What Tequila Casa Dragones does

Tequila Casa Dragones is a small-batch, ultra-premium tequila producer founded in 2009 and headquartered in Mexico City (legal entity: Compañía Casa Dragones de México, S. de R.L. de C.V.), with operational roots and experience venues in San Miguel de Allende, Mexico. The company produces four core 100% Blue Agave expressions — Joven (a master blend of silver and extra-aged tequila), Añejo Barrel Blend (aged in new French and American Oak), Reposado Mizunara (the first tequila rested exclusively in Japanese Mizunara Oak), and Blanco — and has expanded into adjacent SKUs including a Cristalino expression ('200 Copas by Casa Dragones,' launched 2025), hand-personalized bottles with calligraphy (up to 22 characters), curated gift sets (some co-branded with Riedel glassware), and limited Artist Editions in collaboration with internationally recognized artists Gabriel Orozco (2012), Danh Vo (2015), Pedro Reyes (2018), and Petrit Halilaj (2024).

The brand's production differentiation rests on artisanal Mexican craftsmanship rather than industrial process: each bottle is individually hand-blown from lead-free crystal in Mexico City, hand-engraved using the traditional pepita technique by a small pool of skilled Mexican artisans, hand-labeled and individually signed/numbered, and produced using pure natural spring water. The company positions itself as the 'world's first sipping tequila' and has received a 96-point rating from Wine Enthusiast for its Joven expression. Distribution covers Mexico, the United States, the United Kingdom, France, Spain, Canada, the Caribbean, and most recently Colombia, spanning DTC e-commerce (US orders fulfilled by ReserveBar), global marketplaces and delivery apps, regional luxury retailers, and high-end on-premise accounts such as Pujol, Limantour (#32 World's 50 Best Bars), Cantina Contramar at Fontainebleau Las Vegas (opened March 2026), and Hotel Jerome (Auberge Collection). The company also operates La Casa Dragones and the Casa Dragones Tasting Room in San Miguel de Allende as reservation-based tasting experiences and runs a VIP concierge service for corporate gifting, limited editions, and private events. Leadership is concentrated in Co-Founder and CEO Bertha González Nieves (Maestra Tequilera), with the firm remaining private and founder/management-controlled per available signals.

Name

Tequila Casa Dragones

Legal name

Compañía Casa Dragones de México, S. de R.L. de C.V.

Website

https://casadragones.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Dragones is a private, small-batch ultra-premium tequila producer founded in 2009, selling 100% Blue Agave sipping tequilas, Artist Edition collectibles, and personalized bottles to affluent spirits enthusiasts and luxury hospitality venues across the Americas, UK, and Europe.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Ultra-premium tequila
• Small-batch spirits
• Blue agave tequila
• Hand-bottled tequila
• Luxury sipping spirits

Headquarters

HQ city

San Miguel De Allende

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Premium Tequila Product Sales: Direct product revenue from selling ultra-premium sipping tequilas (Joven, Añejo, Reposado Mizunara, Blanco) through e-commerce and retail partners.
2. Personalized and Limited Edition Bottles: Premium pricing for personalized bottles with calligraphy and limited artist edition bottles commanding significantly higher price points ($1,500 for Petrit Halilaj edition).
3. Gift Sets and Bundles: Curated gift sets including the Sipping Tequila Gift Set (Blanco, Reposado, Añejo half-bottles), Joven Gift Set with Riedel glasses, and personalized gift sets.
4. Tequila Tasting Experiences: In-person tasting experiences offered at La Casa Dragones and Casa Dragones Tasting Room in San Miguel de Allende, Mexico.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Tequila Casa Dragones is an independent, small-batch producer of ultra-premium sipping tequilas crafted from 100% Blue Agave in San Miguel de Allende, Mexico. The portfolio is presented in hand-blown, custom-engraved crystal decanters and is sold globally through direct e-commerce, on-premise hospitality channels, retail partners, and corporate gifting programs. Its range spans Blanco, Reposado, Añejo, Joven, Mizunara, and limited-edition expressions.

