Todak

Name

Todak

Legal name

Todak®

Website

https://todak.com

Company type

Private

Founded year

2017

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Retail Sales: Revenue from selling lifestyle products including clothing, gaming peripherals, sports equipment, and merchandise through physical retail stores and e-commerce platforms.
2. Gaming & Esports: Revenue generated from esports team operations, competitive tournament winnings, and gaming community activities. Includes merchandise sales related to gaming teams.
3. Media & Entertainment: Revenue from Todak Fusion's media and entertainment content including the Hikayat series, music publishing, and streaming content.
4. Education Services: Revenue from Todak Academy's educational programs including the 'Kursus Asas MLBB' course launched in December 2020.
5. Todak Pay (Game Credit): Digital credit system for gaming payments within the Todak ecosystem.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Todak is a lifestyle brand ecosystem operating across six core divisions: Todak Culture (physical and online retail of clothing and gaming peripherals), Todak Studios (game development, creator of ToGather Island), Todak Fusion (media and entertainment content including the Hikayat series), Todak Academy (creative education programs such as Kursus Asas MLBB), Todak Digitech (digital technology services), and Todak Pay (digital game credit payment platform). The company also manages five competitive esports teams (Mobile Legends, Valorant, Dota 2, PUBGM, Wild Rift) and operates community brands focused on gaming, extreme sports, and motorsports.

Product overview

Todak is a lifestyle ecosystem company established in 2017, operating as a multi-subsidiary platform rather than a single unified product. The company encompasses seven core divisions: Todak Culture (retail clothing and merchandise), Todak Studios (game development, creator of ToGather Island), Todak Fusion (media and entertainment including TV and music), Todak Academy (creative education), Todak Digitech (digital technology), and Todak Pay (game credits and payments). The ecosystem also includes community brands such as Todak Gaming (esports), Todak Extreme (extreme sports), Todak Patriot, and Todak RC, plus associate partners Musclehub, 10camp, and Sarcom. Together these offerings create a complete lifestyle brand covering clothing, gaming peripherals, education, sports, and motorsports.

Differentiator

Problem solved

Functional benefit

Brands

• Todak Academy: Creative Education division offering courses such as 'Kursus Asas MLBB'
• Todak Fusion
• Todak Culture
• Todak Studios
• Todak Digitech
• Todak Pay
• Todak Gaming
• Todak Extreme
• Todak Patriot
• Todak RC

Products and services

• ToGather Island Video game developed by Todak Studios, launched on Steam in December 2019 after being featured at E3 2019. Sold as a standalone game title to consumers via the Steam platform.
• Todak Pay Digital game credit and payment platform for the Todak ecosystem. Provides digital payment and game credit services to consumers for gaming transactions.
• Todak Academy (Kursus Asas MLBB) Creative education platform providing courses and training programs including gaming education such as the Kursus Asas MLBB course. Targets students and individuals seeking creative and gaming-related educational content.
• Todak Culture (Retail Merchandise) Retail brand offering clothing, lifestyle products, gaming peripherals, sports equipment, motorsports gear, and merchandise. Operates physical retail stores at IOI City Mall Putrajaya and Central i-City Shah Alam, and sells through own e-commerce storefront at store.todak.com.
• Hikayat Series Original media content series debuted in December 2019 under Todak Fusion's media and entertainment division. A storytelling content series produced for streaming and viewing by consumers.

Quantifiable outcome

• Second runner-up at Mobile Legends World Championship 2019 (global recognition)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major, core and associate.

• K-CliquemajorStrategic or Co-development Partner · 1 April 2021MOU signing with Malaysian artist K-Clique in April 2021 for collaborative entertainment and media projects as part of Todak Fusion's expansion into music and content creation.
• Warner Music MalaysiamajorStrategic or Co-development Partner · 1 March 2021Todak Music partnership with Warner Music Malaysia signed in March 2021, representing a significant collaboration in music publishing and entertainment content development within the Todak Fusion media division.
• MODKHAcoreOthers · 1 January 2017MODKHA is credited as the initiative behind Todak, providing foundational support for the company's establishment in 2017 as a lifestyle brand ecosystem.
• 10campassociateOthersAssociate brand partner 10camp, listed alongside other associate brands under the Todak ecosystem.
• SarcomassociateOthersAssociate brand partner Sarcom, part of the Todak associate brand network with presence on shopee.com.my/todakrc.
• MusclehubassociateOthersAssociate brand partner Musclehub, listed as part of the Todak associate brand ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EVOS Esports: Indonesia-headquartered SEA esports organization operating multiple teams across MLBB, Valorant, Free Fire, and PUBG, with a parallel content/lifestyle merchandise business. Closest comparable to Todak Gaming's multi-title roster and lifestyle-merch crossover.
• Team SMG (formerly Team Saiyan): Malaysian esports organization competing across MLBB and other regional titles with active content/community operations. Direct same-market peer to Todak Gaming for Malaysian mobile esports audiences.
• Rex Regum Qeon (RRQ): Indonesian esports giant with rosters across MLBB, Valorant, and PUBG plus lifestyle merchandise and content channels. Highly comparable multi-title roster + lifestyle brand model to Todak.
• Gen.G: Global esports organization that has extended into lifestyle/apparel and educational content. Comparable operating model of using competitive teams as a brand platform for adjacent consumer businesses.

Broad incumbents

• Razer: Global gaming hardware and lifestyle brand (peripherals, laptops, apparel, payments via Razer Gold). Overlaps with Todak's gaming-peripherals retail (Todak Culture) and Todak Pay digital credit business, but at much larger scale.
• Secretlab: Premium gaming chair and lifestyle brand that has built a strong community/influencer presence around esports. Comparable as an 'esports-anchored lifestyle brand' but specializes in furniture rather than apparel/peripherals.
• Garena (Sea Limited): SEA game publishing, esports tournament organizer (Free Fire World Series), and top-up payments platform. Comparable combination of game publishing, esports operations, and digital payments relevant to Todak's Studios / Gaming / Pay divisions.

Regional players

• AfreecaTV / Afreeca Games: Korean esports and streaming platform that has built an integrated ecosystem spanning teams, content, and gaming-adjacent e-commerce. Useful comparable for the 'esports + media + payments' integrated thesis, though geographically Korea-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/todakofficial
• Facebookfacebook.com/todakofficial
• Instagraminstagram.com/todakofficial
• TikToktiktok.com/@todakofficial
• LinkedInlinkedin.com/company/todak-culture-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todak