OptionsPlay
OptionsPlay is a private financial services platform founded in 2013 that provides options trading tools, trade ideas, real-time alerts, and weekly live coaching to self-directed retail investors, and licenses Trade Ideas APIs, Strategies APIs, and white-labeled widgets to brokerages including Fidelity, NASDAQ, and Bank of America.
- Company typePrivate
- Founded2013
- HeadquartersBasking Ridge, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What OptionsPlay does
OptionsPlay is a private financial services platform founded in 2013 that delivers options trading tools, trade ideas, real-time alerts, strategy-building software, and weekly live coaching to self-directed retail investors, and simultaneously licenses Trade Ideas APIs, Strategies APIs, and white-labeled HTML5 React widgets to brokerage firms and financial platforms. The product surface spans a web platform, native iOS and Android apps, and supporting sub-products including a twice-daily Optimal Covered Call Report, an hourly Credit Spread Opportunity Report, a Short Put Report, and weekly Macro Technical Research, built atop daily technical scans of liquidity, volatility, and relative strength across equities. On the consumer side, the company monetizes through a subscription membership with a 14-day free trial (specific pricing not publicly disclosed), supported by named strategists such as Chief Strategist Tony Zhang (16+ years industry experience), Senior Advisor Michael Khouw (CNBC Options Action/Fast Money since 2009, 25+ years on Wall Street), and Senior Options Strategist Brian Overby (author of The Options Playbook, ex-CBOE). On the enterprise side, OptionsPlay monetizes through API and white-label licensing to twelve-plus named partners including Fidelity, NASDAQ, Bank of America, Merrill Lynch, TradeStation, Questrade, Firstrade, StockCharts, TMX Group, BMO, Raymond James, and eOption, with reported partner-platform outcomes of 16% higher trading activity, 48% higher tool adoption, and 20% active monthly users.
OptionsPlay firmographics
Firmographics- Name
- OptionsPlay
- Legal name
- OptionsPlay
- Website
- https://optionsplay.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptionsPlay is a private financial services platform founded in 2013 that provides options trading tools, trade ideas, real-time alerts, and weekly live coaching to self-directed retail investors, and licenses Trade Ideas APIs, Strategies APIs, and white-labeled widgets to brokerages including Fidelity, NASDAQ, and Bank of America.
- Ownership category
- akta.pro rank
OptionsPlay industry classification
Industry- Product category
- Options Trading Software
- NAICS
- Portfolio Management and Investment Advice (523940), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Options Brokerage (FSAEACAI)
Keywords
Where OptionsPlay is headquartered
LocationHeadquarters
- HQ city
- Basking Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OptionsPlay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Membership: Recurring subscription providing access to trade ideas, position alerts, live coaching, strategy builder, and portfolio management tools. 14-day free trial offered.
- API/Enterprise Licensing: White-label and API solutions for brokerage firms and financial platforms with tiered pricing based on usage and feature access. Partnered with Tier 1 firms including Fidelity and NASDAQ.
- Widget Embedding: HTML5 React widgets for white-labeled embedding into existing platforms, enabling quick deployment while maintaining partner branding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Individual subscription with 14-day free trial |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
OptionsPlay product offering
Product offeringCore offering
OptionsPlay is a financial technology platform that provides retail traders with options trade ideas, position alerts, a strategy builder, live coaching, and portfolio management tools via a subscription-based web and mobile application. For institutional clients, the company offers Trade Ideas and Strategies APIs along with white-labeled HTML5 React widgets that embed directly into brokerage platforms such as Fidelity, NASDAQ, Bank of America, and TradeStation.
Product overview
OptionsPlay is a unified options trading platform offering a comprehensive suite of tools for retail traders and institutional partners. The core product consists of Trade Ideas (daily stock and options opportunities), Position Alerts (hold/roll/close notifications), Live Coaching (weekly expert-led sessions), Strategy Builder (converts ideas to structured trades), and Trading Signals. Supporting this are sub-products including the Optimal Covered Call Report, Short Put Report, and Credit Spread Opportunity Report, all updated daily or hourly. For institutional clients, OptionsPlay offers APIs (Trade Ideas APIs and Strategies APIs) with White-Labeled HTML5 React widgets and Data APIs for desktop and mobile. The platform also provides educational content through blogs and live events, plus mobile apps for iOS and Android. The offering is delivered as a subscription service with tiered pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- OptionsPlay Platform (Consumer Subscription) Unified web and mobile options-trading subscription for self-directed retail traders offering daily Trade Ideas, Position Alerts, a Strategy Builder with guardrails, Trading Signals, an Upgraded Watchlist, Portfolio Alerts, and weekly Live Coaching sessions. Sold via direct website subscription with a 14-day free trial.
- Trade Ideas APIs REST API providing daily technical analysis scans with metrics including liquidity, volatility, and relative strength, designed for trend-following and counter-trend strategy integration. Sold to brokerage firms and financial platforms under enterprise licensing.
- Strategies APIs REST API offering fully customizable real-time strategies across 9 options strategies including covered calls and credit spreads, supporting aggressive, balanced, or conservative trading styles. Sold to brokerage firms and financial platforms under enterprise licensing.
- White-Labeled Widget Solution White-labeled HTML5 React widgets that embed seamlessly into partner brokerage environments, enabling quick go-to-market with reduced development costs and a consistent branded user interface. Sold to brokerage firms and financial platforms.
- OptionsPlay Mobile App Native iOS and Android application enabling OptionsPlay subscribers to access trade ideas, position alerts, watchlists, and portfolio tools on mobile devices.
