ING Italy

What ING Italy does

ING Italy is the Milan-based Italian branch of ING BANK N.V., a Dutch multinational banking group publicly listed on Euronext Amsterdam (ticker: INGA). Operating in Italy since 2001, the franchise serves over 1.275 million retail and corporate customers through a digital-first platform supplemented by 25 physical Arancio Store and Hub locations, 204 financial consultants, and 305 financial agents. The customer base spans individual consumers, Partita IVA holders and SMEs, medium and large enterprises, and, as of 2025/2026, high-net-worth individuals through a new Private Banking segment.

The product portfolio is built around the 'Arancio' brand and includes the Conto Corrente Arancio current account family (Più, Light, and Under-30 variants), the Conto Arancio deposit account, a full Mastercard card suite (debit, credit Gold, prepaid), the 100%-digital Mutuo Arancio mortgage with green-property rate discounts, the Prestito Arancio personal loan with flexible repayment options, and the Investimenti Arancio platform offering 1,100+ funds from 13 global asset managers plus self-directed trading. Insurance is distributed through a partnership with AXA France Vie, and wholesale banking handles corporate lending and sustainable finance. The technology stack centers on a mobile app and web portal with biometric authentication, paperless onboarding, real-time transaction alerts, and 5-minute digital account opening with selfie-based identity verification.

Revenue is generated through multiple streams: recurring account maintenance fees (waived for under-30s and salary-credit customers), net interest income from mortgages, personal loans, and corporate lending, transaction-based commissions on trading, asset-based fees on managed and administered assets, and insurance distribution commissions. As a branch of a publicly listed parent, ING Italy is fully consolidated into ING Group, which reported €6.4 billion in net profit in 2024, a 13.6% CET1 ratio, and an A+ Fitch rating. Q1 2025 momentum in Italy included +14.8% loan growth, +46.7% mortgage disbursement growth, +28.8% personal loan growth, +17.5% growth in managed and administered assets, and over €400 million in new wholesale financing.

Name

ING Italy

Legal name

ING BANK N.V.

Website

https://ing.it

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ING Italy is the Italian branch of ING BANK N.V., operating as a digital-first retail, SME, and corporate bank serving over 1.275 million customers since 2001. It offers current accounts, savings, mortgages, personal loans, investments, insurance, and wholesale financing across a 25-location physical network.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Retail-focused Neobanks (Mass Market) (FSABAFAA)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Retail banking services
• Digital banking
• Mortgage lending
• Investment funds
• Consumer credit

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Banking - Current Account Fees: Monthly account maintenance fees (€5/month for Conto Corrente Arancio Più, waived with salary credit or for under-30s), plus ancillary service revenues from payment services.
2. Retail Lending - Mortgages: Interest income from Mutuo Arancio mortgages (variable, fixed, and fixed-renegotiable rates), including origination fees and appraisal fees.
3. Retail Lending - Personal Loans: Interest income and origination fees (1% of disbursed amount, min €35, max €300) from Prestito Arancio personal loans (€3,000–€50,000, 12–120 months).
4. Investment Products - Commissions: Commissions from distribution of investment funds (over 1,100 funds) and advisory services. Over 12 investment management partners including Fidelity, BlackRock, J.P. Morgan, Morgan Stanley, Schroders. Revenue from managed assets (masse gestite e amministrate grew 17.5% year-on-year in Q1 2025).
5. Online Trading: Trading platform fees: tiered commissions ranging from 0.19% (1-15 trades/year) to €6 per trade (51+ trades), with minimum €8 and maximum €18 per transaction.
6. Life Insurance Distribution: Distribution commission from AXA France Vie life insurance products (Assicurazione Vita) sold to ING customers aged 18-65 holding Conto Corrente Arancio or Conto Arancio.
7. Wholesale Banking - Corporate Lending: Corporate and medium/large enterprise financing (over €400 million in new financing in Q1 2025, +43.1% year-on-year), sustainable finance (green and SDG-linked loans, green bonds), and cash management services.
8. Deposits and Savings Products: Interest spread on Conto Arancio savings deposits. In Q1 2025, direct deposits grew +3.4% year-on-year. 4% gross rate offered for 12 months on Conto Arancio for new customers with salary credit.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels15 records

Core offering

ING Italy is a digital-first retail and corporate bank offering current accounts (Conto Corrente Arancio in Più, Light, and Business variants), a savings deposit account (Conto Arancio), mortgages (Mutuo Arancio), personal loans (Prestito Arancio), a Mastercard card suite (debit, credit Gold, prepaid), an investment platform with 1,100+ funds, self-directed online trading, and life insurance distribution underwritten by AXA. The bank also serves medium/large enterprises with wholesale banking (corporate financing, sustainable finance) and small businesses via a newly launched Business Banking segment, all accessible through a 100% digital experience supported by 25 Arancio Store/Hub physical locations.

