Capital City Home Loans
Capital City Home Loans is a regional residential mortgage lender and servicer in the Southeast US, operating across nine states as a subsidiary of Capital City Bank. It originates agency, government-backed, and jumbo mortgages via field consultants, branches, and an Ellie Mae-powered online portal.
- Company typePrivate
- Founded2006
- HeadquartersLawrenceville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Capital City Home Loans does
Capital City Home Loans is a regional mortgage lending company operating as a wholly-owned subsidiary of Capital City Bank. It originates, sells, and services residential mortgage loans across a nine-state footprint in the Southeastern United States, distributing through a network of field-based mortgage consultants supplemented by physical branch locations and a 24/7 online application portal. Its product suite spans the full range of agency-eligible and government-backed residential mortgage products — conventional fixed-rate, adjustable-rate, FHA, VA, USDA, jumbo, construction-to-permanent, and refinancing — augmented by a down payment assistance program offering grants of up to $10,000 to qualifying first-time homebuyers.
The company's technology infrastructure is built almost entirely on third-party vendor platforms: loan origination and the borrower-facing digital application run on the Ellie Mae (Black Knight/Mr. Cooper) mortgage platform, while a separate in-house servicing portal handles post-closing customer account management. There is no indication of proprietary AI/ML, alternative-data underwriting, or differentiated fintech tooling — the operating model is conventional bank-channel mortgage lending rather than a technology-platform play.
Revenue is generated through two streams: (1) transaction-fee origination income on newly originated loans, and (2) recurring servicing income on the retained servicing portfolio. Customer segments are predominantly consumer — first-time homebuyers, general move-up buyers, and refinance customers across the Southeast — with no disclosed institutional or commercial counterparty concentration. Marketing is multi-channel: owned website and resource center, organic social, email, and direct consultant-led engagement, with NMLS-registered licensing (#75615) supporting regulatory distribution.
Capital City Home Loans firmographics
Firmographics- Name
- Capital City Home Loans
- Legal name
- Capital City Home Loans, LLC
- Website
- https://cchl.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Capital City Home Loans is a regional residential mortgage lender and servicer in the Southeast US, operating across nine states as a subsidiary of Capital City Bank. It originates agency, government-backed, and jumbo mortgages via field consultants, branches, and an Ellie Mae-powered online portal.
- Ownership category
- akta.pro rank
Capital City Home Loans industry classification
Industry- Product category
- Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Government Wholesale Lending (FHA/VA/USDA) (FSALACAE)
Keywords
Where Capital City Home Loans is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Capital City Home Loans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Mortgage Origination: Capital City Home Loans generates revenue through origination fees charged to borrowers when originating new mortgage loans, as well as interest rate differentials on loans held in portfolio or sold to secondary markets.
- Loan Servicing: Revenue generated from servicing existing mortgage loans, including payment processing, escrow management, and customer account maintenance fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Down Payment Assistance grants available for qualifying first-time homebuyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Capital City Home Loans product offering
Product offeringCore offering
Capital City Home Loans is a residential mortgage lender that originates and services home loans for individual consumers across a nine-state Southeast region. It offers a wide range of loan products including conventional fixed-rate and adjustable-rate mortgages, FHA, VA, USDA Rural Development, jumbo, and construction-to-permanent loans, delivered through licensed mortgage consultants, branch offices, and a digital application portal, with supplemental down payment assistance grants in select states.
Product overview
Capital City Home Loans operates a mortgage lending platform comprising digital application and loan servicing portals, supported by Ellie Mae's mortgage technology infrastructure for loan processing. The core product suite includes 8 distinct loan program modules covering conventional mortgages, government-backed products (FHA, VA, USDA), jumbo loans, and construction financing. The company also offers refinancing and down payment assistance (up to $10,000 grants) as differentiated product lines. Supporting the loan products are complementary add-on tools including mortgage and refinance calculators, a rent-vs-buy calculator, and a comprehensive homebuyer guide. Mortgage consultant services provide personalized guidance through the application and closing process across a nine-state Southeast footprint.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Origination End-to-end residential mortgage origination for individual consumers across a nine-state Southeast region, covering application intake, processing, underwriting, closing, and funding for purchase and refinance transactions.
- Loan Servicing Recurring mortgage servicing for borrowers of originated loans, including payment collection, escrow administration, and a servicing portal through which borrowers can manage their loan after closing.
- Conventional Fixed-Rate Mortgages Fixed-rate conforming residential purchase and refinance mortgages for borrowers purchasing or refinancing a primary residence, designed for stable monthly payments over a fixed term.
- Adjustable-Rate Mortgages (ARMs) Residential ARMs whose interest rate adjusts after an initial fixed period, intended for borrowers seeking initially lower payments or planning to sell or refinance before the first rate adjustment.
- FHA Loans Government-backed FHA-insured mortgages with lower down payment thresholds and flexible credit guidelines, targeted at first-time and moderate-income homebuyers who may not qualify for conventional financing.
- VA Loans Veterans Affairs-backed mortgages for eligible service members, veterans, and their families, typically featuring no down payment requirement and competitive terms for primary residence purchase.
- USDA Rural Development Loans USDA Rural Development loan program providing 100% financing for eligible borrowers purchasing homes in designated rural areas within the company's nine-state Southeast service region.
- Jumbo Loans Non-conforming jumbo mortgages for borrowers financing homes that exceed conforming loan limits, serving high-balance purchase and refinance transactions.
- Construction-to-Permanent Loans Single-close construction-to-permanent financing that converts a construction loan into a permanent mortgage after the home is built, eliminating the need for a separate closing at the end of construction.
