What McCue Corporation does

McCue Corporation is a privately held US safety solutions provider founded in 1988 and headquartered in Danvers, Massachusetts, specializing in impact-absorbing products that protect people, buildings, and equipment in retail and industrial environments. The company designs and manufactures a broad portfolio of safety hardware including bollards, guardrails, column protectors, rack guards, pedestrian barriers, and crash-rated storefront bollards, organized under sub-brands such as FLEX+, CrashCore, ColumnGuard, SafeStop, and FlexCore. Its core technology is built on proprietary engineered polymer and composite systems — notably FlexLink Connector, PolyCore Base, and Shock-Absorbing Core — supported by 85+ patents and in-house third-party-validated crash testing to ASTM F3016 and ANSI MH31.2 standards, with over 24 full-scale crash tests conducted on its bollard products. McCue's customer base includes large enterprises such as Walmart, Home Depot, Amazon, TD Bank, HEB, Safeway, Lexus, and TJX, and the company operates primarily in the US and UK.

McCue's business model is anchored in direct enterprise sales through a consultative, quote-based pricing approach. Safety experts conduct on-site assessments using a proprietary methodology called McCue Print, then specify, design, and install customized safety solutions via a global network of certified installation crews. The company operates turnkey services spanning product development, safety engineering, and installation, generating revenue primarily from hardware sales bundled with professional services. Customers are segmented vertically into retail (storefront, parking lot, sales floor, backroom protection) and industrial/warehouse (forklift barriers, rack protection, dock door, and facility infrastructure protection), with emerging applications in EV charging and automation. The company markets through content, trade shows (e.g., MODEX), and direct consultation, targeting safety-conscious facility operators with multi-year contracts. The company employs 51-100 people and is led by CEO David DiAntonio, with founder David McCue and Chief Innovation Officer Thomas Ustach (14+ years tenure) anchoring the leadership team.

Name

McCue Corporation

Legal name

McCue Corporation

Website

http://www.mccue.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

McCue Corporation is a US-based, privately held manufacturer of impact-absorbing safety products — bollards, guardrails, column protectors, and crash-rated barriers — serving enterprise retail and industrial/warehouse customers with patented engineered polymer technology and turnkey design, assessment, and installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Safety Products (Hardware): Sale of physical safety products including bollards, guardrails, column protectors, rack protection, and related equipment. Products are sold with associated professional services for installation and maintenance.
2. Professional Services: Includes product development services, safety engineering (site assessments, McCue Print recommendations), and professional installation services through certified crews.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

McCue Corporation designs, manufactures, and installs impact-absorbing safety barriers, bollards, guardrails, column protectors, rack guards, and related facility safety hardware for retail stores, distribution centers, warehouses, and industrial facilities. The company sells proprietary physical safety products (such as FLEX+ Bollards, CrashCore Bollards, Shock-Absorbing Column Guards, Systems Protector, and Cart Corrals) bundled with turnkey services including product development, on-site safety engineering (McCue Print), and certified installation.

Product overview

McCue Corporation is a safety solutions provider offering a comprehensive portfolio of industrial and retail safety products organized under multiple sub-brands. The core product families include the FLEX+ line (Bollard, Guardrail, Pedestrian Guard, Ground Guard, and Topple with Ground Guard) featuring proprietary FlexLink Connector Technology for energy absorption; CrashCore Bollards (ASTM F3016 certified for storefront and parking lot protection); Shock-Absorbing Column Guards; Systems Protector for equipment protection; and Rack Mounted Guards for warehouse racking. The company also offers retail-focused products including Cart Corrals, Wall & Fixture Bumpers, Queuing Systems, and Outdoor Signs. All products are designed in-house and undergo rigorous internal and third-party testing. McCue provides related services including Product Development, Safety Engineering (McCue Print site assessments), and Installation.

Differentiator

Problem solved

Functional benefit

Brands

• FLEX+: High-performance safety barrier system featuring FlexLink Connector Technology for absorbing and distributing impact force, including bollards, guardrails, pedestrian guards, and ground guards.
• CrashCore
• ColumnGuard
• SafeStop
• FlexCore

