Marin Independent Journal
- Company typePrivate
- Founded1861
- HeadquartersSan Rafael, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Marin Independent Journal firmographics
Firmographics- Name
- Marin Independent Journal
- Legal name
- Marin Independent Journal
- Website
- https://marinij.com
- Company type
- Private
- Founded year
- 1861
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Marin Independent Journal industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Marin Independent Journal is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marin Independent Journal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription Revenue: Digital and print subscriptions providing recurring revenue from Marin County residents. Includes e-Edition digital access and print delivery.
- Advertising Revenue: Display advertising, classified advertising through Adportal self-service system, branded content partnerships, and marketplace listings including jobs and real estate sections.
- Content Syndication: Partnership with BestReviews for product review content, generating affiliate-style revenue through product links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription with e-Edition access |
| Subscription | Monthly | 4-week Service Directory advertising package |
| Subscription | Monthly | 12-week Service Directory advertising package |
| Subscription | Monthly | 24-week Service Directory advertising package |
| Subscription | Annual | 52-week Service Directory advertising package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Marin Independent Journal product offering
Product offeringCore offering
The Marin Independent Journal is a daily newspaper (founded 1861) serving Marin County, California. It delivers local news, sports, business, entertainment, and community coverage through digital (marinij.com) and print channels, including an e-Edition digital replica. It also sells display and classified advertising via its Adportal self-service platform and monetizes listings on its marketplace for jobs, real estate, obituaries, and legal notices.
Product overview
Marin Independent Journal operates as a digital-first local news organization offering a core newspaper product supplemented by multiple digital services. The main Marin Independent Journal delivers local news, sports, business, and entertainment coverage across Marin County. Supporting products include the e-Edition digital replica of the print newspaper, BestReviews for product recommendations, Adportal for self-service classified advertising, and a Marketplace for community listings including jobs, real estate, and obituaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Marin Independent Journal (Digital + Print Newspaper) The flagship local newspaper delivering breaking news, sports, business, entertainment, lifestyle content, obituaries, and community coverage across Marin County communities including San Rafael, Mill Valley, Sausalito, Novato, Tiburon, Fairfax, Larkspur, Corte Madera, and others. Available via digital subscription and home-delivered print edition for Marin County residents.
- e-Edition
Companies that use Marin Independent Journal
Customer profileSegments3 records
Ideal customer profiles2 records
Marin Independent Journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marin Independent Journal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bay Area News GroupcoreParent company operating the Marin Independent Journal as part of a network of Bay Area newspapers. The Bay Area News Group includes multiple regional newspapers and digital properties across Northern California.
- Media News GroupcoreParent media company that owns the Bay Area News Group and the Marin Independent Journal, providing centralized technology, advertising, and operational support.
Recent moves5 records
Expansion highlights4 records
Marin Independent Journal competitors and assessment
Company assessmentDirect peers
- Napa Valley Register: Media News Group-owned local daily covering Napa County with comparable products (digital subscription, e-Edition, classifieds) and a similar community-newspaper business model.
- East Bay Times: Another Bay Area News Group sister title covering the East Bay with overlapping products (digital subscription, e-Edition, Adportal classifieds, marketplace); the closest functional mirror to Marin IJ outside its own county.
- San Jose Mercury News: Sister publication under the same Bay Area News Group / Media News Group umbrella; directly comparable Bay Area regional daily with subscription, e-Edition, and classified ad products serving a different but structurally identical market.
- The Press Democrat: Sonoma County daily newspaper acquired by Media News Group; similar subscription+advertising digital print model and affluent suburban-coverage footprint in adjacent North Bay territory.
- Palo Alto Daily News: Affluent suburban Bay Area newspaper covering a similar demographic to Marin County; directly competes for premium local news subscription and display advertising budgets.
- Santa Rosa Press Democrat: North Bay regional daily now operating under Media News Group ownership; comparable subscription, classified, and e-Edition products targeting a similarly sized suburban-rural readership base near Marin County.
- Petaluma Argus-Courier: Small North Bay daily also owned by Media News Group covering Sonoma County communities; comparable scale, classifieds/e-Edition product mix, and North Bay demographic profile to Marin IJ.
Broad incumbents
- San Francisco Chronicle: Dominant Bay Area regional daily covering Marin-adjacent readers; overlaps with Marin IJ on regional news, sports, and advertising but at significantly larger scale and with broader geographic scope.
- Sacramento Bee: California regional newspaper with substantial digital subscription and classified advertising business; comparable product mix (e-Edition, marketplace, newsletters) but larger geographic scope and scale.
Emerging players
- Patch.com: Digital-native hyperlocal news network operating Marin County pages; competes directly for Marin-specific local news readership and SMB advertising with a lower-cost, no-print model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Marin Independent Journal social profiles
Digital presenceMarin Independent Journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marin Independent Journal leadership team
Management profileNumber of profiles
Profiles3 records
Marin Independent Journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marin Independent Journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marin Independent Journal
What does Marin Independent Journal do?
The Marin Independent Journal is a daily newspaper (founded 1861) serving Marin County, California. It delivers local news, sports, business, entertainment, and community coverage through digital (marinij.com) and print channels, including an e-Edition digital replica. It also sells display and classified advertising via its Adportal self-service platform and monetizes listings on its marketplace for jobs, real estate, obituaries, and legal notices.
Is Marin Independent Journal a public or private company?
Marin Independent Journal is a private company. It is classified as corporate owned and is currently operating.
When was Marin Independent Journal founded?
Marin Independent Journal was founded in 1861. It employs 51 to 100 people.
Where is Marin Independent Journal based?
Marin Independent Journal is headquartered in San Rafael, United States, in the North America region.
How does Marin Independent Journal make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and content Syndication.
Who are Marin Independent Journal's main competitors?
Direct peers on record are Napa Valley Register, East Bay Times, San Jose Mercury News, The Press Democrat, Palo Alto Daily News, Santa Rosa Press Democrat and Petaluma Argus-Courier. Broad incumbents are San Francisco Chronicle and Sacramento Bee. Patch.com is listed as an emerging player.
Does Marin Independent Journal have an API?
No public API is recorded for Marin Independent Journal.
What industry is Marin Independent Journal in?
Marin Independent Journal's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.