Ella Baché
Ella Baché is an Australian privately-held professional skincare brand operating 120-plus franchise salons and a David Jones retail partnership across Australia, selling multi-collection skincare products (A$36–A$170) and in-salon facial and device-led treatments to consumer end-customers.
- Company typePrivate
- Founded1936
- HeadquartersArtarmon, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ella Baché does
Ella Baché is an Australian privately-held professional skincare brand operating for over 90 years, with a multi-channel go-to-market built around an owned and franchised salon network of more than 120 locations nationwide, supported by distribution through 39 David Jones department store doors and a direct-to-consumer e-commerce storefront. The company sells a broad professional skincare portfolio organised into sub-collections (Classics, Eternal+, Hydra, NeoBright, SpirulinesLift, Sensibeautics, Detox Aromatique, Great Tanning, A-Beauty Favourites) targeting use cases including age prevention, age correction, hydration, brightening, sensitivity, acne/congestion, and sun protection, with individual products priced between A$36 and A$170.
The business generates revenue from three principal streams: (1) retail product sales through salons, e-commerce, and David Jones; (2) professional salon services delivered by trained skin therapists, including facials, LED light therapy, microdermabrasion, IPL hair reduction, and body treatments; and (3) gift cards redeemable across channels. A complimentary in-salon skin diagnosis anchors the customer journey and drives personalised product and treatment recommendations. Marketing combines organic social (Instagram @ellabacheaus), email/SMS, content (Skin Story Edit blog), PR features in VOGUE, Elle, Marie Claire, and Beauty Directory, and a celebrity partnership with Jessica Gomes via the "In My Own Skin" campaign. Payment options include Afterpay, and free standard shipping is offered on orders above A$100.
Operationally, Ella Baché is a privately-held Australian-domiciled company with no disclosed funding rounds, no parent company, no management team data surfaced, and no public revenue figures. The technology stack is conventional e-commerce rather than differentiated proprietary infrastructure, and there is no evidence of AI/ML capabilities, patents, or regulatory milestones. Geographic operations are limited to Australia, and the franchise recruitment funnel ("Own a Salon") signals continued domestic salon expansion rather than international rollout.
Ella Baché firmographics
Firmographics- Name
- Ella Baché
- Legal name
- Ella Baché
- Website
- https://ellabache.com.au
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ella Baché is an Australian privately-held professional skincare brand operating 120-plus franchise salons and a David Jones retail partnership across Australia, selling multi-collection skincare products (A$36–A$170) and in-salon facial and device-led treatments to consumer end-customers.
- Ownership category
- akta.pro rank
Ella Baché industry classification
Industry- Product category
- Professional Skincare & Beauty Services
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Ella Baché is headquartered
LocationHeadquarters
- HQ city
- Artarmon
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ella Baché business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Skincare Product Sales: Retail sales of professional skincare products including cleansers, serums, moisturizers, masks, and treatment products through owned salons, e-commerce, and David Jones partnerships. Products range from $36 to $170 AUD.
- Salon Treatment Services: Professional facial and body treatments performed by trained skin therapists in Ella Baché salons. Treatments include Winter Warming Facial (60 mins), Regeneration Facial (45 mins), IPL Hair Reduction, LED + Microdermabrasion, and various specialized facials.
- Gift Cards: E-gift cards available in denominations of $50, $100, $150, $200, $250, $300, $400, and $500, redeemable online and at participating Ella Baché salons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products |
| Unit Pricing | Pay-as-you-go | Mid-range professional products |
| Unit Pricing | Pay-as-you-go | Premium anti-ageing products |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ella Baché product offering
Product offeringCore offering
Ella Baché sells professional skincare products across multiple targeted collections (anti-ageing, hydration, brightening, sensitive skin, firming, purifying, sunless tanning) through its own e-commerce store and over 120 franchise salons in Australia, including 39 David Jones department store locations. The brand also delivers in-salon professional skincare treatments such as LED light therapy, microdermabrasion, IPL hair reduction, and seasonal facials performed by trained skin therapists, complemented by complimentary personalized skin diagnosis consultations.