Products and services

• FLEX+ Bollard High-performance industrial safety bollard with FlexLink Connector Technology, elliptical rails designed to flex and return to shape, and PolyCore Base for impact absorption and protection in warehouses and industrial facilities.
• FLEX+ Guardrail Industrial safety guardrail system with smart connections that absorb impacts and distribute force through the modular system, used in warehouses, distribution centers, and manufacturing facilities.
• FLEX+ Pedestrian Guard Safety barrier designed to protect pedestrians from forklift and industrial vehicle traffic in warehouse and distribution center environments.
• FLEX+ Ground Guard Ground-level barrier protection that blocks forks and stray pallets from encroaching into protected areas.
• FLEX+ Topple with Ground Guard Modular barrier system designed to protect high-traffic storage zones from both falling inventory and low-clearance vehicle impacts, featuring multi-rail structure with integrated ground-level guard.
• CrashCore Bollards ASTM F3016 certified safety bollards with shock-absorbing high-strength steel core and synthetic rubber damper, proven to stop vehicles up to 5,000 pounds traveling up to 30 mph. Designed for storefront and parking lot protection.
• Shock-Absorbing Column Guards Impact-absorbing column protection devices featuring tongue-and-groove design that expands and compresses to fit any column size, with ratchet strap connection and impact-resistant polymers.
• Systems Protector Removable rail protection system for essential equipment including electrical, fire safety, refrigeration, and IT systems. Features modular steel construction with easy-access removable rails.
• Rack Mounted Guards Highly visible polyethylene rack protection with semi-flexible notched half-round design that expands to absorb impacts and fits virtually any rack upright size.
• SafeStop Barrier Family Industrial safety barrier product line including guardrails, pedestrian barriers, and rack end protectors for facility protection.
• Cart Corrals Shopping cart containment systems for retail parking lot safety.
• Wall & Fixture Bumpers Impact protection products for retail walls and fixtures against cart and equipment damage.
• Queuing Systems Retail queue management and crowd control barrier systems.
• Outdoor Signs Outdoor safety signage for retail parking lots and storefront areas.
• Product Development Services All McCue products are designed in-house, usually to solve a customer's specific safety need. McCue offers custom product development and design services for customers whose safety challenge cannot be met by standard catalog products.
• Safety Engineering Services (McCue Print) Safety experts walk customer sites, study operations, and select the best products for each facility using a proprietary methodology called McCue Print, producing customized actionable safety plans.
• Installation Services Global network of certified installation crews ready to scale for any size project, managed by dedicated project managers who create personalized installation models tailored to customer requirements.

Quantifiable outcome

• CrashCore Bollards can stop vehicles up to 5,000 lbs traveling at 30 mph, reducing impact forces from 20G (rigid steel) to 0.5G (Flex Core)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ideal Shield: Ideal Shield is a US manufacturer of steel bollards, pipe safety, and barrier products for industrial, commercial, and parking lot applications. It competes directly with McCue's bollard and guardrail lines, particularly for US customers prioritizing domestically produced steel solutions.
• A-Safe: A-Safe is a UK-headquartered manufacturer of polymer-based impact-absorbing safety barriers, bollards, and warehouse protection products. It is the closest direct competitor to McCue's FLEX+ and FlexCore product lines and competes for the same retail and industrial customers globally.
• Wirecrafters: Wirecrafters is a US manufacturer of wire mesh partitions, safety barriers, and guardrails for warehouses and industrial facilities. It competes with McCue's guardrail and barrier products, particularly in distribution-center and manufacturing-customer applications.
• Axelent: Axelent is a Sweden-headquartered manufacturer of machine guarding, safety fencing, and industrial partitioning systems. It is comparable to McCue in serving industrial and warehouse customers with modular barrier solutions, primarily across European markets.
• Boplan: Boplan is a Belgium-based specialist in polymer safety barriers, bollards, column protectors, and rack protection for warehouses and industrial facilities. It directly overlaps McCue's core industrial safety portfolio and competes on similar polymer impact-absorption technology.
• Steel King Industries: Steel King Industries is a US manufacturer of pallet rack systems, rack protection, and warehouse storage products. It is a direct competitor in McCue's rack protection and column guard categories and shares many of the same distribution-center customers.
• Troax: Troax is a Sweden-based manufacturer of mesh partitions and safety barriers for warehouses, logistics, and industrial facilities. It overlaps with McCue's rack protection and industrial barrier offerings and serves many of the same distribution-center and manufacturing customers.

Broad incumbents

• BrandSafway: BrandSafway is a large US-headquartered industrial services and access provider whose safety barrier and containment offerings overlap with McCue's industrial safety portfolio. It competes in facility protection RFPs but as part of a much broader portfolio.
• Rite-Hite: Rite-Hite is a larger, established US manufacturer of loading dock equipment, industrial doors, and facility safety products. Its barrier and guardrail offerings sit alongside McCue's in industrial safety RFPs, and it serves many of the same distribution-center customers.

Regional players

• Cogan Wire and Metal Products: Cogan Wire and Metal Products is a UK-based manufacturer of wire mesh partitions, storage cages, and safety barriers serving logistics and industrial customers. It is comparable to McCue in product category but primarily serves the UK and European market rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/McCueCorp
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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCue Corporation