What Total Energy Systems. does

Total Energy Systems, LLC is a privately held, family-owned distributor and service provider of backup and prime power generation equipment, tracing its corporate lineage to the 1904 Morley-Murphy Hardware Company and operating in the generator distribution business since 1958. The company is headquartered in De Pere, Wisconsin, and operates from five physical locations across Wisconsin, Minnesota, and Michigan (Green Bay, Milwaukee, Grand Rapids, Wixom, Minneapolis/Eden Prairie) with a 76,000 sq. ft. Green Bay assembly/distribution facility. It holds long-tenured authorized distributor appointments with Rehlko (formerly Kohler Energy), Kohler residential, Kubota, Mitsubishi, Isuzu, and Bobcat, enabling it to sell diesel, gas, and LP generators ranging from compact residential units to 4,000 kW industrial systems, along with related parts and rental equipment.

The business generates revenue across four primary streams: new and pre-owned generator hardware sales, on-site service and planned maintenance subscriptions (annual through monthly cadences), rental of towable and trailer-mounted generators from 20 kW to 2,000 kW, and industrial engine/parts distribution. Service is delivered by 50+ factory-trained technicians servicing all makes and models, supported by proprietary remote monitoring (Gen-Tracker), engineering sizing tools (Power Solutions Center), and accredited training programs. Distribution combines direct enterprise sales (healthcare, government, data centers, manufacturing, telecom, water/wastewater, residential) with a regional dealer locator network.

The company sells into seven primary vertical segments — healthcare, government, water treatment, data centers, manufacturing, telecom, and residential — under both quote-based hardware pricing and subscription maintenance pricing. GTM mixes dedicated account managers (including CONUS/OCONUS government specialists) with inside sales, e-commerce, dealer channels, and cooperative procurement partnerships (notably Sourcewell). The company holds a federal Cage Code (1FE91), is NFPA 110 compliance-capable for healthcare, and distributes EPA-certified and CSA-approved equipment. In 2023 it expanded into adjacent industrial air via the acquisition of XBC Flow Services and creation of sister company Total Industrial Air.

Name

Total Energy Systems.

Legal name

Total Energy Systems, LLC

Website

https://totalenergysystems.com

Company type

Private

Founded year

1904

Operating status

Operating

Short description

Total Energy Systems, LLC is a family-owned, Midwest-based distributor and service provider of backup and prime power generators (Rehlko/Kohler, Kubota, Mitsubishi, Bobcat), serving healthcare, government, water/wastewater, data centers, manufacturing, telecom, and residential customers across Wisconsin, Minnesota, and Michigan since 1958.

Ownership category

akta.pro rank

Product category

Power Generation Solutions

NAICS

Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611), Electric Power Transmission, Control, and Distribution (22112)

SIC

Motors & Generators (3621), Engines & Turbines (3510), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)

akta.pro secondary industries

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI), Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB)

Keywords

• Backup power solutions
• Generator distribution
• Industrial generator service
• Emergency power rental
• Planned maintenance services

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Generator Sales: Sale of new and pre-owned generators including diesel, gas, and portable generators for industrial, commercial, and residential applications
2. Service and Maintenance: On-site service for all makes and models including planned maintenance, load bank testing, thermal imaging, fuel polishing, control upgrades, and fluid sampling
3. Rental Equipment: Rental of towable generators (20 kW to 200 kW), trailer mounted units (500 kW to 2000 kW), and power distribution solutions including cables, transformers, and load banks
4. Mitsubishi Engine Distribution: Distributor of Mitsubishi Diesel Engines for Wisconsin, Northern Michigan, and Northern Illinois
5. Parts Sales: Parts inventory for Rehlko (formerly Kohler Energy), Kubota, Isuzu, Mitsubishi and other product lines across 5 locations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Total Energy Systems distributes industrial, commercial, and residential generators from manufacturers including Rehlko (formerly Kohler Energy), Kubota, Mitsubishi, and Bobcat, ranging from 15 kW to 4000 kW. The company also provides 24/7 generator service, planned maintenance programs, parts distribution, custom fabrication, factory-accredited training, and towable/trailer-mounted rental generators (20 kW to 2000 kW).

Product overview

Total Energy Systems is a family-owned power generation distributor and service provider established in 1904, offering a comprehensive portfolio of generator products, services, and solutions. The company distributes Rehlko (formerly Kohler Energy), Kubota, Mitsubishi, Bobcat, and Kohler residential generators, along with rental equipment ranging from 20 kW to 2000 kW. Service offerings include planned maintenance programs, 24/7 emergency service, generator customization/fabrication, parts distribution, and factory-accredited training. The company serves diverse markets including healthcare, water treatment, data centers, manufacturing, government, telecom, and residential sectors across Wisconsin, Minnesota, Michigan, and surrounding states through 5+ locations.

Differentiator

Problem solved

Functional benefit

Brands

• Total Industrial Air: Sister company established in 2023 through acquisition of XBC Flow Services of Wisconsin, specializing in air compressors, air dryers, filters, industrial blowers, and vacuums.