Product overview

ING Italy operates as a digital-first retail and corporate bank offering a multi-product platform centered on the 'Arancio' brand. The core banking stack comprises Conto Corrente Arancio (current accounts in Più, Light, and Under-30 variants) paired with Conto Arancio (deposit account for savings), supplemented by a full Mastercard card suite (debit, credit Gold, and prepaid), the 100% digital Mutuo Arancio mortgage (with fixed, variable, and renegotiable-fixed rates), Prestito Arancio personal loans (with optional payment protection), and a comprehensive Investimenti Arancio investment platform offering 1,100+ funds from 13 global asset managers, self-service Trading Online, and personalized financial advisory via a 204-strong advisor network. ING Italy also distributes a life insurance policy (Assicurazione Vita via AXA), operates a basic Conto di Base for financially vulnerable customers, and recently launched Business Banking and Private Banking segments to cover the full customer lifecycle. All products are accessible via a 100% digital experience (app, website) with physical support through 25 Arancio Stores and Hubs and over 400 financial advisors across Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Conto Corrente Arancio The primary current account product for everyday banking — receives salary/pension, enables SEPA transfers, bill payments (F24, MAV, RAV, CBILL, pagoPA), ATM withdrawals, and full digital management via the ING app. Available in Più (standard), Light (reduced-fee), and Under-30 variants for individual consumers in Italy.
• Conto Corrente Arancio Business Business current account for sole proprietors and freelancers operating under an Italian Partita IVA, offering the same digital banking capabilities as the personal account tailored for business financial management.
• Conto Arancio A digital deposit account (conto deposito) designed as a savings vehicle with zero constraints — no lock-in period, free transfers to/from Conto Corrente Arancio, and a variable interest rate (up to 4% gross for 12 months for new customers meeting salary-accreditation conditions).
• Conto di Base Basic bank account with limited operations (SEPA transfers, ATM withdrawals, direct debit) targeting economically vulnerable customers or those with simple banking needs. Annual fee of €48 waived for ISEE below €11,600 or pensioners up to €18,000 gross annual income.
• Mutuo Arancio 100% digital mortgage for residential property — available for purchase, restructuring, surrogation (portability), substitution, refinancing, and liquidity purposes. Offers fixed, variable, and renegotiable fixed-rate options, with rate discounts for energy-efficient (class B or above) properties.
• Prestito Arancio Unsecured personal loan of €3,000–€50,000 with 12–120 month terms, fully requestable online in 5 minutes for existing ING customers with regular income direct deposits. Features Salto Rata (skip a payment) and Riduci Rata (reduce a payment) options at no extra cost.
• Cessione del Quinto Loan product where repayment (up to one-fifth of salary/pension) is deducted directly from the borrower's paycheck or pension, available to employees and retirees.
• Carta di debito Mastercard Debit card enabling purchases and ATM withdrawals in Italy and Europe, with contactless payments, Apple Pay, and Google Pay support. Included free with Conto Corrente Arancio Più.
• Carta di credito Mastercard Gold Credit card with zero annual fee (with Conto Corrente Arancio Più), installment payment option via Pagoflex for purchases ≥€100, and airport fast-track privileges.
• Carta prepagata Mastercard Prepaid Mastercard offering a secure, reloadable payment option for online and in-store purchases, accessible even to customers without a credit profile.
• Trading Online Self-directed online trading platform for Italian and international stocks, ETFs, bonds, government securities (BOT, BTP, BTPi, CCT, CTZ), and American shares listed on Borsa Italiana. Zero fixed fees for activation, custody, transfer, and closure; commission-based for executed orders.
• Fondi di Investimento (Investi Facile) Self-service investment platform offering 1,100+ mutual funds from 13 partner asset management firms including Fidelity, BlackRock, J.P. Morgan, Amundi, DWS, Schroders, Morgan Stanley, Invesco, Nordea, Pictet, State Street, Goldman Sachs, and ING Solutions.
• Consulenza Finanziaria Personalized investment advisory service provided by ING financial advisors, integrating ESG factors and client sustainability preferences into product recommendations.
• Assicurazione Vita 100% digital life insurance policy underwritten by AXA France Vie, distributed by ING, available to ING customers aged 18–65. Policies range from €50,000–€200,000 insured capital with optional Total Permanent Disability and Serious Illness covers, a 10-year term, and monthly premiums.
• Business Banking Segment Dedicated business banking segment targeting small and medium-sized enterprises (SMEs) in Italy, distinct from the existing Retail and Wholesale segments, served by a specialized network of financial agents.
• Private Banking Segment Newly announced private banking segment for high-net-worth individuals in Italy, expanding ING's offering beyond retail, wholesale, and business banking divisions.
• Wholesale Banking Services Corporate and medium/large enterprise financing including loans, sustainable finance (green loans, SDG-linked loans, green bonds), and cash management services for Italian enterprises.

Quantifiable outcome

• €6.4 billion net profit for ING Group in 2024
• +7 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core.