Product overview

Tequila Casa Dragones is an ultra-premium tequila brand offering a portfolio of small-batch, 100% Blue Agave sipping tequilas. The core portfolio consists of four main expressions: Joven (master blend of silver and extra aged), Añejo Barrel Blend (aged in French and American Oak), Reposado Mizunara (first tequila rested in Japanese Mizunara Oak), and Blanco (pure essence of agave). The brand differentiates through artisanal craftsmanship including hand-crafted crystal bottles, pepita engraving technique, and hand-labeling. Beyond core spirits, Casa Dragones offers personalization services (calligraphy on labels), curated gift sets with Riedel glasses, and Artist Editions in collaboration with internationally renowned artists (Petrit Halilaj, Pedro Reyes, Danh Vo, Gabriel Orozco). The company also operates physical experiences including La Casa Dragones showroom and Tasting Room in San Miguel de Allende, Mexico, along with VIP concierge services for corporate gifting and private events. Distribution is managed primarily through ReserveBar for US online orders, with presence across Mexico, United States, United Kingdom, France, Spain, and select European locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Dragones Blanco

Quantifiable outcome

• 96 points Best Tequila Rating - Wine Enthusiast for Casa Dragones Joven
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Hotel Jerome, Auberge CollectionflagshipGTM or Marketing Partner · 18 June 2026Casa Dragones featured as luxury brand partner for Hotel Jerome's sixth annual Epicurean Passport Weekend (June 18-21, 2026) in Aspen, Colorado, running parallel to Aspen Food & Wine. The event includes masterclasses, tastings, and residencies from multiple luxury brands.
• Rafanelli EventsminorGTM or Marketing Partner · 18 June 2026Rafanelli Events serves as creative partner for the Hotel Jerome Epicurean Passport Weekend where Casa Dragones is featured as a luxury brand partner.
• Cantina Contramar (Chef Gabriela Cámara)coreGTM or Marketing Partner · 28 March 2026Casa Dragones partnered with Chef Gabriela Cámara on the beverage program for Cantina Contramar at Fontainebleau Las Vegas. The partnership features approximately 50 tequila selections and 15 mezcal options. Chef Cámara is acclaimed for her Mexico City restaurant Contramar, and the Las Vegas location opened March 28, 2026 as a significant opening by a Mexican chef on the Strip.
• ReserveBarcoreChannel Partner/ Reseller/ DistributorReserveBar serves as the primary US fulfillment partner for Casa Dragones e-commerce orders. They process, manage, handle, validate, and ship all US orders. The ReserveBar Concierge team also handles corporate and bulk orders of 12+ bottles.
• RiedelminorStrategic or Co-development PartnerCasa Dragones partners with Riedel to include Riedel Ouverture tequila glasses in the Joven Gift Set. The gift set includes a crystal decanter with Riedel glasses, with personalized versions also available.
• Maestra Tequilera Bertha González NievescoreStrategic or Co-development PartnerBertha González Nieves, CEO and Co-Founder, is recognized as Maestra Tequilera (Master Tequila Maker), contributing to product development and brand leadership for Casa Dragones.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avión Tequila: Premium sipping tequila brand with celebrity backing and a focus on craftsmanship and on-premise luxury placements. Comparable premium tequila positioning and gifting occasion, though distributed at scale.
• Código 1530: Premium sipping tequila positioned around traditional production and barrel aging. Directly comparable small-batch sipping expression profile and on-premise/fine dining distribution strategy.
• Clase Azul: Ultra-premium tequila brand famous for hand-painted ceramic decanters and gift-set positioning in the same sipping-and-gifting occasion Casa Dragones targets. Closest direct comparable in super-premium artistic tequila.
• Casamigos: George Clooney-backed premium tequila now owned by Diageo, with celebrity-driven premium positioning and broad on-premise distribution. Comparable premium-AVP tequila sold into the same gifting and luxury hospitality channels.
• Cierto Tequila: Ultra-premium tequila portfolio from Casa Lumbre focused on traditional, additive-free sipping expressions. Comparable positioning at the top of the sipping category with similar award-driven marketing approach.
• Casa Noble Tequila: Premium 100% Blue Agave tequila brand with emphasis on traditional craftsmanship and limited expressions. Competes in the same premium sipping and culinary pairing occasion at slightly lower price points.
• Komos Tequila: Super-premium tequila with hand-crafted ceramic bottle presentation and luxury hospitality focus. Direct competitor in the ultra-premium sipping-and-collecting occasion, especially in US luxury on-premise accounts.

Broad incumbents

• Patrón Tequila: Owned by Bacardi, Patrón is the largest premium tequila brand globally and competes for the same on-premise and gifting occasion at slightly lower price points. Establishes the premium tequila shelf positioning Casa Dragones occupies above.
• Don Julio: Diageo-owned premium tequila brand with strong luxury positioning (including 1942 sipping expression). Competes for the same ultra-premium sipping occasion and on-premise placements at luxury hotels and restaurants.

Emerging players

• LALO Tequila: Premium sipping blanco tequila brand with cult following among bartenders and on-premise accounts. Comparable premium positioning and craftsmanship narrative, though without the crystal-decanters and artist-edition angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/casadragones
• Facebookfacebook.com/CasaDragones
• LinkedInlinkedin.com/company/casa-dragones

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tequila Casa Dragones