PERCEPT

What PERCEPT does

Percept Limited, founded in 1984 and headquartered in Mumbai, is a privately-held Indian Entertainment, Media, Communications, and Intellectual Properties conglomerate operating through a federation of specialized divisions. Its Percept One umbrella groups marketing communication services spanning creative (Percept/H - formerly Hakuhodo Percept - IBD India, MASH Advertising, Percept Gulf, I-AM), media (Percept Media, Adchakra), and other marcom capabilities (Percept Activ, Percept ICE, Percept Profile, Buzzinga, Percept MICE, Percept Weddings, Percept Retail). The Content & Intellectual Properties arm houses Percept Pictures (feature films and 500+ TVCs over two decades) and Percept Live, which owns and operates six flagship live entertainment IPs: Sunburn (Asia's premier EDM festival, founded 2007), Bollyboom (Bollywood dance music festival), EPL (Eat Play Love food/music/art festival), Windsong (adventure music festival), IMS (India Model Search), and XCC (Xtreme Combat Championship), plus secondary properties including Fight Night, Champions of the World, FLY, Bollywood Live, and Goa Super Sixes. Subsidiary PK Online runs a digital ad-network reaching 8 million monthly unique users via proprietary behavioral targeting algorithms, and a multi-screen content delivery platform covering OTT TV, VOD, games, apps, and ebooks.

The group operates 28 offices across India and the Middle East with Clea Public Relations alone maintaining 45+ branches in 33 cities. Revenue is generated through seven primary streams: event management and experiential marketing fees (PDM); live entertainment IP monetized via ticket sales, sponsorships, and merchandise (Percept Live); sports marketing and management services (Percept Sport); feature film production and distribution (Percept Pictures); digital advertising through PK Online's ad-network; celebrity and talent brokering (Percept Talent Management); and advertising/creative retainer and project fees (Percept One). Entertainment contributes 60-70% of group revenue per Joint MD Shailendra Singh. Notable enterprise clients include Maruti Suzuki, Hero MotoCorp, Samsung, Canon, Airtel, Idea Cellular, Pepsi, HUL, ICICI Bank, Standard Chartered, Taj Hotels, and the Indian Navy. Strategic partners include Bennett Coleman & Co. Ltd (Times of India Group), Local Planet (international media agency network), Passport Capital, and Edelweiss Capital. In 2023, Percept formed a 50:50 joint venture, High Bliss Hospitality, with Panchshil to extend the Sunburn brand into restaurants, bars, and nightclubs. The 2008 planned IPO was delayed due to market conditions, and the company remains privately held, though the Mumbai EOW filed a chargesheet against Percept Group executives in 2024 alleging Rs 15.32 crore in embezzlement tied to loans sanctioned 2014-2023.

Name

PERCEPT

Legal name

Percept Limited

Website

https://perceptindia.in

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Percept Limited is a privately-held Indian Entertainment, Media, Communications, and Intellectual Properties conglomerate founded in 1984, operating six flagship live entertainment IPs (notably Sunburn), a 500+ TVC film production house, a 28-office pan-India network, and full-service marketing communications divisions serving enterprise clients across automotive, telecom, FMCG, and banking sectors.

Ownership category

akta.pro rank

Product category

Marketing Communication and Entertainment Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Merchandising & D2C Management (Artists) (MPAIAGAI), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Experiential marketing services
• Live entertainment events
• Media planning buying
• Brand activation services
• Film production distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Management and Experiential Marketing: Percept's flagship events division (PDM) provides full-service event management, brand activation, and experiential marketing to corporate clients. Revenue comes from project-based fees for concept creation, consulting, and seamless implementation of large-scale events.
2. Live Entertainment Intellectual Properties: Percept Live owns and manages six intellectual properties (Sunburn, Bollyboom, EPL, Windsong, IMS, XCC) that generate revenue through ticket sales, brand sponsorships, and merchandise. Properties cater to diverse consumer segments with immersive experiences.
3. Sports Marketing and Management: Percept Sport manages sports events, sponsorships, athlete management, licensing and merchandising. Services include sponsorship management and sports consultancy for brands.
4. Feature Film Production: Percept Pictures produces innovative and quality films through efficient filmmaking process, integrating content production, distribution, broadcasting and music rights. Revenue from theatrical releases, distribution deals, and broadcasting rights.
5. Digital Advertising and Content Delivery: PK Online operates online ad-network reaching 8 million unique users monthly, and provides digital content delivery through video and OTT TV products. Revenue from advertising and content monetization.
6. Celebrity and Talent Management: Percept Talent Management (PTM) identifies, grooms, represents and manages celebrity talent. Revenue from brokering celebrity endorsements and managing celebrity appearances for brands.
7. Advertising and Creative Services: Percept One provides marketing communication services including creative services, media services, and brand activation. Revenue from retainer fees and project-based advertising campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Percept provides 360-degree marketing communication, advertising, media planning and buying, brand activation, public relations, sports marketing, celebrity and talent management, wedding management, and large-scale event management to corporate clients across India and the Middle East. It also owns and operates ten live entertainment intellectual properties (notably Sunburn, Bollyboom, EPL) sold directly to consumers through ticketed events, and produces feature films and ad films through Percept Pictures. Revenue is generated through project-based professional service fees, ticket sales, brand sponsorships, digital advertising, and licensing of owned IPs.