• Fidelity InternationalcoreTechnology or IntegrationFidelity International is one of ING's investment fund partners, offering a selection of funds available through ING's investment platform. Over 1,100 funds are available through ING's self-service and advised investment channels.
• State Street Global AdvisorscoreTechnology or IntegrationState Street Global Advisors is one of ING's investment fund partners, contributing to ING's investment platform selection.
• Amundi Investment SolutionscoreTechnology or IntegrationAmundi Investment Solutions is one of ING's investment fund partners.
• J.P. Morgan Asset ManagementcoreTechnology or IntegrationJ.P. Morgan Asset Management is one of ING's investment fund partners, offering funds through ING's investment platform.
• BlackRockcoreTechnology or IntegrationBlackRock is one of ING's investment fund partners for ING's investment platform.
• Goldman Sachs Asset ManagementcoreTechnology or IntegrationGoldman Sachs Asset Management is one of ING's investment fund partners.
• ING Solutions Investment ManagementcoreTechnology or IntegrationING Solutions Investment Management is ING Group's in-house investment management subsidiary providing investment solutions available to ING Italy customers.
• Pictet Asset ManagementcoreTechnology or IntegrationPictet Asset Management is one of ING's investment fund partners.
• Morgan Stanley Investment ManagementcoreTechnology or IntegrationMorgan Stanley Investment Management joined ING's fund partner lineup in 2025, expanding ING's investment platform offering.
• DWScoreTechnology or IntegrationDWS is one of ING's investment fund partners.
• SchroderscoreTechnology or IntegrationSchroders joined ING's fund partner lineup in 2025, expanding ING's investment platform offering alongside Morgan Stanley Investment Management.
• InvescocoreTechnology or IntegrationInvesco is one of ING's investment fund partners.
• NordeacoreTechnology or IntegrationNordea is one of ING's investment fund partners.
• AXA France ViecoreChannel Partner/ Reseller/ DistributorAXA France Vie — Rappresentanza Generale per l'Italia — is the underwriter of Assicurazione Vita life insurance products distributed exclusively by ING to its customers. ING distributes life, disability, and serious illness insurance underwritten by AXA.
• AXA France IARDcoreChannel Partner/ Reseller/ DistributorAXA France IARD co-underwrites Proteggi Prestito Arancio and Proteggi Mutuo Arancio insurance products distributed by ING.
• Apple Inc. (Apple Pay)coreTechnology or IntegrationApple Pay is integrated into ING's digital banking services, allowing customers to pay with iPhone and Apple Watch at contactless terminals and online.
• Google LLC (Google Pay)coreTechnology or IntegrationGoogle Pay is integrated into ING's digital banking services, allowing customers to pay with Android devices.
• MastercardcoreTechnology or IntegrationMastercard provides the payment network for ING's debit, credit, and prepaid cards (Mastercard Debit, Mastercard Credit Gold, Mastercard Prepaid). Cards support contactless payments, Apple Pay, and Google Pay.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FinecoBank: Italy's largest dedicated online bank with ~1.5M customers offering integrated banking, trading, and investment services via a digital-first model with advisor network. Directly comparable on digital retail banking model, advisory distribution, and Italian retail focus.
• Illimity Bank: Italian digital-native bank offering current accounts, lending, and investment products with strong tech and ESG focus. Comparable as a domestic digital-first competitor targeting the same Italian retail and SME segments.
• Banca Mediolanum: Italy's leading bank-by-advisor model with strong digital banking capabilities (Mediolanum App) and a large network of financial advisors. Comparable on hybrid digital-plus-advisor distribution and Italian mass-affluent retail focus.
• N26: Berlin-based digital bank operating across Europe including Italy with mobile-first current accounts, savings, and trading. Comparable as a pan-European neobank competing for the same Italian digitally-native consumer base.

Emerging players

• Revolut: UK-headquartered global neobank with 4M+ Italian customers offering multi-currency accounts, savings, trading, and crypto. Comparable on digital-first retail proposition though broader in product scope and stronger on FX/crypto than ING Italy.
• Widiba: Italian digital bank subsidiary of Banca Monte dei Paschi di Siena offering online banking, advisory, and investment services. Comparable as a domestically incorporated digital bank targeting similar Italian retail customers with an advisor-supported model.
• Banca Sella: Italian independent banking group with strong digital banking capabilities (Sella App), investment, and lending offerings. Comparable as a mid-sized Italian bank competing for retail and SME customers with digital-first propositions.

Broad incumbents

• Intesa Sanpaolo: Italy's largest banking group with ~13M+ retail customers, dominant in current accounts, mortgages, and wealth management. Comparable as the dominant incumbent competing with ING Italy for primary banking relationships, though vastly larger and branch-heavy.
• UniCredit: Major pan-European Italian-rooted bank with a large retail, SME, and wholesale franchise in Italy. Comparable on full-stack retail and corporate banking, though with a more traditional branch-led model and international footprint.

Regional players

• Credem: Italian regional bank with strong digital banking proposition (Credem App) and investment advisory network. Comparable on hybrid digital-and-advisor retail banking model within the Italian market, particularly in Northern Italy where ING has physical presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/INGItalia
• LinkedInlinkedin.com/company/ing-italia
• Instagraminstagram.com/ingitalia
• TikToktiktok.com/@ing_italia
• Xx.com/INGItalia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ING Italy