Quantifiable outcome
- 70,000+ traders use OptionsPlay monthly worldwide
- +3 more outcomes
Companies that use OptionsPlay
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
OptionsPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
OptionsPlay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- TMX GroupcorePartnership with TMX Group to provide daily Optimal Covered Call and Short Put Reports. The reports scan hundreds of symbols to find optimal income opportunities following best practices, providing investors with strategic marketing and educational resources.
- FirstradecoreFirstrade integrated OptionsPlay APIs into their platform, providing customers with personalized trade ideas and options strategy tools to boost client engagement and trading activity.
- FidelitycoreFidelity partnered with OptionsPlay to integrate options tools and education into their platform, enhancing client engagement with strategic marketing resources and trading tools.
- StockChartscoreStockCharts integrated OptionsPlay options strategy tools to enhance their technical analysis offerings with actionable options trading insights.
- Bank of AmericamajorBank of America integrated OptionsPlay APIs as part of their enterprise offering, delivering industry-leading options experience across platforms with enterprise-grade security and scalability.
- NASDAQcoreNASDAQ integrated OptionsPlay tools to enhance their platform with options education and strategy tools, providing comprehensive insights for strategic decision making.
- TradeStationcoreTradeStation offers OptionsPlay tools to their customers as part of their trading platform ecosystem.
- QuestradecoreQuestrade integrated OptionsPlay tools for their Canadian customers, providing options trading education and strategy tools.
- Merrill LynchmajorMerrill Lynch integrated OptionsPlay tools as part of their options trading platform offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
OptionsPlay competitors and assessment
Company assessmentDirect peers
- tastytrade: tastytrade (now part of IG Group / Kraken) is a retail options brokerage and education platform that combines content, live shows, and a trading platform — directly comparable to OptionsPlay's combination of educational content, coaching, and brokerage-grade options tools.
- OptionStrat: OptionStrat is a retail options strategy and analytics platform offering strategy builders, probability calculators, and optimization tools — directly competing with OptionsPlay's Strategy Builder and options analytics screens.
- Unusual Whales: Unusual Whales provides retail options flow, sentiment, and options strategy tools to self-directed traders — directly comparable to OptionsPlay's trade ideas, alerts, and flow-driven positioning for the same retail options audience.
- Option Omega: Option Omega offers options backtesting, analytics, and strategy screening for retail and prop traders — overlapping with OptionsPlay's screening reports for credit spreads, covered calls, and short puts.
- BlackBox Stocks: BlackBox Stocks delivers real-time options flow, alerts, and scanning tools to retail traders — a direct peer in the real-time options alerting and screening category.
- Simpler Trading: Simpler Trading is an options education and trading tools subscription service featuring coaches, scans, and live sessions — closely comparable to OptionsPlay's coaching, education, and trade-idea subscription model.
- Market Chameleon: Market Chameleon provides options strategy screeners, unusual activity data, and earnings analytics — directly comparable to OptionsPlay's Optimal Covered Call, Credit Spread, and Short Put screening reports.
Broad incumbents
- TradingView: TradingView is a broad charting and trading platform with embedded options analytics, scripting, and a large retail community — an incumbent providing overlapping options strategy and alerting capabilities alongside a much wider product portfolio.
- thinkorswim (Charles Schwab): thinkorswim is Schwab's flagship retail trading platform offering built-in options chains, strategy building, alerts, and education — a broad incumbent whose free in-house options tools compete with OptionsPlay's standalone offering.
- CBOE (Chicago Board Options Exchange): CBOE operates the primary U.S. options exchanges and offers education and strategy content for retail traders — a broad incumbent in the same end-market that competes for attention with OptionsPlay's education and strategy positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OptionsPlay social profiles
Digital presenceOptionsPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptionsPlay leadership team
Management profileNumber of profiles
Profiles4 records
OptionsPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptionsPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptionsPlay
What does OptionsPlay do?
OptionsPlay is a financial technology platform that provides retail traders with options trade ideas, position alerts, a strategy builder, live coaching, and portfolio management tools via a subscription-based web and mobile application. For institutional clients, the company offers Trade Ideas and Strategies APIs along with white-labeled HTML5 React widgets that embed directly into brokerage platforms such as Fidelity, NASDAQ, Bank of America, and TradeStation.
When was OptionsPlay founded?
OptionsPlay was founded in 2013. It employs 11 to 50 people.
Where is OptionsPlay based?
OptionsPlay is headquartered in Basking Ridge, United States, in the North America region.
How does OptionsPlay make money?
Three revenue lines are on record. Subscription Membership is the primary driver. The others are API/Enterprise Licensing and widget Embedding.
Who are OptionsPlay's main competitors?
Direct peers on record are tastytrade, OptionStrat, Unusual Whales, Option Omega, BlackBox Stocks, Simpler Trading and Market Chameleon. Broad incumbents are TradingView, thinkorswim (Charles Schwab) and CBOE (Chicago Board Options Exchange).
Does OptionsPlay have an API?
Yes. OptionsPlay offers Trade Ideas APIs (daily technical analysis scans with liquidity, volatility, and relative strength metrics) and Strategies APIs (supports 9 options strategies including covered calls and credit spreads). Delivery models include White-Labeled HTML5 React widgets and Data APIs for native desktop and mobile experiences. Partnered with Tier 1 brokerage firms for enterprise-grade performance and scalable infrastructure. Developer documentation is at www.optionsplay.com/optionsplayapi.
What industry is OptionsPlay in?
OptionsPlay's product category is Options Trading Software. Its primary akta.pro industry code is FSAEACAI, Options Brokerage. Its NAICS code is 523940 and its SIC code is 6282.