La Familia

What La Familia does

La Familia is a California-incorporated nonprofit organization headquartered in Hayward that delivers mental health, substance use recovery, housing, employment, developmental disability, and community health services to low-income residents across the San Francisco Bay Area. Founded in 1975, the organization operates at least nine physical locations spanning Alameda, Contra Costa, and Stanislaus counties, with specialized facilities including El Chante Recovery Home, Mujeres Con Esperanza, Sally's Place Peer Respite Home, and a Trauma Recovery Center. Its core differentiator is a bilingual/bicultural service delivery model in English and Spanish, anchored by a culturally competent workforce and the Multicultural Psychotherapy Training Institute (MPTI), which trains future mental health practitioners in culturally responsive care.

La Familia's business model is structured as a community-based nonprofit: services are provided free of charge to eligible residents, and operating revenue is generated through contracts with Alameda County Behavioral Health Care Services (ACBHCS) and other county government agencies, supplemented by grants (including from Eden Health District for primary care expansion) and emerging payer partnerships (Blue Shield of California, April 2025). Notable operational scale markers include the administration of more than 22,450 COVID-19 vaccine doses and the conduct of more than 93,211 COVID-19 tests since May 2020. The organization holds the GuideStar Gold Seal of Transparency and partially conforms to WCAG 2.1 Level AA accessibility standards. Its distribution is entirely service-based, with no commercial product sales, no mobile applications, and no documented digital technology platform beyond its bilingual website.

Name

La Familia

Legal name

La Familia Counseling Service

Website

https://livelafamilia.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

La Familia is a Hayward, California-based nonprofit founded in 1975 that provides free bilingual mental health, substance use recovery, housing, employment, and community support services to low-income residents across Alameda, Contra Costa, and Stanislaus counties.

Ownership category

akta.pro rank

Product category

Community Mental Health and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Family Caregiver Relief & Coaching (Respite-Integrated) (HSABAGAJ), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Community mental health services
• Substance use recovery
• Supportive housing services
• Bilingual counseling services
• Nonprofit social services

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Contracts: Funded through contracts with Alameda County Behavioral Health Care Services (ACBHCS) and other government agencies to provide mental health and community support services

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

La Familia provides free, community-based mental health, substance use recovery, housing, employment, developmental disabilities, and reentry support services to low-income residents of the San Francisco Bay Area, delivered primarily in English and Spanish by culturally competent staff. The organization operates as a contracted provider within the Alameda County Behavioral Health Care Services network and complements direct services with the Multicultural Psychotherapy Training Institute (MPTI) for clinician training.

Product overview

La Familia is a community outreach nonprofit providing mental health and community support services in the San Francisco Bay Area. The organization offers a comprehensive suite of programs including Community Health Services, Mental Health Services, Substance Use Recovery, Basic Needs, Jobs Programming, Diversion and ReEntry, Housing Services, Developmental Disabilities Services, and Engagement and Advocacy. Key specialized programs include the Multicultural Psychotherapy Training Institute (MPTI), Sally's Place Peer Respite Home, El Chante Recovery Home, Women Con Esperanza, and the Trauma Recovery Center. The organization also maintains multiple community resource centers throughout Alameda, Contra Costa, and Stanislaus counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services Outpatient mental health support, therapeutic counseling, and case management services for individuals and families in the Bay Area, delivered in English and Spanish by culturally competent clinicians.
• Substance Use Recovery Comprehensive substance use recovery program providing counseling, crisis intervention, and medication-assisted treatment for adults and youth struggling with addiction.
• Housing Services Emergency, transitional, and permanent housing plus supportive services for families experiencing homelessness and housing instability in the Bay Area.
• Jobs Programming Education, career training, and employment placement services that help community members build sustainable careers and overcome barriers to workforce entry.
• Diversion and ReEntry Services Programs that support the successful and sustainable transition of formerly incarcerated individuals back into the community, addressing employment, housing, and support system gaps.
• Developmental Disabilities Services Bilingual and culturally sensitive support services for individuals with developmental disabilities and their families, addressing communication and cultural barriers in regional center and county systems.
• Community Health Services Comprehensive community health programs including COVID-19 testing, vaccination, and health outreach for uninsured and underinsured residents across the Bay Area.
• Engagement and Advocacy Programs that support communities in collaboration with partner nonprofit organizations to build stronger neighborhoods and advocate for the populations served.
• Basic Needs Programs providing education, training, and guidance to create innovative pathways to sustainable careers, enhance life skills, and build vibrant neighborhoods.
• Multicultural Psychotherapy Training Institute (MPTI) Professional training institute offering multicultural psychotherapy education and clinical development for mental health practitioners serving diverse communities.
• COVID-19 Response Program COVID-19 testing, vaccination, and community outreach services delivered across multiple locations for uninsured and underinsured Bay Area residents.
• El Chante Recovery Home 24-hour recovery residence providing structured support for individuals in substance use recovery, located in Oakland, California.
• Mujeres Con Esperanza Women's recovery and wellness program in Oakland, providing gender-specific substance use recovery and supportive services.
• Sally's Place Peer Respite Home Peer-run respite home providing short-term, community-based mental health support in a non-clinical setting.
• Trauma Recovery Center (TRC) Specialized trauma recovery services providing clinical and supportive care for individuals impacted by trauma.
• CARES Navigation Center Community resource navigation center that connects Bay Area residents with La Familia and partner services across housing, health, and recovery programs.

