Todak
- Company typePrivate
- Founded2017
- HeadquartersSelangor, Malaysia
- Headcount—
- GTM typeB2C
- OfferingServices
Todak firmographics
Firmographics- Name
- Todak
- Legal name
- Todak®
- Website
- https://todak.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Todak is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Todak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Retail Sales: Revenue from selling lifestyle products including clothing, gaming peripherals, sports equipment, and merchandise through physical retail stores and e-commerce platforms.
- Gaming & Esports: Revenue generated from esports team operations, competitive tournament winnings, and gaming community activities. Includes merchandise sales related to gaming teams.
- Media & Entertainment: Revenue from Todak Fusion's media and entertainment content including the Hikayat series, music publishing, and streaming content.
- Education Services: Revenue from Todak Academy's educational programs including the 'Kursus Asas MLBB' course launched in December 2020.
- Todak Pay (Game Credit): Digital credit system for gaming payments within the Todak ecosystem.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Todak product offering
Product offeringCore offering
Todak is a lifestyle brand ecosystem operating across six core divisions: Todak Culture (physical and online retail of clothing and gaming peripherals), Todak Studios (game development, creator of ToGather Island), Todak Fusion (media and entertainment content including the Hikayat series), Todak Academy (creative education programs such as Kursus Asas MLBB), Todak Digitech (digital technology services), and Todak Pay (digital game credit payment platform). The company also manages five competitive esports teams (Mobile Legends, Valorant, Dota 2, PUBGM, Wild Rift) and operates community brands focused on gaming, extreme sports, and motorsports.
Product overview
Todak is a lifestyle ecosystem company established in 2017, operating as a multi-subsidiary platform rather than a single unified product. The company encompasses seven core divisions: Todak Culture (retail clothing and merchandise), Todak Studios (game development, creator of ToGather Island), Todak Fusion (media and entertainment including TV and music), Todak Academy (creative education), Todak Digitech (digital technology), and Todak Pay (game credits and payments). The ecosystem also includes community brands such as Todak Gaming (esports), Todak Extreme (extreme sports), Todak Patriot, and Todak RC, plus associate partners Musclehub, 10camp, and Sarcom. Together these offerings create a complete lifestyle brand covering clothing, gaming peripherals, education, sports, and motorsports.
Differentiator
Problem solved
Functional benefit
Brands
- Todak Academy: Creative Education division offering courses such as 'Kursus Asas MLBB'
- Todak Fusion
- Todak Culture
- Todak Studios
- Todak Digitech
- Todak Pay
- Todak Gaming
- Todak Extreme
- Todak Patriot
- Todak RC
Products and services
- ToGather Island Video game developed by Todak Studios, launched on Steam in December 2019 after being featured at E3 2019. Sold as a standalone game title to consumers via the Steam platform.
- Todak Pay Digital game credit and payment platform for the Todak ecosystem. Provides digital payment and game credit services to consumers for gaming transactions.
- Todak Academy (Kursus Asas MLBB) Creative education platform providing courses and training programs including gaming education such as the Kursus Asas MLBB course. Targets students and individuals seeking creative and gaming-related educational content.
- Todak Culture (Retail Merchandise) Retail brand offering clothing, lifestyle products, gaming peripherals, sports equipment, motorsports gear, and merchandise. Operates physical retail stores at IOI City Mall Putrajaya and Central i-City Shah Alam, and sells through own e-commerce storefront at store.todak.com.
- Hikayat Series Original media content series debuted in December 2019 under Todak Fusion's media and entertainment division. A storytelling content series produced for streaming and viewing by consumers.
Quantifiable outcome
- Second runner-up at Mobile Legends World Championship 2019 (global recognition)
- +3 more outcomes
Companies that use Todak
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Todak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Todak partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and associate.
- K-CliquemajorMOU signing with Malaysian artist K-Clique in April 2021 for collaborative entertainment and media projects as part of Todak Fusion's expansion into music and content creation.