- First-Time Homebuyer Programs Loan programs and resources tailored for first-time homebuyers, often paired with down payment assistance grants of up to $10,000 in select states.
- Refinance Services Rate-and-term and cash-out refinancing across the company's full product set, available to existing homeowners looking to lower payments, change loan terms, or access equity.
- Down Payment Assistance Down payment assistance grants of up to $10,000 offered in select states to qualifying homebuyers, supplementing purchase financing to reduce upfront cash requirements.
- Mortgage Consultant Services One-on-one consultation with licensed mortgage consultants who guide borrowers through program selection, application, documentation, and closing, with the company's tagline "Every loan has a story... let us help you write yours."
- Online Mortgage Application Portal Consumer-facing digital portal that enables prospective borrowers to start and track a mortgage application online, providing self-serve access independent of the consultant channel.
- Servicing Portal Servicing portal giving existing borrowers 24/7 online access to make mortgage payments, view statements, and manage escrow and account details post-closing.
Quantifiable outcome
- Down payment assistance grants up to $10,000 available for qualifying home buyers
Companies that use Capital City Home Loans
Customer profileSegments3 records
Ideal customer profiles3 records
Capital City Home Loans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capital City Home Loans partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ellie MaecoreCapital City Home Loans utilizes the Ellie Mae mortgage origination platform for online loan applications. The Ellie Mae platform (now part of Black Knight/Mr. Cooper) provides the technology infrastructure powering the company's borrower portal and loan application workflow, enabling digital mortgage application submission and processing.
- Federal Housing Administration (FHA)coreCapital City Home Loans offers FHA loan programs, which are government-backed mortgages insured by the FHA. These loans are designed to help first-time homebuyers and those with limited down payment funds access homeownership with lower barriers to entry.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Capital City Home Loans competitors and assessment
Company assessmentDirect peers
- loanDepot: One of the largest independent retail mortgage originators in the US, offering conventional, government, and refinance products through a hybrid retail-direct model. Directly comparable to Capital City Home Loans in product breadth, multi-channel distribution, and reliance on origination economics.
- Rocket Mortgage: Largest US retail mortgage originator and the dominant digital-first mortgage lender. Competes head-to-head with Capital City Home Loans for first-time and general homebuyers, particularly via direct-to-consumer digital channels that pressure CCHL's consultant-led model.
- Guild Mortgage: Mid-sized retail mortgage lender with a strong footprint in the Western and Southeastern US, offering a similar suite of conventional, government, and specialty products. Closely comparable in scale, product breadth, and regional branch-supported model.
- Newrez / Caliber Home Loans: Large-scale mortgage originator and servicer formed via the Caliber acquisition. Offers retail, wholesale, and correspondent channels with a comparable product suite including government-backed programs and construction lending.
- UWM (United Wholesale Mortgage): Largest US wholesale mortgage lender, providing origination infrastructure and competing indirectly with CCHL for loan production volume. Comparable product set and reliance on loan officer distribution networks.
- New American Funding: Mid-to-large retail and direct mortgage lender with a strong presence in the Southeast and Southwest, offering conventional, government, and specialized programs including DPA. Comparable in size, geography, and product breadth to CCHL.
- Homebridge Financial Services: National mortgage lender offering retail, wholesale, and correspondent origination across conventional, government, and specialty products. Comparable in scale and multi-channel strategy to CCHL.
- PennyMac Financial Services: Large-scale mortgage originator and servicer with significant government program exposure and a growing direct-to-consumer retail channel. Comparable in product mix and servicing-revenue diversification.
- Planet Home Lending: Mid-sized mortgage lender offering retail, wholesale, and correspondent channels with strong government program specialization. Comparable in scale, product breadth, and channel mix to CCHL.
- Cardinal Financial: Mid-sized retail and wholesale mortgage lender with a comparable product suite including government-backed programs and a multi-channel distribution strategy. Similar in size and product positioning to CCHL.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Capital City Home Loans social profiles
Digital presenceCapital City Home Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital City Home Loans leadership team
Management profileNumber of profiles
Capital City Home Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital City Home Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital City Home Loans
What does Capital City Home Loans do?
Capital City Home Loans is a residential mortgage lender that originates and services home loans for individual consumers across a nine-state Southeast region. It offers a wide range of loan products including conventional fixed-rate and adjustable-rate mortgages, FHA, VA, USDA Rural Development, jumbo, and construction-to-permanent loans, delivered through licensed mortgage consultants, branch offices, and a digital application portal, with supplemental down payment assistance grants in select states.
When was Capital City Home Loans founded?
Capital City Home Loans was founded in 2006. It employs 101 to 250 people.
Where is Capital City Home Loans based?
Capital City Home Loans is headquartered in Lawrenceville, United States, in the North America region.
How does Capital City Home Loans make money?
Two revenue lines are on record. Mortgage Origination is the primary driver. The others are loan Servicing.
Who are Capital City Home Loans's main competitors?
Direct peers on record are loanDepot, Rocket Mortgage, Guild Mortgage, Newrez / Caliber Home Loans, UWM (United Wholesale Mortgage), New American Funding, Homebridge Financial Services, PennyMac Financial Services, Planet Home Lending and Cardinal Financial.
Does Capital City Home Loans have an API?
No public API is recorded for Capital City Home Loans.
What industry is Capital City Home Loans in?
Capital City Home Loans's product category is Mortgage Lending. Its primary akta.pro industry code is FSALACAE, Government Wholesale Lending (FHA/VA/USDA). Its NAICS code is 522292 and its SIC code is 6162.