What 2BComputer does

2B Computer (توبي), operating under the legal name 2B Computer and DBA Toubi, is a private Egyptian omnichannel retailer of consumer electronics and home appliances. The company serves both individual consumers and corporate/B2B customers, selling laptops, desktops, mobile phones, tablets, televisions, audio equipment, gaming consoles, and major and small home appliances across categories including refrigeration, laundry, cooking, air conditioning, and personal care. It distributes both global brands (Apple, Samsung, Huawei, LG, Sony, PlayStation) and regional brands through a catalog that includes 810 SKUs in the computers category alone.

The company's core technology is an e-commerce retail platform deployed through three channels: the 2b.com.eg website, native mobile applications on Google Play, Apple App Store, and Huawei AppGallery, and a physical retail network of more than 60 branches across Egypt spanning Cairo, Alexandria, Giza, and secondary cities including Ismailia, Faiyum, Hurghada, Asyut, Port Said, Mansoura, Tanta, Benha, Zagazig, and North Coast. Stores operate seven days a week from 9 AM to 11 PM and offer Click & Collect pickup. The platform supports installment financing through bank partnerships, notably a 6-month 0% interest program with the National Bank of Egypt for orders of 500 EGP or more, and is backed by ISO 9001:2015 quality management certification.

2B's revenue model is transactional hardware sales at retail prices denominated in Egyptian Pounds, supplemented by periodic promotional discounts and a B2B corporate solutions channel for bulk procurement. Ancillary services include the 2B Fix in-store repair and support service. The company positions itself as the largest online electronics retailer in Egypt, and its operating geography is exclusively domestic (Egypt) with no evidence of international expansion. No parent company, institutional investors, funding rounds, or disclosed revenue figures are present in the source data.

Name

2BComputer

Legal name

2B Computer (توبي)

Website

https://2b.com.eg

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

2B Computer (توبي) is a private Egyptian omnichannel retailer of consumer electronics and home appliances, operating the 2b.com.eg e-commerce site, mobile apps, and over 60 physical branches across Egypt serving individual consumers and corporate B2B customers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Consumer electronics retail
• Home appliance retail
• Omnichannel commerce
• Computer hardware retail
• Mobile device retail

Headquarters

HQ city

Nasr City

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electronics Retail Sales: 2B generates revenue through the sale of electronics products including laptops, mobile phones, home appliances, televisions, audio equipment, gaming consoles, and accessories. Products are sold at retail prices with periodic promotions and discounts. The company also offers installment payment plans through bank partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

2BComputer is Egypt's largest online retailer of consumer electronics and home appliances, operating an omnichannel platform that combines an e-commerce website, mobile applications, and more than 60 physical retail branches across Egypt. The company sells laptops, smartphones, tablets, home appliances, televisions, audio equipment, gaming consoles, and related accessories from major third-party brands. It also offers installment payment plans through bank partnerships (including a 6-month 0% interest NBE program), corporate/B2B procurement solutions, and in-store repair and support services under the 2B Fix brand.

Product overview

2BComputer (تو بي) is Egypt's largest online electronics and home appliances retailer, operating both a digital e-commerce platform (website and mobile apps) and an extensive physical retail network of over 60 branches. The core offering is a broad consumer electronics and appliances catalog organized into major categories: Computers (laptops, desktops, accessories, networking, monitors, printers, storage, bags, components), Mobile & Tablets (smartphones across Apple, Samsung, Huawei, Xiaomi, Honor, Vivo, OPPO, Nothing, Realme, Infinix, TECNO, HMD brands, plus tablets and wearables), Home Appliances (large appliances including refrigerators, freezers, washing machines, water heaters, cookers, built-in appliances, dishwashers; small appliances including vacuum cleaners, water filters, dispensers, fans, irons, heaters; kitchen equipment such as microwaves, blenders, hand blenders, mixers, food processors, kettles, coffee makers, air fryers; air conditioners and air purifiers; personal care and medical devices), Televisions (LED, QLED, OLED smart TVs from LG, Samsung, Sharp, Tornado, Fresh, Haier, Xiaomi, Hisense), Audio (headphones, in-ear earbuds, TWS earbuds, microphones, subwoofers, portable speakers), Gaming (PlayStation 5 consoles, gaming accessories including gaming mice, keyboards, headphones, controllers, game streaming accessories, electric scooters), and Electronics (cameras, action cameras, gimbals, batteries, UPS systems, power strips, smart home devices, security cameras, smart locks, calculators, car accessories). The company also provides corporate B2B procurement solutions, installment payment financing plans (including NBE 6-month interest-free installments), repair and support services (2B Fix), and a mobile application available on Google Play, Apple App Store, and Huawei AppGallery. The product portfolio includes numerous third-party brands distributed through the platform, with no proprietary brand products.

Differentiator

Problem solved

Functional benefit

Products and services

• 2B E-Commerce Platform

Quantifiable outcome

• Over 60 branches across Egypt
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• R2S: Regional electronics retailer serving the Middle East and Africa with smartphones, IT, and accessories. Comparable product mix and target customer (consumer + SMB) for electronics distribution in Egypt-adjacent markets.
• CompuMe: Egyptian multi-brand consumer electronics and IT retailer with stores across major cities. Competes with 2B on the same core categories — laptops, mobiles, home appliances — using a similar omnichannel B2C plus B2B approach in the Egyptian market.
• iSHOP: Egyptian electronics retail chain selling mobiles, laptops, and home appliances through both online channels and physical branches. Closely comparable store-and-online electronics retail model targeting Egyptian consumers in the same core categories.
• B.TECH: One of the largest consumer electronics and home appliance retailers in Egypt, operating both online and a sizable physical store network. Directly comparable omnichannel electronics retail model targeting Egyptian consumers with similar brand assortment and installment offerings.

Broad incumbents

• Noon: Major regional e-commerce marketplace with operations in Egypt, offering electronics among a broad assortment. Comparable as a digital-first channel competing for the same electronics spend, but with a much wider category footprint than 2B's electronics specialization.
• MediaMarkt: Global consumer electronics specialty retailer with strong omnichannel (online + large-format stores) expertise. Comparable as a best-in-class benchmark for omnichannel electronics retail even though it does not currently operate in Egypt.
• Carrefour Egypt: Major hypermarket chain in Egypt selling consumer electronics and home appliances as part of a broader grocery/general merchandise assortment. Competes for the same big-ticket appliance and TV purchases, especially through installment programs.
• Jumia: Pan-African e-commerce platform with an Egypt storefront selling electronics alongside general merchandise. Comparable digital sales channel competing for online electronics demand, though with a much broader (and less electronics-specialized) catalog than 2B.
• Amazon Egypt: Operates a full e-commerce marketplace in Egypt including a deep consumer electronics catalog. Comparable as a digital electronics competitor with global scale, logistics infrastructure, and broader assortment than 2B's electronics specialization.

Others

• Best Buy: Global benchmark for omnichannel consumer electronics specialty retail with deep install/service attach. Useful strategic reference for the omnichannel + services model 2B is pursuing in Egypt, though not a direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2BComputer
• Facebookfacebook.com/2BComputer
• LinkedInlinkedin.com/company/2b-computer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2BComputer