Quantifiable outcome

• 22,450+ COVID-19 vaccine doses administered
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Alameda County Behavioral Health Care Services (ACBHCS)coreStrategic or Co-development PartnerLa Familia is a provider within the Alameda County Behavioral Health Care Services Program, receiving referrals and operating as part of the county's comprehensive mental health and behavioral health service network.
• Toys for TotsminorStrategic or Co-development PartnerPartnership for annual toy drive to provide toys for 200+ client families in the Tri-Valley area
• South Hayward ParishminorStrategic or Co-development PartnerCOVID-19 testing site partner providing over-the-counter test distribution for uninsured community members on Thursdays

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Abode Services: Bay Area nonprofit focused on housing and homelessness services with supportive programming. Comparable housing/homelessness service line and overlapping Alameda County footprint.
• Fred Finch Youth & Family Services: Bay Area nonprofit providing mental health, developmental disabilities, and wraparound services for youth and families. Overlaps La Familia's developmental disabilities and mental health programs in the same geography.
• Rubicon Programs: Bay Area nonprofit delivering behavioral health, workforce development, housing, and reentry services. Operates similar integrated human-services model serving low-income populations across multiple East Bay counties.
• La Clínica de La Raza: Federally qualified health center serving the Bay Area with bilingual/bicultural care focused on the Latino community. Most directly comparable in mission, geography, and cultural-competency positioning.
• Asian Health Services: Oakland-based federally qualified health center delivering multilingual health and behavioral health services to Asian and other underserved communities. Parallel community-health-center model with county contracting.
• Tiburcio Vásquez Health Center: Alameda County-based community health center providing primary care, mental health, and social services to underserved populations. Overlapping service lines and identical county contracting environment.
• Building Opportunities for Self-Sufficiency (BOSS): Alameda County nonprofit providing behavioral health, housing, reentry, and employment services to vulnerable populations. Directly overlaps La Familia's housing, reentry, and substance use recovery programs.

Broad incumbents

• Community Health Center Network: Network of community health centers across Alameda County and the Bay Area. Comparable primary care and behavioral health delivery model with managed Medi-Cal contracting experience.
• Catholic Charities of the East Bay: Established multi-service nonprofit in the East Bay offering mental health, immigration, housing, and family services. Comparable in scale and program breadth but broader faith-based portfolio.

Emerging players

• HOPE Cooperative: Alameda County-based peer-run mental health nonprofit offering wellness and recovery services. Overlaps La Familia's mental health and peer respite (Sally's Place) programs in the same county.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livelafamilia
• YouTubeyoutube.com/channel/UCYD73r8q-nYYeUEQuODK_hA/videos
• Facebookfacebook.com/LiveLaFamilia
• Instagraminstagram.com/livelafamilia
• LinkedInlinkedin.com/company/livelafamilia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Familia