Products and services

• Rehlko Generators Industrial and commercial diesel, gas, and LP generators ranging from 15 to 4000 kW, sold to enterprise and government customers for backup, prime, and continuous power applications.
• Kubota Generators Compact and reliable diesel generators featuring GL Series with LOWBOY design, using Tier 4 Final certified Kubota engines for stationary applications.
• Mitsubishi Industrial Engines Industrial diesel engines ranging from 8 HP to 83 HP and 900 HP to 2900 HP, meeting EPA regulations for generator sets, pumps, and compressors.
• Bobcat Portable Generators

Quantifiable outcome

• 24/7 emergency support with experienced technicians ready to service generators or provide rental power
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and foundational.

• XBC Flow Services (Total Industrial Air)minorStrategic or Co-development Partner · 1 January 2023Purchased XBC Flow Services of Wisconsin, formerly Wisconsin Compressed Air, a distributor of air compressors, air dryers, filters, industrial blowers, and vacuums. Established sister company called Total Industrial Air.
• Gen Power Products, Inc.coreStrategic or Co-development Partner · 1 January 2018Acquired Gen Power Products, Inc., a nearly 30-year-old Kohler Generator distributor based in Wixom, MI in 2018, expanding Michigan presence.
• Kubota GeneratorscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Awarded distribution for Kubota Generators in 2010. Distributes GL Series and LOWBOY Series compact diesel generators with Tier 4 Final emission certification.
• Mitsubishi EnginescoreChannel Partner/ Reseller/ Distributor · 1 January 2008Awarded distribution for Mitsubishi Engines in 2008 for Wisconsin, Northern Michigan, and Northern Illinois. Mitsubishi engines available in 8 HP to 83 HP and 900 HP to 2900 HP range.
• Kohler GeneratorscoreTechnology or Integration · 1 January 1993Awarded distribution for Kohler Generators in 1993. Expanded territory to MN and ND in 2008. Now distributes Rehlko generators (formerly Kohler Energy). Primary manufacturer partnership.
• Isuzu EnginescoreTechnology or Integration · 1 January 1987Awarded distribution for Isuzu Engines in 1987, expanding industrial engine offerings
• Onan (Kohler)coreTechnology or Integration · 1 January 1958Entered generator distribution business in 1958 as Onan distributor. Onan brand later became part of Kohler Energy (now Rehlko).
• Morley-Murphy CompanyfoundationalOthers · 1 January 1904Predecessor company established in 1904 as Morley-Murphy Hardware Company in Green Bay, WI. Evolved into Total Energy Systems through strategic evolution into generator distribution and real estate interests.
• Bobcat (Doosan)coreChannel Partner/ Reseller/ DistributorAuthorized Bobcat portable generator distributor for North Dakota, Michigan, Minnesota, and Wisconsin. Products include towable/mobile generators from PG25 to PG570.
• Rehlko (formerly Kohler Energy)coreTechnology or IntegrationRehlko provides backup, prime and continuous power solutions in diesel, gas and LP configurations. KD Series generators range from 15 to 4000 kW.
• SourcewellminorGTM or Marketing PartnerGovernment procurement platform partnership allowing water and wastewater facilities to connect with Total Energy Systems via Sourcewell for streamlined purchasing.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cummins Power Generation: Global manufacturer of diesel and natural gas generator sets with its own direct sales and service network. Overlaps with TES's commercial/industrial and data center customers and represents both a competing product line and a competing direct-to-customer channel.
• Caterpillar Electric Power: Global OEM of large standby and prime power generator sets (Cat, Olympian, FG Wilson brands) with direct national sales and dealer network. Competes for the same large healthcare, government, and data center projects that TES bids on.
• Generac Power Systems: Largest U.S. manufacturer of standby generators, particularly dominant in residential and light commercial. Competes with TES on residential products and increasingly on industrial systems through both direct and dealer channels.
• Rehlko (formerly Kohler Energy): OEM manufacturer of Kohler-branded generators (15–4,000 kW) and the primary brand distributed by TES. A broad incumbent with global reach; TES competes against Rehlko's direct sales motion for large national accounts while leveraging it as a primary product line.

Direct peers

• Kinsley Power Systems: Family-owned full-service power generation distributor headquartered in the Northeast U.S., offering sales, service, parts, and rental of standby generators across multiple OEM brands. Highly comparable business model to TES, including multi-state regional footprint and mixed residential/commercial/government customer base.
• Buckeye Power Sales: Ohio-based authorized distributor for Kohler/Rehlko generators with parallel service, parts, and rental offerings serving healthcare, data centers, and industrial customers. Closest direct comparable in terms of Kohler franchise structure and planned-maintenance programs.

Regional players

• Blanchard Energy: Northeast regional generator distributor and service provider with a similar mix of Kohler/Rehlko product lines, installation, and PM contracts. Comparable in size and customer verticals but geographically separate from TES's Midwest footprint.
• Taylor Power Systems: Mississippi-based regional generator manufacturer and distributor serving southern U.S. markets. Comparable in combining manufacturing, distribution, and service for commercial/industrial customers, but with a different geographic footprint.
• Cleveland Electric Labs (Power Solutions Group): Multi-OEM power generation distributor and service provider with planned-maintenance and emergency-rental capabilities. Comparable business model and customer verticals, particularly in healthcare and industrial, but operating in different geographies.
• North American Power Products: Multi-brand power generation distributor and service provider serving the western U.S. with sales, rental, and PM offerings. Comparable product mix and customer verticals but geographically non-overlapping with TES.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TotalEnergySys
• Facebookfacebook.com/105644172893211
• LinkedInlinkedin.com/company/total-energy-systems-llc
• Xx.com/TotalEnergySyst

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Energy Systems.