- Warner Music MalaysiamajorTodak Music partnership with Warner Music Malaysia signed in March 2021, representing a significant collaboration in music publishing and entertainment content development within the Todak Fusion media division.
- MODKHAcoreMODKHA is credited as the initiative behind Todak, providing foundational support for the company's establishment in 2017 as a lifestyle brand ecosystem.
- 10campassociateAssociate brand partner 10camp, listed alongside other associate brands under the Todak ecosystem.
- SarcomassociateAssociate brand partner Sarcom, part of the Todak associate brand network with presence on shopee.com.my/todakrc.
- MusclehubassociateAssociate brand partner Musclehub, listed as part of the Todak associate brand ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Todak competitors and assessment
Company assessmentDirect peers
- EVOS Esports: Indonesia-headquartered SEA esports organization operating multiple teams across MLBB, Valorant, Free Fire, and PUBG, with a parallel content/lifestyle merchandise business. Closest comparable to Todak Gaming's multi-title roster and lifestyle-merch crossover.
- Team SMG (formerly Team Saiyan): Malaysian esports organization competing across MLBB and other regional titles with active content/community operations. Direct same-market peer to Todak Gaming for Malaysian mobile esports audiences.
- Rex Regum Qeon (RRQ): Indonesian esports giant with rosters across MLBB, Valorant, and PUBG plus lifestyle merchandise and content channels. Highly comparable multi-title roster + lifestyle brand model to Todak.
- Gen.G: Global esports organization that has extended into lifestyle/apparel and educational content. Comparable operating model of using competitive teams as a brand platform for adjacent consumer businesses.
Broad incumbents
- Razer: Global gaming hardware and lifestyle brand (peripherals, laptops, apparel, payments via Razer Gold). Overlaps with Todak's gaming-peripherals retail (Todak Culture) and Todak Pay digital credit business, but at much larger scale.
- Secretlab: Premium gaming chair and lifestyle brand that has built a strong community/influencer presence around esports. Comparable as an 'esports-anchored lifestyle brand' but specializes in furniture rather than apparel/peripherals.
- Garena (Sea Limited): SEA game publishing, esports tournament organizer (Free Fire World Series), and top-up payments platform. Comparable combination of game publishing, esports operations, and digital payments relevant to Todak's Studios / Gaming / Pay divisions.
Regional players
- AfreecaTV / Afreeca Games: Korean esports and streaming platform that has built an integrated ecosystem spanning teams, content, and gaming-adjacent e-commerce. Useful comparable for the 'esports + media + payments' integrated thesis, though geographically Korea-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Todak social profiles
Digital presenceTodak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Todak leadership team
Management profileNumber of profiles
Todak subsidiaries and ownership
Company hierarchySubsidiaries10 records
Todak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Todak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Todak
What does Todak do?
Todak is a lifestyle brand ecosystem operating across six core divisions: Todak Culture (physical and online retail of clothing and gaming peripherals), Todak Studios (game development, creator of ToGather Island), Todak Fusion (media and entertainment content including the Hikayat series), Todak Academy (creative education programs such as Kursus Asas MLBB), Todak Digitech (digital technology services), and Todak Pay (digital game credit payment platform). The company also manages five competitive esports teams (Mobile Legends, Valorant, Dota 2, PUBGM, Wild Rift) and operates community brands focused on gaming, extreme sports, and motorsports.
Is Todak a public or private company?
Todak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Todak founded?
Todak was founded in 2017.
Where is Todak based?
Todak is headquartered in Selangor, Malaysia, in the Asia region.
How does Todak make money?
Five revenue lines are on record. Retail Sales are the primary driver. The others are gaming & Esports, media & Entertainment, education Services and todak Pay (Game Credit).
Who are Todak's main competitors?
Direct peers on record are EVOS Esports, Team SMG (formerly Team Saiyan), Rex Regum Qeon (RRQ) and Gen.G. Broad incumbents are Razer, Secretlab and Garena (Sea Limited). AfreecaTV / Afreeca Games is listed as a regional player.
Does Todak have an API?
No public API is recorded for Todak.