Irish Roofing & Exteriors

What Irish Roofing & Exteriors does

Irish Roofing & Exteriors was founded in 2018 and operates under the trade name Stronghouse, delivering residential and commercial exterior services across the United States, with a regional operating hub in Grand Rapids, Michigan (6640 28th St., Grand Rapids, MI 49546) and a corporate office in Oak Brook, Illinois (820 Jorie Boulevard, Suite 120). The company installs and services roofing systems using materials sourced from major brand partners including IKO, GAF, Owens Corning, CertainTeed, Brava, JamesHardie, Ludowici, and F-Wave, spanning asphalt, metal, wood shake, slate, clay, and composite product categories.

Its service portfolio centers on roof replacements, storm-damage repair, inspections, preventative maintenance, and multi-family/commercial roofing, and is augmented by adjacent exterior modules — windows, siding, gutters, doors, and painting — designed to capture full exterior scope per customer. The business targets homeowners in Grand Rapids and surrounding West Michigan communities (Kentwood, Wyoming, Ada, Walker, Rockford) and claims a service reach across more than 30 U.S. states.

The go-to-market is sales-led, combining direct field sales via local crews with inside sales handling inbound quote requests. Demand generation is anchored on a free-inspection offer and a quote-request funnel on the website, supplemented by paid and organic social, partner-brand co-marketing, earned media/PR, and a post-sale referral ("Refer and Earn") program. Pricing is project-based and not publicly disclosed, with third-party financing offered to homeowners. The company is a privately held, for-profit entity; it has not publicly disclosed revenue. The company reported a financing facility from LBC Credit Partners in March 2022 and has no disclosed M&A activity, leadership team, or subsidiary structure.

Name

Irish Roofing & Exteriors

Legal name

Stronghouse

Website

https://irishroofs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Irish Roofing & Exteriors (dba Stronghouse) provides roof replacement, storm-damage repair, and adjacent exterior services — windows, siding, gutters, doors, and painting — to homeowners and commercial property owners in Grand Rapids, West Michigan, and a self-reported 30+ state service area.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Roof replacement services
• Storm damage repair
• Exterior restoration
• Residential roofing
• Commercial roofing

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roofing and Exterior Services: Revenue is generated through project-based one-time services including roof replacements, storm damage repairs, inspections, preventative maintenance, and multi-family/commercial roofing. Services are offered across asphalt, metal, wood shake, slate, clay, and composite roofing types. The company also offers windows, siding, gutters, doors, and painting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Irish Roofing & Exteriors provides residential and multi-family/commercial roofing services, including roof replacements, storm damage repair, inspections, preventative maintenance, and full exterior restoration covering windows, siding, gutters, doors, and painting. Services are delivered by local crews in the Grand Rapids, Michigan area and across a broader 30+ state footprint under the Stronghouse brand, using materials sourced from premier manufacturers.

Product overview

Stronghouse is a home exterior services company offering a unified service platform centered on roofing and storm damage restoration, supplemented by additional exterior improvement modules including windows, siding, gutters, doors, and painting services. The core roofing service encompasses full roof replacements, repairs, inspections, and maintenance across multiple material types (asphalt, metal, wood shake, slate, clay, and composite). The company partners with premier roofing and siding brands including IKO, GAF, Owens Corning, CertainTeed, Brava, JamesHardie, Ludowici, and F-Wave to supply materials. Services are delivered to residential and commercial customers in the Grand Rapids, Michigan area and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Full-service residential and commercial roofing including roof replacements, storm damage repair, inspections and reporting, preventative maintenance, and multi-family and commercial roofing. Supports asphalt, metal, wood shake, slate, clay, and composite roofing materials for property owners across Grand Rapids, West Michigan, and the broader 30+ state service area.
• Storm Damage Restoration Specialized restoration services for storm-damaged residential and commercial properties, including damage assessment, emergency repairs, and complete restoration to protect homes and buildings from further weather-related deterioration (hail, wind, snow, water intrusion).
• Commercial Roofing and Exterior Services Roofing and exterior services for multi-family residential and commercial properties, scaled for larger projects requiring durable, high-performance solutions capable of withstanding local climate conditions.
• Window Services Window installation and replacement services for residential properties to improve energy efficiency, curb appeal, and home protection.
• Siding Services Siding installation and replacement services to enhance exterior protection and aesthetic appeal of residential homes, including fiber cement siding products from partner brand JamesHardie.
• Gutter Services Gutter installation and replacement services to manage water runoff and protect residential properties from water damage.
• Door Services Door installation and replacement services for residential entry points including exterior doors.
• Painting Services Exterior painting services to refresh and protect residential property exteriors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• IKOcoreTechnology or IntegrationIKO is a premier roofing materials brand. Stronghouse carries and installs IKO asphalt shingles as part of its roofing service offerings, providing customers with a recognized brand option.
• GAFcoreTechnology or IntegrationGAF is a leading roofing materials manufacturer. Stronghouse partners with GAF to provide residential and commercial roofing products and systems.
• Owens CorningcoreTechnology or IntegrationOwens Corning is a major roofing materials brand. Stronghouse offers Owens Corning asphalt shingles as part of its product lineup for homeowners.
• CertainTeedcoreTechnology or IntegrationCertainTeed is a premium roofing materials manufacturer. Stronghouse installs CertainTeed roofing products as an option for homeowners seeking high-quality exterior solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Window World: National franchise-based home exterior company selling windows, roofing, and doors through local owner-operators. Comparable in franchise/affiliate-style multi-state distribution of exterior services to homeowners.
• Erie Home: National direct-to-homeowner exterior company offering roofing, windows, and basement solutions across multiple U.S. regions. Comparable in homeowner customer, direct-response sales, and multi-state branch model.
• Power Home Remodeling: Large, established direct-to-homeowner exterior remodeler offering roofing, windows, siding, and doors across multiple U.S. regions. Comparable in customer base (homeowners), multi-trade exterior bundle, and direct-response sales motion; significantly larger in scale.
• Tecta America: Large U.S. commercial roofing services company with national branch network. Comparable as a multi-state roofing services platform, though primarily commercial rather than residential like Irish Roofing & Exteriors.
• Long Home Products: Multi-state home exterior remodeler focused on roofing, windows, and baths for homeowners across the Eastern U.S. Comparable in customer segment, direct-response sales motion, and multi-trade offering.

Emerging players

• Leaf Home (formerly LeafFilter): National direct-to-homeowner exterior company selling gutter protection, roofing, and other exterior solutions. Comparable in homeowner-focused, direct-response sales motion and emphasis on free inspections/quotes.

Direct peers

• Bone Dry Roofing: Multi-state residential roofing contractor with regional branches across the Midwest and South offering roof replacement, repair, and gutter services. Directly comparable in service mix, Midwest presence, and project-based, insurance-and-storm demand model.
• Roofing Corporation of America: Private equity-backed residential roofing roll-up acquiring and operating regional roofing brands across multiple U.S. states. Closely comparable in business model to Stronghouse/Irish Roofing: branded local operators, multi-state footprint, insurance-storm and replacement focus.
• Klaus Roofing Systems: Network of regional residential roofing contractors offering roof replacement, repair, and gutter services under a shared brand across the Eastern U.S. Comparable in branded local-operator structure and homeowner-focused exterior services.
• Infinity Home Services: Residential exterior services platform that partners with or acquires local roofing, siding, and window companies. Comparable to Stronghouse's roll-up of branded local operators such as Irish Roofing & Exteriors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Stronghousebrand
• LinkedInlinkedin.com/company/irish-roofing-and-exteriors
• Instagraminstagram.com/stronghouse_brand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Roofing & Exteriors