Product overview

Percept is an Entertainment, Media, Communications & Intellectual Properties conglomerate offering a diverse portfolio of products and services through multiple specialized divisions. The company operates through: Percept One (Marketing Communication Services) covering Creative Services (Percept/H, IBD India, MASH Advertising, Percept Gulf, I-AM), Media Services (Percept Media, Adchakra), and Other Marcom Services (Percept Activ, Percept ICE, Percept Profile, Buzzinga, Percept MICE, Percept Weddings, Percept Retail); Content & Intellectual Properties including Filmed Content (Percept Pictures producing Feature Films and Ad Films) and Live Entertainment (Percept Live managing Sunburn, Bollyboom, EPL-Eat Play Love, Windsong, IMS, XCC, Fight Night, Champions of the World, FLY Music Festival, Bollywood Live); and Digital Services (PK Online, Adchakra). Percept also organizes large-scale events including the India International Motor Show 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Sunburn: Asia's No. 1 Electronic Dance Music Festival - a premier live music event property
• Bollyboom
• EPL (Eat Play Love)
• Windsong
• IMS (India Model Search)
• XCC (Xtreme Combat Championship)
• FLY
• Champions of the World
• Fight Night
• Bollywood Live
• Goa Super Sixes

Products and services

• Sunburn Asia's premier Electronic Dance Music (EDM) festival featuring international DJs and artists, held annually in Goa with multiple city editions and ticketed consumer experiences.
• Bollyboom

Quantifiable outcome

• Entertainment business contributes 60-70% of total company revenue
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bennett, Coleman & Co. Ltd (Times of India Group)coreStrategic or Co-development PartnerGlobal partner. Times Group is India's largest media company, a multi-edition, multi-product, multi-media organisation operating leading publications with interests in entertainment and media industry.
• Local PlanetcoreStrategic or Co-development PartnerWorld's only privately owned international media agency network. Wholly owned by agency partners, operates in over 40 markets globally with access to more than 3,000 staff and billings in excess of $10 billion.
• Percept LivecoreOthersLeading Live Media company, wholly owned subsidiary of Percept Limited. Offers live and online immersive, entertaining and experiential platforms.
• Bollywood CorporationcoreOthersInternal division of Percept Limited designing shows involving Bollywood film music, merchandise and food experiences.
• Allied Blenders and Distributors Limited (ABD)minorGTM or Marketing PartnerSponsor for ICONiQ White Nights event featuring Trey Songz, as part of ICONiQ White Whisky brand activation.
• Hyp-EntminorStrategic or Co-development PartnerPartner with Percept Live for bringing Grammy-nominated R&B artist Trey Songz to India for exclusive ICONiQ White Nights performance.
• Laqshya Media GroupminorStrategic or Co-development PartnerPartnership with Percept Live to unveil Bollyboom's 'Chak De India Tour' with Salim–Sulaiman.
• Hansa ResearchminorStrategic or Co-development PartnerJoint research partnership with Percept Talent Management to launch CelebTrack study tracking 150 top celebrities in films, sports and television across 10,800+ respondents.
• PanchshilminorStrategic or Co-development Partner50:50 JV for High Bliss Hospitality offering world class cuisine and entertainment through restaurants, bars and nightclubs across India.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Leo Burnett India (Publicis): Publicis-owned Indian ad agency offering creative + media + experiential under one roof. Comparable to Percept One for creative, media, and activation campaigns, but backed by Publicis global scale.
• GroupM India (WPP): India's largest media-buying network (Mindshare, MediaCom, Wavemaker, Essence). Competes directly with Percept Media, Allied Media, and Adchakra for large advertiser media plans and uses global scale to win the same MNC clients (Maruti, Samsung, Unilever) that Percept serves.
• Ogilvy India (WPP): WPP-owned Indian creative and advertising agency. Same deliverables (brand campaigns, activations) as Percept/H, MASH, and IBD India, but with deeper global production integration; competes for the same blue-chip Indian advertisers.
• Live Nation Entertainment: World's largest live-entertainment company and festival IP owner (Tomorrowland, Lollapalooza). Competes with Percept Live for international touring artist placements at Sunburn and other properties, and could partner-or-erode Percept's festival moat at the global scale Percept lacks.

Direct peers

• Wizcraft Entertainment: India's largest homegrown event-management and experiential-marketing agency. Directly comparable to PDM and Percept ICE: it produces corporate events, owns large IPs (IIFA Awards), celebrity management, and wedding management — the same service stack Percept runs across Percept One, Percept Live, and Percept Weddings.
• Endeavor / WME-IPC India: Global talent and entertainment agency with India presence. Directly comparable to Percept Talent Management (PTM) for celebrity endorsements, sports representation, and licensing deals across films, sports, and TV personalities.
• Only Much Louder / BookMyShow Live: BookMyShow Live (incorporating Only Much Louder) is the most direct festival-IP competitor in India, operating large-scale music and comedy properties (Lollapalooza India, Comic Con India, NH7 Weekender) comparable to Percept Live's Sunburn, Bollyboom, EPL, Windsong, and FLY festival portfolio.
• Madison World: Indian media, OOH, rural marketing, and entertainment conglomerate (Madison Media Plus, Madison Out-of-Home, Madison Live). Same multi-divisional structure as Percept, with proprietary festivals and 360-degree marketing services competing for the same enterprise brand budgets.
• DDB Mudra Group: Indian creative and media agency network (Mudra, DDB, OOH, experiential, PR via Fulcrum). Closely comparable to Percept One's creative stack (Percept/H, IBD India, MASH) plus its brand-activation and PR units, competing for the same brand-and-PR retainers.

Emerging players

• Lagardère Sports / Sportfive India: Global sports marketing and athlete-management firm with India presence. Comparable to Percept Sport and the Lagaan Cup Fight Night IP — competing for sponsorship rights, athlete representation, and sports-event management deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PerceptEMC
• YouTubeyoutube.com/PerceptLimited
• Facebookfacebook.com/PerceptEMC
• LinkedInlinkedin.com/company/percept-ltd
• Instagraminstagram.com/percept_emc
• Pinterestin.pinterest.com/perceptemc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERCEPT