DE-NADA Tequila
DE-NADA Tequila is a US-based premium tequila brand founded in 2018 that produces additive-free Blanco and Reposado expressions with proprietary yeast at Vivanco Distillery in Mexico, sold directly to sustainability-conscious consumers via Shopify and through US retail partners using a patented 100% recycled aluminum bottle.
- Company typePrivate
- Founded2018
- HeadquartersManhasset, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DE-NADA Tequila does
DE-NADA Tequila is a US-based premium tequila brand founded in 2018 by entrepreneurs Adam Millman and Danny Neeson, operating as a New York LLC from Manhasset, NY. The company produces two expressions, Blanco and Reposado, at Vivanco Distillery in Arandas, Mexico, using single-estate, hand-picked Blue Weber agave, water, and a proprietary yeast strain, with no additives. Its primary commercial differentiator is the world's first aluminum tequila bottle, which is 100% recycled, 100% recyclable, and 100% non-breakable, targeted at sustainability-conscious consumers and on-the-go use cases.
The business is structured around a direct-to-consumer e-commerce channel powered by Shopify and a network of US retail partners, with MHW Ltd (Manhasset, NY) acting as the fulfillment, distribution, and customer-service partner operating out of centers in CT, NY, and FL. Products ship to most continental US states (excluding ten), and the company supports its brand with social media (Facebook, X), email marketing, and cocktail recipe content. The team is small (1-10 employees), there are no disclosed funding rounds or institutional investors, and the company has no parent or subsidiary structure. Industry recognition includes a 2021 LA International Spirits Competition Platinum Medal, a 2022 San Francisco World Spirits Competition Gold Medal, and 91- and 94-point spirit ratings, alongside Bartender Spirits Awards recognition.
DE-NADA Tequila firmographics
Firmographics- Name
- DE-NADA Tequila
- Legal name
- DE-NADA Tequila LLC
- Website
- https://denadatequila.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DE-NADA Tequila is a US-based premium tequila brand founded in 2018 that produces additive-free Blanco and Reposado expressions with proprietary yeast at Vivanco Distillery in Mexico, sold directly to sustainability-conscious consumers via Shopify and through US retail partners using a patented 100% recycled aluminum bottle.
- Ownership category
- akta.pro rank
DE-NADA Tequila industry classification
Industry- Product category
- Premium Tequila / Spirits
- NAICS
- Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where DE-NADA Tequila is headquartered
LocationHeadquarters
- HQ city
- Manhasset
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DE-NADA Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Tequila Sales: De Nada generates revenue through direct-to-consumer online sales of its Blanco and Reposado tequila products. Orders are processed through their Shopify storefront and fulfilled by licensed third-party retailers. Payment appears as 'BEVSTACK-WINE/LIQR' on bank statements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DE-NADA Tequila product offering
Product offeringCore offering
DE-NADA Tequila is a premium tequila brand that produces and sells two tequila expressions — Blanco (unaged) and Reposado (aged a minimum of four months in ex-bourbon American oak barrels) — made from single-estate, hand-picked Blue Weber agave, water, and the company's own proprietary yeast, with no additives. The brand is sold directly to consumers via its Shopify online storefront and through US retail partners, packaged in what the company describes as the world's first 100% recycled, 100% recyclable, 100% non-breakable aluminum tequila bottle. Production is carried out at Vivanco Distillery in Arandas, Mexico, using traditional brick ovens and copper pots.
Product overview
DE-NADA Tequila is a premium tequila brand offering two core expressions: Blanco (unaged) and Reposado (aged minimum 4 months in ex-bourbon barrels). Both products are made from single-estate, hand-picked Blue Weber agave using proprietary yeast, with ingredients limited to agave, water, and their own yeast. The brand emphasizes sustainability through the world's first aluminum tequila bottle (100% recycled, 100% recyclable, 100% non-breakable). The company was founded by entrepreneurs Adam Millman and Danny Neeson in partnership with Vivanco Distillery, a family-operated distillery in Arandas, Mexico, that has been crafting tequila since 1929.
Differentiator
Problem solved
Functional benefit
Products and services
- DE-NADA Tequila Blanco Unaged (Blanco) silver tequila made from single-estate, hand-picked Blue Weber agave at maturity using DE-NADA's proprietary yeast, producing a smooth, agave-forward profile that is subtly sweet with notes of vanilla and lime segueing to a smoky finish. Sold to adult consumers in the US through the DE-NADA Shopify storefront and at retail partner locations.
- DE-NADA Tequila Reposado Aged (Reposado) tequila rested in ex-bourbon American oak barrels for a minimum of four months, offering alluring notes of vanilla, caramel, and oak that evolve into a smoky finish. Made from single-estate, hand-picked Blue Weber agave with DE-NADA's proprietary yeast. Sold to adult consumers in the US through the DE-NADA Shopify storefront and at retail partner locations.
Companies that use DE-NADA Tequila
Customer profileSegments1 record
Ideal customer profiles2 records
DE-NADA Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DE-NADA Tequila partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Vivanco DistillerycoreVivanco Distillery has been crafting exceptional tequila since 1929 in Arandas, Mexico. Founded by master distillers Sergio Cruz and Cesar Vivanco, they maintain tradition by hand-picking only the best Blue Weber agave and using brick ovens and copper pots. Their passion for quality and authenticity aligns perfectly with De Nada's mission to deliver something truly special.
- Sergio CruzcoreMaster distiller who started as a jimador (agave harvester), contributing expertise to De Nada's production process and flavor development.
- Cesar VivancocoreMaster distiller and co-founder of Vivanco Distillery, ensuring traditional craftsmanship and quality standards in De Nada's tequila production.
- MHW LtdmajorMHW Ltd serves as the fulfillment and distribution partner for De Nada Tequila. Located in Manhasset, NY, they handle order fulfillment, shipping, and customer service operations including handling damaged goods claims and processing refunds.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DE-NADA Tequila competitors and assessment
Company assessmentBroad incumbents
- Don Julio: Premium tequila brand owned by Diageo with a full range (Blanco, Reposado, Añejo, 1942). Comparable premium positioning, Jalisco production, and Blanco/Reposado SKU overlap; Don Julio represents the scale competitor DE-NADA must differentiate against.
- Jose Cuervo: World's largest tequila producer with broad portfolio including premium Tradicional and Reserva de la Familia lines. Represents the volume/incumbent competitive backdrop against which DE-NADA's premium positioning must differentiate.
- Patrón Tequila: One of the largest premium tequila brands globally (Bacardi), producing handcrafted tequila in Jalisco using traditional methods including brick ovens and roller mills — similar production narrative to DE-NADA's Vivanco partnership.
- Casamigos: Premium tequila brand founded by George Clooney, Rande Gerber and Mike Meldman, now owned by Diageo. Directly comparable premium positioning with Blanco, Reposado and Añejo expressions sold through on-premise and retail channels.
Direct peers
- 818 Tequila: Celebrity-founded (Kendall Jenner) premium tequila with Blanco, Reposado and Añejo. Comparable DTC-driven premium launch strategy, lifestyle marketing, and Blanco/Reposado SKU lineup.
- Casa Dragones: Ultra-premium small-batch tequila focused on Joven and Añejo expressions, positioned as sipping tequila with craft credentials. Comparable premium/super-premium positioning, Jalisco single-estate production, and emphasis on packaging quality.
- Clase Azul: Ultra-premium Mexican tequila brand famous for its distinctive hand-painted ceramic decanters and Blanco, Reposado, Añejo and Extra Añejo range. Comparable premium positioning, lifestyle branding, and emphasis on packaging as a differentiator — similar model to DE-NADA's aluminum bottle approach.
- Teremana Tequila: Celebrity-founded (Dwayne Johnson) premium small-batch tequila with Blanco and Reposado. Closely comparable direct-to-consumer-led premium launch playbook, lifestyle brand positioning, and DTC-first distribution model.
- Avión Tequila: Premium tequila brand with full Blanco/Reposado/Añejo lineup, previously celebrity-backed (Demi Lovato partnership) and now under Pernod Ricard. Comparable premium positioning and Blanco/Reposado SKU overlap.
Emerging players
- Lobos 1707 Tequila: Premium tequila brand with celebrity backers (LeBron James) and a focus on additive-free production and distinctive packaging. Closely comparable emerging premium tequila playbook and additive-free / clean-label positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
DE-NADA Tequila social profiles
Digital presenceDE-NADA Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
DE-NADA Tequila leadership team
Management profileNumber of profiles
Profiles2 records
DE-NADA Tequila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DE-NADA Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DE-NADA Tequila
What does DE-NADA Tequila do?
DE-NADA Tequila is a premium tequila brand that produces and sells two tequila expressions — Blanco (unaged) and Reposado (aged a minimum of four months in ex-bourbon American oak barrels) — made from single-estate, hand-picked Blue Weber agave, water, and the company's own proprietary yeast, with no additives. The brand is sold directly to consumers via its Shopify online storefront and through US retail partners, packaged in what the company describes as the world's first 100% recycled, 100% recyclable, 100% non-breakable aluminum tequila bottle. Production is carried out at Vivanco Distillery in Arandas, Mexico, using traditional brick ovens and copper pots.
Is DE-NADA Tequila a public or private company?
DE-NADA Tequila is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DE-NADA Tequila founded?
DE-NADA Tequila was founded in 2018. It employs 1 to 10 people.
Where is DE-NADA Tequila based?
DE-NADA Tequila is headquartered in Manhasset, United States, in the North America region.
How does DE-NADA Tequila make money?
One revenue line is on record: direct Tequila Sales.
Who are DE-NADA Tequila's main competitors?
Broad incumbents on record are Don Julio, Jose Cuervo, Patrón Tequila and Casamigos. Direct peers are 818 Tequila, Casa Dragones, Clase Azul, Teremana Tequila and Avión Tequila. Lobos 1707 Tequila is listed as an emerging player.
Does DE-NADA Tequila have an API?
No public API is recorded for DE-NADA Tequila.
What industry is DE-NADA Tequila in?
DE-NADA Tequila's product category is Premium Tequila / Spirits. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 2080.