
Is Mobile Fixture a public or private company?
Mobile Fixture is a private company. It is classified as management employee owned and is currently operating.
When was Mobile Fixture founded?
Mobile Fixture was founded in 1927. It employs 51 to 100 people.
Where is Mobile Fixture based?
Mobile Fixture is headquartered in Mobile, United States, in the North America region.
How does Mobile Fixture make money?
Five revenue lines are on record. Equipment & Supplies Sales are the primary driver. The others are design & Engineering Services, delivery & Installation Services, national Accounts Management and after the Sale Support.
Who are Mobile Fixture's main competitors?
Broad incumbents on record are US Foods, Webstaurant Store, Ben E. Keith Foods and Restaurant Depot. Direct peers are Bargreen Ellingson, H3 Equipment, Singer Equipment, Boelter Companies and Stafford-Smith Food Equipment. Tundra is listed as an emerging player.
Does Mobile Fixture have an API?
No public API is recorded for Mobile Fixture.
What industry is Mobile Fixture in?
Mobile Fixture's product category is Foodservice Equipment & Supplies Distribution. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIAHAK, Temperature-Controlled Foodservice/Institutional Supply Wholesale. Its NAICS code is 33341 and its SIC code is 5040.