Product overview
Ella Baché is an Australian luxury skincare and beauty brand offering a comprehensive portfolio of skincare products and professional salon treatments. The product range spans multiple collections targeting specific skin concerns: Classics for foundational daily care, Eternal+ for premium anti-ageing correction, Hydra for hydration with hyaluronic acid, NeoBright for brightening and pigmentation, SpirulinesLift for firming and lifting, Sensibeautics for sensitive skin, Detox Aromatique for purifying congested skin, and Great Tanning for sunless tanning solutions. Product categories include cleansers, serums, moisture protectives, treatment products, eye and neck creams, masks, exfoliants, retinol products, bodycare, and suncare. The brand also operates over 120 salons across Australia with 39 David Jones store locations, offering professional treatments including Skin Solutions with advanced technologies (LED Light Therapy, Microdermabrasion), seasonal facials (Winter Warming, Autumn Restore, Regeneration), IPL Hair Reduction, body treatments, and beauty services. Complimentary skin diagnosis is offered to personalise product and treatment recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Sensibeautics: Skincare range formulated for sensitive and allergy-prone skin
- Eternal+
- Hydra
- NeoBright
- SpirulinesLift
- Detox Aromatique
- Great Tanning
- Classics
- In My Own Skin
Products and services
- Eternal+ Anti-Ageing Collection
- Hydra Hydration Collection
- NeoBright Brightening Collection
- Sensibeautics Sensitive Skin Collection
- SpirulinesLift Firming Collection
- Detox Aromatique Purifying Collection
- Classics Skincare Collection
- Great Tanning Self-Tanning Collection
- Face Cleansers
- Face Serums
Companies that use Ella Baché
Customer profileSegments7 records
Ideal customer profiles7 records
Ella Baché technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Ella Baché partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- David JonescoreProducts and services available in 39 David Jones stores Australia-wide. This retail partnership provides premium department store distribution for Ella Baché products, enhancing brand visibility and accessibility to consumers shopping in David Jones locations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ella Baché competitors and assessment
Company assessmentDirect peers
- Aēsop: Australian-founded luxury skincare brand with premium positioning, botanical/scientific formulations and selective department-store distribution - the closest direct analogue to Ella Baché's premium Australian skincare profile.
- Jurlique: Australian botanical skincare brand sold through its own retail stores, e-commerce and department-store partners; directly comparable heritage, country-of-origin and premium positioning.
- Dermalogica: Professional skincare brand distributed primarily through skin therapists, salons and spas - mirrors Ella Baché's salon-channel-led GTM and professional-skincare positioning.
- SkinCeuticals: Clinical/medical-grade skincare brand sold through dermatologists, medi-spas and select retail; comparable on active-ingredient positioning and professional-channel distribution.
Emerging players
- The Ordinary (DECIEM): Science-led skincare brand with a clinical actives portfolio at disruptive price points; competes for the same clinically-minded skincare consumer that Ella Baché targets.
- Drunk Elephant: Premium clean/biocompatible skincare brand that has captured the 'clinical + clean' positioning in the same premium tier Ella Baché occupies.
- Ultra Violette: Australian-founded sunscreen and skincare brand building a clinical, social-media-driven profile - a rising domestic competitor for the same Australian consumer.
- KORA Organics: Australian-certified-organic skincare brand with celebrity founder (Miranda Kerr) - competes in the natural/botanical premium skincare segment in the same Australian market.
Broad incumbents
- La Mer: Established ultra-luxury skincare incumbent competing at the top of the price ladder; benchmark for premium positioning Ella Baché is attempting to climb toward.
- Clarins: Heritage European skincare and spa-treatment brand sold across department stores globally; overlaps with Ella Baché on facial-treatment heritage and department-store distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ella Baché social profiles
Digital presenceElla Baché financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ella Baché leadership team
Management profileNumber of profiles
Ella Baché funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ella Baché M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ella Baché
What does Ella Baché do?
Ella Baché sells professional skincare products across multiple targeted collections (anti-ageing, hydration, brightening, sensitive skin, firming, purifying, sunless tanning) through its own e-commerce store and over 120 franchise salons in Australia, including 39 David Jones department store locations. The brand also delivers in-salon professional skincare treatments such as LED light therapy, microdermabrasion, IPL hair reduction, and seasonal facials performed by trained skin therapists, complemented by complimentary personalized skin diagnosis consultations.
Is Ella Baché a public or private company?
Ella Baché is a private company. It is classified as unknown and is currently operating.
When was Ella Baché founded?
Ella Baché was founded in 1936. It employs 101 to 250 people.
Where is Ella Baché based?
Ella Baché is headquartered in Artarmon, Australia, in the Oceania region.
How does Ella Baché make money?
Three revenue lines are on record. Skincare Product Sales are the primary driver. The others are salon Treatment Services and gift Cards.
Who are Ella Baché's main competitors?
Direct peers on record are Aēsop, Jurlique, Dermalogica and SkinCeuticals. Emerging players are The Ordinary (DECIEM), Drunk Elephant, Ultra Violette and KORA Organics. Broad incumbents are La Mer and Clarins.
Does Ella Baché have an API?
No public API is recorded for Ella Baché.
What industry is Ella Baché in?
Ella Baché's product category is Professional Skincare & Beauty Services. Its primary akta.pro industry code is CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 456120 and its SIC code is 2844.