Ella Baché

What Ella Baché does

Ella Baché is an Australian privately-held professional skincare brand operating for over 90 years, with a multi-channel go-to-market built around an owned and franchised salon network of more than 120 locations nationwide, supported by distribution through 39 David Jones department store doors and a direct-to-consumer e-commerce storefront. The company sells a broad professional skincare portfolio organised into sub-collections (Classics, Eternal+, Hydra, NeoBright, SpirulinesLift, Sensibeautics, Detox Aromatique, Great Tanning, A-Beauty Favourites) targeting use cases including age prevention, age correction, hydration, brightening, sensitivity, acne/congestion, and sun protection, with individual products priced between A$36 and A$170.

The business generates revenue from three principal streams: (1) retail product sales through salons, e-commerce, and David Jones; (2) professional salon services delivered by trained skin therapists, including facials, LED light therapy, microdermabrasion, IPL hair reduction, and body treatments; and (3) gift cards redeemable across channels. A complimentary in-salon skin diagnosis anchors the customer journey and drives personalised product and treatment recommendations. Marketing combines organic social (Instagram @ellabacheaus), email/SMS, content (Skin Story Edit blog), PR features in VOGUE, Elle, Marie Claire, and Beauty Directory, and a celebrity partnership with Jessica Gomes via the "In My Own Skin" campaign. Payment options include Afterpay, and free standard shipping is offered on orders above A$100.

Operationally, Ella Baché is a privately-held Australian-domiciled company with no disclosed funding rounds, no parent company, no management team data surfaced, and no public revenue figures. The technology stack is conventional e-commerce rather than differentiated proprietary infrastructure, and there is no evidence of AI/ML capabilities, patents, or regulatory milestones. Geographic operations are limited to Australia, and the franchise recruitment funnel ("Own a Salon") signals continued domestic salon expansion rather than international rollout.

Name

Ella Baché

Legal name

Ella Baché

Website

https://ellabache.com.au

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Ella Baché is an Australian privately-held professional skincare brand operating 120-plus franchise salons and a David Jones retail partnership across Australia, selling multi-collection skincare products (A$36–A$170) and in-salon facial and device-led treatments to consumer end-customers.

Ownership category

akta.pro rank

Product category

Professional Skincare & Beauty Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Professional skincare products
• Luxury beauty retail
• Facial treatments
• Anti-ageing skincare
• Franchise salon network

Headquarters

HQ city

Artarmon

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Skincare Product Sales: Retail sales of professional skincare products including cleansers, serums, moisturizers, masks, and treatment products through owned salons, e-commerce, and David Jones partnerships. Products range from $36 to $170 AUD.
2. Salon Treatment Services: Professional facial and body treatments performed by trained skin therapists in Ella Baché salons. Treatments include Winter Warming Facial (60 mins), Regeneration Facial (45 mins), IPL Hair Reduction, LED + Microdermabrasion, and various specialized facials.
3. Gift Cards: E-gift cards available in denominations of $50, $100, $150, $200, $250, $300, $400, and $500, redeemable online and at participating Ella Baché salons.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ella Baché sells professional skincare products across multiple targeted collections (anti-ageing, hydration, brightening, sensitive skin, firming, purifying, sunless tanning) through its own e-commerce store and over 120 franchise salons in Australia, including 39 David Jones department store locations. The brand also delivers in-salon professional skincare treatments such as LED light therapy, microdermabrasion, IPL hair reduction, and seasonal facials performed by trained skin therapists, complemented by complimentary personalized skin diagnosis consultations.

Product overview

Ella Baché is an Australian luxury skincare and beauty brand offering a comprehensive portfolio of skincare products and professional salon treatments. The product range spans multiple collections targeting specific skin concerns: Classics for foundational daily care, Eternal+ for premium anti-ageing correction, Hydra for hydration with hyaluronic acid, NeoBright for brightening and pigmentation, SpirulinesLift for firming and lifting, Sensibeautics for sensitive skin, Detox Aromatique for purifying congested skin, and Great Tanning for sunless tanning solutions. Product categories include cleansers, serums, moisture protectives, treatment products, eye and neck creams, masks, exfoliants, retinol products, bodycare, and suncare. The brand also operates over 120 salons across Australia with 39 David Jones store locations, offering professional treatments including Skin Solutions with advanced technologies (LED Light Therapy, Microdermabrasion), seasonal facials (Winter Warming, Autumn Restore, Regeneration), IPL Hair Reduction, body treatments, and beauty services. Complimentary skin diagnosis is offered to personalise product and treatment recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Sensibeautics: Skincare range formulated for sensitive and allergy-prone skin
• Eternal+
• Hydra
• NeoBright
• SpirulinesLift
• Detox Aromatique
• Great Tanning
• Classics
• In My Own Skin

Products and services

• Eternal+ Anti-Ageing Collection
• Hydra Hydration Collection
• NeoBright Brightening Collection
• Sensibeautics Sensitive Skin Collection
• SpirulinesLift Firming Collection
• Detox Aromatique Purifying Collection
• Classics Skincare Collection
• Great Tanning Self-Tanning Collection
• Face Cleansers
• Face Serums

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• David JonescoreChannel Partner/ Reseller/ DistributorProducts and services available in 39 David Jones stores Australia-wide. This retail partnership provides premium department store distribution for Ella Baché products, enhancing brand visibility and accessibility to consumers shopping in David Jones locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aēsop: Australian-founded luxury skincare brand with premium positioning, botanical/scientific formulations and selective department-store distribution - the closest direct analogue to Ella Baché's premium Australian skincare profile.
• Jurlique: Australian botanical skincare brand sold through its own retail stores, e-commerce and department-store partners; directly comparable heritage, country-of-origin and premium positioning.
• Dermalogica: Professional skincare brand distributed primarily through skin therapists, salons and spas - mirrors Ella Baché's salon-channel-led GTM and professional-skincare positioning.
• SkinCeuticals: Clinical/medical-grade skincare brand sold through dermatologists, medi-spas and select retail; comparable on active-ingredient positioning and professional-channel distribution.

Emerging players

• The Ordinary (DECIEM): Science-led skincare brand with a clinical actives portfolio at disruptive price points; competes for the same clinically-minded skincare consumer that Ella Baché targets.
• Drunk Elephant: Premium clean/biocompatible skincare brand that has captured the 'clinical + clean' positioning in the same premium tier Ella Baché occupies.
• Ultra Violette: Australian-founded sunscreen and skincare brand building a clinical, social-media-driven profile - a rising domestic competitor for the same Australian consumer.
• KORA Organics: Australian-certified-organic skincare brand with celebrity founder (Miranda Kerr) - competes in the natural/botanical premium skincare segment in the same Australian market.

Broad incumbents

• La Mer: Established ultra-luxury skincare incumbent competing at the top of the price ladder; benchmark for premium positioning Ella Baché is attempting to climb toward.
• Clarins: Heritage European skincare and spa-treatment brand sold across department stores globally; overlaps with Ella Baché on facial-treatment heritage and department-store distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ellabacheaus
• Xx.com/ellabacheuk
• Facebookfacebook.com/ellabache

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ella Baché