OptionStrat
OptionStrat is an options analysis platform for retail traders offering strategy visualization, trade optimization, and unusual options activity monitoring, built on OPRA data and distributed via freemium subscriptions through web and mobile apps.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What OptionStrat does
OptionStrat is a privately held, US-based software company that builds options trading analysis tools for individual retail traders. Founded in 2020 and operating as OptionStrat, LLC under founder Heath Milligan, the company provides an integrated web and mobile platform combining strategy visualization, trade optimization, and real-time unusual-options-activity monitoring. The product is built directly on OPRA (Options Price Reporting Authority) data — the same feed used by professional trading platforms — with 15-minute delayed access for free users and live, auto-refreshing data for paying subscribers.
The platform is organized around three core products: the Strategy Builder, which calculates and visualizes profit/loss curves for 50+ pre-made multi-leg strategies and custom configurations; the Options Optimizer, which simulates up to 12,846 candidate strategies per query and ranks them by return or probability of profit; and the Options Flow suite, which includes Live Flow (real-time trade consolidation that pieces split orders across exchanges to reveal institutional activity), Historical Flow, News Flow, Congress Flow, and Insider Flow. Native iOS and Android apps extend the full feature set, including push-notification alerts, and a private Discord community is offered to top-tier subscribers.
The business model is a freemium, product-led subscription: a free tier provides delayed data and limited features; Live Tools at $39.99/month unlocks live stock/option prices, chance-of-profit calculations, and news; Live Flow at $99.99/month adds real-time flow, saved filters, alerts, performance tracking, historical search, futures data, and Discord access; annual billing saves 12%. Distribution is entirely self-serve through the website and app stores with no sales team, no disclosed enterprise customers, and no external funding or institutional investors, making it a lean, founder-operated retail fintech.
OptionStrat firmographics
Firmographics- Name
- OptionStrat
- Legal name
- OptionStrat, LLC
- Website
- https://optionstrat.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OptionStrat is an options analysis platform for retail traders offering strategy visualization, trade optimization, and unusual options activity monitoring, built on OPRA data and distributed via freemium subscriptions through web and mobile apps.
- Ownership category
- akta.pro rank
OptionStrat industry classification
Industry- Product category
- Options Trading Software
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Options Brokerage (FSAEACAI)
Keywords
OptionStrat business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Premium Subscriptions: Tiered subscription model offering two premium tiers: Live Tools at $39.99/month and Live Flow at $99.99/month. Both include 7-day free trials. Premium tiers unlock live real-time data, saved filters, alerts, performance tracking, and historical search capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with delayed data access |
| Subscription | Monthly | Live Flow tier for real-time options flow |
| Subscription | Monthly | Live Tools tier for strategy building |
| Subscription | Annual | Annual subscription option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OptionStrat product offering
Product offeringCore offering
OptionStrat is a SaaS options trading analysis platform that provides retail traders with visual strategy building, profit/loss and Greeks calculation across 50+ pre-made and custom multi-leg strategies, automated trade optimization, and real-time unusual options flow monitoring (live, historical, news, congress, and insider flow). Data is sourced directly from OPRA, offered with a free tier using 15-minute delayed data and two premium subscription tiers at $39.99/month and $99.99/month for live auto-refreshing data and advanced features.
Product overview
OptionStrat is a next-generation options trading toolkit consisting of three core integrated products: the Strategy Builder (options profit calculator for visualizing P&L across 50+ pre-made and custom strategies), the Options Optimizer (trade finder that ranks strategies by return or probability of profit), and the Options Flow analyzer (real-time unusual options activity tracker covering live flow, historical flow, news flow, congress flow, and insider flow). The platform is complemented by educational Tutorials and a Blog with market analysis. All features are accessible via web application and iOS/Android mobile apps. Data is sourced from OPRA (Options Price Reporting Authority) with 15-minute delays for free users and live data for premium subscribers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Strategy optimizer scans thousands of potential trades to identify optimal strategies based on target price and date
- +2 more outcomes
Companies that use OptionStrat
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
OptionStrat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
OptionStrat partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
OptionStrat competitors and assessment
Company assessmentDirect peers
- Unusual Whales: Retail-facing options flow and unusual activity platform serving a similar individual trader base with real-time flow alerts, news integration, and a paid community. Directly competes with OptionStrat's Options Flow product on the same retail options flow niche.
- Option Alpha: Options education and automated trading platform with strategy templates, backtesting, and tutorials. Closely parallels OptionStrat's Strategy Builder and educational content focus, serving beginner-to-intermediate retail options traders.
- tastytrade (IG Group): Options-focused brokerage and content network combining educational video content with options strategy tools. Competes with OptionStrat's strategy builder and tutorial library while also offering execution services.
- Market Chameleon: Options and stock market intelligence platform offering unusual options activity, options screening, and historical flow data. Overlaps with OptionStrat's Options Flow and Historical Flow features for retail and semi-pro options traders.
- FlowAlgo: Real-time options order flow monitoring platform with alerts on large and unusual trades. Direct competitor to OptionStrat's Live Flow offering for retail traders who track institutional activity.
- BlackBox Stocks: Real-time options flow and analytics platform targeting active retail traders with live alerts and a Discord-style community. Overlaps directly with OptionStrat's Live Flow and unusual activity products.
Broad incumbents
- TradingView: Broadly-used charting and analysis platform with options strategy capabilities, scripting, and a large retail community. Provides overlapping visualization and analysis functionality, but as part of a much wider multi-asset platform rather than an options-specialist.
- Robinhood: Retail brokerage offering basic options strategy tools, alerts, and educational content free with funded accounts. Represents the bundled-free competitive alternative to OptionStrat's subscription-based tools.
- Cboe Global Markets: Largest U.S. options exchange and the underlying source of much of the U.S. listed-options market data (and operator of OPRA-adjacent infrastructure). Provides proprietary options data products and analytics to a broader institutional and retail ecosystem.
- Schwab (thinkorswim): Major brokerage offering thinkorswim, which includes an options strategy builder, P/L charts, and probability analysis free with brokerage accounts. Bundles overlapping functionality into a much broader trading platform, undercutting standalone subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OptionStrat social profiles
Digital presenceOptionStrat financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptionStrat leadership team
Management profileNumber of profiles
Profiles1 record
OptionStrat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptionStrat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptionStrat
What does OptionStrat do?
OptionStrat is a SaaS options trading analysis platform that provides retail traders with visual strategy building, profit/loss and Greeks calculation across 50+ pre-made and custom multi-leg strategies, automated trade optimization, and real-time unusual options flow monitoring (live, historical, news, congress, and insider flow). Data is sourced directly from OPRA, offered with a free tier using 15-minute delayed data and two premium subscription tiers at $39.99/month and $99.99/month for live auto-refreshing data and advanced features.
Is OptionStrat a public or private company?
OptionStrat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OptionStrat founded?
OptionStrat was founded in 2020. It employs 1 to 10 people.
How does OptionStrat make money?
One revenue line is on record: premium Subscriptions.
Who are OptionStrat's main competitors?
Direct peers on record are Unusual Whales, Option Alpha, tastytrade (IG Group), Market Chameleon, FlowAlgo and BlackBox Stocks. Broad incumbents are TradingView, Robinhood, Cboe Global Markets and Schwab (thinkorswim).
Does OptionStrat have an API?
No public API is recorded for OptionStrat.
What industry is OptionStrat in?
OptionStrat's product category is Options Trading Software. Its primary akta.pro industry code is FSAEACAI, Options Brokerage. Its NAICS code is 5231 and its SIC code is 6200.